Booklets Project

The following is a work in progress. To help researchers in this area, a small group is endeavouring to create a list of booklets put out by cosmetic companies in the first half or so of the twentieth century and to scan as many items as possible and place them online. The list is being built up gradually as are the scans. If you would like to help with this project please email me and I will provide you with further details. Additions to the list of scanned booklets will be made through Twitter.

Note: DATE indicates a published date included with the booklet; EST is an estimated date of publication; PAGES does not include any printed information on the inside or outside of the front or back cover; SIZE is in centimetres to the nearest whole number.


1925Creed of beautyUSA
1928The ten-minute-a-day beauty treatmentUSA
1929Find YourselfFind yourself3614x22USA
1932Really lovely but she did not knowReally lovely but she did not know1211x13USA

Barbara Gould

1930Any woman can look lovelier3611x14UK
1931Any woman can look lovelier3611x14USA
1935Any woman can look lovelier3211x14USADifferent cover and text to earlier editions. Also 1936, 1937, 1938, 1939, 1940. Mentioned in US Vogue 1936.
1938The way to lovelinessUSAAlso 1939.


1936Beauty2011x16 UKAlso 1939.
1952Beauty – morning noon and nightUK

Charles of the Ritz

1928Beauty bookUSA
1929The four secrets of natural beautyUSA
1930Beauty in the modern mode2410x15UKIncludes separate price list.
1932Beauty in the modern mode4812x15USA
1942Personalized beauty care9x15UKFolder made up of 6 three-fold pamphlets plus insert.


1926The real youthful youUSA


1926A book of beauty secretsUSA
1927Natures way to a lovely skinUSA

Contouré Laboratories

1930Science speaks to youthUSA
1940Beauty care by ContouréUSA


1925The finesse of perfumeUSA
1926“Rouge” by Charles Dan GibsonCAN
1927Coty gift creationsUK
1928Finesse of beautyUSA
1928Types and shadesUK
1930Culturiste creationsFRA
1930Diversity in beautyUSA
1930Suggestions (gift ideas)USA
1931Lip secretsUSAMentioned in US Vogue 1931.
1934The Coty way to greater charmUK
1936Winning ways with perfumeUSAMentioned in US Vogue 1936. Also 1939.
1936De niewe weq naar schooneld1214x18NEL
1936Le chemin de la beauté1214x19FRA
1937Is your skin really clean?48x16UK
1937Coty calavoThe secret of Coty avocado preparations27x16UK
1937Sooner or later28x13UKFold-out leaflet about Wrinkle Cream, includes price list.
1940The psychological significance of perfumeUK
1950The art of being simply beautiful
1954How to choose fine perfumeUSA
1955Let us teach you to be beautifulUK
1959Coty for fragrant beauty2016x20UK
1962Festival of colourUK
1964Your passport to beautyUK?Free with Woman and Beauty magazine.


19361936 CovermarkThe Modern Miracle3210x13USALast page and back cover blank.


19121912 The cultivation and preservation of natural beautyThe cultivation and preservation of natural beauty5412x18UKSome additional blank pages. Also 1908.
1923The cultivation and preservation of natural beauty59UKAlso 1925.
1927The Cyclax way to lovelinessUK
The art of being lovely12x15USACover reads Cyclax of London.
The art of being lovely2nd Edition.
The art of being lovely32AUS3rd Edition.
1934Towards beauty: Handbook for the would-be lovely46UK
1935Towards beauty: Four informal talks46UK
1936Six lessons in lovelinessUKMentioned in an advert 1936.
1938The art of being lovely3612x15UK4th Edition. Also printed in Australia.
19561956 Skin care and lovelinessSkin care and loveliness1612x15UK

Daggett & Ramsdell

1911Daggett & Ramsdell’s perfect cold cream169x16USA
1926Beauty interviews with famous skin specialistsUSA
1934Beauty at the fair1612x9USA1934 Chicago World’s Fair.
1936New beauty preparationsUSA
1937Beauty aidsUSA

Dorothy Gray

19261926 Story of Dorothy GrayThe story of Dorothy Gray32USAAlso 1927.
1929Your dowry of beauty4811x15USAMentioned in US Vogue 1931, 1934. Also 1930, 1933.
1935Your lovely skinUSAWith leaflet: How to use the new make-up. Also 1936, 1940.
1939Your lovely skin36UKMost likely the same as the US version but with UK prices. Also 1934, 1935.
1935How to use the new make-upUSAAlso 1934.
1936Which is your skin tone?Mentioned in US Vogue 1936.
1937Dorothy Gray make-up folderUSA
1945Design for the right look
1952Rule of threeUK
1954Trust Dorothy GrayTrust Dorothy Gray168x15UKIncludes 1954 price list.
1958Blueprint for BeautyBlueprint for beauty89x11UKIncludes 1958 price list.
1963How to make the most of your natural beauty209x15AUS
1965Clear skin programAUSMentioned in the Australian Women’s Weekly 1965.

Eleanor Adair

1907Conférences sur la culture scientifique de la beauté physiqueFRA

Elizabeth Arden

Brochures and product inserts
1920The quest of the beautiful3210x15USA
1923The quest of the beautiful describing Venetian preparationsUSA
1924The quest of the beautifulUK
1925The quest of the beautiful48USA
1925Exercises for health and beauty1812x17USAPrinted in USA but London salon address given. Booklet suggests doing the exercises to 3 records available from the salon.
19281928 Elizabeth ArdenThe quest of the beautiful5210x15USAAlso 1927. Available through
1929The quest of the beautiful4810x15USA
1931Color harmony bookUSA
1933Cleansing the skinUSA
1933Economy questionnaireUK
1934Sweeping the year awayUK
1934Braun warden over nicht410x13GERSummer and tanning products.
1934Key to lovelinessUK
1935Beauty for the busy womanUSA
1935The art of make-upUK
1936See for yourselfUK
1936Macquillages harmonitesUSA50c or free if spent $5.00.
1936Farewell to ageUKBook.
1937New “face moulding” home treatmentUSA
1937Elizabeth Arden presents “stage and screen make-up”USA
1937Professional informationUSA
1937The quest of the beautiful9510x15USAText pages 1-83. Last 11 pages for personal notes. Also 1938, 1939. Mentioned in US Vogue 1931, 1934, 1936.
1938Foundations of beauty – a little book of instructions238x14UK
193855 minutes to beauty
1939Your masterpiece – yourselfUSAMentioned in US Vogue 1931.
1939Elizabeth Arden perfumes
1949Every age can be beautifulUK
1949Key your make-up to your lipstickUK
1952How I sell my preparations4812x18UKUsed by sales staff.
1953The way to beauty3210x15UK
1955The way to beauty3610x15UK
1958Libretto Istruzioni4410x15ItalyCover similar to c.1955 Way to Beauty, but products/text different.
1963Beauty for the bride
1965The way to beauty4410x15UKText pages 1-42 plus 2 pages headed ‘Notes’.
1965The way to beauty4212x16AUS
Foundations of beauty. A little book of instructions28UK?
Elizabeth Arden’s little book of instructions20UK


1931The way to loveliness88x16USA
1936Beauty – today and tomorrow1611x15USA

Frances Denney

1930Frances Denney presents her herbal preparations16USA
1933The affairs of beauty2813x11USAMentioned in US Vogue 1931. Also 1928, 1929, 1930.
1953You can be more beautifulUSA
1968The lovely American1612x17USA
1968Frances Denney1612x17USASimilar text to “The Lovely American"” but cover some illustrations different.

Harriet Hubbard Ayer

1928A woman’s secrets 3613x13UKAlso 1929.
1928All for beauty40 11x16USA
1932All for beautyUSAMentioned in US Vogue 1931. Also 1930, 1931.
1933All for beauty48 11x16USAAlso 1934.
1933Be your own beauty specialist211x20UKPamphlet. Subtitled Home care of the normal skin and normal scalp.
1934All for beauty27 Printed in Canada. Contains 1939 Price list.
1934Beauty is as beauty does2410x14USA
1934Beauty under twenty2812x15USAMentioned in US Vogue 1934. Also 1933, 1935.
1934All for beauty48 11x16USA
1936Beauty preparations and perfumes110x18UKMeasurements are in folded up single sheet. Facial exercises on one side, products on other. Printed in Canada.
1937The Ayer way to beauty4 11x13UK
1938The Ayer way to beautyUK
1938The Ayer way to beauty810x16USAMentioned in US Vogue 1939.
1938Accent on you815x12 USA
1938Make-up patterns810x16USAFold out with colour charts. Same picture on cover as 1938 Accent on You.
1939Ten beauty lessonsUSA
1940Care & color + fragrance = beauty2412x15
1952Lessons in beauty1610x16
1956Simple guides to beauty129x17UKSelfridges banner on front. Fold out. Printed in France.
1957Natürliche schönheit2711x15GERContains Schönheits-pass (Beauty matching) card dated 1957.

Helena Rubinstein

Brochures and product inserts
1923Secrets of beautyUK
1927Secrets of beauty5213x11UK
1930Beauty in the making4810x13USA2 versions with slightly different text; also one has a photo of HR on the inside front cover, one does not.
1930Personality make-up128x12USAAlso 1929.
1931Beauty in the makingUSAAlso 1934, 1935, 1936, 1937, 1938. Mentioned in US Vogue 1931, 1934.
1931Three steps to beautyUSAMentioned in US Vogue 1931.
1931Beauty in the making4810x13USA
1931Beauty for you248x14USA
1931Make-up magicUSAMentioned in US Vogue 1931.
1932The hormone twins88x12USA
1932Eyes forever young128x10USA
1932Beauty masks410x13USA
1934Sunproof your beautyUSA
1934Beauty masksUK
1934Body beautiful treatmentMentioned in US Vogue 1934.
1935Secrets of beauty
1935Eyes forever youngUK
1935Make-up magicUK
1935Your cosmetic portraitUSA
1937Food for beautyUSA
1937Beauty in the making5310x13UK
1937New youth for tired, tired eyesUK
1937Three print make-up chartUSA
1937Three ways to choose make-upUSA
1937This way to beautyBook.
1938Bisque tanUSA
1938Three stepsUK
1938Town and country face powderUSANo title
1939Beauty for youUSAAlso 1940. Mentioned in US Vogue 1939.
1939Beauty for you5610x13AUS
1940A glamorous makeup for youUSA
1947A new and lovelier you6411x14USA
1949Wonder Course: 3 brochures – Diet calendar, ABC’s of skin care, Make-up palette20x25 eachUSA
1951Beauty takes silkUK
1954How to solve your beauty problems2412x16CAN & USA
1960The hormones that make you every inch a womanUSA
1969Your guide to the beautiful life with Herbessence preparations1213x20USA


1925Things perfumes whispers2414x10USA
1936Dull finish make-upUSA


1930The secret of a perfect complexionUKAlso 1928.
1931The cult of healthful beauty
1932Innoxa guide to beauty
1932Beauty by cultureAlso 1936.
1933Innoxa beauty guide colourscope and home treatment chart
1935Grow lovelierUKIncludes make-up colourscope. Also 1938.
1936Innoxa generic beauty treatmentUK
1937Gift creationsUK
1937Beauty guide No. 12
1937Gifts of loveliness
1938Natural lovelinessUK
1948Innoxa personal beauty plan and make-up chart811x16UK

Jacqueline Cochran

1939Wings to beautyUSA

Kathleen Mary Quinlan

1927Youth for tired eyesUSA
1927Lest beauty pass you by USA
1930Dry and sensitive skin requires special care210x14USADuo-fold Booklet with prices on reverse.
1932Your eyesUSA
1937The art of make-upUSA
1939Guard your daughter’s natural beautyUSA


19311931 Koremlu Cream MethodThe Koremlu cream method1610x13USA


1927Beauty and health3216x23USA
1931Captivating lovelinessUSA

Marie Barlow

1928Youthful youUSA

Marie Earle

1910-Marie EarleCulture rationnelle et scientifique de la beauté30FRAAvailable though Bibliothèque Nationale de France.
1922The other side of the moonUSAMentioned in Harper’s Bazar 1922.
19331933 Understanding your skinUnderstanding your skin3210x15USAMentioned in The New Yorker 1929.

Max Factor

19171917 Max Factor and CompanyMax Factor and Company, recognized leader in the production of artistic toupees and wigs3218x11USA
1928The new art of society make-upUSA
1930Color harmony make-up by Max Factor with an all-star cast1211x14USA
19311931 The new art of society make-upThe new art of society make-up4411x15USAListed as 5th printing of 1928 booklet.
1932The new art of society make-up4411x15USA6th Edition.
1936The new art of society make-up4411x14USANew Edition.
1936The new art of society make-up4411x14UKNo date, but cover identical to US 1936 edition.
1937The new art of society make-up4411x14USANew Edition.
1937The new art of society make-up48UK
1937How to create beauty with make-upUKPamphlet.
1938The new art of society make-up4411x14UK
1938A catalog of Max Factor’s theatrical make-up1212x23USA
1940The new art of make-up2811x14USANew Edition.
19461946 Max Factor stage make-upMax Factor’s hints on the art of make-up 10x22USA11th Edition. 9 Booklets and an order form.
1948The new art of make-up2611x15AUSIncludes pamphlet on Pan-Stik.
1949The new art of make-up2811x15USA
1950Make-up for the stars and youUK
1950The new art of make-up2811x15USAContains price list dated 28/10/50
1950Color harmony make-up chartColor harmony make-up chart15x11USA4 panel accordion fold.
1952The new art of society make-up4411x14USA6th Edition.
1954You at your loveliest3211x16USA
1958Television make-upTelevision make-up for black-and-white and color821X14USA
1961Fabulous new colors for fingertip luxury, Max Factor nail satin227x18USAUsed by sales staff at the make-up counter.
1962Max Factor skin care16UKMentioned in Chemist and Druggist 1962.
1962New Make-up Color Fashions by Max FactorNew make-up color fashions by Max Factor824x19USAUsed by sales staff at the make-up counter.


1939What is charmUSA
1935The new vogue in powderingUSA

Peggy Sage

1927Le secret de manicureUSA
1935Brush up on charmUSA
1938Beautiful hands410x16USA


1926Three centuries of beauty secretsUSAAlso 1925.
1935The new way to immaculate make-up


1903Beauty rulesUKMentioned in London West End Review 1898.
1936Pomeroy Beauty for AllPomeroy beauty for all1223x7UK
1930Modern complexion careUK

Primrose House

1922The new beautyUSAWith New Beauty Chart and Diagnosis Sheet.
1928Here dwells youthHere dwells youth329x16USAAlso 1922, 1924, 1930.
1929The suntan groupUSALeaflet
1937On keeping your skin youngUSA

Richard Hudnut

190420th century toilet hintsUSA
19101910 Richard Hudnut Beauty bookBeauty book168x12USAFirst published in 1909.
19151915 Beauty BookBeauty book48USAAvailable though Harvard University Library.
Secrets of charmUSA
1923The secrets of beauty249x15USAThree Flowers products. Printed in USA but list of UK chemist branches inside front cover.
1925The book of Du Barry3115x11USAMadame Du Barry on cover.
1925How to be charming3210x13USAThree Flowers products.
1927The way to lovely skinUSA
193050 years a merchant of beauty 1880-19305217x20USAInserted is letter from R. Hudnut dated March 1930.
1930Cleansing treatment by Doris HaleUSA
1930Home method of Du Barry beauty treatments by the new hand principle as interpreted by Doris Hale459x13USAAlso printed in 1929, 1931. The 1935 edition essentially the same but front cover is different.
1932Holiday creations with Richard HudnutUSA
1933Gifts for Du BarryUK
1934Marvelous make-up guideUSA
Marvelous a synonym for beautyUSA
1936What colour are your eyes?USA
1936Du Barry hand principle of skin treatmentsUSAMentioned in US Vogue 1936.
1937A new slant on beautyUSAIncludes Du Barry Beauty Angle. Also 1938.
1937New Loveliness forYouNew loveliness for you3210x12USA
1942Du Barry 6 weeks from tonight2015x23 USADu Barry Success School Course.
1944Beauty is your duty5210x13Includes Beauty Angle.
1946Success-o-planUSAIncludes Du Barry Success School chart.
1947Your face, your figure, your futureUSAIncludes Du Barry Success School chart.
1947Du Barry beauty preparation367x11USA
1949Care of the hair2011x18UKPrice 6d.
19551955 Help yourself to new beautyHelp yourself to new beauty
by Du Barry
20 13x18USA

Rose Laird

1927Winning beauty for the passing years3812x16USAAlso 1925, 1926. UK prices and spelling.
1935To your natural beauty give protection ... to any blemish give correction368x13USAUK prices and spelling.
1938This way to loveliness46UK

Sunclyme House

1936Cosmetics from tropical fruitsUSAMentioned in US Vogue 1936


1927The art of make-upUSAGeorge W. Luft
1927The art of make-upUKColeman & Naste


1927A skin you love to touch127x15USAListed as Andrew Jergens. Also 1928.
1933A skin you love to touch87x15USAListed as Woodbury. Also 1930, 1934.
1932The index to loveliness4812x15USABy Janet Parker. Mentioned in US Vogue 1931.
1934The beauty secret of the woman who never grew old4412x14USA
1940Woodbury facial cocktail USA


1925Yardley’s English lavender water410 x 15USAContains information/prices of Lavender range of products.
1930Complexions with an English accentUSAAlso 1933. Mentioned in US Vogue 1930.
1933Complexions in the Mayfair manner2416x17USA
19371937 Beauty Secrets from Bond StreetBeauty Secrets from Bond Street3214x19UKIncludes American Price List. Also 1936, 1939, 1940.
1938Yardley beauty bookUK
1939Yardley way to beautyUKAlso 1938.
1948Yardley way to beauty2015x18UKCover reads Let’s be practical. Includes 6 cards on massage. Also 1940.
1950Junior miss beauty book

Updated: 5th September 2015