Booklets Project

The following is a work in progress. To help researchers in this area, a small group is endeavouring to create a list of booklets put out by cosmetic companies in the first half or so of the twentieth century and to scan as many items as possible and place them online. The list is being built up gradually as are the scans. If you would like to help with this project please email me and I will provide you with further details. Additions to the list of scanned booklets will be made through Twitter.

Note: DATE indicates a published date included with the booklet; EST is an estimated date of publication; PAGES does not include any printed information on the inside or outside of the front or back cover; SIZE is in centimetres to the nearest whole number.


1936Blue and gold toiletriesUSA

Agnes Sorel

1930Beauty notes 1210x13USA

Angela Verona

1928Aids to beauty USA


1925Creed of beautyUSA
1928The ten-minute-a-day beauty treatmentUSA
1929Find YourselfFind yourself3614x22USA
1932Really lovely but she did not knowReally lovely but she did not know1211x13USA

Barbara Gould

1930Any woman can look lovelier3611x14UK
1931Any woman can look lovelier3611x14USA
1935Any woman can look lovelier3211x14USADifferent cover and text to earlier editions. Also 1936, 1937, 1938, 1939, 1940. Mentioned in US Vogue 1936.
1938The way to lovelinessUSAAlso 1939.


1936Beauty2011x16 UKAlso 1939.
1952Beauty – morning noon and nightUK

Cara Nome

1930Cara Nome – the secret of real beauty 127x8USA
1935Magic minutes with Cara Nome 167x8USA


1936Do you know Chanel? USA

Charles of the Ritz

1928Beauty bookUSA
1929The four secrets of natural beautyUSA
1930Beauty in the modern mode2410x15UKIncludes separate price list.
1932Beauty in the modern mode4812x15USA
1942Personalized beauty care9x15UKFolder made up of 6 three-fold pamphlets plus insert.


1926The real youthful youUSA


1961Secrets of beauty and style from the world of fashionUSA


1926A book of beauty secretsUSA
1927Natures way to a lovely skinUSA

Contouré Laboratories

1930Science speaks to youthUSA
1940Beauty care by ContouréUSA


1925The finesse of perfumeUSA
1926“Rouge” by Charles Dan GibsonCAN
1927Coty gift creationsUK
1928Finesse of beautyUSA
1928Types and shadesUK
1930Culturiste creationsFRA
1930Diversity in beautyUSA
1930Suggestions (gift ideas)USA
1931Lip secretsUSAMentioned in US Vogue 1931.
1934The Coty way to greater charmUK
1936Winning ways with perfumeUSAMentioned in US Vogue 1936. Also 1939.
1936De niewe weq naar schooneld1214x18NEL
1936Le chemin de la beauté1214x19FRA
1937Is your skin really clean?48x16UK
1937Coty calavoThe secret of Coty avocado preparations27x16UK
1937Sooner or later28x13UKFold-out leaflet about Wrinkle Cream, includes price list.
1940The psychological significance of perfumeUK
1950The art of being simply beautiful
1954How to choose fine perfumeUSA
1955Let us teach you to be beautifulUK
1959Coty for fragrant beauty2016x20UK
1962Festival of colourUK
1964Your passport to beautyUK?Free with Woman and Beauty magazine.


19361936 CovermarkThe Modern Miracle3210x13USALast page and back cover blank.


19121912 The cultivation and preservation of natural beautyThe cultivation and preservation of natural beauty5412x18UKSome additional blank pages. Also 1908.
1923The cultivation and preservation of natural beauty59UKAlso 1925.
1927The Cyclax way to lovelinessUK
The art of being lovely12x15USACover reads Cyclax of London.
The art of being lovely2nd Edition.
The art of being lovely32AUS3rd Edition.
1934Towards beauty: Handbook for the would-be lovely46UK
1934Guide to CyclaxUK
19351935 Towards beauty Four informal talksTowards beauty: Four informal talks48UK
1936Six lessons in lovelinessUKMentioned in an advert 1936.
1938The art of being lovely3612x15UK4th Edition. Also printed in Australia.
19561956 Skin care and lovelinessSkin care and loveliness1612x15UK

Daggett & Ramsdell

1911Daggett & Ramsdell’s perfect cold cream169x16USA
1926Beauty interviews with famous skin specialistsUSA
1934Beauty at the fair1612x9USA1934 Chicago World’s Fair.
1936New beauty preparationsUSA
1937Beauty aidsUSA

Dorothy Gray

19261926 Story of Dorothy GrayThe story of Dorothy Gray32USAAlso 1927.
19291929 Your dowry of beautyYour dowry of beauty4811x15USAMentioned in US Vogue 1931, 1934. Also 1930, 1933.
1935Your lovely skinUSAWith leaflet: How to use the new make-up. Also 1936, 1940.
1935How to use the new make-upUSAAlso 1934.
1936Which is your skin tone?Mentioned in US Vogue 1936.
1937Dorothy Gray make-up folderUSA
1939Your Lovely SkinYour lovely skin

36UKMost likely the same as the US version but with UK prices. Also 1934, 1935.
1940Help yourselfUSA
1945Design for the right look
1952Rule of threeUK
1954Trust Dorothy GrayTrust Dorothy Gray168x15UKIncludes 1954 price list.
1958Blueprint for BeautyBlueprint for beauty89x11UKIncludes 1958 price list.
1963How to make the most of your natural beauty209x15AUS
1965Clear skin programAUSMentioned in the Australian Women’s Weekly 1965.

Edna Wallace Hopper

1930How I keep young at my grand old age 129x14USA

Eleanor Adair

1907Conférences sur la culture scientifique de la beauté physiqueFRA

Elizabeth Arden

Brochures and product inserts
1920The quest of the beautiful3210x15USA
1923The quest of the beautiful describing Venetian preparationsUSA
1924The quest of the beautifulUK
1925The quest of the beautiful48USA
1925Exercises for health and beauty1812x17USAPrinted in USA but London salon address given. Booklet suggests doing the exercises to 3 records available from the salon.
19281928 Elizabeth ArdenThe quest of the beautiful5210x15USAAlso 1927. Available through
1929The quest of the beautiful4810x15USA
1931Color harmony bookUSA
1933Cleansing the skinUSA
1933Economy questionnaireUK
1934Sweeping the year awayUK
1934Braun warden over nicht410x13GERSummer and tanning products.
1934Key to lovelinessUK
1935Beauty for the busy womanUSA
1935The art of make-upUK
1936See for yourselfUK
1936Macquillages harmonitesUSA50c or free if spent $5.00.
1936Farewell to ageUKBook.
1937New “face moulding” home treatmentUSA
1937Elizabeth Arden presents “stage and screen make-up”USA
1937Professional informationUSA
1937The quest of the beautiful9510x15USAText pages 1-83. Last 11 pages for personal notes. Also 1938, 1939. Mentioned in US Vogue 1931, 1934, 1936.
1938Foundations of beauty – a little book of instructions238x14UK
193855 minutes to beauty
1939Your masterpiece – yourselfUSAMentioned in US Vogue 1931.
1939Elizabeth Arden perfumes
1949Every age can be beautifulUK
1949Key your make-up to your lipstickUK
1952How I sell my preparations4812x18UKUsed by sales staff.
1953The way to beauty3210x15UK
1955The way to beauty3610x15UK
1958Libretto Istruzioni4410x15ItalyCover similar to c.1955 Way to Beauty, but products/text different.
1963Beauty for the bride
1965The way to beauty4410x15UKText pages 1-42 plus 2 pages headed ‘Notes’.
1965The way to beauty4212x16AUS
Foundations of beauty. A little book of instructions28UK?
Elizabeth Arden’s little book of instructions20UK

Elizabeth Bock

1936The path to beauty UK


1931The way to loveliness88x16USA
1936Beauty – today and tomorrow1611x15USA

Fifth Avenue

1939Natural beautyUK

Frances Denney

1930Frances Denney presents her herbal preparations16USA
1933The affairs of beauty2813x11USAMentioned in US Vogue 1931. Also 1928, 1929, 1930.
1953You can be more beautifulUSA
1968The lovely American1612x17USA
1968Frances Denney1612x17USASimilar text to ‘The Lovely American’ but cover some illustrations different.

Frances Ingram

1929Only health skin can stay young USAAlso 1930, 1931.
1931Tells how to keep your skin healthy, clear and young USADouble sided four-fold brochure.

Germaine Monteil

1937 USANo title but promotes the Beauty Line.
1939Beauty is a gift not a habit USAMentioned in US Vogue 1939.
1958simple steps to beauty20 13x17USA


1934Guerlain present their new beauty productsUSAMentioned in US Vogue 1934.
1936Beauty de LuxeUSA

Harriet Hubbard Ayer

1928A woman’s secrets 3613x13UKAlso 1929.
1928All for beauty40 11x16USA
1932All for beautyUSAMentioned in US Vogue 1931. Also 1930, 1931.
1933All for beauty48 11x16USAAlso 1934.
1933Be your own beauty specialist211x20UKPamphlet. Subtitled Home care of the normal skin and normal scalp.
1934All for beauty27 Printed in Canada. Contains 1939 Price list.
1934Beauty is as beauty does2410x14USA
1934Beauty under twenty2812x15USAMentioned in US Vogue 1934. Also 1933, 1935.
1934All for beauty48 11x16USA
1936Beauty preparations and perfumes110x18UKMeasurements are in folded up single sheet. Facial exercises on one side, products on other. Printed in Canada.
1937The Ayer way to beauty4 11x13UK
1938The Ayer way to beautyUK
1938The Ayer way to beauty810x16USAMentioned in US Vogue 1939.
1938Accent on you815x12 USA
1938Make-up patterns810x16USAFold out with colour charts. Same picture on cover as 1938 Accent on You.
1939Ten beauty lessonsUSA
1940Care & color + fragrance = beauty2412x15
1952Lessons in beauty1610x16
1956Simple guides to beauty129x17UKSelfridges banner on front. Fold out. Printed in France.
1957Natürliche schönheit2711x15GERContains Schönheits-pass (Beauty matching) card dated 1957.

Helena Rubinstein

Brochures and product inserts
1923Secrets of beautyUK
1927Secrets of beauty5213x11UK
1930Beauty in the making4810x13USA2 versions with slightly different text; also one has a photo of HR on the inside front cover, one does not.
1930Personality make-up128x12USAAlso 1929.
1931Beauty in the makingUSAAlso 1934, 1935, 1936, 1937, 1938. Mentioned in US Vogue 1931, 1934.
1931Three steps to beautyUSAMentioned in US Vogue 1931.
1931Beauty in the making4810x13USA
1931Beauty for you248x14USA
1931Make-up magicUSAMentioned in US Vogue 1931.
1932The hormone twins88x12USA
1932Eyes forever young128x10USA
1932Beauty masks410x13USA
1934Sunproof your beautyUSA
1934Beauty masksUK
1934Body beautiful treatmentMentioned in US Vogue 1934.
1935Secrets of beauty
1935Eyes forever youngUK
1935Make-up magicUK
1935Your cosmetic portraitUSA
1937Food for beautyUSA
1937Beauty in the making5310x13UK
1937New youth for tired, tired eyesUK
1937Three print make-up chartUSA
1937Three ways to choose make-upUSA
1937This way to beautyBook.
1938Bisque tanUSA
1938Three stepsUK
1938Town and country face powderUSANo title
1939Beauty for youUSAAlso 1940. Mentioned in US Vogue 1939.
1939Beauty for you5610x13AUS
1940A glamorous makeup for youUSA
1947A new and lovelier you6411x14USA
1949Wonder Course: 3 brochures – Diet calendar, ABC’s of skin care, Make-up palette20x25 eachUSA
1951Beauty takes silkUK
1954How to solve your beauty problems2412x16CAN & USA
1960The hormones that make you every inch a womanUSA
1969Your guide to the beautiful life with Herbessence preparations1213x20USA


1925Things perfumes whispers2414x10USA
1936Dull finish make-upUSA


1919The Icilma way to beautyUK
1923Preparations for the toilet407x13UK
1928Beauty treatmentUK
1933The art of make-up & The care of beautyUK
1947Three point plan for a loverly complexionUK
1952Poem personal colour guideUK


1930The secret of a perfect complexionUKAlso 1928.
1931The cult of healthful beauty
1932Innoxa guide to beauty
1932Beauty by cultureAlso 1936.
1933Innoxa beauty guide colourscope and home treatment chart
1935Grow lovelierUKIncludes make-up colourscope. Also 1938.
1936Innoxa generic beauty treatmentUK
1937Gift creationsUK
1937Beauty guide No. 12
1937Gifts of loveliness
1938Natural lovelinessUK
1948Innoxa personal beauty plan and make-up chart811x16UK

Jacqueline Cochran

1939Wings to beautyUSA

John Robert Powers

1952Secrets of the Power girlsUSA

Kathleen Mary Quinlan

1927Youth for tired eyesUSA
1927Lest beauty pass you by USA
1930Dry and sensitive skin requires special care210x14USADuo-fold Booklet with prices on reverse.
1932Your eyesUSA
1937The art of make-upUSA
1939Guard your daughter’s natural beautyUSA


19311931 Koremlu Cream MethodThe Koremlu cream method1610x13USA


1927Beauty and health3216x23USA
1931Captivating lovelinessUSA

Lady Esther

1937Rouge guideUSA


1928The Leichner cosmetic system213x18UKDuo-fold brochure.
1935Beauty1010x18UKFold-out brochure with shade chart.
1935Every woman beautiful2413x18UKMentioned in US Vogue 1934.
1938Leichner Handbook on Make-up for Stage and Screen1614x22UK
1967Leichner studio notesUK


1935The silent messenger USA
1936Legends of Lentheric USA


1929Cosmetique LesquendieuUSA

Lucretia Vanderbilt

1929The way of loveliness2010x13USA
1929The aristocrats of toiletries85x7USA

Go to: Booklets M-Z

Updated: 18th November 2015