Booklets

Booklets Project

To help researchers in this area, scans of booklets put out by cosmetic companies in the first half or so of the twentieth century are being put online. If you have booklets you could contribute to this project please email me for further details. Additions to the list of scanned booklets will be made through Twitter.

Note: DATE: published date included with the booklet; EST: estimated date of publication; PAGES: does not include the inside or outside of the front or back cover; SIZE: in centimetres to the nearest whole number.

4711

DateEstTitlePages  SizeOrigin Comments
1936Blue and gold toiletriesUSA

Académie

DateEstTitlePages SizeOrigin Comments
1929Du culte de beauté FRA
1934Guide de beauté 4812x16FRA

Agnes Sorel

DateEstTitlePages SizeOrigin Comments
1930Beauty notes 1210x13USA

Almay

DateEstTitlePages SizeOrigin Comments
1959Carefree beautyUSA

Andrew Jergens

DateEstTitlePages SizeOrigin Comments
1927Your skin and its careYour skin and its care89x13USAMentioned in Photoplay.

Angela Verona

DateEstTitlePages SizeOrigin Comments
1928Aids to beauty USA

Ann Delafield

DateEstTitlePages SizeOrigin Comments
1953For men onlyAppetite reducing planUSADouble sided bifold brochure.
1953For men onlyFor men onlyUSADouble sided four-fold brochure.

Armand

DateEstTitlePages SizeOrigin Comments
1922Creed of beautyUSA
1923Savoly K Y XUSAFolded Sheet.
1923Looking your bestUSA
1927How do I lookHow do I look248x13USA
1928The ten-minute-a-day beauty treatmentUSA
1929Find YourselfFind yourself3614x22USA
1932Really lovely but she did not knowReally lovely but she did not know1211x13USA
1935Cosmetics their purpose and proper useCosmetics: Their purpose and proper use2414x21USAWith supplement and inserts.

Barbara Gould

DateEstTitlePages SizeOrigin Comments
1930Any woman can look lovelier3611x14UK
1931Any woman can look lovelier3611x14USA
1935Any woman can look lovelier3211x14USADifferent cover and text to earlier editions. Also 1936, 1937, 1938, 1939, 1940.
1938The way to lovelinessUSAAlso 1939.

Boncilla

DateEstTitlePages SizeOrigin Comments
1924Boncilla147x11USA
1925The way to beauty467x11USA

Boots

DateEstTitlePages SizeOrigin Comments
1936Beauty2011x16 UKAlso 1939.
1950The number seven way to loveliness3611x16UK
1952Beauty – morning noon and nightUK

Cara Nome

DateEstTitlePages SizeOrigin Comments
1927Cara Nome master perfumerCara Nome: A master perfumer 1211x13USA
1930Cara Nome – the secret of real beauty 127x8USA
1935Magic minutes with Cara Nome 167x8USA

Champlin

DateEstTitlePages SizeOrigin Comments
1886ChamplinsBeauty’s boudoir: Useful toilet hints1211x14USA

Chanel

DateEstTitlePages SizeOrigin Comments
1936Do you know Chanel? USA

Charles Antell

DateEstTitlePages SizeOrigin Comments
1956Charles Antell presents your glamour-graph by Ern Westmore1618x13USAIncluded with the Charles Antell Hollywood Make-up Kit.

Charles of the Ritz

DateEstTitlePages SizeOrigin Comments
1929The four secrets of youthful beautyUSAMentioned in US Vogue.
1932Beauty in the modern modeBeauty in the modern mode4812x15USA
1939Beauty in the modern modeBeauty in the modern mode2410x15UKIncludes separate price list.
1941Personalized beauty carePersonalized beauty care9x15USAFolder made up of 6 three-fold pamphlets plus insert.

Cheramy

DateEstTitlePages SizeOrigin Comments
1926The real youthful youUSA

Chesebrough-Pond’s

DateEstTitlePages SizeOrigin Comments
1958Ponds Beauty BookPond’s beauty book2411x17USA
1961Secrets of beauty and style from the world of fashionUSA

Clark-Millner

DateEstTitlePages SizeOrigin Comments
1937“Marked girl” The story of Elinor HoltUSA

Colgate

DateEstTitlePages SizeOrigin Comments
1926A book of beauty secretsUSA
1927Natures way to a lovely skinUSA

Contouré Laboratories

DateEstTitlePages SizeOrigin Comments
1929Science speaks to youthUSAMentioned in Photoplay.
1940Beauty care by ContouréUSA

Coty

DateEstTitlePages SizeOrigin Comments
1922A guide to the expression of personality in perfumeUSAMentioned in Harper’s Bazaar.
1923The art of perfumeUSA
1924The art of using powderUSA
1926The finesse of perfumeUSA
1927Revealing BeautyRevealing beauty166x8USA
1927Coty gift creationsUK
1928Colcreme CotyUSA
1928Finesse of beautyUSA
1928Types and shadesUK
1929Coty Subtle Art of Make-upThe subtle art of make-up811x14USA
1929“Rouge” USAIllustrated by Charles Dana Gibson. Mentioned in The New Yorker.
1930Culturiste creationsUSA
1930Diversity in beautyUSAMentioned in The New Yorker.
1930Suggestions (gift ideas)USA
1930Coty gifts of value and tasteUK
1931Lip secretsUSAMentioned in US Vogue.
1934The Coty way to greater charmUK
1935Les Creations CotyFRAMentioned in Hairdresser and Beauty Trade.
1936Winning ways with perfumeUSAMentioned in US Vogue. Also 1939.
1936Coty Dutch BeauteDe nieuwe weg naar schoonheid1214x18NL
1936Coty Le chemin de la BeauteLe chemin de la beauté1214x19FRAMentioned in Paris Vogue.
1937Is your skin really clean?48x16UK
1937Coty calavoThe secret of Coty avocado preparations27x16UK
1937Coty Sooner or LaterSooner or later28x13UKFold-out leaflet about Wrinkle Cream, includes price list.
1940The psychological significance of perfumeUK
1949How to live a fragrant lifeUSAMentioned in LIFE.
1950The art of being simply beautiful
1954How to choose fine perfumeUSA
1955Let us teach you to be beautifulUK
1959Coty for Fragrant BeautyCoty for fragrant beauty2016x20UK
1960Talk about teen-troubled skinUSA
1962Festival of colourUK
1962Your passport to beautyUSA
1963The Coty way to a prettier youUSA

Covermark

DateEstTitlePages SizeOrigin Comments
19361936 CovermarkThe modern miracle3210x13USALast page and back cover blank.

Cutex

DateEstTitlePages SizeOrigin Comments
19271927 The correct way to manicureThe correct way to manicure12 8x6USACame in a box of Cutex Cake Polish

Cyclax

DateEstTitlePages SizeOrigin Comments
19121912 The cultivation and preservation of natural beautyThe cultivation and preservation of natural beauty5412x18UKSome additional blank pages. Also 1908.
1923The cultivation and preservation of natural beauty60UKAlso 1925.
1924The art of using powderUSA
1927The Cyclax way to lovelinessUK
1934Guide to CyclaxUK
1935The art of being lovely2nd Edition.
19351935 Towards beauty Four informal talksTowards beauty: Four informal talks4814x19UK
1936Six lessons in lovelinessUK
1937The art of being lovelyThe art of being lovely3211x15AUS3rd Edition.
1938The art of being lovelyThe art of being lovely3611x15UK4th Edition. Also printed in Australia.
1942The art of being lovely30UK5th Edition.
1943The art of being lovelyThe art of being lovely2411x15USACover reads Cyclax of London.
19561956 Skin care and lovelinessSkin care and loveliness1612x15UK

Daggett & Ramsdell

DateEstTitlePages SizeOrigin Comments
1908The touch of time1613x5USA
19111911 Daggett and Ramsdells Perfect Cold CreamDaggett & Ramsdell’s perfect cold cream169x16USA
1912An aid to personal beautyUSA
1912The care of the skinUSAMentioned in The Cosmopolitan.
1914Beware the finger of timeUSA
1926Beauty interviews with famous skin specialistsUSA
1934Beauty at the fair1612x9USA1934 Chicago Century of Progress Exposition.
19341934 Tuning in with beautyTuning in with beauty3211x15USA
1936New beauty preparationsUSA
1937Beauty aidsUSA

Dermic Laboratories

DateEstTitlePages SizeOrigin Comments
1933Beauty: Womans most precious giftBeauty: Woman’s most precious gift1611x13USA

Dona-Ray

DateEstTitlePages SizeOrigin Comments
1937The moon is made of green cheeseUSAMentioned in Hollywood.

Doraldina

DateEstTitlePages SizeOrigin Comments
1927Doraldina’s Allura originates the ensemble fashion requiring harmony of complexion and clothing108x13USA
1933Doraldina presents fashions in cosmetics1012x14USA

Dorin

DateEstTitlePages SizeOrigin Comments
1919What is your coloring?127x10USA

Dorothy Gray

DateEstTitlePages SizeOrigin Comments
19261926 Story of Dorothy GrayThe story of Dorothy Gray32USAAlso 1927.
19291929 Your dowry of beautyYour dowry of beauty4811x15USAMentioned in US Vogue 1931, 1934. Also 1930, 1933.
1935Your lovely skinUSAWith leaflet: How to use the new make-up. Also 1936, 1940.
1935How to use the new make-upUSAAlso 1934.
1936Which is your skin tone?Mentioned in US Vogue.
1937Dorothy Gray make-up folderUSA
1939Your Lovely SkinYour lovely skin3611x14UKMost likely the same as the US version but with UK prices. Also 1934, 1935.
1940Help yourselfUSA
1945Design for the right look
1952Rule of threeUK
1954Trust Dorothy GrayTrust Dorothy Gray168x15UKIncludes 1954 price list.
1958Blueprint for BeautyBlueprint for beauty89x11UKIncludes 1958 price list.
1963How to make the most of your natural beautyHow to make the most of your natural beauty209x15AUS
1965Clear skin programAUSMentioned in the Australian Women’s Weekly.
1969The Dorothy Gray how-to make-up book810x16USA

Edna Wallace Hopper

DateEstTitlePages SizeOrigin Comments
1923My beautyHow I keep young at my grand old age 129x14USA
1926My beautyMy beauty129x15USA
1934How to regain youth USAMentioned in Motion Picture Herald.

Eleanor Adair

DateEstTitlePages SizeOrigin Comments
1907Conférences sur la culture scientifique de la beauté physiqueFRA
1911How to Retain and Restore Youthful Beauty of Face and FormUSAMentioned in The Smart Set
1923Beauty lore of East and WestUSA

Elizabeth Arden

DateEstTitlePages SizeOrigin Comments
Brochures and product inserts
1920The quest of the BeautifulThe quest of the beautiful3210x15USA
1923The quest of the beautiful describing Venetian preparationsUSA
1923Elizabeth Arden’s beauty boxes 1210x15USANo title on front cover
1924The quest of the beautifulUK
1924Exercises for health and beauty1812x17USAPrinted in USA but London salon address given. Booklet suggests doing the exercises to 3 records available from the salon.
1925The quest of the beautiful48USA
1927Your masterpiece—YourselfUSA
19281928 Elizabeth ArdenThe quest of the beautiful5210x15USAAlso 1927. Available through archive.org.
1929The quest of the beautiful4810x15USA
1931Color harmony bookUSA
1933Cleansing the skinUSA
1933Economy questionnaireUK
1934Sweeping the year awayUK
1934Braun warden over nicht410x13GERSummer and tanning products.
1934Key to lovelinessUK
1935Beauty for the busy womanUSA
1935The art of make-upUK
1935Hand in hand with fashionUK
1936Professional informationUSAScreen • Stage Make-up Laboratories.
1936See for yourselfUK
1936Macquillages harmonitesUSA50c or free if spent $5.00.
1936GiftsUK
1936Farewell to ageUKBook.
1937New “face moulding” home treatmentUSA
1937Elizabeth Arden presents “stage and screen make-up”USA
1937The quest of the beautiful9510x15USAText pages 1-83. Last 11 pages for personal notes. Also 1938, 1939. Mentioned in US Vogue 1931, 1934, 1936.
1938Foundations of beauty – a little book of instructions238x14UK
193855 minutes to beauty
1939Your masterpiece – yourselfUSAMentioned in US Vogue 1931.
1939Elizabeth Arden perfumes
1949Every age can be beautifulUK
1949Key your make-up to your lipstickUK
1952How I sell my preparations4812x18UKUsed by sales staff.
1953The way to beauty3210x15UK
1955The Way to BeautylThe way to beauty3610x15UK
1958Libretto Istruzioni4410x15ItalyCover similar to c.1955 Way to Beauty, but products/text different.
1963Beauty for the bride
1965The way to beauty4410x15UKText pages 1-42 plus 2 pages headed ‘Notes’.
1965The way to beauty4212x16AUS

Elizabeth Bock

DateEstTitlePages SizeOrigin Comments
1936The path to beauty UK

Elmo

DateEstTitlePages SizeOrigin Comments
1931The way to loveliness88x16USA
1936Beauty – today and tomorrow1611x15USA

Fifth Avenue

DateEstTitlePages SizeOrigin Comments
1939Natural beautyUK

Frances Denney

DateEstTitlePages SizeOrigin Comments
1930Frances Denney presents her herbal preparations16USA
1933The affairs of beauty2813x11USAMentioned in US Vogue 1931. Also 1928, 1929, 1930.
1953You can be more beautifulUSA
1968The lovely American1612x17USA
1968Frances Denney1612x17USASimilar text to ‘The Lovely American’ but cover and some illustrations different.

Frances Ingram

DateEstTitlePages SizeOrigin Comments
1929Only health skin can stay young USAAlso 1930, 1931.
1931Tells how to keep your skin healthy, clear and young USADouble sided four-fold brochure.

Germaine Monteil

DateEstTitlePages SizeOrigin Comments
1937 USANo title but promotes the Beauty Line.
1939Beauty is a gift not a habit USAMentioned in US Vogue.
1958Simple steps to beauty20 13x17USA

Glazo

DateEstTitlePages SizeOrigin Comments
1920The Magic of Beautiful Hands USA

Golden Peacock

DateEstTitlePages SizeOrigin Comments
1928Marie Davants famous 5-minute beauty treatmentsMarie Davant’s famous 5-minute beauty treatments2011x18USA
1938Golden Peacock Bleach CremeGolden Peacock bleach creme27x13USABifold. Included with a box of face powder.

Guerlain

DateEstTitlePages SizeOrigin Comments
1934Guerlain present their new beauty productsUSAMentioned in US Vogue.
1936Beauty de LuxeUSA

Hampden

DateEstTitlePages SizeOrigin Comments
1942A womans secretsHow to make up for all black & white photography with Powd’r-Base128x11USAInsert with a make-up kit.

Harriet Hubbard Ayer

DateEstTitlePages SizeOrigin Comments
1910Perpetual youth and how to keep itUSA
1928A womans secretsA woman’s secrets3613x13UKAlso 1929.
1928All for beauty40 11x16USA
1932All for beautyUSAMentioned in US Vogue 1931. Also 1930, 1931.
1933All for beauty48 11x16USAAlso 1934.
1933Be your own beauty specialist211x20UKPamphlet. Subtitled Home care of the normal skin and normal scalp.
1934All for beautyAll for beauty4811x16CANContains 1939 Price list.
1934Beauty is as beauty does2410x14USA
1933Beauty under twentyBeauty under twenty2812x15USAMentioned in US Vogue 1934. Also 1935.
1934All for beauty48 11x16USA
1936Beauty preparations and perfumes110x18UKMeasurements are in folded up single sheet. Facial exercises on one side, products on other. Printed in Canada.
1937The Ayer way to beauty4 11x13UK
1938The Ayer way to beautyUK
1938The Ayer way to beauty810x16USAMentioned in US Vogue.
1938Accent on youAccent on you815x12USA
1938Make-up patternsMake-up patterns 40x16USAFold out with colour charts. Same picture on cover as 1938 Accent on You.
1939Ten beauty lessonsUSA
1940Care color frarganceCare + color + fragrance = beauty2412x15USA
1952Lessons in beautyLessons in beauty1610x16
1954Naturliche schonheitNatürliche schönheit2811x15GERContains Schönheits-pass (Beauty matching) card dated 1954.
1956Simple guides to beautySimple guides to beauty48x12UK8 panel brochure. Selfridges banner on front. Printed in France.

Helena Rubinstein

DateEstTitlePages SizeOrigin Comments
1903The guide to beautyAUSMentioned in The Argus.
1908Beauty in the making6814x21AUS
1915Beauty in the making4014x22US
1921Secrets of BeautySecrets of beauty5213x11UKAt least 5 editions.
1923Beauty for everywomanUSAMentioned in Motion Picture.
1923Beauty TouchesUKMentioned in Elmira Star Gazette.
1925The secrets of the perfect make-upUSAMentioned in Photoplay.
1926The fine art of making-upUSAMentioned in Photoplay.
1926Beauty for EverywomanUKMentioned in The Play Pictorial.
1928Personality Make-upPersonality make-up128x12USA
1928Eyes Forever YoungEyes forever young128x10USA
1929Three steps to beautyUSAMentioned in Screenland. Also mentioned in US Vogue 1931.
1930Beauty in the MakingBeauty in the making4810x13USA2 versions with slightly different text; also one has a photo of HR on the inside front cover, one does not.
1930Beauty MasksBeauty masks410x13USA
1931Beauty in the making4810x13USAAlso 1934, 1935, 1936, 1937, 1938. Mentioned in US Vogue 1931, 1934.
1931Beauty for youBeauty for you248x14USA
1931Summer beauty guideSummer beauty guide25x12USATri-fold brochure
1931Make-up magicUSAMentioned in US Vogue.
1932The hormone twinsThe hormone twins88x12USA
1932Fall & winter beauty for you9x14USATri-fold brochure.
1933Spring beauty guide9x14USATri-fold brochure.
1933How I use my pasteurized face creamHow I use my pasteurized face cream7x14USATri-fold brochure. Pages are numbered 2-11.
1934Sunproof your beautyUSAMentioned in The New Yorker
1934Body beautiful treatmentMentioned in US Vogue.
1935Secrets of beauty
1935Eyes forever youngUK
1935Make-up magicUK
1935Your cosmetic portraitUSA
1937Food for beautyUSA
1937Beauty in the makingBeauty in the making5210x13UK
1937New youth for tired, tired eyesUK
1937Three print make-up chartUSA
1937Three ways to choose make-upUSA
1938Bisque tanUSA
1938Three stepsUK
1938Town and country face powderUSANo title
1939Beauty for youUSAMentioned in US Vogue. Also 1940.
1939Beauty for youBeauty for you5610x13AUS
1939MasksUK
1940A glamorous makeup for youUSA
1947A new and lovelier youA new and lovelier you6411x14USA
1949Wonder course: Diet calendar; ABC’s of skin care; Make-up palette20x25USA3 brochures
19507-day beauty plan3220x26USAPrice $1.00
1951Beauty takes silkUK
1954How to solve your beauty problems2412x16CAN & USA
1959Helena Rubinstein shows you how to shape a beautiful mouthUSA
1960The hormones that make you every inch a womanUSA
1960Make-up à la hair colorUSA
1969Your guide to the beautiful life with Herbessence preparations1213x20USA

Hi-Ja

DateEstTitlePages SizeOrigin Comments
1929Hi-Ja beauty aidsHi-Ja beauty aids165x8USAIncluded in a box of cold cream face powder.

Hinds

DateEstTitlePages SizeOrigin Comments
1919Hinds ProductsHinds honey and almond cream and other toilet requisites23x8USAFour-fold. Most likely a product insert.
1921The girl who loved the beautifulUSA
1921Hinds ProductsHinds honey and almond cream and other toilet requisites23x8USAFour-fold. Most likely a product insert.

Hollywood Lipstick Applicator

DateEstTitlePages SizeOrigin Comments
1949Glamour LipsGlamour lips 12x20USAFold out. Came with a lipstick applicator

Houbigant

DateEstTitlePages SizeOrigin Comments
1925Things perfumes whispers2414x10USA
1936Dull finish make-upUSA

Icilma

DateEstTitlePages SizeOrigin Comments
1919The Icilma way to beautyUK
1923Preparations for the toilet407x13UK
1928Beauty treatmentUK
1933The art of make-up & The care of beautyUK
1947Three point plan for a loverly complexionUK
1952Poem personal colour guideUK

Innoxa

DateEstTitlePages SizeOrigin Comments
1930The secret of a perfect complexionUKAlso 1928.
1931The cult of healthful beauty
1932Innoxa guide to beauty
1933Beauty by culture3211x14UKAlso 1932, 1934 & 1936.
1933Innoxa beauty guide colourscope and home treatment chart
1935Grow lovelierUKIncludes make-up colourscope. Also 1938.
1936Innoxa generic beauty treatmentUK
1937Gift creationsUK
1937Beauty guide No. 12
1937Gifts of loveliness
1938Natural lovelinessUK
1948Innoxa personal beauty plan and make-up chart811x16UK

Jacqueline Cochran

DateEstTitlePages SizeOrigin Comments
1939Wings to beautyUSA

John Robert Powers

DateEstTitlePages SizeOrigin Comments
1952Secrets of the Power girlsUSA

Kathleen Mary Quinlan

DateEstTitlePages SizeOrigin Comments
1927Youth for tired eyesUSA
1927Lest beauty pass you by USA
1930Dry and sensitive skin requires special care210x14USADuo-fold Booklet with prices on reverse.
1932Your eyesUSA
1937The art of make-upUSA
1939Guard your daughter’s natural beautyUSA

Kathryn Murray

DateEstTitlePages SizeOrigin Comments
1917Facial beauty cultureUSA

Kissproof

DateEstTitlePages SizeOrigin Comments
1928Clever make-Up—nine-tenths of beautyUSAMentioned in Motion Picture.

Koremlu

DateEstTitlePages SizeOrigin Comments
19311931 Koremlu Cream MethodThe Koremlu cream method1610x13USA

Kranks

DateEstTitlePages SizeOrigin Comments
1927Beauty and health3216x23USA
1934Captivating loveliness3213x20USAAlso 1931.

Lady Esther

DateEstTitlePages SizeOrigin Comments
1937Rouge guideUSA

Larola

DateEstTitlePages SizeOrigin Comments
1939The cult of beauty UKMentioned in British Vogue.

Lehn & Fink

DateEstTitlePages SizeOrigin Comments
1959Introducing young lookIntroducing young look4 20x25USA

Leichner

DateEstTitlePages SizeOrigin Comments
1928The Leichner cosmetic system213x18UKDuo-fold brochure.
1935Beauty1010x18UKFold-out brochure with shade chart.
1938Leichner handbook on make-up for stage and screen1614x22UK
1957Flawless beautyUK
1967Leichner studio notes.UK

Lentheric

DateEstTitlePages SizeOrigin Comments
1935The silent messenger USA
1936Legends of Lentheric USA

Lesquendieu

DateEstTitlePages SizeOrigin Comments
1928A French facial in a home treatmentUSATranslated from the French.
1929Cosmetique LesquendieuUSATranslated from the French.

L T. Piver

DateEstTitlePages SizeOrigin Comments
1926Three centuries of beauty secretsUSAAlso 1924.
1935The new way to immaculate make-up

Lucille Young

DateEstTitlePages SizeOrigin Comments
1920Stepping stones to beauty USAMentioned in Motion Picture.
1923Making beauty yours USAMentioned in Motion Picture.
1928How to fascinate men USAMentioned in Motion Picture.

Lucretia Vanderbilt

DateEstTitlePages SizeOrigin Comments
1929The way of loveliness2010x13USA
1929The aristocrats of toiletries85x7USA

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Updated: 21st November 2017