In the years that followed the Second World War the Max Factor company expanded its global reach.
In 1926, Prince Georges Matchabelli borrowed four thousand dollars and together with Princess Norina established the Prince Matchabelli Perfumery Company.
To help women select colours, cosmetic firms turned to a visual solution long used in the textile and paint trades.
In 1955 the Chesebrough Manufacturing Company, Consolidated and the Pond’s Extract Company merged to form Chesebrough-Pond’s.
Amongst the beauty products sold by Richard Hudnut from his New York pharmacy was a cream he labelled a ‘Toilet Cerate’. It came in two forms, the more expensive variety having a violet fragrance.
Known primarily for their Old Spice men’s toiletries, Shulton also developed a number of skin-care and make-up lines for women.
Hexachlorophene was used in cosmetics in the 1950s and 1960s until it was discovered to be a neurotoxin.
In the 1920s the idea developed that a woman should not only look attractive but should also create a style that reflected her personality.
Eleven small Max Factor brochures and pamphlets.
Books, journals, websites and other sources.
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