In the 1920s the idea developed that a woman should not only look attractive but should also create a style that reflected her personality.
Around 1920, a group of businessmen from Lowell, Massachusetts approached Helen Woodward about setting up a cosmetic company.
Although all beauty culturists agreed that skin cleansing was the basis for a flawless complexion, views differed about whether or not to use soap.
The cosmetic industry, perhaps more than any other, capitalised on the advertising expertise developed to sell patent medicines.
Some facial treatments were said to mould the contours of the face in the same way that a sculptor would use their hands to fashion a clay bust.
Avocados were a food source for the Aztecs, Incas and Mayans who also applied the oil-rich fruit pulp as a skin treatment.
Marie Earle operated salons in Liverpool and Manchester well before opening L’Institut de Marie Earle in Paris in 1909.
In the early twentieth century some cosmetic companies had only two creams in their skin-care range, a day cream and a night cream.
A list of booklets published by cosmetic companies in the first half or so of the twentieth century with scans of some items.
Armand list added 4th September 2015.
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