Stories from the history and science of cosmetics, skin care and early Beauty Culture.
- Swedish druggist, Dr Karl Wilhelm discovers glycerine.
- William Addis of Clerkenwell makes the first toothbrush similar to the modern form.
- Pears Transparent Soap first produced and sold by Andrew Pears.
- Michel Chevreul isolates cetyl alcohol (which he called ethal) from sperm whale oil.
- Thenar discovers hydrogen peroxide. He calls it oxygenated acid.
- New Hampshire artist John Goffe Rand patents the first collapsible metal tube.
- Paraphenylenediamine developed by A. W. Hoffman (Germany).
- Theron T. Pond, a pharmacist from Utica, New York, begins selling Golden Treasure, a homeopathic remedy he had developed from witch hazel.
- J. Simon, a pharmacist of Lyons, creates Crème Simon with a glycerine base.
- Joseph-Albert Ponsin (later Bourjois) develops a compact rouge by baking a powder/water mixture in a round mould.
- Henry Tetlow introduces Swan Down Face Powder the first commercial face powder to contain zinc oxide.
- First commercial underarm deodorant marketed in the U.S.A.
- Guerlain introduces Ne M’Oubliez Pas, the first modern lipstick (rouge à lèvres) in a rechargeable tube.
- Hinds Honey and Almond Cream introduced by S. A. Hinds.
- Registered Trade Marks Law passed (U.S.).
- Vaseline Pertroleum Jelly introduced by the Chesebrough Manufacturing Company.
- Ben Levy Co. of Boston begins making LaBlache face powder.
- Proctor & Gamble introduce Ivory Soap.
- Colgate introduces Cashmere Bouquet soap.
- Jean Baptiste Boussingault extracts Sorbitol from the fresh juice of the mountain ash berries.
- Marcel Grateau develops the Marcel Iron.
- Leichner introduces greasepaints into theatres.
- Colgate begins selling toothpaste in paste, powder and cake form.
- Trade Marks Registration Act enacted (U.K.).
- Dr. Charles Michel develops the process of permanent hair removal by electrolysis (U.S.).
- The Chesebrough Manufacturing Company introduces Vaseline Cold Cream, the first petroleum based cold cream.
- The American Hairdresser magazine established by Charles Ossenbrunner.
- Weeks & Potter launches Cuticura Ointment for the care of the skin and Cuticura Soap.
- Bourjois introduces Java Rice Powder.
- Proctor & Gamble introduces Ivory soap.
- Otto Braun and Oscar Liebreich refine lanolin from wool grease (Berlin).
- Pond’s Extract develops a toilet cream, lip salve, toilet soap and other witch hazel products.
- Adoph Vomacka introduces borax into cold cream formulations.
- Honey Soap, later called Sunlight, launched by William and James Lever.
- Petrole Hahn launched by Mr Hahn, a chemist.
- Recamier Cream and Recamier Cream Balm released by Recamier Manufacturing Company.
- The first commercial deodorant, Mum, a wax-like cream containing zinc oxide, introduced by the Mum Manufacturing Company, Philadelphia.
- Daggett & Ramsdell market their Perfect Cold Cream, a mineral oil cream.
- Lysol the first commercial disinfectant released by Schulke & Mayr of Hamburg, Germany.
- Burroughs Wellcome introduces Hazeline Snow, the first commercial stearate (vanishing) cream.
- Dr. Washington Sheffield, a dentist of New London, Connecticut begins selling his tooth paste in a tube (U.S.).
- Ivory soap introduced into England.
- American Vogue first published.
- Dr. Charles Browne Fleet introduces ChapStick a petroleum-based lip balm.
- Arthur B. Moler opens the Moler School, the first school for barbers, and publishes the ‘The Moler Manual of Barbering’ (Chicago).
- Johnson & Johnson introduce Johnson’s Baby Powder.
- Lifebuoy Soap launched by Lever Brothers Ltd.
- German physicist Wilhelm Roentgen discovers X-Rays.
- King Camp Gillette invents the first safety razor.
- Marie Valentin Le Brun establishes the Klytia Insitut Scientific de la Beauté (Paris).
- Colgate launches their first collapsible toothpaste tube.
- Frederick Finch Strong develops the Vacuum Electrode for use with high-frequency currents.
- The Moler School adds training services especially for women (Chicago).
- Andrew Jergens produces Woodbury Facial Soap under agreement.
- B. J. Johnson starts making Palmolive soap.
- Sunlight flakes launched by Lever Brothers.
- The Moler School adds classes for the preparation of teachers (Chicago).
- Beiersdorf patents Eucerit an emulsifying agent made from lanolin; introduces Pebeco toothpaste packaged in tin tubes.
- Elcaya introduces Cream Elcaya vanishing cream.
- Gilette developes the Safety Razor.
- Pompeian Massage Cream introduced.
- Three stores agree to sell Daggett & Ramsdell’s Perfect Cold Cream.
- Daggett & Ramsdell introduce Perfect Cold Cream Soap.
- Charles Nessler begins selling artificial eyebrows and eyelashes in London.
- First Gilette safety razor with disposable blades goes on sale.
- Powder shampoo developed by Hans Schwarzkopf.
- Richard Hudnut launches the DuBarry cosmetics line.
- R. W. Moore patents a spray dispenser for perfume.
- Coty develops his first perfume, La Rose Jacqueminot in a bottle designed by Baccarat.
- Ruth J. Maurer opens the first Marinello School (Chicago).
- Pond’s Extract Company introduces Pond’s Extract Vanishing Cream and Pond’s Extract Cold Cream.
- Beiersdorf markets Nivea soap.
- Dr. Ernst Kromayer develops the first modern form of dermabrasion.
- First permanent wave introduced by Charles Nessler in London.
- Pure Food and Drugs Act (U.S.) passed.
- ‘The American Perfumer and Essential Oil Review’ first published (U.S.).
- First safe synthetic hair-colour formula Auréale, renamed L’Oréal, developed by Eugène Schueller (Paris).
- Cellophane film invented by Jacques E. Brandenberger (Switzerland).
- A cellulose product called Newskin introduced – may have been the inspiration for nail enamel.
- Dr. Ernst Kromayer introduces multiple needle electrolysis and insulated needles (Germany).
- Lalique produces his first bottle for Coty for the perfume L’Effleurt.
- Beiersdorf markets Lobello, a lip balm in stick form.
- Good Housekeeping Seal introduced by the Good Housekeeping magazine (U.S.).
Armand Cold Cream
- American film studios begin distributing publicity stills of actors and actresses.
- Cellophane developed by Swiss chemist Jacques E. Brandenberger. Manufacture begins in 1913.
- Inecto hair dye, containing paraphenylenediamine, launched by M. Gaston Bardou in Paris.
- Roger & Gallet produced a lip salve. Introduce their perfumes into the U.S.
- ‘Perfumery and Essential Oil Record’ first published (U.K.).
- Beiersdorf introduces Nivea cream using the emulsifying agent Eucerit.; Lobello lip balm sold in a new sliding case made of tin.
- First temporary make-up departments used on Hollywood film lots.
- Northam Warren Company introduces Cutex cuticle remover.
- Demuth introduce Frozoclone the first alcoholic, solidified toilet water (U.K.).
- Lashbrow, an early mascara, introduced by Lashbrow Laboratories.
- First National Convention of Hairdressers organised by Ruth D. Maurer.
- ‘Photoplay’, the first American film fan magazine begins.
- Daggett & Ramsdell introduce Poudre Debutante.
- Elizabeth Arden introduces eye make-up, including eye shadow, into her salons in the U.S.
- Coty launches its first cosmetic product a face powder.
- Listerine introduced as an over-the-counter mouthwash by the by the Lambert Pharmacal Company.
- Max Factor introduces ‘flexible greasepaint’ (Supreme Greasepaint), a cream greasepaint in 12 graduated shades.
- Noxzema invented by Dr. Francis J. Townsend.
- First American metal lipstick container (push-up type) made by the Scovill Manufacturing Company (Connecticut) launched by Maurice Levy.
- Charles Nessler introduces his permanent wave into America.
- Bristol-Myers Co. releases Ipana toothpaste.
- Daggett & Ramsdell introduces Poudre Amourette.
- Theda Bara introduces the Vamp look.
- Max Factor coins the term ‘brownette’ for women who are between blond and brunette shades.
- Pompeian introduces Pompeian Night Cream.
- Pond’s Extract Cold Cream and Pond’s Extract Vanishing Cream introduced into Europe.
- Tom Lyle Williams begins selling Lash-Brow-Ine through mail-order.
- First indelible lipstick (containing eosin) launched by Louis Philippe.
- Armand introduces Cold Cream Powder.
- Elizabeth Arden starts her own product line.
- Cutex introduces a line of manicure products including nail rouge.
- Max Factor introduces eyeshadow and eyebrow pencil into his make-up line.
- Pompeian introduces Pompeian Hair Massage. Originally Hyki Tonic.
- Pond’s Extract begins its ‘Every skin needs two creams’ advertising campaign.
- Henry Tetlow introduces Pussywillow Face Powder.
- British Vogue first published.
- George Westmore founds the first make-up department in an American motion picture studio at Selig-Polyscope Studios in Edendale, Los Angeles.
- Cutex introduces the first commercial nail polish.
- Maybell Laboratories launches Maybelline, a cake mascara.
- Max Factor releases Supreme Liquid Whitener for general use.
- Pompeian introduces Pompeian Beauty Powder, Pompeian Bloom and Pompeian Day Cream.
- Inecto releases Inecto Rapid.
- George Westmore creates false eyelashes using single lashes attached with adhesive.
- Max Factor develops his ‘Color Harmony’ principle.
- France passes Cosmetic Ingredients Quality Control Bill.
- Inecto Rapid hair dyes introduced into the U.S.
- Kimberley-Clark begins selling Kotex sanitary napkins.
- Max Factor begins selling false strip eyelashes using human hair.
- Morton Manufacturing Company begins making Chap Stick.
- Pompeian puts out a new brand of talcum powder called Pompeian Fragrance.
Rouge Baiser Lipstick
- Caron introduces perfumed powders with Peau Fines and Tabac Blond.
- Guerlain introduces Lynx kohl as well as Rouge d’Enfer and Rose Lip Bengale lipsticks.
- Max Factor introduces his Color Harmony line.
- Vogue Paris first published.
- Chanel launches Chanel No. 5.
- Max Factor introduces his Face Powder Brush.
- George W. Luft Company introduces Tangee, a changeable lipstick (orange in the container, red on the lips).
- The Domino brand of cosmetics launched by the Loesser Manufacturing Company, Montclair, N.J.
- First swivel lipstick patented by James Bruce Mason Jr. in Nashville, Tennessee.
- First Poucher book ‘Encyclopedia of Cosmetics and Perfume’ published.
- Gemey introduces Dernière Touche, the first compact face powder and Fluid Make-up, the first fluid foundation in a tube.
- Kurlash, a tool for curling eyelashes, invented by William Beldue.
- Chanel introduces her first make-up line.
- Cutex launches tinted nail lacquer.
- Inecto Inc. introduce NoToX hair dye in the U.S.
- Kleenex facial tissues introduced by Kimberly, Clark & Company to remove cold cream.
- Pacquin’s Dentists’ and Physicians’ Hand Cream launched.
- Perc Westmore heads the new make-up department at First National studios.
- Pond’s Extract testimonial advertising campaign using socialites and royalty begins.
- American Beauty Culture School Association formed in New York.
- Lux soap launched by Lever Brothers.
- Max Factor releases Supreme Nail Polish powder.
- Nivea relaunched in blue packaging (previously yellow-green).
- Société Française des Teintures Inoffensives pour Cheveux (L’Oréal) develops L’Oréal d’Or hair lightener.
- Helena Rubinstein releases Cupids Bow an exclusive self-shaping lipstick.
- Lifebuoy soap launched by Lever Brothers.
- Marie Barlow launches her own line.
- Mascara 612 launched by Edouard Pinaud in France. Sold in a tub and was applied with a brush.
- Proctor & Gamble launches Camay soap.
- Wally Westmore heads the new make-up department at Paramount studios.
- Moisture-proof Cellophane developed by William Hale Charch of DuPont.
- Chanel introduces her first skin care line.
- Cutex introduces Cuticle Cream and Cuticle Oil.
- The Doraldina Company sells Doraldina Leg Make-up, the first commercial leg make-up.
- Chemist Paul Baudecroux introduces Rouge Baiser indelible lipstick (France).
- Luxor Ltd. brings out a new line of cosmetics under the name Krasny.
- Max Factor and begins nationwide distribution of Society Make-up which includes Society Nail Tint, a rose-coloured polishing cream.
- National Mineral Company introduces Peach Bloom Facial Mask.
- Opterapia GmbH introduces Amor Skin the first cosmetic hormone cream into the United States through the Amorskin Corporation.
- Jean Patou creates the first sun lotion Huile de Chaldée.
- The preservative Paraben introduced by Julius Penner, A.G. into the United States.
- Tegin, the first commercial polyol stearate, introduced.
- Commercial triethanolamine (TEA) becomes available, opening additional opportunities for emulsion formulation.
- First soapless soaps introduced.
- ‘Soap, Perfumes and Cosmetics’ first published (U.K.).
- Schade and Marchionini coin the term ‘acid mantle’ to describe the low pH film on the skin.
- First chemical sunscreen containing benzyl salicylate and benzyl cinnamate developed by E. Klarmann for Lehn & Fink. First used in Dorothy Gray’s Sunburn Cream.
- Chanel develops her first sun lotion.
- Charles of the Ritz launches a full line of cosmetics into the U.S. market.
- Max Factor develops Panchromatic make-up.
- Pacquin’s Hand Cream launched.
- The Pond’s Extract Company introduces Pond’s Skin Freshener & Tonic and Pond’s Cleansing Tissues.
- Armand introduces the Symphonie shade of cold cream face powder and the Florian line of cosmetics for men.
- Beiersdorf markets the first deodorant in salve form.
- Max Factor receives an Oscar for make-up and markets the first commercial lip brush.
- Maybelline produces its first eyeliners, eyebrow pencils and eyeshadows.
- Richard Hudnut launches Poudre le Début supposedly using ingredients never used before in a face powder.
- Société Française des Teintures Inoffensives pour Cheveux (L’Oréal) develops Imédia Liquide hair dye; L’Oréal Blanc bleaching powder.
- Yardley introduces English Complexion Cream.
- Alexandra de Markoff cosmetics introduced into the U.S.
- Boncilla launches a new line of toilet preparations sold under the name of Markz.
- Max Factor develops Lip Gloss for use in motion pictures.
- Joy perfume introduced by Jean Patou.
- Koremlu scandal (depilatory cream containing thallium acetate) (U.S.).
- Atlas Corporation develops sorbitol and mannitol (humectants).
- Almay Products (New York) introduces the Almay line.
- Lesquendieu introduces Eclador Almond Cream.
- Lydia O’Leary introduces Cover Mark, a blemish concealer cream.
- Norwich Pharmacal introduces Unguentine skin cream (U.K.).
- Charles Revson starts work for Elka selling nail polish.
- Helena Rubinstein launches Hormone Twin Youthifiers containing the Day Hormone Twin and Night Hormone Twin creams (U.S.).
- Mary Garden sues Rigaud for $100,000 damages.
- Eugene Sutter, introduces the use of ammonia as the curling medium in permanent waves.
- Cutex adds a hand cream to its product line.
- Dorothy Gray installs her first salon on a Grace Line ship, the Santa Rosa.
- Maybelline creates a 10-cent mascara for drug and variety stores.
- Peggy Sage introduces a cream Hand Whitener; repackages her nail preparations.
- Pond’s Extract launches Pond’s Face Powder.
- Richard Hudnut launches his Marvelous Line.
- Coty introduces perfumed nail polish into the U.S.
- Lash Lure scandal (U.S.).
- Max Factor develops his first television make-up for B/W Television.
- Société Française des Teintures Inoffensives pour Cheveux (L’Oréal) releases Dopal the first soap free shampoo.
- Votre Beauté magazine established in Paris by Eugène Schueller (L’Oréal).
- Chesebrough introduces Vaseline Lip Ice.
- A cold wave devised by Arnold F. Wilmatt in California using ammonium hydrosulflte.
- Elizabeth Arden opens a beauty spa/health farm in Maine.
- Luxury tax applied to cosmetics (U.S.).
- Karl Meyer and his laboratory assistant John Palmer announce the discovery of Hyaluronan.
- Max Factor introduces Liquid Nail Enamel.
- Pond’s Extract introduces Pond’s Liquefying cream.
- Primrose House introduces Delv cream.
- Procter & Gamble introduces Drene, a soapless shampoo.
- The American Associated Manufacturers of Toilet Articles (AMTA) is renamed the Toilet Goods Association (TGA).
- First film photographed entirely in three-strip Technicolor film, ‘Becky Sharp’ (Pioneer/RKO), is released.
- Boots introduce their No. 7 range in Great Britain.
- Colgate introduces Cashmere Bouquet Face Powder .
- Coty introduces Air-spun face powder
- Elizabeth Arden introduces Stage & Screen film make-up and Arden Hair-Off depilatory.
- Germain Monteil introduces her cosmetic line into the U.S.
- Helen Viethaler Winterstein patents the first waterproof mascara (Vienna).
- Pompeian introduces a new line and scraps the old one.
- Société des Teintures Inoffensives pour Cheveux (L’Oréal) introduces Ambre Solaire sunscreen.
- The Westmore brothers introduce the House of Westmore line.
- Elizabeth Arden launches Eight Hour Cream.
- Feminine Products Inc. introduce Arrid a cream deodorant containing aluminium sulphate.
- Germaine Monteil produces her first lipstick.
- Lancôme creates Nutrix cream described by Petitjean as his Queen of Creams.
- Lydia O’Leary introduces Spot-Stick, a concealer.
- Peggy Sage introduces Gardenia Liquid Hand Cream.
- Tampons invented by Tambrands (long known as Tampax).
- Tattoo adds a cream mascara as a companion product to their lipstick.
- AMA states that no cosmetic can be ‘non-allergic’ and states that companies can no longer make that claim in its journal.
- Cleansing pads first introduced into the U.S.
- Coty adds Air Spun Rouge in shades to harmonise with Air Spun Powder.
- Dorothy Gray adds vitamin D to their emollient creams.
- Hirestra Laboratories, Inc. introduces Endocreme containing estradiol.
- Max Factor introduces Pan-Cake, the first water-soluble matte make-up, developed for Technicolor, and Sun Tan Oil.
- National Mineral Company introduces Suave Hairdressing hair tonic.
- Pond’s Extract introduces Vitamin A into its skin creams.
- Shulton introduces Old Spice for Women and its Early American line.
- Wings Products introduce Hollywood Wings; medicated pink tabs shaped like wings to be applied to facial frowns and wrinkles.
- Yardley introduces a new face powder English Complexion.
- Courtley Ltd. introduces the Courtley of high-grade men’s toiletries.
- Diadermine (the largest selling French facial cleanser) is introduced into the U.S.
- Dorothy Gray adds vitamin A to their emollient creams.
- The FDA seizes Lash Lure and Magic-Di-Stik.
- Food, Drug and Cosmetics Act passed (U.S.).
- Jacqueline Cochran markets her own line of cosmetics.
- Lancôme introduces Rose de France lipstick.
- Rouge Baiser black lipstick introduced into the U.S.
- Shulton introduces Old Spice for men.
- Will Baltzer develops sunscreen Gletscher Crème (Glacier Cream), which becomes the basis for the company Piz Buin.
- The Doraldina company introduces the Powder Blender for individual powder blending at the cosmetic counter and were used in the Charles of the Ritz powder bars.
- DuBarry Success School started by Richard Hudnut.
- FDA tells U.S. cosmetic firms to stop using terms like ‘Skin Food’, ‘Tonic Food’, ‘Tissue tonic’, or similar which imply that the skin will be nourished.
- Helena Rubinstein launches first commercial water-proof mascara.
- First report of hydroquinone depigmenting the skin made by Dr Edward A. Oliver (U.S.)
- Max Factor launches smear-proof Tru-Color ‘indellible’ lipstick.
- Seaforth Men’s Toiletries released by Alfred D. McKelvey Co.
- Barbara Gould introduces the Skylark line. The make-up comes in face powder, dry rouge, cream rouge, lipstick and nail polish.
- Elizabeth Arden launches a nail line.
- Dorothy Gray releases Color Cue which harmonises lipstick, nail polish and face powder.
- Jacqueline Cochran introduces Chromablend.
- Peggy Sage harmonises nail polish and lipsticks in collaboration with 7 lipstick houses.
- Pond’s Extract Co. introduces lipsticks called Pond’s Lips.
- Revlon starts selling lipsticks with a ‘Matching Lips and Fingertips’ campaign.
- Richard Hudnut introduces the DuBarry Success Courses.
- Cyclax of London releases Stockingless Cream to be used instead of stockings.
- Elizabeth Arden introduces Velva Leg Film.
- Helena Rubinstein launches the Gourielli line.
- Shulton adds face powder to its Early American Old Spice range.
- Pond’s Extract Company introduces Pond’s Dry Skin Cream.
- George W. Luft adds a third lipstick shade, Red Red, to its Tangee lipsticks.
- American Army studies sunburn prevention and recommends red veterinary petrolatum with added phenyl salicylate.
- Germaine Monteil closes her couture business and concentrates on cosmetics, including Rose Skin Cream, Super-Glow Foundation, Super-moist lipstick, and Super-sheen powder.
- Pond’s Extract Company introduces Dreamflower powder.
- John Daize and his associates introduce the Draize eye test to establish the safety of products to be used in the eyes.
- Coppertone Suntan Cream containing red veterinary petrolatum launched by Benjamin Green.
- Revlon launches Pink Lightning with a full-scale colour promotion.
- ‘Seventeen’ a magazine for teenage girls first published (U.S.).
- Toni Corporation markets the home permanent.
- Benjamin Green adds Coppertone Suntan Oil to product line.
- Helena Rubinstein releases Conceal a concealer in light and dark shades.
- Hoffman La Roche launches Pantene.
- L’Oréal introduces Oréol, the first cold permanent wave.
- Pond’s Extract Company introduces Make-Up Pat, a cake foundation.
- Revlon launches ‘Fatal Apple’ campaign.
- Rilling Arnao & Co. introduces Nail-Dri a nail oil to set and dry nail enamel.
- Society of Cosmetic Chemists founded in America.
- Beauty Counselors introduces the first oil-in-water liquid foundation.
- Comité International d’Esthétique et de Cosmétologie (CIDESCO) founded in Brussels by Georges Dumont from Belgium and Jacques Poirsons from France.
- Daggett & Ramsdell introduce the first aerosol product Gay Manhattan, a cologne water.
- Elizabeth Arden opens a second beauty spa/health farm in Arizona.
- Estée Lauder markets Cleansing oil, Crème Pack, Skin lotion, and Super Rich All Purpose Crème.
- Max Factor introduces New Lip Make-up.
- Pond’s Extract Company launches Angel Face powder.
- Aluminium chlorohydrate introduced into antiperspirants.
- Dior launches the New Look.
- Eylure begin selling false eyelashes.
- Jules Montenier, Inc. releases Stopette a spray deodorant in a squeeze bottle made of tough, war-developed thermoplastic.
- Lancôme releases Progrès the first cream to ‘enhance the skin’s natural protection’.
- Peggy Sage launches Shimmer Sheen nail polishes and Shimmer lipstick to match.
- Schwarzkopf launches their first cold permanent-wave product.
- The American Medical Association (AMA) sets up a Committee on Cosmetics.
- Armour & Company introduces Dial soap containing hexachlorophene (G11).
- Gala of London introduces Lip Line, thin refillable lipsticks.
- Lancaster release Crème Embryonnaire made with placental extract.
- Max Factor develops Pan-Stik make-up.
- Richard Hudnut introduces its Home Permanent Wave.
- Rimmel introduces Lip Palette.
- British section of the Society of Cosmetic Chemists holds its inaugural meeting.
- Hazel Bishop launches Lasting Lipstick.
- Hirestra Laboratories, Inc. introduces Hormone Hair Beauty, Shampoo and Scalp Conditioner.
- Interferential Therapy developed by Dr. Hans Nemec of Vienna.
- Oeil de biche (doe-eyed) look created by M. Fernand Aubrey.
- Beiersdorf introduces Ph5 Eucerin cream.
- Chesebrough-Pond’s introduces Angel Face cream powder.
- Clairol introduced Miss Clairol Hair Color Bath a hair-colouring kit.
- Clearasil developed by Ivan Combe and the chemist Kedzie Teller. (U.S.)
- Helene Curtis introduces Spray Net hairspray.
- Max Factor introduces the World of Beauty line.
- Pacquin releases Silk ’n Satin all-over body lotion.
- Revlon’s ‘Where the fire?’ campaign starts.
- Beiersdorf markets 8x4 Seife, Europe’s first deodorant soap.
- Estée Lauder releases Youth Dew and Estoderme Youth-Dew Cream.
- Max Factor introduces the Signature toiletries line for men and introduces soap and talcum powder to the World of Beauty line.
- Peggy Sage introduces Hand Smoother and Softener Cream, Finishing Cream and Crystallin Finish nail polish.
- Revlon introduces Indelible-Creme Lipstick.
- Bristol-Myer launches Ban Roll-On deodorant.
- Hazel Bishop introduces Complexion Glow (liquid-cream rouge).
- Paul B. Elder Co. introduces Benoquin (containing a monobenzyl ether of hydroquinone) to inhibit melanin production, the first preparation of its kind.
- Max Factor introduces Color-Fast lipstick.
- Revlon’s ‘Fire and Ice’ campaign starts with model Dorian Leigh.
- Elizabeth Arden launches Arden for Men.
- Estée Lauder launches Youth Dew Bath Oil.
- FTA declares that lipsticks can no longer claim ‘indelible’, ‘smear proof’, or ‘non-smear’ but can use ‘longer lasting’ or ‘less likely to smear’ (U.S.).
- Max Factor introduces Creme Puff make-up.
- Revlon introduces Non-Smear Lipstick and starts ‘Cherries in the Snow’ campaign.
- Commercial television advertising commences in the U.K.
- Gemey releases a fluid cream foundation Teint Clair Fluide.
- Hazel Bishop introduces Long-Lasting Nail Polish.
- Juvena release their first cosmetics.
- Johnson & Johnson releases No More Tears baby shampoo.
- Max Factor develops a concealer Erace and a new make-up for RCA compatible colour television.
- Pond’s Extract Company releases Angel Lips and Angel Skin Hand Lotion.
- Bristol-Myers releases Ban deodorant.
- Coty introduces Coty 24, a long lasting lipstick, and Preferred Stock, a toilet goods line for men.
- Dorothy Gray introduces Pink Mink and Elation make-up Film.
- Lancôme releases their Ocean line.
- Lever Brothers introduce Dove the first commercially successful synthetic detergent bar.
- L’Oréal introduces Colorelle, the first colouring shampoo.
- Max Factor introduces the Hi-Fi make-up range, and Sebb dandruff treatment.
- Parfums Christian Dior produces its first cosmetics.
- Proctor & Gamble launches Crest the first toothpaste to contain flouride.
- Revlon launches Non-Smear Lipstick containing lanolite.
- Clairol introduced Miss Clairol a home hair-colouring kit.
- Eylure introduces Lipfix, a lipstick sealant.
- Gemey introduces a compact powder, Dernière Touche.
- Helene Curtis Industries release Purse/Spray the first refillable aerosol.
- Helena Rubinstein introduces Skin Dew a moisturising emulsion.
- Pacquin releases Anti-Detergent Cream hand cream.
- Estée Lauder introduces Re-Nutriv skin cream.
- First CIDESCO Beauty Therapy Schools accredited in Belgium, Germany and Switzerland.
- Helena Rubinstein launches the Mascara-matic, the first mascara tube and wand applicator.
- Max Factor introduces Cup of Youth hormone skin cream and Hi-Fi lipsticks.
- Maybelline introduces self-sharpening eyebrow and eyeliner pencils.
- Revlon launches its first perfume Intimate and starts ‘Persian Melon’ campaign.
- Purchase Tax on cosmetics dropped from 90 to 60% (U.K.).
- The first CIDESCO Diploma issued.
- Cyclax introduces Mainly for Men range.
- Helena Rubinstein creates new placental cream Tree of Life.
- Maybelline introduces Magic Mascara, the first filaments twisted (spiral) brush mascara.
- Max Factor introduces Facial Bath a new liquid facial cleanser and the Mascara Wand, the first refillable automatic mascara.
- Richard Hudnut releases DuBarry Elixir Natale and Creme Natale containing placental extract.
- Ambre Solaire goes on sale in the U.K.
- Beauty Without Cruelty founded by Lady Muriel Dowding (U.K.).
- Max Factor introduces Active Moisturizer, Translucent Creme Puff and Translucent Face Powder.
- Richard Hudnut introduces Lip Quick a ball-point, roll-on lipstick.
- Color Additives Act passed (U.S.).
- Estée Lauder introduced into Harrods (U.K.).
- Helene Curtis introduces Tender Touch bath oil.
- Helena Rubinstein launches Ultra Feminine Face Cream containing estrogens and progesterone.
- Max Factor introduces Hand and Body Smoothing Lotion, Sheer Genius liquid make-up and Swedish Formula hand cream.
- Chesebrough-Pond’s introduces Angel Face cosmetics into the U.K.
- Max Factor introduces Finishing Powder compact face powder.
- Max Factor introduces No-shine lipsticks and Nail Satin nail polish.
- Noxzema launches Cover Girl with the product line Clean Make-up advertised as medicated face makeup.
- Proctor & Gamble launches Head and Shoulders, an anti-dandruff shampoo.
- Revlon starts Colors Avante Garde campaign, launches Eterna 27 skin cream containing pregnenolone acetate, and a men’s line called That Man.
- Chesebrough-Pond’s launches Angel Face lipstick
- Clarins releases Tensur Bust, the first modern bust cream.
- Franz Greiter introduces the concept of Sun Protection Factor (SPF).
- Helena Rubinstein introduces ‘Day of Beauty’.
- Revlon launches its first skin care cream, Eterna 27.
- Beiersdorf introduces Nivea milk, an oil-in-water emulsion for all-over body care.
- Christian Dior releases Crème Apricot and night cream for nails.
- Elizabeth Arden receives a Royal Warrant.
- Harriet Hubbard Ayer launches the Miss Ayer range for young girls.
- Maybelline introduces Ultra-lash mascara.
- Revlon starts ‘Cleopatra’ campaign.
- Cutex introduces the first flavoured lipsticks.
- Endocil Hand-care released.
- Estée Lauder launches Aramis, a male cosmetic line.
- Guerlain introduces lipsticks for sensitive lips.
- Helene Curtis introduces Magic Secret, an albumin-based wrinkle smoother.
- Helena Rubinstein introduces Long Lash Waterproof mascara, with a long stemmed applicator.
- L’Oréal launches Kérastase to salons.
- Monteil introduces Super Masque.
- Revlon launches the Ultima II line.
- Arrid Extra Dry, the first suspension antiperspirant aerosol introduced.
- Clairol launches Nice ’n Easy, the first shampoo-in hair colour.
- Guinot introduces the Cathiodermie skin treatment.
- Max Factor introduces the Geminesse range and the Ultralucent make-up line.
- Gala introduces cosmetics by Mary Quant including Come Clean Cleanser, Jeepers Peepers Eye shadow, and the Paint Box.
- Max Factor introduces Positive Protection Formula antiperspirant.
- Yardley’s Jean Shrimpton line introduced.
- Estée Lauder launches the Clinique line of cosmetics.
- Max Factor introduces Erace White.
- Orlane releases Crème B21, an anti-wrinkle cream with amino acids.
- Coty introduces Bacchus line of cosmetics for men.
- Helena Rubinstein launches the Mykonos line.
- Lancôme develops Bienfait du Matin, the first protective hydrating cream with colour.
- Max Factor introduces Blusher Sticks.
- Parfums Christian Dior releases a full make-up range.
- Revlon launches the Etherea line.
Updated: 19th November 2013
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