Stories from the history and science of cosmetics, skin care and early Beauty Culture.

Pre 1890s Vaseline	1779	Swedish druggist, Dr Karl Wilhelm discovers glycerine.
	1780	William Addis of Clerkenwell makes the first toothbrush similar to the modern form.
	1789	Pears transparent soap first produced and sold by Andrew Pears.
	1817	Michel Chevreul isolates cetyl alcohol (which he called ethal) from sperm whale oil.
	1818	Thenar discovers hydrogen peroxide. He calls it oxygenated acid.
	1841	New Hampshire artist John Goffe Rand patents the first collapsible metal tube.
	1854	Paraphenylenediamine first made by A. W. Hoffman.
	1846	Theron T. Pond, a pharmacist from Utica, New York, begins selling Golden Treasure, a homeopathic remedy he had developed from witch hazel.
	1860	J. Simon, a pharmacist of Lyons, creates Crème Simon with a glycerine base.
	1863	Bourjois develops a compact rouge by baking a powder/water mixture in a round mould.
	1866	Henry Tetlow introduces Swan Down Face Powder the first commercial face powder to contain zinc oxide.
	1870	Registered Trade Marks Law passed (U.S.). First commercial underarm deodorant marketed in the U.S.A. Hinds Honey and Almond Cream introduced by S. A. Hinds. Vaseline Pertroleum Jelly introduced by the Chesebrough Manufacturing Company.
	1871	Ben Levy Co. of Boston begins making LaBlache face powder. Proctor & Gamble introduce Ivory Soap.
	1872	Jean Baptiste Boussingault extracts Sorbitol from the fresh juice of the mountain ash berries. Colgate introduces Cashmere Bouquet soap. Marcel Grateau develops the Marcel Iron.
	1873	Leichner introduces greasepaints into theatres. Colgate begins selling toothpaste in paste, powder and cake form.
	1875	Trade Marks Registration Act enacted (U.K.).
	1878	Weeks & Potter launches Cuticura Ointment for the care of the skin and Cuticura Soap.
	1879	Bourjois introduces Java Rice Powder. Proctor & Gamble introduces Ivory soap.
	1882	Otto Braun and Oscar Liebreich refine lanolin from wool grease (Berlin). Pond’s Extract develops a toilet cream, lip salve, toilet soap and other witch hazel products.
	1884	Honey Soap, later called Sunlight, launched by William and James Lever.
	1885	Petrole Hahn launched by Mr Hahn, a chemist.
	1886	Recamier Cream and Recamier Cream Balm released by Recamier Manufacturing Company.

1890s Hazeline Snow	1890	Daggett & Ramsdell market their Perfect Cold Cream, a mineral oil cream. Lysol the first commercial disinfectant goes on sale in Berlin.
	1891
	1892	First edition of Vogue published (U.S.). Dr. Washington Sheffield, a dentist of New London, Connecticut begins selling his tooth paste in a tube (U.S.). Burroughs Wellcome introduces Hazeline Snow, the first commercial stearate (vanishing) cream. Ivory soap introduced into England.
	1893	Dr. Charles Browne Fleet introduces ChapStick a petroleum-based lip balm.
	1894	Johnson & Johnson introduce Johnson’s Baby Powder. Lifebuoy Soap launched by Lever Brothers Ltd.
	1895	German physicist Wilhelm Roentgen discovers X-Rays. Marie Valentin Le Brun establishes the Klytia Insitut Scientific de la Beauté (Paris). King Camp Gillette invents the first safety razor.
	1896	Colgate launches their first collapsible toothpaste tube.
	1897	Andrew Jergens produces Woodbury Facial Soap under agreement. Lehn & Fink acquire the rights to Lysol.
	1898	B. J. Johnson starts making Palmolive soap.
	1899	Sunlight flakes launched by Lever Brothers.

1900s Pompeian Massage Cream	1900	Cream Elcaya vanishing cream launched by the Elcaya Company Ltd. Pebeco toothpaste packaged in tin tubes introduced by Beiersdorf.
	1901	Gilette developes the Safety Razor. Pompeian Massage Cream introduced. Three stores agree to sell Daggett & Ramsdell’s Perfect Cold Cream.
	1902	Daggett & Ramsdell introduce Perfect Cold Cream Soap.
	1903	Powder shampoo developed by Hans Schwarzkopf. First Gilette safety razor with disposable blades goes on sale. R. W. Moore patents a spray dispenser for perfume. Charles Nessler begins selling artificial eyebrows and eyelashes in London. Richard Hudnut launches his DuBarry cosmetics line.
	1904	Coty develops his first perfume, La Rose Jacqueminot. Pond’s Extract Company introduces Pond’s Extract Vanishing Cream and Pond’s Extract Cold Cream.
	1905	First permanent wave introduced by Charles Nessler in London. Beiersdorf markets Nivea soap.
	1906	Pure Food and Drugs Act (U.S.) passed. American Perfumer and Essential Oil Review established (U.S.).
	1907	First safe synthetic hair-colour formula developed by Eugène Schueller (becomes L’Oréal).
	1908	Coty introduces its first face powder. Lalique produces first bottle for Coty for the perfume L’Effleurt. A cellulose product called Newskin introduced – may have been the inspiration for nail enamel.
	1909	Beiersdorf markets Lobello, a lip balm in stick form.

1910s Armand Cold Cream Powder	1910	Cellophane developed by Swiss chemist Jacques E. Brandenberger. Manufacture begins in 1913. Perfumery and Essential Oil Record journal established (U.K.). American film studios begin distributing publicity stills of actors and actresses. Inecto hair dye, containing paraphenylenediamine, launched by M. Gaston Bardou in Paris. Roger & Gallet (founded in France 1806) produced a lip salve, an early form of lipstick. Roger & Gallet introduce their perfumes into the U.S.
	1911	First temporary make-up departments used on Hollywood film lots. Nivea cream, launched by Beiersdorf.
	1912	Demuth introduce Frozoclone the first alcoholic, solidified toilet water (U.K.). Lehn & Fink manufacture Lysol under license. Lashbrow, an early mascara, introduced by Lashbrow Laboratories.
	1913	Photoplay, the first American film fan magazine begins. Daggett & Ramsdell introduce Poudre Debutante.
	1914	Elizabeth Arden introduces eye make-up, including eye shadow, into her salons in the U.S. Listerine introduced as an over-the-counter mouthwash by the by the Lambert Pharmacal Company. Max Factor introduces ‘flexible greasepaint’ (Supreme Greasepaint), a cream greasepaint. Noxzema invented by Dr. Francis J. Townsend.
	1915	First American metal lipstick container (push-up type) launched by Maurice Levy made by the Scovill Manufacturing Company (Connecticut). Charles Nessler introduces his permanent wave into America. Bristol-Myers Co. releases Ipana toothpaste. Daggett & Ramsdell introduces Poudre Amourette. Theda Bara introduces the Vamp look. Max Factor coins the term ‘brownette’ for women who are between blond and brunette shades. Pompeian introduces Pompeian Night Cream. Pond’s Extract Cold Cream and Pond’s Extract Vanishing Cream introduced into Europe. Tom Lyle Williams begins selling Lash-Brow-Ine through mail-order.
	1916	First indelible lipstick (containing eosin) launched by Louis Philippe of St. Louis. Armand introduces Cold Cream Powder. Elizabeth Arden starts her own product line. Cutex introduces a line of manicure products including nail rouge. Max Factor introduces eyeshadow and eyebrow pencil into his make-up line. Pompeian introduces Pompeian Hair Massage. Originally Hyki Tonic. Pond’s Extract begins its ‘Every skin needs two creams’ advertising campaign. Henry Tetlow introduces Pussywillow Face Powder.
	1917	George Westmore founds the first make-up department at an American motion picture studio at Selig-Polyscope Studios in Edendale, Los Angeles. Cutex introduces the first commercial nail polish. Maybell Laboratories launches Maybelline, a cake mascara. Pompeian introduces Pompeian Beauty Powder, Pompeian Bloom and Pompeian Day Cream. Inecto releases Inecto Rapid. George Westmore creates false eyelashes using single lashes attached with adhesive.
	1918	Max Factor develops his ‘Color Harmony’ principle.
	1919	France passes Cosmetic Ingredients Quality Control Bill. Inecto Rapid hair dyes introduced into the U.S. Kimberley-Clark begins selling Kotex sanitary napkins. Max Factor begins selling false strip eyelashes using human hair. Morton Manufacturing Company begins making Chap Stick.

1920s Rouge Baiser Lipstick	1920	Caron introduces perfumed powders with Peau Fines and Tabac Blond. Max Factor introduces the Color Harmony line.
	1921	Chanel launches Chanel No. 5. Max Factor introduces his Face Powder Brush.
	1922	George W. Luft Company introduces Tangee, a changeable lipstick (orange in the container, red on the lips).
	1923	First swivel lipstick patented by James Bruce Mason Jr. First Poucher book ‘Encyclopedia of Cosmetics and Perfume’ published. Gemey introduces Dernière Touche, the first compact face powder. Gemey introduces Fluid Make-up, the first fluid foundation in a tube. Kurlash, a tool for curling eyelashes, invented by William Beldue.
	1924	Cutex launches tinted nail lacquer. Inecto Inc. introduce NoToX hair dye in the U.S. Pacquin’s Dentists’ and Physicians’ Hand Cream launched. Pond’s Extract testimonial advertising campaign using socialites and royalty begins. Kleenex facial tissues introduced by Kimberly, Clark & Company to remove cold cream.
	1925	American Beauty Culture School Association formed in New York. Lux soap launched by Lever Brothers. Max Factor releases Supreme Nail Polish.
	1926	Helena Rubinstein releases Cupids Bow an exclusive self-shaping lipstick. Lifebuoy soap launched by Lever Brothers. Marie Barlow launches her own line. Mascara 612 launched by Edouard Pinaud in France. Sold in a tub and was applied with a brush. Proctor & Gamble launches Camay soap.
	1927	The preservative paraben introduced by Julius Penner, A.G. into the U.S. Tegin, the first commercial polyol stearate, introduced. Moisture-proof Cellophane developed by William Hale Charch of DuPont. Cutex introduces Cuticle Cream and Cuticle Oil. The Doraldina Company sells Doraldina Leg Make-up, the first commercial leg make-up. Chemist Paul Baudecroux introduces Rouge Baiser indelible lipstick (France). Luxor Ltd. brings out a new line of cosmetics under the name Krasny. Max Factor begins nationwide distribution of Society Make-up. Jean Patou creates the first sun lotion Huile de Chaldée.
	1928	Commercial triethanolamine (TEA) becomes available, opening additional opportunities for emulsion formulation. First soapless soaps introduced. Soap, Perfumes and Cosmetics (SPC) first published. Schade and Marchionini coin the term ‘acid mantle’ to describe the low pH film on the skin. First chemical sunscreen containing benzyl salicylate and benzyl cinnamate developed by E. Klarmann for Lehn & Fink. Used in Dorothy Gray’s Sunburn Cream. Chanel develops her first sun lotion. Charles of the Ritz launches a full line of cosmetics on the U.S. market. Max Factor develops Panchromatic make-up for B/W films. Pacquin’s Hand Cream launched. Pond’s Extract introduces Pond’s Skin Freshener & Tonic and Pond’s Cleansing Tissues.
	1929	Armand introduces the Symphonie shade of cold cream face powder and the Florian line of cosmetics for men. Beiersdorf markets the first deodorant in salve form. Max Factor receives an Oscar for make-up. Max Factor markets the first commercial lip brush. Maybelline produces its first eyeliners, eyebrow pencils and eyeshadows. Richard Hudnut launches Poudre le Début supposedly using ingredients never used before in a face powder. Yardley introduces English Complexion Cream.

1930s Pan-cake Make-up	1930	Alexandra de Markoff cosmetics introduced into the U.S. Boncilla launches a new line of toilet preparations sold under the name of Markz. Max Factor develops his first lip gloss. Joy introduced by Jean Patou.
	1931	Koremlu scandal (depilatory cream containing thallium acetate) (U.S.). Atlas Corporation develops sorbitol and mannitol (humectants). Almay Products (New York) introduces the Almay line. Lesquendieu introduces Eclador Almond Cream. Lydia O’Leary introduces Cover Mark, a blemish concealer cream. Norwich Pharmacal introduces Unguentine skin cream. Charles Revson starts work for Elka selling nail polish. Helena Rubinstein launches Hormone Twin Youthifiers containing the Day Hormone Twin and Night Hormone Twin creams (U.S.). Mary Garden sues Rigaud for $100,000 damages.
	1932	Eugene Sutter, introduces the use of ammonia as the curling medium in permanent waves. Cutex adds a hand cream to its product line. First Dorothy Gray salon installed on a Grace Line ship, the Santa Rosa. Maybelline creates 10-cent mascara for drug and variety stores. Pond’s Extract launches Pond’s Face Powder. Richard Hudnut launches his Marvelous Line.
	1933	Lash Lure scandal (U.S.). First soap-free shampoo, Dopal, released by Société Française des Teintures Inoffensives pour Cheveux (L’Oréal). Coty introduces perfumed nail polish into the U.S. Max Factor develops his first television make-up for B/W Television.
	1934	Luxury tax applied to cosmetics (U.S.). A Cold Wave devised by Arnold F. Wilmatt in California using ammonium hydrosulflte. Karl Meyer and his laboratory assistant John Palmer announce the discovery of Hyaluronan. Chesebrough introduces Vaseline Lip Ice. Elizabeth Arden opens a beauty spa/health farm in Maine. Max Factor introduces Liquid Nail Enamel. Pond’s Extract introduces Pond’s Liquefying cream. Primrose House introduces Delv cream. Procter & Gamble introduces Drene, a soapless shampoo.
	1935	The American Associated Manufacturers of Toilet Articles (AMTA) is renamed the Toilet Goods Association (TGA). First film photographed entirely in three-strip Technicolor film ‘Becky Sharp’ (Pioneer/RKO). Société des Teintures Inoffensives pour Cheveux (L’Oréal) releases sunscreen Ambre Solaire invented by Eugène Schueller containing benzyl salicylate. Elizabeth Arden introduces Stage & Screen film make-up. Elizabeth Arden introduces Arden Hair-Off depilatory. Boots introduce their No. 7 range in Great Britain. Colgate introduces Cashmere Bouquet Face Powder . Coty introduces Air-spun face powder Germain Monteil introduces her cosmetic line into the U.S. Helen Viethaler Winterstein patents the first waterproof mascara (Vienna). Pompeian introduces a new line and scraps the old one.
	1936	Elizabeth Arden launches Eight Hour Cream. Feminine Products Inc. introduce Arrid a cream deodorant containing aluminium sulphate. Germaine Monteil produces her first lipstick. Lancôme creates Nutrix cream described by Petitjean as his Queen of Creams. Lydia O’Leary introduces Spot-Stick, a concealer. Tampons invented by Tambrands (long known as Tampax). Tattoo adds a cream mascara as a companion product to their lipstick.
	1937	AMA states that no cosmetic can be ‘non-allergic’ and states that companies can no longer make that claim in its journal. Cleansing pads first introduced into the U.S. Coty adds Air Spun Rouge in shades to harmonise with Air Spun Powder. Dorothy Gray adds vitamin D to their emollient creams. Hirestra Laboratories, Inc. introduces Endocreme containing estradiol. Max Factor introduces Pan-Cake, the first water-soluble matte make-up, developed for Technicolor. First used in the film ‘Vogues of 1938’. Max Factor introduces Sun Tan Oil. Pond’s Extract introduces Vitamin A into its skin creams. Revlon adds a style department to promote style and fashion in manicure items. Shulton introduces Old Spice for Women and its Early American line. Wings Products introduce Hollywood Wings; medicated pink tabs shaped like wings to be applied to facial frowns and wrinkles. Yardley introduces a new face powder English Complexion.
	1938	Food, Drug and Cosmetics Act passed (U.S.). The FDA seizes Lash Lure and Magic-Di-Stik. Courtley Ltd. introduces the Courtley of high-grade men’s toiletries. Diadermine (the largest selling French facial cleanser) is introduced into the U.S. Dorothy Gray adds vitamin A to their emollient creams. Jacqueline Cochran markets her own line of cosmetics. Lancôme introduces Rose de France lipstick. Rouge Baiser black lipstick introduced into the U.S. Shulton introduces Old Spice for men. Will Baltzer develops sunscreen Gletscher Crème (Glacier Cream), which becomes the basis for the company Piz Buin.
	1939	FDA tells U.S. cosmetic firms to stop using terms like ‘Skin Food’, ‘Tonic Food’, ‘Tissue tonic’, or similar which imply that the skin will be nourished. First report of hydroquinone depigmenting the skin made by Dr Edward A. Oliver (U.S.) DuBarry Success School started by Richard Hudnut. Helena Rubinstein launches first commercial water-proof mascara. Revlon begins matching nail polish and lipstick. Seaforth Men’s Toiletries released by Alfred D. McKelvey Co.

1940s Coppertone Suntan Cream	1940	Harry’s ‘Modern Cosmetology’ book published. Barbara Gould introduces the Skylark line. The make-up comes in face powder, dry rouge, cream rouge, lipstick and nail polish. Elizabeth Arden launches a nail line. Dorothy Gray releases Color Cue which harmonises lipstick, nail polish and face powder. Jacqueline Cochran introduces Chromablend. Max Factor launches smear-proof Tru-Color ‘indellible’ lipstick. Pond’s Extract Co. introduces lipsticks called Pond’s Lips. Revlon starts selling lipsticks with a ‘Matching Lips and Fingertips’ campaign.
	1941	Cyclax of London releases Stockingless Cream to be used instead of stockings. Elizabeth Arden introduces Velva Leg Film as a substitute for stockings. Helena Rubinstein launches the Gourelli line of herbal products for men and women. Shulton adds face powder to its Early American Old Spice range. Pond’s Extract company introduces Pond’s Dry Skin Cream.
	1942	American Army studies sunburn prevention and recommends red veterinary petrolatum with added phenyl salicylate. Germaine Monteil closes her couture business and concentrates on cosmetics, including Rose Skin Cream, Super-Glow Foundation, Super-moist lipstick, and Super-sheen powder. Pond’s Extract Company introduces Dreamflower powder.
	1943	John Daize and his associates introduce the Draize eye test to establish the safety of products to be used in the eyes. Helena Rubinstein launches Gourielli, her first men’s line in cosmetics.
	1944	‘Seventeen’ a magazine for teenage girls first published (U.S.). Coppertone Suntan Cream containing red veterinary petrolatum launched by Benjamin Green. Revlon launches Pink Lightning with a full-scale colour promotion. Toni Corporation markets the home permanent.
	1945	Society of Cosmetic Chemists founded in America. First cold permanent wave product, Oréol introduced by L’Oréal. Benjamin Green adds Coppertone Suntan Oil to product line. Helena Rubinstein releases Conceal a concealer in light and dark shades. Hoffman La Roche launches Pantene. Pond’s Extract Company introduces Make-Up Pat, a cake foundation. Revlon launches ‘Fatal Apple’ campaign. Rilling Arnao & Co. introduces Nail-Dri a nail oil to set and dry nail enamel.
	1946	Comité International d’Esthétique et de Cosmétologie (CIDESCO) founded in Brussels by Georges Dumont from Belgium and Jacques Poirsons from France. Beauty Counselors introduces the first oil-in-water liquid foundation. Daggett & Ramsdell introduce the first aerosol product Gay Manhattan, a cologne water. Elizabeth Arden opens a second beauty spa/health farm in Arizona. Estée Lauder markets Cleansing oil, Crème Pack, Skin lotion, and Super Rich All Purpose Crème. Pond’s Extract Company launches Angel Face powder.
	1947	Aluminium chlorohydrate introduced into antiperspirants. Dior launches the New Look. Eylure begin selling false eyelashes. Jules Montenier, Inc. releases Stopette a spray deodorant in a squeeze bottle made of tough, war-developed thermoplastic. Lancôme releases Progrès the first cream to ‘enhance the skin’s natural protection’. Max Factor develops Pan-Stik make-up. Schwarzkopf launches their first cold permanent-wave product.
	1948	Inaugural meeting of British section of the Society of Cosmetic Chemists held. The American Medical Association (AMA) sets up a Committee on Cosmetics. Armour & Company introduces Dial soap containing hexachlorophene (G11). Gala of London introduces Lip Line, thin refillable lipsticks. Richard Hudnut introduces its Home Permanent Wave. Rimmel introduces Lip Palette.
	1949	Oeil de biche (doe-eyed) look created by M. Fernand Aubrey. Hazel Bishop launches Lasting Lipstick. Hirestra Laboratories, Inc. introduces Hormone Hair Beauty, Shampoo and Scalp Conditioner.

1950s Mascara-matic	1950	Beiersdorf introduces ph5 Eucerin cream. Chesebrough-Pond’s introduces Angel Face cream powder. Max Factor introduces the World of Beauty line. Pacquin releases Silk ’n Satin all-over body lotion. Revlon’s ‘Where the fire?’ campaign starts. Roc becomes the first cosmetic company to label its products hypoallergenic.
	1951	Beiersdorf markets 8x4 Seife, Europe’s first deodorant soap. Estée Lauder releases Youth Dew and Estoderme Youth-Dew Cream. Max Factor introduces Creme Puff, a blend of foundation and face powder. Max Factor introduces the Signature line for men.
	1952	Bristol-Myer launches Mum roll-on deodorant. Hazel Bishop introduces Complexion Glow (liquid-cream rouge). Max Factor introduces Color-Fast lipstick. Paul B. Elder Co. introduces Benoquin (containing a monobenzyl ether of hydroquinone) to inhibit melanin production, the first preparation of its kind. Revlon’s ‘Fire and Ice’ campaign starts with model Dorian Leigh.
	1953	FTA declares that lipsticks can no longer claim ‘indelible’, ‘smear proof’, or ‘non-smear’ but can use ‘longer lasting’ or ‘less likely to smear’ (U.S.). Elizabeth Arden launches Arden for Men. Estée Lauder launches Youth Dew Bath Oil with a fragrance that lasts for 24 hours. Max Factor introduces Creme Puff make-up. Revlon starts ‘Cherries in the Snow’ campaign.
	1954	Commercial television advertising commences in the U.K. Gemey releases a fluid cream foundation Teint Clair Fluide. Hazel Bishop introduces Long-Lasting Nail Polish. Juvena release their first cosmetics. Johnson & Johnson releases No More Tears baby shampoo. Max Factor develops Erace, a concealer. Max Factor develops make-up for RCA compatible colour television. Pond’s Extract Company releases Angel Lips and Angel Skin Hand Lotion.
	1955	First colouring shampoo, Colorelle, introduced by L’Oréal. Bristol-Myers Co. releases Ban deodorant. Coty introduces Coty 24, a long lasting lipstick. Coty introduces Preferred Stock, a toilet goods line for men. Dorothy Gray introduces Pink Mink and Elation make-up Film. Lancôme releases their Ocean line. Lever Brothers introduce Dove the first commercially successful synthetic detergent bar. Max Factor introduces Hi-Fi fluid make-up and rouge. Max Factor introduces Sebb a dandruff treatment. Proctor & Gamble launches Crest the first toothpaste to contain flouride.
	1956	Eylure introduces Lipfix, a lipstick sealant. Helena Curtis Industries release Purse/Spray the first refillable aerosol. Helena Rubinstein introduces Skin Dew a moisturising emulsion. Pacquin releases Anti-Detergent Cream hand cream.
	1957	Purchase Tax on cosmetics dropped from 90 to 60% (U.K.). First CIDESCO Beauty Therapy Schools accredited in Belgium, Germany and Switzerland. Gala of London launches Lipline pencil lipliner. Helena Rubinstein launches the Mascara-matic, the first mascara tube and wand applicator. Max Factor introduces Cup of Youth hormone skin cream. Max Factor introduces Hi-Fi lipsticks. Maybelline introduces self-sharpening eyebrow and eyeliner pencils. Revlon launches its first perfume Intimate. Revlon starts ‘Persian Melon’ campaign.
	1958	The first CIDESCO Diploma issued. Cyclax introduces Mainly for Men range. Helena Rubinstein creates new placental cream Tree of Life. Max Factor introduces Facial Bath a new liquid facial cleanser. Max Factor introduces Mascara Wand. Richard Hudnut releases DuBarry Elixir Natale and Creme Natale containing placental extract.
	1959	Ambre Solaire goes on sale in the U.K. Max Factor introduces Active Moisturizer. Max Factor introduces Translucent Creme Puff and Translucent Face Powder.

1960s Angel Face	1960	Color Additives Act passed (U.S.). Estée Lauder introduced into Harrods (U.K.). Helena Rubinstein launches Ultra Feminine Face Cream containing estrogens and progesterone. Max Factor introduces Hand and Body Smoothing Lotion. Max Factor introduces Sheer Genius liquid make-up. Max Factor introduces Swedish Formula hand cream.
	1961	Chesebrough-Pond’s introduces Angel Face cosmetics into the U.K. Max Factor introduces Finishing Powder compact face powder. Max Factor introduces no-shine lipsticks. Max Factor introduces Nail Satin. Noxzema launches Cover Girl a mass-market medicated make-up. Proctor & Gamble launches Head and Shoulders, an anti-dandruff shampoo. Revlon starts Colors Avante Guarde campaign. Revlon launches Eterna 27 skin cream containing pregnenolone acetate.
	1962	Chesebrough-Pond’s launches Angel Face lipstick Claris releases Tensur Bust, the first modern bust cream. Franz Greiter introduces the concept of Sun Protection Factor (SPF). Helena Rubinstein introduces ‘Day of Beauty’.
	1963	Beiersdorf introduces Nivea milk, an oil-in-water emulsion for all-over body care. Christian Dior releases Créme Apricot and night cream for nails. Elizabeth Arden receives a Royal Warrant. Harriet Hubbard Ayer launches Miss Ayer range for young girls. Maybelline introduces their Ultra-lash mascara. Revlon starts ‘Cleopatra’ campaign.
	1964	Cutex introduces the first flavoured lipsticks. Endocil Hand-care released. Estée Lauder launches Aramis, a male cosmetic line. Guerlain introduces lipsticks for sensitive lips. Helena Curtis introduces Magic Secret, an albumin-based wrinkle smoother. Helena Rubinstein introduces Long Lash Waterproof mascara, with a long stemmed applicator. L’Oréal launches Kérastase to salons. Monteil introduces Super Masque.
	1965	Arrid Extra Dry, the first suspension antiperspirant aerosol introduced. Guinot introduces Hydrathermie skin treatment. Max Factor introduces the Geminesse range. Max Factor introduces the Ultralucent make-up line.
	1966	Gala introduces cosmetics by Mary Quant including Come Clean Cleanser, Jeepers Peepers Eye shadow, and the Paint Box. Max Factor introduces Positive Protection Formula antiperspirant.
	1967
	1968	Estée Lauder launches the Clinique line of cosmetics. Max Factor introduces Erace White. Orlane releases Créme B21, an anti-wrinkle cream with amino acids.
	1969	Coty introduces Bacchus line of cosmetics for men. Lancôme develops Biebfait de Matin, the first protective hydrating cream with colour. Max Factor introduces Blusher Sticks.

Updated: 19th April 2013

Main Sources

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Balsam, M. S., & Sagarin, E. (Eds.). (1972). Cosmetics: Science and technology (2nd. ed.). New York: Interscience Publishers, Inc.

Corson, R. (1972). Fashions in make-up: From ancient to modern times. London: Peter Owen.

De Castelbajac, K. (1995). The face of the century: 100 years of make-up style. London: Thames and Hudson.

The drug and cosmetic industry. (1932-1997). New York: Harcourt Brace Jovanovich [etc.].

Jones, G. (2010). Beauty imagined: A history of the global beauty industry. Oxford: Oxford University Press.

Manufacturing chemist. (1937-2012). London: Miller Freeman [etc.].

Peiss, K. (2007). Hope in a jar: The making of America’s beauty culture. New York: Henry Holt and Company.

Perfumery and essential oil record. (1910-1969). London: G. Street & Co., Ltd.

SPC. Soap, perfumery & cosmetics. (1935-1970). London: London Trade Press Ltd.