- Swedish druggist, Dr Karl Wilhelm discovers glycerine.
- William Addis of Clerkenwell makes the first toothbrush similar to the modern form.
- Pears Transparent Soap first produced and sold by Andrew Pears.
- Michel Chevreul isolates cetyl alcohol (which he called ethal) from sperm whale oil.
- Thenar discovers hydrogen peroxide. He calls it oxygenated acid.
- New Hampshire artist John Goffe Rand patents the first collapsible metal tube.
- Paraphenylenediamine developed by A. W. Hoffman (Germany).
- Theron T. Pond, a pharmacist from Utica, New York, begins selling Golden Treasure, a homeopathic remedy he had developed from witch hazel.
- J. Simon, a pharmacist of Lyons, creates Crème Simon with a glycerine base.
- Joseph-Albert Ponsin (later Bourjois) develops a compact rouge by baking a powder/water mixture in a round mould.
- Henry Tetlow introduces zinc oxide into face powder.
- Registered Trade Marks Law passed (U.S.).
- Guerlain introduces Ne M’Oubliez Pas, the first modern lipstick (rouge à lèvres) in a rechargeable tube.
- Vaseline Pertroleum Jelly introduced by the Chesebrough Manufacturing Company.
- Ben Levy Company begins making Lablache Face Powder.
- Colgate introduces Cashmere Bouquet soap.
- Jean Baptiste Boussingault extracts Sorbitol from the fresh juice of the mountain ash berries.
- Marcel Grateau develops the Marcel Iron.
- Leichner introduces greasepaints into theatres.
- Colgate begins selling toothpaste in paste, powder and cake form.
- Hinds’ Honey and Almond Cream introduced by S. A. Hinds.
- Trade Marks Registration Act enacted (U.K.).
- Dr. Charles Michel develops the process of permanent hair removal by electrolysis (U.S.).
- Henry Tetlow introduces Swan Down Face Powder.
- The Chesebrough Manufacturing Company introduces Vaseline Cold Cream, the first petroleum-based cold cream.
- ‘The American Hairdresser’ magazine established by Charles Ossenbrunner.
- Weeks & Potter launches Cuticura Ointment for the care of the skin and Cuticura Soap.
- Bourjois introduces Java Rice Powder.
- Proctor & Gamble introduces Ivory soap.
- Otto Braun and Oscar Liebreich refines lanolin from wool grease (Berlin).
- Pond’s Extract develops a toilet cream, lip salve, toilet soap and other witch hazel products.
- Adoph Vomacka introduces borax into cold cream formulations.
- Journal of the American Medical Association (JAMA) founded.
- Honey Soap, later called Sunlight, launched by William and James Lever.
- Petrole Hahn launched by the chemist Mr Hahn.
- Recamier Cream and Recamier Cream Balm released by Recamier Manufacturing Company.
- The first commercial deodorant, Mum, a wax-like cream containing zinc oxide, introduced by the Mum Manufacturing Company, Philadelphia.
- Daggett & Ramsdell market their Perfect Cold Cream, a petroleum-based cold cream.
- Liquor Creolis Compositus later known as Lysol, the first commercial disinfectant, released by Schulke & Mayr of Hamburg, Germany then introduced into the United States by Lehn & Fink.
- Papier Poudre introduced by Papier Poudre Ltd., England.
- Dr. Washington Sheffield, a dentist of New London, Connecticut begins selling his tooth paste in a tube (U.S.).
- American ‘Vogue’ first published.
- Burroughs Wellcome introduces Hazeline Snow, the first commercial stearate (vanishing) cream.
- Ivory soap introduced into England.
- Arthur B. Moler opens the Moler School, the first American school for barbers, and publishes the ‘The Moler Manual of Barbering’ (Chicago).
- Dr. Charles Browne Fleet introduces ChapStick a petroleum-based lip balm.
- Johnson & Johnson introduce Johnson’s Baby Powder.
- Lifebuoy Soap launched by Lever Brothers Ltd.
- German physicist Wilhelm Roentgen discovers X-Rays.
- King Camp Gillette invents the first safety razor.
- Frederick Finch Strong develops the Vacuum Electrode for use with high-frequency currents.
- The Moler School adds training services especially for women (Chicago).
- Colgate launches their first collapsible toothpaste tube.
- Andrew Jergens produces Woodbury Facial Soap under agreement.
- B. J. Johnson starts making Palmolive soap.
- The Moler School adds classes for the preparation of teachers (Chicago).
- Sunlight flakes launched by Lever Brothers.
- Beiersdorf patents Eucerit an emulsifying agent made from lanolin; introduces Pebeco toothpaste packaged in tin tubes.
- The Elcaya company introduces Cream Elcaya vanishing cream.
- Gilette developes the Safety Razor.
- Pompeian Massage Cream introduced.
- Three stores agree to sell Daggett & Ramsdell’s Perfect Cold Cream.
- Daggett & Ramsdell introduce Perfect Cold Cream Soap.
- Charles Nessler begins selling artificial eyebrows and eyelashes in London.
- R. W. Moore patents a spray dispenser for perfume.
- First Gilette safety razor with disposable blades goes on sale.
- Powder shampoo developed by Hans Schwarzkopf.
- United Drug Company begins production of Rexall proprietary medicines.
- Coty develops his first perfume, La Rose Jacqueminot in a bottle designed by Baccarat.
- Pond’s Extract Company introduces Pond’s Extract Vanishing Cream and Pond’s Extract Cold Cream.
- Dr. Ernst Kromayer develops the first modern form of dermabrasion.
- Condé Montrose Nast acquires ‘Vogue’.
- Beiersdorf markets Nivea soap.
- First permanent wave introduced by Charles Nessler in London.
- Marinello Training Schools founded by Ruth D. Maurer in Chicago.
- The American Medical Association (AMA) establishes its own Chemical Laboratory and creates a Propaganda Department, renamed the Bureau of Investigation in 1925.
- Pure Food and Drugs Act (U.S.) passed.
- ‘The American Perfumer and Essential Oil Review’ first published (U.S.).
- First safe synthetic hair-colour formula Auréale, renamed L’Oréal, developed by Eugène Schueller (Paris).
- Cellophane film invented by Jacques E. Brandenberger (Switzerland). Manufacture begins in 1913.
- Dr. Ernst Kromayer introduces multiple needle electrolysis and insulated needles (Germany).
- Lalique produces his first bottle for Coty for the perfume L’Effleurt.
- Good Housekeeping Seal introduced by the ‘Good Housekeeping’ magazine (U.S.).
- Beiersdorf markets Lobello, a lip balm in stick form.
Armand Cold Cream
- American film studios begin distributing publicity stills of actors and actresses.
- ‘Perfumery and Essential Oil Record’ first published (U.K.).
- Inecto hair dye, containing paraphenylenediamine, launched by M. Gaston Bardou in Paris.
- Roger & Gallet produced a lip salve; introduce their perfumes into the U.S.
- First temporary make-up departments used on Hollywood film lots.
- Beiersdorf introduces Nivea cream using the emulsifying agent Eucerit; Lobello lip balm sold in a new sliding case made of tin.
- Lehn & Fink introduce Hinds Honey and Almond Cold Cream.
- Henry Tetlow introduces Blue Moon face powder.
- Northam Warren introduces Cutex Cuticle Remover.
- First National Convention of Hairdressers organised by Ruth D. Maurer (U.S.).
- First published use of the term ‘vitamine’ (later vitamin) by Casmir Funk (London).
- Demuth introduce Frozoclone the first alcoholic, solidified toilet water (U.K.).
- Lashbrow Laboratories rleases Lashbrow, an early mascara. .
- ‘Photoplay’, the first American film fan magazine begins.
- Daggett & Ramsdell introduce Poudre Debutante.
- Dorin cosmetics introduced to England and America from Paris.
- Northam Warren introduces a range of nail powder polishes and other manicure products into the Cutex range.
- Elizabeth Arden introduces eye make-up, including eye shadow, into her salons in the U.S.
- Coty launches its first cosmetic product, a face powder.
- Glazo nail polish introduced by William H. Noll.
- Listerine introduced as an over-the-counter mouthwash by the by the Lambert Pharmacal Company.
- Max Factor introduces ‘flexible greasepaint’ (Supreme Greasepaint), a cream greasepaint in 12 graduated shades.
- Noxzema invented by Dr. Francis J. Townsend.
- First American metal lipstick container (push-up type) made by the Scovill Manufacturing Company (Connecticut) launched by Maurice Levy.
- Charles Nessler introduces his permanent wave into America.
- Bristol-Myers Co. releases Ipana toothpaste.
- Daggett & Ramsdell introduces Poudre Amourette.
- Theda Bara introduces the Vamp look.
- Max Factor coins the term ‘brownette’ for women who are between blond and brunette shades.
- Pompeian introduces Pompeian Night Cream.
- Pond’s Extract Cold Cream and Pond’s Extract Vanishing Cream introduced into Europe.
- Tom Lyle Williams begins selling Lash-Brow-Ine through mail-order.
- The Titanium Pigment Corporation of Niagara Falls, New York and the Titan Co. AS, of Norway begin commercial production of the white pigment, titanium dioxide.
- British ‘Vogue’ first published.
- Armand introduces Cold Cream Powder.
- Elizabeth Arden starts the Venetian line.
- Henry Tetlow introduces Pussywillow Face Powder.
- Louis Philippe launches the first indelible lipstick (containing eosin).
- Max Factor introduces eyeshadow and eyebrow pencil into his make-up line.
- Pompeian introduces Pompeian Hair Massage, originally Hyki Tonic.
- Pond’s Extract begins its ‘Every skin needs two creams’ advertising campaign.
- George Westmore founds the first make-up department in an American motion picture studio at Selig-Polyscope Studios in Edendale, Los Angeles.
- Maybell Laboratories launches Maybelline, a cake mascara.
- Max Factor releases Supreme Liquid Whitener for general use.
- Northam Warren introduces Cutex Liquid Nail Polish in a Natural (pink) shade.
- Pompeian introduces Pompeian Beauty Powder, Pompeian Bloom and Pompeian Day Cream.
- Inecto releases Inecto Rapid.
- George Westmore creates false eyelashes using single lashes attached with adhesive.
- Hannibal Pharmacal Company manufactures Neet a depilatory.
- Max Factor develops his ‘Color Harmony’ principle.
- France passes Cosmetic Ingredients Quality Control Bill.
- Inecto Rapid hair dyes introduced into the U.S.
- Kimberley-Clark begins selling Kotex sanitary napkins.
- Lehn & Fink introduce Hinds Disappearing Cream.
- Max Factor begins selling false strip eyelashes using human hair.
- Morton Manufacturing Company begins making Chap Stick.
- Northam Warren produces Cutex Cold Cream.
- Pompeian puts out a new brand of talcum powder called Pompeian Fragrance.
Rouge Baiser Lipstick
- ‘Vogue’ Paris first published.
- Caron introduces perfumed powders with Peau Fines and Tabac Blond.
- Guerlain introduces Lynx kohl as well as Rouge d’Enfer and Rose Lip Bengale lipsticks.
- Max Factor introduces his Color Harmony line.
- Chanel launches Chanel No. 5.
- Max Factor introduces his Face Powder Brush.
- Northam Warren improves the formula of Cutex Liquid Polish and Cutex Powder Polish.
- George W. Luft Company introduces Tangee, a changeable lipstick (orange in the container, red on the lips).
- The Domino brand of cosmetics launched by the Loesser Manufacturing Company, Montclair, N.J.
- Lehn & Fink acquires Lysol from Schulke & Mayr.
- First swivel lipstick patented by James Bruce Mason Jr. in Nashville, Tennessee.
- First Poucher book ‘Encyclopedia of Cosmetics and Perfume’ published.
- Kurlash, a tool for curling eyelashes, invented by William Beldue.
- The use of parabens as preservatives established by Theodor Sabalitschka (Germany).
- Chanel introduces her first make-up line.
- Elizabeth Arden begins importing Babani perfumes into the U.S.
- Inecto, Inc. introduce NoToX hair dye in the U.S.
- Kleenex facial tissues introduced by Kimberly, Clark & Company to remove cold cream.
- Pacquin’s Dentists’ and Physicians’ Hand Cream launched.
- Perc Westmore heads the new make-up department at First National studios.
- Pond’s Extract testimonial advertising campaign using socialites and royalty begins.
- Richard Hudnut launches the Deauville line.
- American Beauty Culture School Association formed in New York.
- Lux soap launched by Lever Brothers.
- Max Factor releases Supreme Nail Polish powder.
- Nivea relaunched in blue packaging (previously yellow-green).
- Société Française des Teintures Inoffensives pour Cheveux (L’Oréal) develops L’Oréal d’Or hair lightener.
- Helena Rubinstein releases Cupids Bow an exclusive self-shaping lipstick.
- Lifebuoy soap launched by Lever Brothers.
- Marie Barlow launches her own cosmetic line.
- Mascara 612 launched by Edouard Pinaud in France; sold in a tub and applied with a brush.
- Proctor & Gamble launches Camay soap.
- Wally Westmore heads the new make-up department at Paramount studios.
- Moisture-proof Cellophane developed by William Hale Charch of DuPont.
- Tegin, the first commercial polyol stearate, introduced.
- The preservative Paraben introduced by Julius Penner, A.G. into the United States.
- Chanel introduces her first skin care line.
- The Doraldina Company sells Doraldina Leg Make-up, the first commercial leg make-up.
- Chemist Paul Baudecroux introduces Rouge Baiser indelible lipstick (France).
- Jean Patou creates the first sun lotion Huile de Chaldée.
- Luxor Ltd. brings out a new line of cosmetics under the name Krasny.
- Max Factor and begins nationwide distribution of Society Make-up which includes Society Nail Tint, a rose-coloured polishing cream.
- National Mineral Company (later Helene Curtis) introduces Peach Bloom Facial Mask, a mud pack.
- Northam Warren brings out Cutex Cuticle Cream and Cutex Cuticle Oil.
- Opterapia GmbH introduces Amor Skin, the first cosmetic hormone cream sold in the United States, through the Amorskin Corporation.
- Richard Hudnut releases the Le Début line to coincide with the opening of the Paris store.
- Commercial triethanolamine (TEA) becomes available, opening additional opportunities for emulsion formulation.
- First soapless soaps introduced.
- ‘Soap, Perfumes and Cosmetics’ first published (U.K.).
- Schade and Marchionini coin the term ‘acid mantle’ to describe the low pH film on the skin.
- First chemical sunscreen containing benzyl salicylate and benzyl cinnamate developed by E. Klarmann for Lehn & Fink. First used in Dorothy Gray’s Sunburn Cream.
- Chanel develops her first sun lotion.
- Charles of the Ritz launches a full line of cosmetics into the U.S. market.
- Crystal Chemical Company introduces Outdoor Girl.
- Elizabeth Arden introduces Vienna Youth Mask diathermy salon treatment.
- Hannibal Pharmacal Company introduces Neet cream depilatory.
- Max Factor develops Panchromatic make-up.
- Pacquin’s Hand Cream launched.
- The Pond’s Extract Company introduces Pond’s Skin Freshener & Tonic and Pond’s Cleansing Tissues.
- Armand introduces the Symphonie shade of cold cream face powder and the Florian line of cosmetics for men.
- Beiersdorf markets the first deodorant in salve form.
- Dorothy Gray Texture Lotion released; Finishing Lotion introduced.
- Max Factor receives an Oscar for make-up; markets the first commercial lip brush.
- Maybelline produces its first eyeliners, eyebrow pencils and eyeshadows.
- Société Française des Teintures Inoffensives pour Cheveux (L’Oréal) develops Imédia Liquide hair dye; L’Oréal Blanc bleaching powder.
- Yardley introduces English Complexion Cream.
- Alexandra de Markoff cosmetics introduced into the U.S.
- Boncilla launches a new line of toilet preparations sold under the name of Markz.
- Glazo brings out three nail polish reds (Flame, Geranium and Crimson) to match lipsticks.
- Max Factor develops Lip Gloss for use in motion pictures.
- Joy perfume introduced by Jean Patou.
- Peggy Sage introduces three nail polish reds (Palm Beach Coral, Biarritz Red and Lido Crimson) to match lipsticks.
- Almay Products (New York) introduces the Almay line.
- American Society of Plastic Surgeons (ASPS) founded.
- Atlas Corporation develops the humectants sorbitol and mannitol (U.S.).
- Koremlu scandal (depilatory cream containing thallium acetate) (U.S.).
- Dorothy Gray Lashique, a mascara, debuts; Sensitive Skin Cream introduced.
- Lesquendieu introduces Eclador Almond Cream.
- Lehn & Fink releases Hinds Texture Cream, Hinds Cleansing Creamand Hinds Toning Lotion.
- Lydia O’Leary introduces Cover Mark, the first blemish concealer cream.
- Norwich Pharmacal introduces Unguentine skin cream (U.K.).
- Charles Revson starts work for Elka selling nail polish.
- Helena Rubinstein launches Hormone Twin Youthifiers containing the Day Hormone Twin and Night Hormone Twin creams (U.S.).
- Mary Garden sues Rigaud for $100,000 damages.
- Revenue Act imposes a tax on cosmetics and toilet articles (U.S.).
- ‘Votre Beauté’ first published, Paris.
- Dorothy Gray installs her first salon on a Grace Line ship, the Santa Rosa; Liquid Cleanser released.
- Eugene Sutter introduces the use of ammonia as the curling medium in permanent waves.
- Maybelline creates a 10-cent mascara for drug and variety stores.
- Northam Warren adds a Cutex Hand Cream to the Cutex line.
- Peggy Sage introduces a cream Hand Whitener.
- Pond’s Extract launches Pond’s Face Powder.
- Revlon begins selling cream nail polish.
- Lash Lure scandal (U.S.).
- ‘Votre Beauté’ established as a separate magazine by Eugène Schueller (L’Oréal). It was first introduced as a supplement of ‘La coiffure de Paris’ in 1909.
- Coty introduces perfumed nail polish into the U.S.
- Dorothy Gray introduces Make-up Foundation Cream.
- Max Factor develops his first television make-up for B/W Television.
- Société Française des Teintures Inoffensives pour Cheveux (L’Oréal) brings out Dopal the first soap free shampoo.
- A cold wave devised by Arnold F. Wilmatt in California using ammonium hydrosulflte.
- Karl Meyer and his laboratory assistant John Palmer announce the discovery of Hyaluronan.
- Chesebrough launches Vaseline Lip Ice.
- Dorothy Gray brings out Cleansing Cream 683 for dry skins.
- Elizabeth Arden opens the Maine Chance beauty spa/health farm in Maine.
- Luxury tax applied to cosmetics (U.S.).
- Max Factor introduces Liquid Nail Enamel.
- Northam Warren adds Cutex Crème Nail Polish, Cutex Oily Polish Remover and Cutex Oily Cuticle Remover to the Cutex line.
- Pond’s Extract introduces Pond’s Liquefying cream.
- Primrose House introduces Delv cream.
- Procter & Gamble introduces Drene, a soapless shampoo.
- The American Associated Manufacturers of Toilet Articles (AMTA) is renamed the Toilet Goods Association (TGA).
- First film photographed entirely in three-strip Technicolor film, ‘Becky Sharp’ (Pioneer/RKO), is released.
- Boots introduce their No. 7 cosmetics range.
- Carter Medicine Company introduces Arrid antiperspirant.
- Colgate introduces Cashmere Bouquet Face Powder.
- Coty introduces Air-spun face powder.
- Elizabeth Arden introduces Stage & Screen film make-up and Arden Hair-Off depilatory.
- Germain Monteil introduces her cosmetic line into the U.S.
- Helen Viethaler Winterstein patents the first waterproof mascara (Vienna).
- Northam Warren adds matching Cutex Lipsticks to its Cutex Crème Nail Polish range.
- Pompeian introduces a new line and scraps the old one.
- Société des Teintures Inoffensives pour Cheveux (L’Oréal) introduces Ambre Solaire sunscreen.
- The Westmore brothers introduce the House of Westmore line.
- Dorothy Gray releases Salon Cold Cream.
- Elizabeth Arden launches Eight Hour Cream.
- Germaine Monteil brings out her first lipstick.
- Lancôme creates Nutrix cream containing an antioxidant derived from horse blood, described by Petitjean as his Queen of Creams.
- Lydia O’Leary introduces Spot-Stick, a concealer.
- ‘Marie Claire’ first published, Paris.
- Northam Warren introduces Cutex Brittle Nail Cream.
- Peggy Sage introduces Gardenia Liquid Hand Cream.
- Tampons invented by Tambrands (long known as Tampax).
- Tattoo adds a cream mascara as a companion product to their lipstick.
- The American Medical Association states that no cosmetic can be ‘non-allergic’ and that companies can no longer make that claim in advertisements in its journal.
- Boots introduce colour cosmetics into their No. 7 range.
- Cleansing pads first introduced into the U.S.
- Coty adds Air Spun Rouge in shades to harmonise with Air Spun Powder.
- Dorothy Gray adds vitamin D to their emollient creams.
- Helena Rubinstein introduces Costume Lipsticks in five shades.
- Hirestra Laboratories, Inc. introduces Endocreme containing the hormone estradiol.
- Lehn & Fink adds vitamin D to Hinds Honey and Almond Cream.
- Max Factor introduces Pan-Cake, the first water-soluble matte make-up and Sun Tan Oil.
- National Mineral Company introduces Suave Hairdressing hair tonic.
- Pond’s Extract introduces vitamin A into its skin creams.
- Shulton introduces Old Spice for Women and its Early American line.
- Wings Products introduce Hollywood Wings, medicated pink tabs shaped like wings to be applied to facial frowns and wrinkles.
- Yardley introduces English Complexion Powder.
- Food, Drug and Cosmetics Act passed (U.S.).
- The U.S. Food & Drug Administration (FDA) seizes Lash Lure and Magic-Di-Stik.
- Courtley Ltd. introduces the Courtley line of high-grade men’s toiletries.
- Diadermine (the largest selling French facial cleanser) introduced into the U.S.
- Dorothy Gray Portrait Face Power debuts; vitamin A added to emollient creams.
- Elizabeth Arden introduces the Intra-cellular Mask.
- Jacqueline Cochran brings out her own line of cosmetics.
- Lancôme introduces Rose de France lipstick.
- Lehn & Fink adds vitamin A to Hinds Honey and Almond Cream.
- Lorr Laboratories, Inc., New Jersey introduces Dura-Gloss nail polish.
- Northam Warren releases Cutex Polish Foundation.
- Revlon introduces Solvent, a nail polish thinner; Prolon, a cream designed to prevent nails from splitting and breaking; and Lactol, an emulsified oil treatment.
- Rouge Baiser Black Lipstick introduced into the U.S.
- Shulton brings out Old Spice for men.
- Will Baltzer develops the sunscreen Gletscher Crème (Glacier Cream), which becomes the basis for the company Piz Buin.
- The U.S. Food & Drug Administration (FDA) tells cosmetic firms to stop using terms like ‘Skin Food’, ‘Tonic Food’, ‘Tissue tonic’, or similar which imply that the skin will be nourished.
- First report of hydroquinone depigmenting the skin made by Dr Edward A. Oliver (U.S.)
- The Doraldina company introduces the Powder Blender for individual powder blending at the cosmetic counter. Later used in the Charles of the Ritz powder bars.
- Dorothy Gray Elation Make-up Film released; Hot Weather Cleansing Cream introduced
- Du Barry Success Schools started by Richard Hudnut.
- Helena Rubinstein launches Waterproof Mascara; demonstrates the Polaroid Dermascope a skin analyser that uses polarised light.
- Max Factor launches smear-proof Tru-Color ‘indellible’ lipstick.
- Revlon starts selling lipsticks to match their nail enamels.
- Seaforth Men’s Toiletries released by the Alfred D. McKelvey Co.
- Barbara Gould introduces the Skylark line. The make-up comes in face powder, dry rouge, cream rouge, lipstick and nail polish.
- Carter Medicine Company releases Nair depilatory.
- Dorothy Gray releases Color Cue which harmonises lipstick, nail polish and face powder.
- Elizabeth Arden launches a nail line.
- George W. Luft adds a third lipstick shade, Red Red, to its Tangee lipsticks.
- Jacqueline Cochran introduces Chromablend.
- Lancôme launches Discoteint, a liquid version of its compact powder.
- Lehn & Fink develops Hinds Deodorant Cream.
- Maurice Levy reintroduces Papier Poudre into the U.S.
- Northam Warren brings out a porous nail polish.
- Peggy Sage harmonises nail polish and lipsticks in collaboration with seven lipstick houses: Schiaparelli, Lelong, Lentheric, Charles of the Ritz, Du Barry, Dorothy Gray and Coty.
- Pond’s Extract Co. introduces Lips lipsticks.
- Revlon introduces Cheek Stick, a cream rouge in a stick form.
- Charles of the Ritz introduces Complexion Veil powder base.
- Cyclax of London releases Stockingless Cream to be used instead of stockings.
- Dorothy Gray releases Nosegay make-up.
- Elizabeth Arden brings out Velva Leg Film.
- Elmo introduces the Photo Finish line.
- Helena Rubinstein launches the Gourielli line.
- Hinds Honey and Almond Cream renamed Hinds Honey and Almond Fragrance Cream.
- Northam Warren redesigns the Cutex packaging and releases Cutex Overcoat a quick drying finish.
- Pond’s Extract Company introduces Pond’s Dry Skin Cream.
- Revlon introduces Seal-Fast, a clear top-coat.
- Shulton adds face powder to its Early American Old Spice range.
- American Army studies sunburn prevention and recommends red veterinary petrolatum with added phenyl salicylate.
- Germaine Monteil closes her couture business and concentrates on cosmetics, including Rose Skin Cream, Super-Glow Foundation, Super-moist lipstick, and Super-sheen powder.
- Pond’s Extract Company introduces Dreamflower face powder and Cheek dry rouge in five shades.
- John Daize and his associates introduce the Draize eye test to establish the safety of products to be used in the eyes.
- Revlon introduces Wind-Milled face powders; and Leg Silk leg make-up.
- ‘Seventeen’, a magazine for teenage girls, first published (U.S.).
- Coppertone Suntan Cream containing red veterinary petrolatum launched by Benjamin Green.
- Toni Corporation markets the home permanent.
- Society of Cosmetic Chemists founded in America.
- Benjamin Green adds Coppertone Suntan Oil to its product line.
- Helena Rubinstein releases Conceal a concealer in light and dark shades.
- Hoffman La Roche launches Pantene.
- Lehn & Fink adds lanolin to Hinds Honey and Almond Fragrance Cream.
- L’Oréal introduces Oréol, the first cold permanent wave.
- Northam Warren introduces Cutex Oily Quick Dry.
- Pond’s Extract Company introduces Make-Up Pat, a cake foundation.
- Rilling Arnao & Co. introduces Nail-Dri a nail oil to set and dry nail enamel.
- Beauty Counselors introduces Liquid Beauty, a powder cream made as an oil-in-water emulsion.
- Comité International d’Esthétique et de Cosmétologie (CIDESCO) founded in Brussels by Georges Dumont from Belgium and Jacques Poirsons from France.
- Daggett & Ramsdell introduce the first commercial aerosol cosmetic, Gay Manhattan, a cologne water.
- Elizabeth Arden opens a second Maine Chance spa/health farm in Arizona.
- Estée Lauder markets Cleansing oil, Crème Pack, Skin lotion, and Super Rich All Purpose Crème.
- Max Factor introduces New Lip Make-up.
- Perma-Nail Base Coat, the first base coat, introduced by the Perma-Nail Company, California.
- Pond’s Extract Company launches Angel Face powder.
- Dior launches the New Look.
- Aluminium chlorohydrate introduced into antiperspirants.
- Brendan O’Regan opens the first first duty free-shop in Shannon Airport, Ireland.
- Eylure Cosmetics begin selling false eyelashes.
- Jules Montenier, Inc. brings out Stopette, a spray antiperspirant, the first commercial product to use a polyethylene squeeze bottle.
- Lancôme releases Progrès touted as the first cream to ‘enhance the skin’s natural protection’.
- Max Factor develops Pan-Stik make-up.
- Northam Warren develops Cutex Nail Brilliance nail polish containing enamelon.
- Peggy Sage launches Shimmer Sheen nail polishes and Shimmer lipstick to match.
- Revlon introduces Aquamarine Lotion, a hand lotion; and Fashion Plate, a pressed-cream make-up.
- Schwarzkopf launches their first cold permanent-wave product.
- The American Medical Association sets up a Committee on Cosmetics.
- British section of the Society of Cosmetic Chemists holds its inaugural meeting.
- Society of Practitioners in Electrolysis (later British Institute & Association of Electrolysis) founded (U.K.).
- Armour & Company introduces Dial soap containing hexachlorophene (G11).
- Eylure Cosmetics begins selling false fingernails.
- Gala of London introduces Lip Line, thin refillable lipsticks.
- Lancaster releases Crème Embryonnaire made with placental extract.
- Revlon introduces Lip Fashion, a slim lipstick.
- Rimmel introduces Lip Palette.
- Interferential Therapy developed by Dr. Hans Nemec of Vienna.
- Oeil de biche (doe-eyed) look created by M. Fernand Aubrey.
- Hazel Bishop launches Lasting Lipstick.
- Hirestra Laboratories, Inc. introduces Hormone Hair Beauty, Shampoo and Scalp Conditioner.
- Beiersdorf introduces Ph5 Eucerin cream.
- Chesebrough-Pond’s introduces Angel Face cream powder.
- Clairol introduced Miss Clairol Hair Color Bath a hair-colouring kit.
- Clearasil developed by Ivan Combe and the chemist Kedzie Teller (U.S.).
- Dorothy Gray launches Lipstick Couplet lipstick; Liquid Cleansing Cream introduced; Dual-Purpose Emollient released.
- Gala debuts Lip Liner lipstick.
- Helene Curtis introduces Spray Net hairspray.
- Max Factor brings out the World of Beauty line.
- Northam Warren develops Cutex Pearl Brilliance nail polish.
- Pacquin releases Silk ’n Satin all-over body lotion.
- Revlon introduces Touch and Glow, a liquid makeup; Nail-Fix, for mending broken nails; and Dreamy Eye Make-up.
- Beiersdorf markets 8x4 Seife, Europe’s first deodorant soap.
- Ivan D. Combe brings out Clearasil, a medicated acne cream.
- Estée Lauder releases Youth Dew and Estoderme Youth-Dew Cream.
- Max Factor introduces the Signature toiletries line for men and introduces soap and talcum powder to the World of Beauty line.
- Northam Warren develops the Spillpruf bottle for the Cutex line and releases Cutex Nail-Flex
- Peggy Sage introduces Hand Smoother and Softener Cream, Finishing Cream and Crystallin Finish nail polish.
- Revlon introduces Indelible-Creme Lipstick.
- Paul B. Elder Co. introduces Benoquin (containing a monobenzyl ether of hydroquinone) to inhibit melanin production, the first preparation of its kind.
- Elmer E. Mills Corporation introduces the first plastic squeeze bottle that could be sprayed in an inverted position. First used in Bounce!, a foot deodoriser.
- Bristol-Myer launches Ban Roll-On deodorant.
- Dorothy Gray releases Remoldine with and without hormones; Cellogen Cream with hormones developed.
- Hazel Bishop introduces Complexion Glow, a liquid-cream rouge.
- Max Factor introduces Color-Fast lipstick.
- Northam Warren develops Cutex Stay-Fast indelible lipstick.
- Revlon’s ‘Fire and Ice’ campaign starts with model Dorian Leigh. Introduces White Sable Liquid Cleansing Cream; and Second Nature, a liquid make-up base.
- U.S. Federal Trade Commission (FTC) gets agreement from advertisers that lipsticks can only claim to be ‘indelible’, ‘smear proof’, or ‘non-smear’ if the word ‘type’ was used with such descriptions.
- Dorothy Gray Quick Cleansing Cream debuts.
- Elizabeth Arden launches Arden for Men.
- Estée Lauder launches Youth Dew Bath Oil.
- Max Factor introduces Creme Puff make-up.
- Orlane releases Gelée Royale containing royal jelly.
- Revlon brings out Moon Drops Moisture Balm; Cuticle Massage Cream; Creamy Cuticle Remover; Love-Pat, a pressed powder-cream make-up; Waking Beauty, night cream treatment for dry skin; and Silicare, a hand cream.
- Commercial television advertising commences in the U.K.
- Hazel Bishop introduces Long-Lasting Nail Polish.
- Juvena release their first cosmetics.
- Johnson & Johnson releases No More Tears baby shampoo.
- Max Factor develops a concealer Erace and a new make-up for RCA compatible colour television.
- Pond’s Extract Company releases Angel Lips and Angel Skin Hand Lotion.
- Revlon introduces Lanolite Lipstick; Build-Up, an astringent skin tightener; Silken-Net, a liquid hair spray; and Quick-Dry, non-smear nail spray.
- Danish Society of Cosmetic Chemists formed.
- Coty introduces Coty 24, a long lasting lipstick, and Preferred Stock, a toilet goods line for men.
- Dorothy Gray develops Sili-Creme Lotion.
- Lancôme releases their Ocean line.
- Lever Brothers introduce Dove the first commercially successful synthetic detergent bar.
- L’Oréal introduces Colorelle, the first colouring shampoo.
- Max Factor brings out the Hi-Fi make-up range, and Sebb dandruff treatment.
- Northam Warren releases Cutex Satin Cling Lipstick and Cutex Sheer Lanolin Lipstick.
- Parfums Christian Dior produces its first cosmetics.
- Proctor & Gamble launches Crest the first toothpaste to contain flouride.
- Revlon releases Living Lipstick; Lustrous Lipstick; Superbase, a base coat; Lastron Nail Enamel; Touch and Glow Face Powder; and Clean and Clear, a liquid cleanser.
- Clairol introduces Miss Clairol a home hair-colouring kit.
- Dorothy Gray releases Satura Face Cream.
- Eylure Cosmetics introduces Lipfix, a lipstick sealant.
- Helene Curtis Industries release Purse/Spray the first refillable aerosol.
- Helena Rubinstein introduces Skin Dew a moisturising emulsion.
- Pacquin releases Anti-Detergent Cream hand cream.
- Revlon introduces Futurama lipstick cases; Medicated Baby Silicare lotion; and Sun Bath, a sun tan lotion.
- First CIDESCO Beauty Therapy Schools accredited in Belgium, Germany and Switzerland.
- German Society of Cosmetic Chemists formed.
- Purchase Tax on cosmetics dropped from 90 to 60% (U.K.).
- Dorothy Gray Satura Sheen and tinted powder foundation launched.
- Estée Lauder introduces Re-Nutriv skin cream.
- Helena Rubinstein launches the Mascara-matic, the first commercially successful mascara tube and wand applicator.
- Max Factor introduces Cup of Youth hormone skin cream and Hi-Fi lipsticks.
- Maybelline introduces self-sharpening eyebrow and eyeliner pencils.
- Revlon launches Liquid Asset, a two-phase liquid to normalise both dry and oily skins; and High and Dri, a roll on deodorant.
- American Electrology Association founded.
- The first CIDESCO Diploma issued.
- Cyclax introduces Mainly for Men range.
- Helena Rubinstein releases Tree of Life, a placental cream.
- Maybelline introduces Magic Mascara, the first filament twisted (spiral) brush automatic mascara.
- Max Factor introduces Facial Bath a liquid facial cleanser and the Mascara Wand, the first refillable automatic mascara.
- Revlon introduces the Princess Marcella Borghese line; Thin Down, tablets for weight reduction; Wonder Base, a base coat; Living Curl, a hair spray and Roll-On Mascara an automatic mascara.
- Beauty Without Cruelty founded by Lady Muriel Dowding (U.K.).
- International Federation of Societies of Cosmetic Chemists (IFSCC) formed with Maison G. deNavarre as President.
- Ambre Solaire goes on sale in the U.K.
- Max Factor introduces Active Moisturizer, Translucent Creme Puff and Translucent Face Powder.
- Northam Warren develops Cutex Delicate Lipstick and Cutex Mira-base base coat.
- Revlon releases Ultima, a face cream, the first product in the Ultima line.
- Richard Hudnut introduces Lip Quick the first ball-point, roll-on lipstick.
- Color Additives Act passed (U.S.).
- Helene Curtis introduces Tender Touch bath oil.
- Helena Rubinstein launches Ultra Feminine Face Cream containing estrogens and progesterone.
- Max Factor introduces Hand and Body Smoothing Lotion, Sheer Genius liquid make-up and Swedish Formula hand cream.
- Chesebrough-Pond’s introduces Angel Face cosmetics into the U.K.
- Dorothy Gray Secret of the Sea treatment cream released.
- Gillette brings out Right Guard, the first aerosol deodorant.
- Max Factor introduces Finishing Powder compact face powder, No-shine lipsticks and Nail Satin nail polish.
- Noxzema launches Cover Girl with the product line Clean Make-up advertised as medicated face makeup.
- Proctor & Gamble launches Head and Shoulders, an anti-dandruff shampoo.
- Revlon introduces Contempera, a cream make-up; Eterna 27 skin cream containing pregnenolone acetate; and a men’s line called That Man.
- Franz Greiter introduces the concept of Sun Protection Factor (SPF).
- Chesebrough-Pond’s launches Angel Face Lipstick
- Clarins releases Tensur Bust, the first modern bust cream.
- Helena Rubinstein introduces ‘Day of Beauty’ and Fashion Stick lipstick.
- Max Factor releases Fine Line lipstick.
- Revlon introduces Natural Wonder, a medicated make-up.
- Beiersdorf introduces Nivea milk, an oil-in-water emulsion for all-over body care.
- Christian Dior releases Crème Apricot and night cream for nails.
- Elizabeth Arden receives a Royal Warrant (U.K.).
- Harriet Hubbard Ayer launches the Miss Ayer range for young girls.
- Maybelline introduces Ultra-lash mascara.
- Revlon releases Blush-on powders.
- Cutex introduces the first flavoured lipsticks.
- Endocil Hand-care released.
- Estée Lauder launches Aramis, a male cosmetic line.
- Guerlain introduces lipsticks for sensitive lips.
- Helena Rubinstein introduces Long Lash Waterproof mascara, with a long stemmed applicator.
- Helene Curtis introduces Magic Secret, an albumin-based wrinkle smoother.
- L’Oréal launches Kérastase to salons.
- Monteil introduces Super Masque.
- Revlon launches the Ultima II line.
- Bristol-Myer launches Ban aerosol deodorant.
- Clairol launches Nice ’n Easy, the first shampoo-in hair colour.
- Guinot introduces the Cathiodermie skin treatment.
- Max Factor introduces the Geminesse range and the Ultralucent make-up line.
- Gala introduces cosmetics by Mary Quant including Come Clean Cleanser, Jeepers Peepers Eye shadow, and the Paint Box.
- Max Factor introduces Positive Protection Formula antiperspirant.
- Revlon releases Under Make-up Nutrient Crème.
- Yardley’s Jean Shrimpton line introduced.
- Carter-Wallace releases Arrid Extra Dry aerosol antiperspirant.
- Revlon releases Face Gleamer face powder; and Patina, a brush-on eyeshadow.
- Estée Lauder launches the Clinique line of cosmetics.
- Helena Rubinstein debuts Pat-A-Glow an electro-vibrator face patter.
- Max Factor introduces Erace White concealer.
- Orlane releases Crème B21, an anti-wrinkle cream with amino acids.
- Revlon introduces Touch and Glow liquid make-up as a roll-on.
- Albert Kligman & James Fulton develop Retin-A, a vitamin A derivative known generically as tretinoin, as an acne medication.
- Coty introduces the Bacchus line of cosmetics for men.
- Helena Rubinstein launches the Mykonos line.
- Lancôme develops Bienfait du Matin, advertised as the ‘first protective hydrating cream with colour’.
- Max Factor introduces Blusher Sticks.
- Parfums Christian Dior releases a full make-up range.
- Revlon launches the Etherea hypoallergenic line.
- Smith, Klein & French introduce the Love cosmetics line.
Updated: 2nd march 2015
Allen, M. (1981). Selling dreams: Inside the beauty business. London: J. M. Dent & Sons Ltd.
The American perfumer & essential oil review. (1906-1955). New York: Robbins Perfumer Co. [etc.].
Balsam, M. S., & Sagarin, E. (Eds.). (1972). Cosmetics: Science and technology (2nd. ed.). New York: Interscience Publishers, Inc.
Corson, R. (1972). Fashions in make-up: From ancient to modern times. London: Peter Owen.
De Castelbajac, K. (1995). The face of the century: 100 years of make-up style. London: Thames and Hudson.
The drug and cosmetic industry. (1932-1997). New York: Harcourt Brace Jovanovich [etc.].
Jones, G. (2010). Beauty imagined: A history of the global beauty industry. Oxford: Oxford University Press.
Manufacturing chemist. (1937-2012). London: Miller Freeman [etc.].
Peiss, K. (2007). Hope in a jar: The making of America’s beauty culture. New York: Henry Holt and Company.
Perfumery and essential oil record. (1910-1969). London: G. Street & Co., Ltd.
SPC. Soap, perfumery & cosmetics. (1935-1970). London: London Trade Press Ltd.