Pre 1890s

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Vaseline
1779
  • Swedish druggist, Dr Karl Wilhelm discovers glycerine.
1780
  • William Addis of Clerkenwell makes the first toothbrush similar to the modern form.
1789
  • Pears Transparent Soap first produced and sold by Andrew Pears.
1817
  • Michel Chevreul isolates cetyl alcohol (which he called ethal) from sperm whale oil.
1818
  • Louis Jacques Thénard discovers oxygenated acid (hydrogen peroxide).
1841
  • John Goffe Rand, a New Hampshire artist, patents the first collapsible metal tube.
1846
  • Theron T. Pond, a pharmacist from Utica, New York, begins selling Golden Treasure, a homeopathic remedy he had developed from witch hazel.
1854
  • Paraphenylenediamine developed by A. W. Hoffman (Germany).
1856
  • Charles-Adolphe Wurtz discovers the glycols (France).
1860
  • Joseph Simon, a pharmacist of Lyons, creates Crème Simon with a glycerine base.
1863
  • Joseph-Albert Ponsin (later Bourjois) develops a compact rouge by baking a powder/water mixture in a round mould.
1866
  • Henry Tetlow introduces zinc oxide into face powder.
1870
  • Registered Trade Marks Law passed (U.S.).
  • Chesebrough Manufacturing Company develops Vaseline Pertroleum Jelly.
  • Guerlain introduces Ne M’Oubliez Pas, the first modern lipstick (rouge à lèvres) in a rechargeable tube.
1871
  • Ben Levy Company begins making Lablache Face Powder.
1872
  • Jean Baptiste Boussingault extracts Sorbitol from the fresh juice of the mountain ash berries.
  • Marcel Grateau develops the Marcel Iron.
  • Colgate begins making Cashmere Bouquet soap.
1873
  • Leichner introduces greasepaints into opera houses and theatres.
  • Colgate begins selling toothpaste in paste, powder and cake form.
  • Hinds’ Honey and Almond Cream introduced by S. A. Hinds.
1875
  • Trade Marks Registration Act enacted (U.K.).
  • Dr. Charles Michel develops the process of permanent hair removal by electrolysis (U.S.).
  • Henry Tetlow begins selling Swan Down Face Powder.
1876
  • Chesebrough Manufacturing Company introduces Vaseline Cold Cream, the first petroleum-based cold cream.
1877
  • ‘The American Hairdresser’ magazine established by Charles Ossenbrunner.
1878
  • Weeks & Potter launches Cuticura Ointment for the care of the skin and Cuticura Soap.
1879
  • Bourjois begins selling Java Rice Powder.
  • Proctor & Gamble introduces Ivory soap.
1882
  • Otto Braun and Oscar Liebreich refines lanolin from wool grease (Berlin).
  • Pond’s Extract develops a toilet cream, lip salve, toilet soap and other witch hazel products.
1883
  • Adoph Vomacka introduces borax into cold cream formulations.
  • Journal of the American Medical Association (JAMA) founded.
1884
  • Honey Soap, later called Sunlight soap, launched by William and James Lever.
1885
  • Petrole Hahn launched by the chemist Mr Hahn.
1886
  • Recamier Cream and Recamier Cream Balm released by the Recamier Manufacturing Company.
1888
  • The first commercial deodorant, Mum, a wax-like cream containing zinc oxide, introduced by the Mum Manufacturing Company, Philadelphia.
1889
  • Exposition Universelle (Paris)

1890s

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Hazeline Snow
1890
  • Daggett & Ramsdell market their Perfect Cold Cream, a petroleum-based cold cream.
  • Liquor Creolis Compositus later known as Lysol released by Schülke & Mayr of Hamburg, Germany.
  • Papier Poudre introduced by Papier Poudre Ltd., England.
1891
1892
  • Dr. Washington Sheffield, a dentist of New London, Connecticut begins selling his tooth paste in a tube (U.S.).
  • American ‘Vogue’ first published.
  • Burroughs Wellcome introduces Hazeline Snow, the first commercial stearate (vanishing) cream.
1893
  • Arthur B. Moler opens the Moler School, the first American school for barbers, and publishes the ‘The Moler Manual of Barbering’ (Chicago).
  • Dr. Charles Browne Fleet begins selling ChapStick a petroleum-based lip balm.
1894
  • Johnson & Johnson introduce Johnson’s Baby Powder.
1895
  • German physicist Wilhelm Roentgen discovers X-Rays.
  • King Camp Gillette invents the first safety razor.
  • Guerlain introduces Crème Huvé de la Providence.
  • Lifebuoy Soap, containing the antiseptic cresylic acid, launched by Lever Brothers Ltd.
1896
  • Frederick Finch Strong develops the Vacuum Electrode for use with high-frequency currents.
  • The Moler School adds training services especially for women (Chicago).
  • Colgate launches their first collapsible toothpaste tube.
1897
  • Andrew Jergens produces Woodbury Facial Soap under agreement.
1898
  • B. J. Johnson starts making Palmolive soap.
  • Wilkinson Sword begins selling the Pall Mall safety razor.
1899
  • The Moler School adds classes for the preparation of teachers (Chicago).

1900s

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Pompeian Massage
Cream
1900
  • Beiersdorf patents Eucerit an emulsifying agent made from lanolin; introduces Pebeco toothpaste packaged in tin tubes.
  • New Products
    Elcaya: Cream Elcaya, a vanishing cream.
1901
  • Three stores agree to sell Daggett & Ramsdell’s Perfect Cold Cream.
  • New Products
    Gilette: Gillette Safety Razor.
    Pompeian: Pompeian Massage.
1902
  • New Products
    Daggett & Ramsdell: Perfect Cold Cream Soap.
1903
  • Charles Nessler begins selling artificial eyebrows and eyelashes in London.
  • R. W. Moore patents a spray dispenser for perfume.
  • First Gilette safety razor with disposable blades goes on sale.
  • United Drug Company begins production of Rexall proprietary medicines.
  • New Products
    Hans Schwarzkopf: powder shampoo.
    Richard Hudnut: Nailustre, a nail polish.
1904
  • New Products
    Bonetti Frères: Diadermine skin cream.
    Coty: La Rose Jacqueminot perfume in a bottle designed by Baccarat.
    Guerlain: Crème Secret de Bonne Femme.
    Pond’s Extract: Pond’s Extract Vanishing Cream; and Pond’s Extract Cold Cream.
1905
  • Dr. Ernst Kromayer develops the first modern form of dermabrasion.
  • Condé Montrose Nast acquires ‘Vogue’.
  • Coty products first sold in the United States.
  • First permanent wave introduced by Charles Nessler in London.
  • Marinello Training Schools founded by Ruth D. Maurer in Chicago.
  • New Products
    Beiersdorf: Nivea soap.
1906
  • The American Medical Association (AMA) establishes its own Chemical Laboratory and creates a Propaganda Department, renamed the Bureau of Investigation in 1925.
  • Pure Food and Drugs Act (U.S.) passed.
  • ‘The American Perfumer and Essential Oil Review’ first published (U.S.).
1907
  • Auréale (L’Oréal) the first safe synthetic hair-colour developed by Eugène Schueller (Paris).
1908
  • Cellophane invented by Jacques E. Brandenberger (Switzerland). Manufacture begins in 1913.
  • Dr. Ernst Kromayer introduces multiple needle electrolysis and insulated needles (Germany).
  • ‘La Parfumerie Moderne’ first published (France).
  • Lalique produces his first bottle for Coty for the perfume L’Effleurt.
1909
  • Good Housekeeping Seal introduced by the ‘Good Housekeeping’ magazine (U.S.).
  • New Products
    Beiersdorf: Lobello, a lip balm in stick form (Germany).

1910s

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Armand Cold Cream
Powder
1910
  • American film studios begin distributing publicity stills of actors and actresses.
  • ‘Perfumery and Essential Oil Record’ first published (U.K.).
  • Inecto hair dye, containing paraphenylenediamine, launched by M. Gaston Bardou in Paris.
  • Roger & Gallet introduce their perfumes into the U.S.
  • New Products
    Roger & Gallet: a lip salve.
1911
  • First temporary make-up departments used on Hollywood film lots.
  • Motion Picture Story Magazine, the first American film-fan magazine, begins (U.S.).
  • ‘Photoplay’ film-fan magazine goes on sale (U.S.).
  • The Picturegoer film-fan magazine first published (U.K.).
  • New Products
    Beiersdorf: Nivea cream using the emulsifying agent Eucerit.
    Henry Tetlow: Blue Moon face powder.
    Hinds: Hinds’ Honey and Almond Cold Cream.
    Northam Warren: Cutex Cuticle Remover.
1912
  • First National Convention of Hairdressers organised by Ruth D. Maurer (U.S.).
  • First published use of the term ‘vitamine’ (later vitamin) by Casmir Funk (London).
  • New Products
    Demuth: Frozoclone the first alcoholic, solidified toilet water (U.K.).
    Lashbrow Laboratories: Lashbrow mascara.
1913
  • Dorin cosmetics introduced to England and America from Paris.
  • New Products
    Daggett & Ramsdell: Poudre Debutante.
    Northam Warren: a range of Cutex nail powder polishes and other manicure items.
1914
  • Elizabeth Arden begins selling eye make-up, including eye shadow, in her salons in the U.S.
  • Max Factor introduces ‘flexible greasepaint’ (Supreme Greasepaint), a cream greasepaint in 12 graduated shades.
  • New Products
    William H. Noll: Glazo nail polish
    Francis J. Townsend: Townsend R22, later called Noxzema.
1915
  • Charles Nessler introduces his permanent wave into America.
  • Theda Bara creates the Vamp look.
  • Max Factor coins the term ‘brownette’ for women between blond and brunette shades.
  • Pond’s Extract Cold Cream and Pond’s Extract Vanishing Cream introduced into Europe.
  • Tom Lyle Williams begins selling Lash-Brow-Ine through mail-order.
  • New Products
    Bristol-Myer: Ipana toothpaste.
    Daggett & Ramsdell: Poudre Amourette.
    Pompeian: Pompeian Night Cream.
1916
  • The Titanium Pigment Corporation of Niagara Falls, New York and the Titan Co. A.S., Norway begins commercial production of the white pigment, titanium dioxide.
  • British ‘Vogue’ first published.
  • Louis Philippe launches the first indelible lipstick containing eosin.
  • Pond’s Extract begins its ‘Every skin needs two creams’ advertising campaign.
  • New Products
    Armand: Cold Cream Powder.
    Chesebrough: Vaseline Hair Tonic.
    Elizabeth Arden: Venetian line.
    Henry Tetlow: Pussywillow Face Powder.
    Max Factor: eyeshadow and eyebrow pencil added to the Supreme make-up line.
    Northam Warren: Cutex Liquid Nail Enamel, a clear liquid nail polish.
    Pompeian: Pompeian Hair Massage, originally Hyki Tonic.
1917
  • George Westmore founds the first make-up department in an American motion picture studio at Selig-Polyscope Studios in Edendale, Los Angeles; creates false eyelashes using single lashes attached with adhesive.
  • New Products
    Inecto: Inecto Rapid hair dye.
    Maybell Laboratories: Maybelline, a cake mascara.
    Max Factor: Supreme Liquid Whitener for general use; and Make-Up Blender.
    Northam Warren: Cutex Liquid Nail Enamel.
    Pompeian: Pompeian Beauty Powder; Pompeian Bloom; and Pompeian Day Cream.
1918
  • Max Factor develops his ‘Color Harmony’ principle.
  • New Products
    Hannibal Pharmacal Company: Neet depilatory.
1919
  • France passes Cosmetic Ingredients Quality Control Bill.
  • Inecto Rapid hair dyes introduced into the U.S.
  • Max Factor develops false strip eyelashes using human hair.
  • New Products
    Hinds: Hinds’ Disappearing Cream.
    Kimberley-Clark: Kotex sanitary napkins.
    Morton Manufacturing Company: Chap Stick.
    Northam Warren: Cutex Cold Cream.
    Pompeian: Pompeian Fragrance talcum powder.

1920s

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Rouge Baiser Lipstick
1920
  • ‘Vogue’ Paris first published.
  • New Products
    Caron: Peau Fines and Tabac Blond perfumed powders.
    Guerlain: Lynx kohl; and Rouge d’Enfer and Rose Lip Bengale lipsticks.
    The Lowell Company: Primrose House cosmetics.
1921
  • New Products
    Chanel: Chanel No. 5.
    Max Factor: Face Powder Brush.
    Stillman: Stillman’s Freckle Cream.
1922
  • The Manufacturing Perfumers’ Association (MPA) changes its name to the American Manufacturers of Toilet Articles (AMTA).
  • Northam Warren improves the formula of Cutex Liquid Polish and Cutex Powder Polish.
  • New Products
    George W. Luft: Tangee, a changeable lipstick.
    Loesser Manufacturing: Domino cosmetics.
1923
  • First swivel lipstick patented by James Bruce Mason Jr. in Nashville, Tennessee.
  • First Poucher book ‘Encyclopedia of Cosmetics and Perfume’ published.
  • New Products
    William Beldue: Kurlash, a tool for curling eyelashes.
    Pompeian: Nymfaun range.
1924
  • The use of parabens as preservatives established by Theodor Sabalitschka (Germany).
  • Elizabeth Arden begins importing Babani perfumes into the U.S.
  • Inecto, Inc. introduces NoToX hair dye into the U.S.
  • Perc Westmore heads the new make-up department at First National Studios.
  • Pond’s Extract testimonial advertising campaign using socialites and royalty begins.
  • New Products
    Kimberly Clark: Kleenex Facial Tissues to remove cold cream.
    Pacquin: Pacquin’s Dentists’ and Physicians’ Hand Cream.
  • Richard Hudnut: Deauville line.
1925
  • American Beauty Culture School Association formed in New York.
  • New Products
    Armand: Eau de Cologne Cleansing Cream.
    Guerlain: La Poudre C’est Moi.
    Lever Brothers: Lux soap.
    Max Factor: Supreme Nail Polish powder.
    L’Oréal: L’Oréal d’Or hair lightener.
1926
  • Wally Westmore heads the new make-up department at Paramount studios.
  • New Products
    Helena Rubinstein: Cupids Bow, an exclusive self-shaping lipstick.
    Lever Brothers: Lifebuoy soap.
    Marie Barlow: Marie Barlow cosmetics.
    Pinaud: Mascara 612 (France).
    Proctor & Gamble: Camay soap.
1927
  • Moisture-proof Cellophane developed by William Hale Charch of DuPont.
  • Tegin, an emulsifying agent, introduced.
  • The preservative Paraben introduced by Julius Penner, A.G. into the United States.
  • Max Factor begins nationwide distribution of Society Make-up.
  • Opterapia Amor Skin, the first cosmetic hormone cream, goes on sale in the United States through the Amorskin Corporation.
  • New Products
    Coty: Colcreme, a cold cream; and Crème de Coty, a vanishing cream.
    Doraldina: Doraldina Leg Make-up, the first commercial leg make-up.
    Paul Baudecroux: Rouge Baiser indelible lipstick (France).
    Jean Patou: Huile de Chaldée sun lotion.
    Lesquendieu: Eclador Rosée de Pearles nail polish (U.S.).
    Luxor: Krasny cosmetics line.
    National Mineral Company (later Helene Curtis): Peach Bloom Facial Mask.
    Northam Warren: Cutex Cuticle Cream; and Cutex Cuticle Oil.
    Richard Hudnut: Le Début perfumes to coincide with the opening of his Paris store.
    Pond’s Extract: Pond’s Skin Freshener & Tonic; and Pond’s Cleansing Tissues.
1928
  • First soapless soaps introduced.
  • Triethanolamine (TEA), an emulsifier, becomes commercially available.
  • ‘Soap, Perfumes and Cosmetics’ first published (U.K.).
  • Schade and Marchionini coin the term ‘acid mantle’ on the skin.
  • First chemical sunscreen containing benzyl salicylate and benzyl cinnamate developed by E. Klarmann for Lehn & Fink.
  • Max Factor develops Panchromatic make-up
  • New Products
    Charles of the Ritz: Charles of the Ritz cosmetics
    Crystal Chemical: Outdoor Girl.
    Elizabeth Arden: Vienna Youth Mask, a diathermy salon treatment.
    Hannibal Pharmacal: Neet cream depilatory.
    Max Factor: Lip Pomade.
    Northam Warren: Perfumed Cutex Liquid Polish.
    Pacquin: Pacquin’s Hand Cream.
1929
  • Beiersdorf markets the first deodorant in salve form.
  • Max Factor receives an Oscar for make-up; markets the first commercial lip brush.
  • New Products
    Armand: Symphonie shade of cold cream face powder; and the Florian line of cosmetics for men.
    Coty: Cotytan a liquid powder; Potonique Toning Lotion, a skin tonic; Eau de Coty an astringent; Tissue Cream; and Crème de Beauté.
    Dorothy Gray: Texture Lotion; and Finishing Lotion.
    Maybelline: produces its first eyeliners, eyebrow pencils and eyeshadows.
    Prince Matchabelli:Belila, a liquid whitener; and Bronzina, a liquid tan.
    Richard Hudnut: Poudre le Début face powder.
    L’Oréal: Imédia Liquide hair dye; and L’Oréal Blanc bleaching powder.
    Yardley: English Complexion Cream.

1930s

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Pan-cake Make-up
1930
  • Alexandra de Markoff cosmetics launched in the U.S.
  • Peggy Sage introduces three nail polish reds to match its lipsticks.
  • Glazo develops three nail polish reds (Flame, Geranium and Crimson) to match its lipsticks.
  • Lifebuoy soap starts its B. O. marketing campaign.
  • New Products
    Boncilla: Markz line.
    Coty: Manicure Kits; and Perfumed Manicure Polish.
1931
  • American Society of Plastic Surgeons (ASPS) founded.
  • Atlas Corporation develops the humectants sorbitol and mannitol (U.S.).
  • Koremlu scandal (depilatory cream containing thallium acetate) (U.S.).
  • Mary Garden sues Rigaud for $100,000 damages.
  • New Products
    Almay Products: Almay line.
    Coty: Liquefying Cleansing Cream.
    Dorothy Gray: Lashique, a mascara; and Sensitive Skin Cream.
    Hinds: Hinds Texture Cream; Hinds Cleansing Cream; and Hinds Toning Lotion.
    Lesquendieu: Eclador Almond Cream (U.S.).
    Lydia O’Leary: Covermark, the first commercial camouflage cream.
    Norwich Pharmacal: Unguentine skin cream (U.K.).
    Helena Rubinstein: Hormone Twin Youthifiers containing the Day Hormone Twin and Night Hormone Twin creams.
    Northam Warren: Cutex Nail White Pencil.
    Richard Hudnut: Gemey line.
1932
  • Eugene Sutter introduces the use of ammonia as the curling medium in permanent waves.
  • Import Duties Act imposes 30% duty on imported cosmetics and toiletries (U.K.); a temporary 50% duty had been levied in 1931.
  • Max Factor develops make-up for black-and-white television.
  • Revenue Act imposes a tax on cosmetics and toilet articles (U.S.).
  • New Products
    Coty: Indelible Lipstick.
    Dorothy Gray: Liquid Cleanser.
    Lesquendieu (Tussy): Tussy Exotique Face Powder.
    Marie Earle: Hand Lotion; Eye Wash; and Eye Cream.
    Northam Warren: Cutex Hand Cream.
    Peggy Sage: Hand Whitener cream.
    Pond’s Extract: Pond’s Face Powder.
    Prince Matchabelli: Abano Bath Oil.
    Revlon: cream nail polish.
    Richard Hudnut: Marvelous line.
1933
  • Lash Lure scandal (U.S.).
  • ‘Votre Beauté’ established as a separate magazine by Eugène Schueller (L’Oréal). It was first introduced as a supplement of ‘La coiffure de Paris’ in 1909.
  • New Products
    Dorothy Gray: Make-up Foundation Cream.
    Max Factor: Super-Indelible Lipstick.
    Pond’s Extract: Pond’s Liquefying Cream.
    Prince Matchabelli: Tanabano sun oil.
    Revlon: Adheron, a base-coat.
    L’Oréal: Dopal, the first soap free shampoo.
1934
  • Arnold F. Wilmatt develops a cold permanent wave using ammonium hydrosulflte (U.S.).
  • Elizabeth Arden opens Maine Chance spa/health farm.
  • Luxury tax applied to cosmetics (U.S.).
  • Karl Meyer and his laboratory assistant John Palmer announce the discovery of Hyaluronan.
  • New Products
    Académie: Vivormones hormone ampoules applied to the skin.
    Charles of the Ritz: Rejuvenescence, a face cream.
    Chesebrough: Vaseline Lip Ice.
    Dorothy Gray: Cleansing Cream 683 for dry skins.
    Helena Rubinstein: Hormone Beauty Mask.
    Lesquendieu (Tussy): Tussy Emulsified Cleansing Cream; Tussy Anti-Sunburn Foundation Cream.
    Marie Earle: Nurimor dry skin cream.
    Max Factor: Liquid Nail Enamel.
    Northam Warren: Cutex Crème Nail Polish; Cutex Oily Polish Remover; and Cutex Oily Cuticle Remover.
    Pond’s Extract: Pond’s Liquefying Cream.
    Primrose House: Delv, an all-purpose cream.
    Procter & Gamble: Drene soapless shampoo.
1935
  • The American Associated Manufacturers of Toilet Articles (AMTA) is renamed the Toilet Goods Association (TGA).
  • First film photographed entirely in three-strip Technicolor film, ‘Becky Sharp’ (Pioneer/RKO), is released.
  • Germain Monteil introduces her cosmetic line into the U.S.
  • Helene Viethaler Winterstein patents the first waterproof mascara (Vienna).
  • Pompeian introduces a new line and scraps the old one.
  • New Products
    Armand: Armand Blended Cream; and Wind Blown Roses Powder.
    Boots: No. 7 cosmetics range.
    Carter Medicine Company: Arrid antiperspirant.
    Colgate: Cashmere Bouquet Face Powder.
    Coty: Air-Spun Face Powder.
    Elizabeth Arden: Stage & Screen film make-up; and Arden Hair-Off depilatory.
    Harriet Hubbard Ayer: Ayer Cream Nail Enamel.
    Lesquendieu (Tussy): Tussy Emulsified Suntan Lotion; and Wind and Weather Lotion.
    Marie Earle: Astringent Throat Cream.
    Max Factor: Satin Smooth Liquid Foundation; and Satin Smooth Powder.
    Northam Warren: Cutex Lipsticks to match its nail polish range.
    Rose Laird: Poudre-Set.
    L’Oréal: Ambre Solaire sunscreen.
    Westmores: House of Westmore line.
1936
  • ‘Marie Claire’ first published, Paris.
  • Tampons invented by Tambrands (long known as Tampax).
  • New Products
    Clark-Milner: Hide-It cream concealer.
    Coty: Avocado Beauty Milk; and Avocado Beauty Soap.
    Dorothy Gray: Salon Cold Cream.
    Elizabeth Arden: Eight Hour Cream.
    Guerlain: Rouge Automatique lipstick case.
    Lancôme: Nutrix cream containing an antioxidant derived from horse blood, described by Petitjean as his Queen of Creams.
    Lesquendieu (Tussy): Tussy Eye Cream .
    Lydia O’Leary:Spot-Stick stick concealer.
    Northam Warren: Cutex Brittle Nail Cream.
    Peggy Sage: Gardenia Liquid Hand Cream.
    Primrose House: Dry Skin Mixture; and Goggle Eye Cream.
    Richard Hudnut: Du Barry Stimulating Cream; Du Barry Rose Cream Mask; Derma-Sec Formula for Dry Skin; and Du Barry Eye Cream.
    Rose Laird: Solo Cleanser; and Solo Masque.
    Tattoo: cream mascara as a companion product to their lipstick.
    Yardley: Liquefying Cleansing Cream.
1937
  • The American Medical Association states that no cosmetic can be ‘non-allergic’ and that companies can no longer make that claim in advertisements in its journal.
  • Cleansing pads first introduced into the U.S.
  • New Products
    Boots: add colour cosmetics to their No. 7 range.
    Coty: Air Spun Rouge.
    Dorothy Gray: adds vitamin D to their emollient creams.
    Harriet Hubbard Ayer: Nail Oil; Afterbath Lotion; and Aftershave Lotion.
    Helena Rubinstein: Costume Lipsticks in five shades.
    Hirestra Laboratories: Endocreme containing the hormone estradiol.
    Hinds: vitamin D added to Hinds Honey and Almond Cream.
    Lesquendieu (Tussy): Tussy Vacation Cleansing Cream.
    Max Factor: Pan-Cake; and Sun Tan Oil.
    Miner’s: Blemi-Stik to mask facial blemishes.
    National Cosmetics: Modern Mascara, a cylindrical cake mascara that used a spiral brush applicator.
    National Mineral Company: Suave Hairdressing hair tonic.
    Pond’s Extract: adds vitamin A to its skin creams.
    Primrose House: Chiffon Cleansing Cream.
    Rose Laird: Shaperone Hand Cream; and Greaseless Deodorant.
    Shulton: Early American Old Spice line.
    Wings Products: Hollywood Wings applied to facial frowns and wrinkles.
    Yardley: English Complexion Powder.
1938
  • Food, Drug and Cosmetics Act passed (U.S.).
  • The U.S. Food & Drug Administration (FDA) seizes Lash Lure and Magic-Di-Stik.
  • Diadermine (the largest selling French facial cleanser) launched in the U.S.
  • Rouge Baiser Black Lipstick introduced into the U.S.
  • Will Baltzer develops the sunscreen Gletscher Crème (Glacier Cream), which becomes the basis for the company Piz Buin.
  • New Products
    Coty: Foundation Lotion; and Avocado Shaving Stick.
    Courtley: Courtley line of men’s toiletries.
    Dorothy Gray: Portrait Face Power; and adds vitamin A to its emollient creams.
    Elizabeth Arden: Intra-cellular Mask.
    Jacqueline Cochran: Jacqueline Cochran cosmetics.
    Lancôme: Rose de France lipstick.
    Hinds: vitamin A added to Hinds Honey and Almond Cream.
    Lorr Laboratories: Dura-Gloss nail polish.
    Northam Warren: Cutex Polish Foundation.
    Revlon: Solvent, a nail polish thinner; Prolon, a cream designed to prevent nails from splitting and breaking; and Lactol, a brittle nail treatment.
    Richard Hudnut: Du Barry Cleansing Cream for Dry Skin.
    Rose Laird: Young Skin range; and Dry Skin Cream.
    Shulton: Early American Old Spice for men.
1939
  • The U.S. Food & Drug Administration (FDA) tells cosmetic firms to stop using terms like ‘Skin Food’, ‘Tonic Food’, ‘Tissue tonic’, or similar which imply that the skin will be nourished.
  • First report of hydroquinone depigmenting the skin made by Dr Edward A. Oliver (U.S.)
  • New Products
    Alfred D. McKelvy: Seaforth, a men’s toiletry line.
    Doraldina: Powder Blender for individual powder blending at the cosmetic counter. Later used in the Charles of the Ritz powder bars.
    Dorothy Gray: Elation Make-up Film; and Hot Weather Cleansing Cream.
    Helena Rubinstein: Waterproof Mascara; and demonstrates the Polaroid Dermascope, a skin analyser that uses polarised light.
    Max Factor: Tru-Color Lipstick; and Invisible Make-Up Foundation.
    Revlon: Revlon Lipsticks to match their nail enamels.
    Richard Hudnut: Success School starts; and Du Barry Make-up Base.
    Rose Laird: Young Skin Deodorant; and Tanologne suncreen.

1940s

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Coppertone Suntan
Cream
1940
  • The U.S. Food & Drug Administration (FDA) is moved from the Department of Agriculture to the Federal Security Agency.
  • Maurice Levy reintroduces Papier Poudre into the U.S.
  • New Products
    Barbara Gould: Skylark line.
    Carter Medicine Company: Nair depilatory.
    Coty: Sub-Tint; and a mascara.
    Dorothy Gray: Color Cue which harmonises lipstick, nail polish and face powder.
    Elizabeth Arden: a nail line.
    Harriet Hubbard Ayer: Beautifying Mask; and Bubbling Bath.
    Hinds: Hinds Deodorant Cream.
    Jacqueline Cochran: Chromablend.
    Lancôme: Discoteint, a liquid version of its compact powder.
    Milkmaid: Milkmaid line of cosmetics.
    Northam Warren: Cutex porous nail polish.
    Peggy Sage: harmonises 12 nail polish shades with seven lipstick houses (Schiaparelli, Lelong, Lentheric, Charles of the Ritz, Du Barry, Dorothy Gray and Coty).
    Pond’s Extract: Lips lipsticks.
    Primrose House: Chiffon Lipsticks.
    Revlon: Cheek Stick, a cream rouge in a stick form; and Pearl Hand Cream.
    Richard Hudnut: Du Barry Success Course.
    Shulton: Early American Friendship’s Garden line.
    Westmore: mascara added to its make-up lines.
1941
  • New Products
    Alfred D. McKelvy: Seaforth Hair Dressing.
    Charles of the Ritz: Complexion Veil powder base.
    Cyclax of London: Stockingless Cream to be used instead of stockings.
    Dorothy Gray: Nosegay make-up.
    Elizabeth Arden: Velva Leg Film.
    Elmo: Photo Finish line.
    Helena Rubinstein: Gourielli line.
    Hinds: Honey and Almond Cream renamed Hinds Honey and Almond Fragrance Cream.
    Northam Warren: Cutex Overcoat, a quick drying finish.
    Pond’s Extract: Pond’s Dry Skin Cream.
    Revlon: Seal-Fast, a clear top-coat; and a lipstick brush.
    Shulton: Desert Flower, its first line that includes make-up; face powder added to the Early American Old Spice range.
1942
  • American Army studies sunburn prevention and recommends red veterinary petrolatum with added phenyl salicylate.
  • Germaine Monteil closes her couture business and concentrates on cosmetics.
  • New Products
    Armand: Play-Proof a pancake type make-up; and Stocking Stick leg makeup.
    Chesebrough: Vaseline Cream Hair Tonic.
    Coty: Shapelip lipstick.
    Frances Denney: Overtone cake make-up.
    Lesquendieu (Tussy): Leg-A-See and Show-Off cosmetic stockings.
    Marie Earle: Essential Foundation.
    Pond’s Extract: Dreamflower face powder; and Cheek dry rouge.
    Primrose House: Forget-Me-Not Face Powder.
    Rose Laird: Liquid Lather a soapless cleanser.
    Westmores: Overglo Liquid Cream Foundation.
1943
  • John Daize and his associates introduce the Draize eye test to establish the safety of products to be used in the eyes.
  • New Products
    Hinds: Hinds Complete Facial.
    Marie Earle: Perfection Leg Make-up.
    Pond’s Extract: Make-Up Pat, a cake foundation.
    Primrose House: Beauti-Lashes and Beauti-Nails salon treatments.
    Revlon: Wind-Milled face powders; and Leg Silk leg make-up.
    Richard Hudnut: Du Barry Beauty Cake make-up.
    Rose Laird: Protective Make-Up Film.
1944
  • ‘Seventeen’, a magazine for teenage girls launched (U.S.).
  • New Products
    Benjamin Green: Coppertone Suntan Cream
    Harriet Hubbard Ayer: Ayeristocrat Sponge-on Make-up.
    Lesquendieu (Tussy): Tussy Finishing Touch cake make-up.
    Toni: Toni Home Permanent.
    Westmores: Overglo Face Powder.
1945
  • Society of Cosmetic Chemists founded in America.
  • New Products
    Benjamin Green: Coppertone Suntan Oil.
    Harriet Hubbard Ayer: Eye Cream; and Ayer Dry, an antiperspirant.
    Helena Rubinstein: Conceal, a concealer in light and dark shades.
    Hoffman La Roche: Pantene.
    Hinds: lanolin added to Hinds Honey and Almond Fragrance Cream.
    L’Oréal: Oréol, a cold permanent wave for colour-treated hair.
    Northam Warren: Cutex Oily Quick Dry.
    Primrose House: Chiffon Smoothskin Lotion.
    Prince Matchabelli: Duchess of York make-up line.
    Rilling Arnao: Nail-Dri, a nail oil to set and dry nail enamel.
    Rose Laird: Atrogene Cream; and Leg Tone leg make-up.
1946
  • Comité International d’Esthétique et de Cosmétologie (CIDESCO) founded in Brussels by Georges Dumont from Belgium and Jacques Poirsons from France.
  • Elizabeth Arden opens a second Maine Chance spa/health farm in Arizona.
  • Max Factor creates a new make-up for black-and-white television.
  • New Products
    Armand: Pearls in Wine make-up line.
    Beauty Counselors: Liquid Beauty, a powder cream made as an oil-in-water emulsion.
    Daggett & Ramsdell: Gay Manhattan the first commercial aerosol perfume.
    Estée Lauder: Cleansing Oil; Crème Pack; Skin Lotion; and Super Rich All Purpose Crème.
    Lesquendieu (Tussy): Tussy Beauty Plus Hormone Cream.
    Marie Earle: Golden Morn dry skin cream.
    Perma-Nail: Perma-Nail Base Coat, the first base coat
    Pond’s Extract: Angel Face compact powder.
    Primrose House: Estrogenic Hormone Cream.
    Revlon: Everon base coat.
1947
  • Alfred D. McKelvy develops Seaforth Brushless Shave Cream.
  • Dior launches the New Look.
  • Aluminium chlorohydrate introduced into antiperspirants.
  • Brendan O’Regan opens the first first duty free-shop in Shannon Airport, Ireland.
  • New Products
    Eylure Cosmetics: false eyelashes.
    Lancôme: Progrès.
    Marie Earle: Peach Satin Cream for the neck and chest.
    Max Factor: Pan-Stik make-up.
    Northam Warren: Cutex Nail Brilliance, a nail polish containing enamelon.
    Peggy Sage: Shimmer Sheen nail polishes; and Shimmer lipsticks to match.
    Revlon: Aquamarine Lotion hand lotion; and Fashion Plate pressed-cream make-up.
    Richard Hudnut: Du Barry Sophisti-Cake cake make-up.
    Schwarzkopf: cold permanent-wave; and Poly Color home hair dye.
    Jules Montenier: Stopette spray antiperspirant, the first commercial product to use a polyethylene squeeze bottle
1948
  • The American Medical Association sets up a Committee on Cosmetics.
  • British section of the Society of Cosmetic Chemists holds its inaugural meeting.
  • Society of Practitioners in Electrolysis (later British Institute & Association of Electrolysis) founded (U.K.).
  • New Products
    Armour & Company: Dial soap containing hexachlorophene (G-11).
    Coty: Pastel-Tint.
    Eylure Cosmetics: false fingernails.
    Gala of London: Lip Line, thin refillable lipsticks.
    Harriet Hubbard Ayer: Pretty Package, a line for juniors.
    Lancaster: Crème Embryonnaire with placental extract.
    Marie Earle: Aralinn skin lotion.
    Primrose House: Deep Pore Cleansing Cream.
    Revlon: Lip Fashion, a slim lipstick.
    Richard Hudnut: Home Permanent Wave.
    Rimmel: Lip Palette.
1949
  • Interferential Therapy developed by Dr. Hans Nemec of Vienna.
  • Oeil de biche (doe-eyed) look created by M. Fernand Aubrey.
  • New Products
    Académie: Bronzécran, a cream sunscreen.
    Coty: Creamy Lipstick.
    Harriet Hubbard Ayer: Complete Home Permanent; Cream Shampoo; Cream Rinse; Ayeristocrat Creamy Foundation; and Dry Skin Cream.
    Hirestra Laboratories: Hormone Hair Beauty shampoo and scalp conditioner.
    Lesquendieu (Tussy): Tussy Beach Coat, a suntan preparation; and Tussy Dry Skin Treatment Cream.
    Prince Matchabelli: Golden Crownstick lipstick.
    Richard Hudnut: Du Barry Sophisti-Cream cream make-up.

1950s

advertising image
Mascara-matic
1950
  • New Products
    Beiersdorf: Ph5 Eucerin cream.
    Pond’s: Angel Face cream powder.
    Carter Products: Rise shaving foam, the first commercially successful aerosol cosmetic.
    Clairol: Miss Clairol Hair Color Bath hair-colouring kit.
    Coty: Shakti cologne and body deodorant.
    Dorothy Gray: Lipstick Couplet lipstick; Liquid Cleansing Cream; and Dual-Purpose Emollient.
    Gala: Lip Liner lipstick.
    Hazel Bishop: Lasting Lipstick.
    Lesquendieu (Tussy): Tussy Medicated Lotion; Tussy Powder Pat.
    Max Factor: World of Beauty line; and Night Facial Stik.
    Northam Warren: Cutex Pearl Brilliance nail polish.
    Pacquin: Silk ’n Satin all-over body lotion.
    Revlon: Touch and Glow liquid make-up; Nail-Fix for mending broken nails; and Dreamy Eye Make-up.
    Richard Hudnut: Du Barry Cream Superbe; and Richard Hudnut Formula A-10 anti-dandruff tonic.
    Rose Laird: Thelium Massaqe Cream.
1951
  • New Products
    Alfred D. McKelvy: Seaforth Groomstick solid after-shave lotion.
    Beiersdorf: 8x4 Seife, Europe’s first deodorant soap.
    Ivan D. Combe: Clearasil medicated acne cream.
    Guerlain: Emulsion d’Ambroisie skin serum.
    Harriet Hubbard Ayer: Formulayer Moisture Cream; Cleanse-Ayer liquid cleanser; Ayerfast indelible lipstick; First Blush liquid foundation; and Sun Tan Lotion.
    Helene Curtis: Spray Net aerosol hairspray.
    Lesquendieu (Tussy): Tussy Permastick, an indelible lipstick.
    Max Factor: Signature toiletries line for men; and adds soap and talcum powder to the World of Beauty line.
    Northam Warren: Spillpruf bottle for the Cutex line; and Cutex Nail-Flex.
    Peggy Sage: Hand Smoother and Softener Cream; Finishing Cream; and Crystallin Finish nail polish.
    Revlon: Indelible-Creme Lipstick.
    Richard Hudnut: Tru-Tint home hair colour.
    Yardley: Feather Pressed pressed powder compact.
1952
  • Paul B. Elder Co. introduces Benoquin (containing a monobenzyl ether of hydroquinone) to inhibit melanin production, the first preparation of its kind.
  • Acetylated lanolin, made by American Cholesterol Products (later Amerchol) becomes commercially available.
  • Elmer E. Mills Corporation introduces the first plastic squeeze bottle that could be sprayed in an inverted position. First used in Bounce! foot deodoriser.
  • New Products
    Alfred D. McKelvy: Seaforth Veladron Brushless Shave Cream; Seaforth Presto-Lather Shave Cream; and Seaforth Stāvo spray deodorant.
    Académie: Cover Cream liquid foundation.
    Bristol-Myer: Ban Roll-On deodorant.
    Coty: Instant Beauty; and Cream Powder.
    Dorothy Gray: Remoldine with and without hormones; and Cellogen Cream with hormones.
    Harriet Hubbard Ayer: Ayer Magic cream concealer; and Flowing Formulayer Moisture Balm.
    Hazel Bishop: Complexion Glow liquid-cream rouge.
    Helena Rubenstein: Contour Lift Film.
    Lesquendieu (Tussy): Tussy Beauty Plus Hormone Lotion; and Tussy Finishing Touch liquid foundation.
    Marie Earle: Masque Glace cream foundation; and Aralinn Foundation, a liquid foundation.
    Prince Matchabelli: Extra Deep Skin Cleanser; and Liquid Make-up.
    Max Factor: Color-Fast Lipstick.
    Northam Warren: Cutex Stay-Fast indelible lipstick.
    Revlon: White Sable Liquid Cleansing Cream; and Second Nature liquid make-up base.
    Primrose House: imports Le Secret de Blanche Delysia from France, the first albumin wrinkle smoother to go on sale in the U.S.
    Richard Hudnut: Du Barry Flatter Face compressed powder; and Chen Yu Cloudsilk make-up and face powder.
    Shulton: Desert Flower Hand and Body Lotion.
1953
  • U.S. Federal Trade Commission (FTC) gets agreement from advertisers that lipsticks can only claim to be ‘indelible’, ‘smear proof’, or ‘non-smear’ if the word ‘type’ was used with such descriptions.
  • Richard Hudnut closes the Du Barry Success Course and the Success School.
  • New Products
    Alfred D. McKelvy: Seaforth Spiced Shave Lotion; and the Black Watch line.
    Coty: Body Beautiful Lotion; Instant Cleanser; Homogenized Cleansing Cream; and Homogenized Night Cream.
    Dorothy Gray: Quick Cleansing Cream.
    Elizabeth Arden: Arden for Men.
    Estée Lauder: Youth Dew Bath Oil.
    Harriet Hubbard Ayer: Apricot Cream; and Scented Sun Lotion.
    Hazel Bishop: Long-Lasting Nail Enamel.
    Lesquendieu (Tussy): Tussy All Purpose Cream; Tussy Medicare Treatment Set; Tussy Beauty Touch compact powder; and Tussy Moisture Cream.
    Max Factor: Creme Puff, a compact make-up.
    Orlane: Gelée Royale containing royal jelly.
    Primrose House: Chiffon Solid Hand Lotion with lanolin.
    Revlon: Moon Drops Moisture Balm; Cuticle Massage Cream; Creamy Cuticle Remover; Love-Pat pressed powder-cream make-up; Waking Beauty night cream treatment for dry skin; and Silicare hand cream.
    Richard Hudnut: Du Barry Flatter-Glo matt finish make-up; Drystick cream deodorant/antiperspirant; and Spray and Stay hairspray.
1954
  • Commercial television advertising commences in the U.K.
  • Max Factor develops a new make-up for RCA compatible colour television.
  • New Products
    Académie: Hydraderm Cream.
    Charles Attwell: Touch-Up Stik stick concealer.
    Harriet Hubbard Ayer: Luxuria Creme Powder Pat.
    Hazel Bishop:Long-Lasting Nail Polish.
    Juvena: Juneva cosmetics range.
    Johnson & Johnson: No More Tears baby shampoo.
    Lesquendieu (Tussy): Tussy After Bath Lotion.
    Marie Earle: Queen Bee Cream containing royal jelly.
    Max Factor: Erace stick concealer; and Secret Key.
    Pond’s Extract: Angel Lips; and Angel Skin Hand Lotion.
    Revlon: Lanolite Lipstick; Build-Up astringent skin tightener; Silken-Net liquid hair spray; and Quick-Dry non-smear nail spray.
    Richard Hudnut: Du Barry Liquid Treasure with vitamins A, D & E; Du Barry Penetrating Balm with hormones, vitamins and lanolin; Pink Suds skin cleanser for teenagers; and Gemey Teint Clair Fluide foundation.
    Westmores: Beauty Stick stick concealer.
    Yardley: Vitamin Night Cream.
1955
  • Danish Society of Cosmetic Chemists formed.
  • New Products
    Alfred D. McKelvy: Seaforth Pre-Lim Electric Shave Aid.
    Coty: Cream Powder Compact; Vitamin A-D Complex Cream; Coty “24” indelible lipstick; and Preferred Stock toilet goods line for men.
    Dorothy Gray: Sili-Creme Lotion.
    Hazel Bishop: Compact Make-up.
    Lancôme: Ocean line.
    Lesquendieu (Tussy): Tussy Medicare Stick; and Tussy Moisture Lotion.
    Lever Brothers: Dove, the first commercially successful synthetic detergent bar.
    L’Oréal: Colorelle, the first colouring shampoo.
    Max Factor: Hi-Fi make-up range; and Sebb dandruff treatment.
    Northam Warren: Cutex Satin Cling Lipstick; and Cutex Sheer Lanolin Lipstick.
    Parfums Christian Dior: produces its first cosmetics.
    Proctor & Gamble: Crest the first toothpaste to contain flouride.
    Revlon: Living Lipstick; Lustrous Lipstick; Superbase base coat; Lastron Nail Enamel; Touch & Glow Face Powder; Clean and Clear liquid cleanser; and Silicare Medicated Hand Lotion.
    Richard Hudnut: Du Barry Royal Treatment Cream with royal jelly; and Du Barry Liquid Bloom complexion tint.
    Shulton: Bronztan sunscreen.
    Yardley: Feather Finish pressed cream powder compact.
1956
  • New Products
    Clairol: Miss Clairol home hair-colouring kit.
    Coty: Vitamin A-D Lotion; French Formula Liquid Make-up; Vitamin Moisture Balancer; and Fairy Princess children’s line.
    Dorothy Gray: Satura Face Cream.
    Eylure Cosmetics: Lipfix lipstick sealant.
    Hazel Bishop: Facial Cleanser in dry and oily forms; Liquid Make-up; and Once a Day Hair Spray.
    Helene Curtis: Purse/Spray, the first refillable aerosol.
    Helena Rubinstein: Skin Dew moisturising emulsion.
    Lesquendieu (Tussy): Tussy Dreamy Cleanser; Tussy Satin Blend liquid rouge; and Tussy Budding Beauty.
    Max Factor: Hi-Fi lipsticks; and Dri-Mist antiperspirant.
    Pacquin: Anti-Detergent Cream hand cream.
    Revlon: Futurama lipstick cases; Medicated Baby Silicare lotion; and Sun Bath sun tan lotion.
    Richard Hudnut: Du Barry Lotion Superbe hand cream; and the Du Barry Paradox line.
1957
  • First CIDESCO Beauty Therapy Schools accredited in Belgium, Germany and Switzerland.
  • German Society of Cosmetic Chemists formed.
  • Purchase Tax on cosmetics dropped from 90 to 60% (U.K.).
  • New Products
    Chesebrough-Pond’s: Valcreen hair cream in a tube; and Pond’s Angel Touch liquid make-up.
    Coty: Fastan and Slotan suntan lotions; and Curl Set hairspray.
    Dorothy Gray: Satura Sheen tinted powder foundation.
    Estée Lauder: Re-Nutriv skin cream.
    Helena Rubinstein: Mascara-matic, the first commercially successful mascara tube and wand applicator.
    Lesquendieu (Tussy): Tussy Mascarama lipsticks.
    Max Factor: Cup of Youth hormone skin cream; Hi-Fi Cream Mascara; Foot Light foot spray; and Pre-Electric Shave Lotion for men.
    Maybelline: self-sharpening eyebrow and eyeliner pencils.
    Prince Matchabelli: Polyderm skin cream.
    Revlon: Liquid Asset two-phase liquid to normalise both dry and oily skins; Touch & Glow Pressed Powder; Waterproof Cream Mascara; Clean and Clear for Very Dry Skin; Seven Wonders dry skin cream; Futurama Compacts;; and High and Dri roll-on deodorant.
    Richard Hudnut: Du Barry Creme Mascara.
    Shulton: Desert Flower Beauty Clean cleansing lotion.
    Vick Chemical Company: Polyderm skin cream.
1958
  • American Electrology Association founded.
  • The first CIDESCO Diploma issued.
  • New Products
    Cyclax: Mainly for Men range.
    Hazel Bishop: complete eye make-up line including mascara, eye shadow and eye pencil.
    Helena Rubinstein: Tree of Life placental cream.
    Lesquendieu (Tussy): Tussy Beauty Diet.
    Maybelline: Magic Mascara, the first filament twisted (spiral) brush automatic mascara.
    Max Factor: Facial Bath liquid facial cleanser; Mascara Wand, the first refillable automatic mascara; and Sun Bliss Suntan an aerosol and cream in tube.
    Noxzema: High Noon suntan lotion.
    Revlon: Princess Marcella Borghese line; Moon Drops Moisture Foundation; Thin Down tablets for weight reduction; Wonder Base base coat; Living Curl hair spray; Roll-On Mascara automatic mascara; Top Brass Deodorant; and Top Brass After Shave Lotion.
    Richard Hudnut: Du Barry Elixir Natale and Du Barry Creme Natale containing placental extract; Du Barry Cloudsilk Pearled Face Powder; Du Barry Royal Lipstick, Du Barry Royal Shampoo, Du Barry Royal Creme Rinse, and Du Barry Royal Hair Conditioner each containing royal jelly; and Du Barry Penetrating Cleanser with enzymes.
    Shulton: Desert Flower Beauty Ice.
1959
  • Beauty Without Cruelty founded by Lady Muriel Dowding (U.K.).
  • International Federation of Societies of Cosmetic Chemists (IFSCC) formed with Maison G. deNavarre as President.
  • Japan Cosmetic Industry Association established.
  • Ambre Solaire goes on sale in the U.K.
  • New Products
    Chesebrough-Pond’s: Pond’s Moisture Base; and Pond’s Flowing Cold Cream.
    Coty: Liquid Eye Lights liquid liner, eye shadow and mascara; and Duo-matic automatic mascara and eye crayon in one.
    Harriet Hubbard Ayer: Cristal Facial skin freshening jelly.
    Helena Rubinstein: Ultra Feminine Face Cream containing estrogens and progesterone.
    Lilly Daché: Penetron Treatment Kit.
    Max Factor: Active Moisturizer; Skin Clear Medicated Cleanser; Skin Clear Medicated Foam; Iridescent Magic Lipstick; Translucent Creme Puff; and Translucent Face Powder.
    Northam Warren: Cutex Delicate Lipstick; and Cutex Mira-base base coat.
    Noxzema: Noxzema Medicated Skin Lotion.
    Prince Matchabelli: Polyderm Skin Freshener.
    Revlon: Ultima face cream; Intimate Hand Lotion; Aquamarine After Bath Freshener; and Aquamarine Milk Bath.
    Richard Hudnut: Lip Quick the first ball-point, roll-on lipstick.
    Shulton: Ice-O-Derm medicated astringent.

1960s

advertising image
Angel Face
1960
  • Color Additives Act passed (U.S.).
  • New Products
    Chesebrough-Pond’s: Pond’s Skin Fresh.
    Coty: Dermacare medicated treatment kit.
    Helene Curtis: Tender Touch bath oil.
    Lesquendieu (Tussy): Tussy Eye Cue; and Shado-Rama eyeshadow.
    Max Factor: Hand and Body Smoothing Lotion; and Sheer Genius liquid make-up.
    Revlon: Ultima Make-up Collection: Moon Drops Moisturizing Cleanser; and Moon Drops Facial Freshener.
    Richard Hudnut: Du Barry Creme Paradox skin cream.
    Rose Laird: Solution P-5 and Ointment P-5 for psoriasis; and Scalp & Skin Lotion F-35 for acne and blemishes.
1961
  • Chesebrough-Pond’s introduces Angel Face cosmetics into the U.K.
  • New Products
    Coty: 60-Second Facial; Light and Lovely all-in-one-make-up; and Instant Radiance hair colour rinse.
    Dorothy Gray: Secret of the Sea treatment cream.
    Gillette: Right Guard, the first aerosol deodorant.
    Hazel Bishop: Creme ’N Powder.
    Max Factor: Swedish Formula Hand Cream; Sheer Genius Extra Cover; Finishing Powder; California Sun Pastels; and Nail Satin nail polish.
    Noxzema: Cover Girl Liquid Make-up; Cover Girl Compressed Powder; and Cover Girl Face Powder.
    Prince Matchabelli: Polyderm Moisturising Lotion; Abano Dry Skin Treatment Bath Oil; and Tact stick deodorant/antiperspirant.
    Proctor & Gamble: Head and Shoulders anti-dandruff shampoo.
    Revlon: Contempera cream make-up; Eterna 27 skin cream containing pregnenolone acetate; Eye Velvet moisturising fluid cream eye shadow; Super Lustrous II lipstick; and That Man men’s line.
1962
  • Franz Greiter introduces the concept of Sun Protection Factor (SPF).
  • Chesebrough-Pond’s markets all Pond’s make-up products under the Angel Face trademark.
  • Helena Rubinstein introduces her ‘Day of Beauty’.
  • New Products
    Chesebrough-Pond’s: Angel Face Galaxy Lipstick; Angel Face Medicated Compact Powder; and Angel Face Medicated Cream Make-up.
    Clarins: Tensur Bust bust cream; and Masvelt body shaping cream.
    Helena Rubinstein: Fashion Stick lipstick.
    Lesquendieu (Tussy): Tussy Medi-Clear; and Tussy Medi-Pat.
    Max Factor: Fine Line lipstick; Pure Magic Medicated Liquid Make-up;and Pure Magic Medicated Fashion Make-up in compact and powder forms.
    Noxzema: Cover Girl Matt Make-up.
    Revlon: Natural Wonder medicated make-up range; Blush-On tinted blending powder; Wonder Cover corrective spot make-up; Contempera special formula for dry skin; Moon Drops Extra Emollient Moisture Balm for dry skin; Sculptura slim line lipstick; and Flex protein treatment for hair.
    Richard Hudnut: Du Barry Flatter Magic powder-plus-foundation.
    Shulton: Old Spice Outdoor Lotion for men.
1963
  • Elizabeth Arden receives a Royal Warrant (U.K.).
  • New Products
    Beiersdorf: Nivea Milk for all-over body care.
    Christian Dior: Crème Apricot night cream for nails.
    Harriet Hubbard Ayer: Miss Ayer range for young women.
    Max Factor: Golden Woods bath line; California Bronze suntan lotion; Pastel Tints Rouge; and Lash-Full Textured Mascara Wand.
    Maybelline: Ultra-Lash mascara.
    Prince Matchabelli: Polyderm Medicated Skin Freshener.
    Revlon: Fabulash lash lengthener and mascara.
1964
  • New Products
    Chesebrough-Pond’s: Fresh Start medicated cleansing gel; and Angel Face Brush-Alive.
    Coty: Line Away albumin wrinkle smoother.
    Chefaro Proprietaries: Endocil Hand-care.
    Cutex: Forbidden Fruit the first flavoured lipsticks.
    Estée Lauder: Aramis, a male cosmetic line.
    Guerlain: lipsticks for sensitive lips.
    Hazel Bishop: Sudden Change albumin wrinkle smoother.
    Helena Rubinstein: Long Lash Waterproof mascara, with a long stemmed applicator.
    Helene Curtis: Magic Secret albumin-based wrinkle smoother.
    L’Oréal: Kérastase into salons.
    Max Factor: Pastel Glow brush-on face toner; Touch of Youth Wrinkle Smoothing Lotion; Max Factor for Gentlemen; Self-Sharpening Automatic Eye Pencil; and Regency Thin-Line Compacts.
    Monteil: Super Masque.
    Noxzema: Cover Girl Lipsticks.
    Prince Matchabelli: Polyderm Bath Oil.
    Revlon: Ultima II make-up line; and Moon Drops Moisture Bath Lipstick.
    Richard Hudnut: Glissando Lipstick.
    Rose Laird: Thelane 4, a moisturiser.
1965
  • Guinot develops the Cathiodermie skin treatment.
  • New Products
    Bristol-Myer: Ban aerosol deodorant.
    Clairol: Nice ’n Easy, the first shampoo-in hair colour.
    Coty: Veil Naturelle foundation; Cremestick lipstick; Blush Accent cream rouge; Blushette pressed powder rouge; and the Beauty Climate line.
    Max Factor: Geminesse range: UltraLucent make-up line; Coiffure Italienne Color Highlight Shampoo; Lip Frosting highlight and accent for lipsticks; Fashion Lash false eyelashes; Shadow Play Brush Eye Shadow; and Royal Regiment men’s line.
    Revlon: Sweeping Beauty make-up.
    Shulton: CornSilk face powders and blushers.
1966
  • New Products
    Coty: Coty Originals line.
    Gala: Mary Quant cosmetics including Come Clean Cleanser; Jeepers Peepers Eye shadow; and the Paint Box.
    Lesquendieu (Tussy): Tussy Medi-Clear Cleansing Bar.
    Max Factor: Positive Protection Formula antiperspirant.
    Noxzema: Noxzema Cold Cream.
    Revlon: Under Make-up Nutrient Crème; Frostlings lipsticks; Crystalline nail enamels; Moon Drops Blushing Silk moisturiser plus colour; and the Braggi men’s line.
    Richard Hudnut: Glissando Nail Enamel; and Du Barry Bloom Dust-on cake powder.
    Shulton: Ice-O-Derm Medicated Pads; and Desert Flower Aloe Vera products.
  • Yardley: Jean Shrimpton line.
1967
  • New Products
    Carter-Wallace: Arrid Extra Dry, the first aerosol antiperspirant.
    Coty: Originals Body Paint; and the Formula E range.
    Lesquendieu (Tussy): Tussy Real Girl range.
    Max Factor: Shiny Eye Liner; UltraLucent Creme Make-up; Geminesse Flowing Cream Make-up in a tube; a complete line of Geminesse Make-up for the Eyes; Geminesse Blush Powder; Geminesse Blush Cream; Tried&True Shampoo-In Permanent Hair Color; and GTO, a men’s line.
    Maybelline: Natural Hair Lashes.
    Revlon: Face Gleamer transparent blusher; Moon Drops Demi-Makeup transparent make-up; Ultima II Transparent Face Tints; Natural Wonder Oil-Free products for oily or blemished skin; and Patina Eye Shadows.
    Richard Hudnut: Du Barry Shadow Dusters brush-on powdered eye shadow; and Du Barry Pearl Glace Lip Lilies pearlescent lipstick over-glazes.
    Yardley: Oatmeal Beauty Treats line.
1968
  • New Products
    Chesebrough-Pond’s: Angel Face Gold-Lightly.
    Chefaro Proprietaries: Endocil Skin tonic and Freshener.
    Coty: Originals Topless Lipstick.
    Dorothy Gray: Satura Algene.
    Estée Lauder: Clinique line of cosmetics.
    Harriet Hubbard Ayer: Transparences face powder; and Lotion Florale skin tonic.
    Helena Rubinstein: Pat-A-Glow, an electro-vibrator face patter.
    Max Factor: Erace White concealer; UltraLucent Blusher; and UltraLucent Nail Color.
    Maybelline: Frosty Whites eyeshadow and eyeliner; and Ultra Liner pressed cake eyeliner.
    Noxell (Noxzema): Cover Girl Plus 3, an acne treatment.
    Orlane: Crème B21 anti-wrinkle cream with amino acids.
    Revlon: Moon Drops Demi Facecare and lipsticks; Natural Wonder Un-Lipsticks and Blotting Blusher; Transparents nail enamel; Ultima II Translucent Wrinkle Creme; Deep Deep Cleansing Foam; and 3-Minute Foaming Facial; Touch & Glow liquid make-up in a roll-on; and Creme Concealer cover cream.
1969
  • Albert Kligman & James Fulton develop Retin-A, a vitamin A derivative known generically as tretinoin, as an acne medication.
  • New Products
  • Académie: Hypo-Allergique range.
  • Chesebrough-Pond’s: Pond’s Light Moisturizer; Pond’s Oily Skin Treatment; and Angel Face Blush ’n Glo make-up.
  • Coty: Ultra Legs leg make-up; Sheer Puffery foundation and blusher; and the Bacchus line of cosmetics for men.
  • Harriet Hubbard Ayer: Super Moisturising Cleanser; Créme Pour le Cou neck and throat cream; and Miss Ayer Rapid Make-up.
  • Helena Rubinstein: Mykonos line.
  • Lancôme: Bienfait du Matin tinted moisturiser.
  • Max Factor: Blusher Sticks; and Ultralucent Cream Centre Lipstick.
  • Maybelline: Demi-Lashes false eyelashes; and Professional Eye Liner Brush.
  • Noxell (Noxzema): Brush-On blushers; and Pearlies lipsticks.
  • Revlon: Etherea hypoallergenic line; Young Blush transparent face powder; Moon Drops Luminesque Cream Blusher; Ultima II Perfect Make-up; Eyecontoure 70; and Natural Wonder acne treatments and hypoallergenic make-up.
  • Shulton: CornSilk Complexion Blends; Desert Flower Body Shampoo soapless cleanser; Desert Flower eye cosmetics; and Desert Flower Hand & Body Lotion for Extra-Dry Skin.
  • Smith, Klein & French: Love cosmetics line.

Updated: 5th December 2016

Main Sources

Allen, M. (1981). Selling dreams: Inside the beauty business. London: J. M. Dent & Sons Ltd.

The American perfumer & essential oil review. (1906-1955). New York: Robbins Perfumer Co. [etc.].

Balsam, M. S., & Sagarin, E. (Eds.). (1972). Cosmetics: Science and technology (2nd. ed.). New York: Interscience Publishers.

Corson, R. (1972). Fashions in make-up: From ancient to modern times. London: Peter Owen.

De Castelbajac, K. (1995). The face of the century: 100 years of make-up style. London: Thames and Hudson.

The drug and cosmetic industry. (1932-1997). New York: Harcourt Brace Jovanovich [etc.].

Jones, G. (2010). Beauty imagined: A history of the global beauty industry. Oxford: Oxford University Press.

Manufacturing chemist. (1937-2012). London: Miller Freeman [etc.].

Peiss, K. (2007). Hope in a jar: The making of America’s beauty culture. New York: Henry Holt and Company.

Perfumery and essential oil record. (1910-1969). London: G. Street & Co., Ltd.

SPC. Soap, perfumery & cosmetics. (1935-1970). London: London Trade Press Ltd.