Pre 1890s

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Vaseline
1779
  • Swedish druggist, Dr Karl Wilhelm discovers glycerine.
1780
  • William Addis of Clerkenwell makes the first toothbrush similar to the modern form.
1789
  • Pears Transparent Soap first produced and sold by Andrew Pears.
1817
  • Michel Chevreul isolates cetyl alcohol (which he called ethal) from sperm whale oil.
1818
  • Thenar discovers hydrogen peroxide. He calls it oxygenated acid.
1841
  • New Hampshire artist John Goffe Rand patents the first collapsible metal tube.
1854
  • Paraphenylenediamine developed by A. W. Hoffman (Germany).
1846
  • Theron T. Pond, a pharmacist from Utica, New York, begins selling Golden Treasure, a homeopathic remedy he had developed from witch hazel.
1860
  • J. Simon, a pharmacist of Lyons, creates Crème Simon with a glycerine base.
1863
  • Joseph-Albert Ponsin (later Bourjois) develops a compact rouge by baking a powder/water mixture in a round mould.
1866
  • Henry Tetlow introduces Swan Down Face Powder the first commercial face powder to contain zinc oxide.
1870
  • First commercial underarm deodorant marketed in the U.S.A.
  • Guerlain introduces Ne M’Oubliez Pas, the first modern lipstick (rouge à lèvres) in a rechargeable tube.
  • Hinds Honey and Almond Cream introduced by S. A. Hinds.
  • Registered Trade Marks Law passed (U.S.).
  • Vaseline Pertroleum Jelly introduced by the Chesebrough Manufacturing Company.
1871
  • Ben Levy Co. of Boston begins making Lablache face powder.
1872
  • Colgate introduces Cashmere Bouquet soap.
  • Jean Baptiste Boussingault extracts Sorbitol from the fresh juice of the mountain ash berries.
  • Marcel Grateau develops the Marcel Iron.
1873
  • Leichner introduces greasepaints into theatres.
  • Colgate begins selling toothpaste in paste, powder and cake form.
1875
  • Trade Marks Registration Act enacted (U.K.).
  • Dr. Charles Michel develops the process of permanent hair removal by electrolysis (U.S.).
1876
  • The Chesebrough Manufacturing Company introduces Vaseline Cold Cream, the first petroleum-based cold cream.
1877
  • ‘The American Hairdresser’ magazine established by Charles Ossenbrunner.
1878
  • Weeks & Potter launches Cuticura Ointment for the care of the skin and Cuticura Soap.
1879
  • Bourjois introduces Java Rice Powder.
  • Proctor & Gamble introduces Ivory soap.
1882
  • Otto Braun and Oscar Liebreich refine lanolin from wool grease (Berlin).
  • Pond’s Extract develops a toilet cream, lip salve, toilet soap and other witch hazel products.
1883
  • Adoph Vomacka introduces borax into cold cream formulations.
  • Journal of the American Medical Association (JAMA) founded.
1884
  • Honey Soap, later called Sunlight, launched by William and James Lever.
1885
  • Petrole Hahn launched by Mr Hahn, a chemist.
1886
  • Recamier Cream and Recamier Cream Balm released by Recamier Manufacturing Company.
1889
  • The first commercial deodorant, Mum, a wax-like cream containing zinc oxide, introduced by the Mum Manufacturing Company, Philadelphia.

1890s

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Hazeline Snow
1890
  • Daggett & Ramsdell market their Perfect Cold Cream, a petroleum-based cold cream.
  • Lysol the first commercial disinfectant released by Schulke & Mayr of Hamburg, Germany.
  • Papier Poudre introduced by Papier Poudre Ltd., England.
1891
1892
  • Burroughs Wellcome introduces Hazeline Snow, the first commercial stearate (vanishing) cream.
  • Dr. Washington Sheffield, a dentist of New London, Connecticut begins selling his tooth paste in a tube (U.S.).
  • Ivory soap introduced into England.
  • American ‘Vogue’ first published.
1893
  • Dr. Charles Browne Fleet introduces ChapStick a petroleum-based lip balm.
  • Arthur B. Moler opens the Moler School, the first American school for barbers, and publishes the ‘The Moler Manual of Barbering’ (Chicago).
1894
  • Johnson & Johnson introduce Johnson’s Baby Powder.
  • Lifebuoy Soap launched by Lever Brothers Ltd.
1895
  • German physicist Wilhelm Roentgen discovers X-Rays.
  • King Camp Gillette invents the first safety razor.
  • Marie Valentin Le Brun establishes the Klytia Insitut Scientific de la Beauté (Paris).
1896
  • Colgate launches their first collapsible toothpaste tube.
  • Frederick Finch Strong develops the Vacuum Electrode for use with high-frequency currents.
  • The Moler School adds training services especially for women (Chicago).
1897
  • Andrew Jergens produces Woodbury Facial Soap under agreement.
1898
  • B. J. Johnson starts making Palmolive soap.
1899
  • Sunlight flakes launched by Lever Brothers.
  • The Moler School adds classes for the preparation of teachers (Chicago).

1900s

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Pompeian Massage
Cream
1900
  • Beiersdorf patents Eucerit an emulsifying agent made from lanolin; introduces Pebeco toothpaste packaged in tin tubes.
  • The Elcaya company introduces Cream Elcaya vanishing cream.
1901
  • Gilette developes the Safety Razor.
  • Pompeian Massage Cream introduced.
  • Three stores agree to sell Daggett & Ramsdell’s Perfect Cold Cream.
1902
  • Daggett & Ramsdell introduce Perfect Cold Cream Soap.
1903
  • Charles Nessler begins selling artificial eyebrows and eyelashes in London.
  • First Gilette safety razor with disposable blades goes on sale.
  • Powder shampoo developed by Hans Schwarzkopf.
  • Richard Hudnut launches the DuBarry cosmetics line.
  • R. W. Moore patents a spray dispenser for perfume.
1904
  • Coty develops his first perfume, La Rose Jacqueminot in a bottle designed by Baccarat.
  • Pond’s Extract Company introduces Pond’s Extract Vanishing Cream and Pond’s Extract Cold Cream.
1905
  • Beiersdorf markets Nivea soap.
  • Condé Montrose Nast acquires ‘Vogue’.
  • Dr. Ernst Kromayer develops the first modern form of dermabrasion.
  • First permanent wave introduced by Charles Nessler in London.
  • Marinello Training Schools founded by Ruth D. Maurer in Chicago.
1906
  • The American Medical Association (AMA) establishes its own Chemical Laboratory and creates a Propaganda Department, renamed the Bureau of Investigation in 1925.
  • Pure Food and Drugs Act (U.S.) passed.
  • ‘The American Perfumer and Essential Oil Review’ first published (U.S.).
1907
  • First safe synthetic hair-colour formula Auréale, renamed L’Oréal, developed by Eugène Schueller (Paris).
1908
  • Cellophane film invented by Jacques E. Brandenberger (Switzerland). Manufacture begins in 1913.
  • Dr. Ernst Kromayer introduces multiple needle electrolysis and insulated needles (Germany).
  • Lalique produces his first bottle for Coty for the perfume L’Effleurt.
1909
  • Beiersdorf markets Lobello, a lip balm in stick form.
  • Good Housekeeping Seal introduced by the ‘Good Housekeeping’ magazine (U.S.).

1910s

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Armand Cold Cream
Powder
1910
  • American film studios begin distributing publicity stills of actors and actresses.
  • Inecto hair dye, containing paraphenylenediamine, launched by M. Gaston Bardou in Paris.
  • Roger & Gallet produced a lip salve; introduce their perfumes into the U.S.
  • ‘Perfumery and Essential Oil Record’ first published (U.K.).
1911
  • Beiersdorf introduces Nivea cream using the emulsifying agent Eucerit; Lobello lip balm sold in a new sliding case made of tin.
  • First temporary make-up departments used on Hollywood film lots.
  • Northam Warren introduces Cutex Cuticle Remover.
1912
  • Demuth introduce Frozoclone the first alcoholic, solidified toilet water (U.K.).
  • Lashbrow, an early mascara, introduced by Lashbrow Laboratories.
  • First National Convention of Hairdressers organised by Ruth D. Maurer (U.S.).
  • First published use of the term ‘vitamine’ (later vitamin) by Casmir Funk (London).
1913
  • Daggett & Ramsdell introduce Poudre Debutante.
  • Dorin cosmetics introduced to England and America from Paris.
  • Northam Warren introduces a range of nail powder polishes and other manicure products into the Cutex range.
  • ‘Photoplay’, the first American film fan magazine begins.
1914
  • Elizabeth Arden introduces eye make-up, including eye shadow, into her salons in the U.S.
  • Coty launches its first cosmetic product, a face powder.
  • Glazo nail polish introduced by William H. Noll.
  • Listerine introduced as an over-the-counter mouthwash by the by the Lambert Pharmacal Company.
  • Max Factor introduces ‘flexible greasepaint’ (Supreme Greasepaint), a cream greasepaint in 12 graduated shades.
  • Noxzema invented by Dr. Francis J. Townsend.
1915
  • First American metal lipstick container (push-up type) made by the Scovill Manufacturing Company (Connecticut) launched by Maurice Levy.
  • Charles Nessler introduces his permanent wave into America.
  • Bristol-Myers Co. releases Ipana toothpaste.
  • Daggett & Ramsdell introduces Poudre Amourette.
  • Theda Bara introduces the Vamp look.
  • Max Factor coins the term ‘brownette’ for women who are between blond and brunette shades.
  • Pompeian introduces Pompeian Night Cream.
  • Pond’s Extract Cold Cream and Pond’s Extract Vanishing Cream introduced into Europe.
  • Tom Lyle Williams begins selling Lash-Brow-Ine through mail-order.
1916
  • Armand introduces Cold Cream Powder.
  • British ‘Vogue’ first published.
  • Elizabeth Arden starts her own product line.
  • Henry Tetlow introduces Pussywillow Face Powder.
  • Louis Philippe launches the first indelible lipstick (containing eosin).
  • Max Factor introduces eyeshadow and eyebrow pencil into his make-up line.
  • Pompeian introduces Pompeian Hair Massage, originally Hyki Tonic.
  • Pond’s Extract begins its ‘Every skin needs two creams’ advertising campaign.
  • The Titanium Pigment Corporation of Niagara Falls, New York and the Titan Co. AS, of Norway begin commercial production of the white pigment, titanium dioxide.
1917
  • George Westmore founds the first make-up department in an American motion picture studio at Selig-Polyscope Studios in Edendale, Los Angeles.
  • Maybell Laboratories launches Maybelline, a cake mascara.
  • Max Factor releases Supreme Liquid Whitener for general use.
  • Northam Warren introduces Cutex Liquid Nail Polish in a Natural (pink) shade.
  • Pompeian introduces Pompeian Beauty Powder, Pompeian Bloom and Pompeian Day Cream.
  • Inecto releases Inecto Rapid.
  • George Westmore creates false eyelashes using single lashes attached with adhesive.
1918
  • Hannibal Pharmacal Company manufactures Neet a depilatory.
  • Max Factor develops his ‘Color Harmony’ principle.
1919
  • France passes Cosmetic Ingredients Quality Control Bill.
  • Inecto Rapid hair dyes introduced into the U.S.
  • Kimberley-Clark begins selling Kotex sanitary napkins.
  • Max Factor begins selling false strip eyelashes using human hair.
  • Morton Manufacturing Company begins making Chap Stick.
  • Northam Warren produces Cutex Cold Cream.
  • Pompeian puts out a new brand of talcum powder called Pompeian Fragrance.

1920s

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Rouge Baiser Lipstick
1920
  • Caron introduces perfumed powders with Peau Fines and Tabac Blond.
  • Guerlain introduces Lynx kohl as well as Rouge d’Enfer and Rose Lip Bengale lipsticks.
  • Max Factor introduces his Color Harmony line.
  • ‘Vogue’ Paris first published.
1921
  • Chanel launches Chanel No. 5.
  • Max Factor introduces his Face Powder Brush.
  • Northam Warren improves the formula of Cutex Liquid Polish and Cutex Powder Polish.
1922
  • George W. Luft Company introduces Tangee, a changeable lipstick (orange in the container, red on the lips).
  • The Domino brand of cosmetics launched by the Loesser Manufacturing Company, Montclair, N.J.
1923
  • First swivel lipstick patented by James Bruce Mason Jr. in Nashville, Tennessee.
  • First Poucher book ‘Encyclopedia of Cosmetics and Perfume’ published.
  • Gemey introduces Dernière Touche, the first compact face powder and Fluid Make-up, the first fluid foundation in a tube.
  • Kurlash, a tool for curling eyelashes, invented by William Beldue.
1924
  • Chanel introduces her first make-up line.
  • Inecto Inc. introduce NoToX hair dye in the U.S.
  • Kleenex facial tissues introduced by Kimberly, Clark & Company to remove cold cream.
  • Pacquin’s Dentists’ and Physicians’ Hand Cream launched.
  • Perc Westmore heads the new make-up department at First National studios.
  • Pond’s Extract testimonial advertising campaign using socialites and royalty begins.
1925
  • American Beauty Culture School Association formed in New York.
  • Lux soap launched by Lever Brothers.
  • Max Factor releases Supreme Nail Polish powder.
  • Nivea relaunched in blue packaging (previously yellow-green).
  • Société Française des Teintures Inoffensives pour Cheveux (L’Oréal) develops L’Oréal d’Or hair lightener.
1926
  • Helena Rubinstein releases Cupids Bow an exclusive self-shaping lipstick.
  • Lifebuoy soap launched by Lever Brothers.
  • Marie Barlow launches her own line.
  • Mascara 612 launched by Edouard Pinaud in France. Sold in a tub and was applied with a brush.
  • Proctor & Gamble launches Camay soap.
  • Wally Westmore heads the new make-up department at Paramount studios.
1927
  • Moisture-proof Cellophane developed by William Hale Charch of DuPont.
  • Chanel introduces her first skin care line.
  • The Doraldina Company sells Doraldina Leg Make-up, the first commercial leg make-up.
  • Chemist Paul Baudecroux introduces Rouge Baiser indelible lipstick (France).
  • Luxor Ltd. brings out a new line of cosmetics under the name Krasny.
  • Max Factor and begins nationwide distribution of Society Make-up which includes Society Nail Tint, a rose-coloured polishing cream.
  • National Mineral Company (later Helene Curtis) introduces Peach Bloom Facial Mask, a mud pack.
  • Northam Warren releases Cutex Cuticle Cream and Cutex Cuticle Oil.
  • Opterapia GmbH introduces Amor Skin, the first cosmetic hormone cream sold in the United States, through the Amorskin Corporation.
  • Jean Patou creates the first sun lotion Huile de Chaldée.
  • The preservative Paraben introduced by Julius Penner, A.G. into the United States.
  • Tegin, the first commercial polyol stearate, introduced.
1928
  • Commercial triethanolamine (TEA) becomes available, opening additional opportunities for emulsion formulation.
  • First soapless soaps introduced.
  • ‘Soap, Perfumes and Cosmetics’ first published (U.K.).
  • Schade and Marchionini coin the term ‘acid mantle’ to describe the low pH film on the skin.
  • First chemical sunscreen containing benzyl salicylate and benzyl cinnamate developed by E. Klarmann for Lehn & Fink. First used in Dorothy Gray’s Sunburn Cream.
  • Chanel develops her first sun lotion.
  • Charles of the Ritz launches a full line of cosmetics into the U.S. market.
  • Max Factor develops Panchromatic make-up.
  • Pacquin’s Hand Cream launched.
  • The Pond’s Extract Company introduces Pond’s Skin Freshener & Tonic and Pond’s Cleansing Tissues.
1929
  • Armand introduces the Symphonie shade of cold cream face powder and the Florian line of cosmetics for men.
  • Beiersdorf markets the first deodorant in salve form.
  • Max Factor receives an Oscar for make-up. Markets the first commercial lip brush.
  • Maybelline produces its first eyeliners, eyebrow pencils and eyeshadows.
  • Richard Hudnut launches Poudre le Début supposedly using ingredients never used before in a face powder.
  • Société Française des Teintures Inoffensives pour Cheveux (L’Oréal) develops Imédia Liquide hair dye; L’Oréal Blanc bleaching powder.
  • Yardley introduces English Complexion Cream.

1930s

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Pan-cake Make-up
1930
  • Alexandra de Markoff cosmetics introduced into the U.S.
  • Boncilla launches a new line of toilet preparations sold under the name of Markz.
  • Glazo introduces three nail polish reds (Flame, Geranium and Crimson) to match lipsticks.
  • Max Factor develops Lip Gloss for use in motion pictures.
  • Joy perfume introduced by Jean Patou.
  • Peggy Sage introduces three nail polish reds (Palm Beach Coral, Biarritz Red and Lido Crimson) to match lipsticks.
1931
  • Almay Products (New York) introduces the Almay line.
  • American Society of Plastic Surgeons (ASPS) founded.
  • Atlas Corporation develops the humectants sorbitol and mannitol (U.S.).
  • Koremlu scandal (depilatory cream containing thallium acetate) (U.S.).
  • Lesquendieu introduces Eclador Almond Cream.
  • Lydia O’Leary introduces Cover Mark, the first blemish concealer cream.
  • Norwich Pharmacal introduces Unguentine skin cream (U.K.).
  • Charles Revson starts work for Elka selling nail polish.
  • Helena Rubinstein launches Hormone Twin Youthifiers containing the Day Hormone Twin and Night Hormone Twin creams (U.S.).
  • Mary Garden sues Rigaud for $100,000 damages.
1932
  • Dorothy Gray installs her first salon on a Grace Line ship, the Santa Rosa.
  • Eugene Sutter introduces the use of ammonia as the curling medium in permanent waves.
  • Maybelline creates a 10-cent mascara for drug and variety stores.
  • Northam Warren adds a Cutex Hand Cream to the Cutex line.
  • Peggy Sage introduces a cream Hand Whitener. Repackages her nail preparations.
  • Pond’s Extract launches Pond’s Face Powder.
  • Revenue Act imposes a tax on cosmetics and toilet articles (U.S.).
  • Revlon begins selling cream nail polish.
  • Richard Hudnut launches his Marvelous Line.
  • ‘Votre Beauté’ first published, Paris.
1933
  • Coty introduces perfumed nail polish into the U.S.
  • Lash Lure scandal (U.S.).
  • Max Factor develops his first television make-up for B/W Television.
  • Société Française des Teintures Inoffensives pour Cheveux (L’Oréal) releases Dopal the first soap free shampoo.
  • ‘Votre Beauté’ established as a separate magazine by Eugène Schueller (L’Oréal). It was first introduced as a supplement of ‘La coiffure de Paris’ in 1909.
1934
  • Chesebrough launches Vaseline Lip Ice.
  • A cold wave devised by Arnold F. Wilmatt in California using ammonium hydrosulflte.
  • Coty introduces Air-spun face powder.
  • Elizabeth Arden opens a beauty spa/health farm in Maine.
  • Luxury tax applied to cosmetics (U.S.).
  • Karl Meyer and his laboratory assistant John Palmer announce the discovery of Hyaluronan.
  • Max Factor introduces Liquid Nail Enamel.
  • Northam Warren adds Cutex Crème Nail Polish, Cutex Oily Polish Remover and Cutex Oily Cuticle Remover to the Cutex line.
  • Pond’s Extract introduces Pond’s Liquefying cream.
  • Primrose House introduces Delv cream.
  • Procter & Gamble introduces Drene, a soapless shampoo.
1935
  • The American Associated Manufacturers of Toilet Articles (AMTA) is renamed the Toilet Goods Association (TGA).
  • First film photographed entirely in three-strip Technicolor film, ‘Becky Sharp’ (Pioneer/RKO), is released.
  • Boots introduce their No. 7 cosmetics range.
  • Colgate introduces Cashmere Bouquet Face Powder.
  • Elizabeth Arden introduces Stage & Screen film make-up and Arden Hair-Off depilatory.
  • Germain Monteil introduces her cosmetic line into the U.S.
  • Helen Viethaler Winterstein patents the first waterproof mascara (Vienna).
  • Northam Warren adds matching Cutex Lipsticks to its Cutex Crème Nail Polish range.
  • Pompeian introduces a new line and scraps the old one.
  • Société des Teintures Inoffensives pour Cheveux (L’Oréal) introduces Ambre Solaire sunscreen.
  • The Westmore brothers introduce the House of Westmore line.
1936
  • Elizabeth Arden launches Eight Hour Cream.
  • Feminine Products Inc. introduce Arrid a cream deodorant containing aluminium sulphate.
  • Germaine Monteil produces her first lipstick.
  • Lancôme creates Nutrix cream containing an antioxidant derived from horse blood, described by Petitjean as his Queen of Creams.
  • Lydia O’Leary introduces Spot-Stick, a concealer.
  • ‘Marie Claire’ first published, Paris.
  • Northam Warren introduces Cutex Brittle Nail Cream.
  • Peggy Sage introduces Gardenia Liquid Hand Cream.
  • Tampons invented by Tambrands (long known as Tampax).
  • Tattoo adds a cream mascara as a companion product to their lipstick.
1937
  • The American Medical Association states that no cosmetic can be ‘non-allergic’ and that companies can no longer make that claim in advertisements in its journal.
  • Boots introduce colour cosmetics into their No. 7 range.
  • Cleansing pads first introduced into the U.S.
  • Coty adds Air Spun Rouge in shades to harmonise with Air Spun Powder.
  • Dorothy Gray adds vitamin D to their emollient creams.
  • Hirestra Laboratories, Inc. introduces Endocreme containing the hormone estradiol.
  • Lancôme releases their first lipstick line, Rose de France.
  • Max Factor introduces Pan-Cake, the first water-soluble matte make-up and Sun Tan Oil.
  • National Mineral Company introduces Suave Hairdressing hair tonic.
  • Pond’s Extract introduces vitamin A into its skin creams.
  • Shulton introduces Old Spice for Women and its Early American line.
  • Wings Products introduce Hollywood Wings, medicated pink tabs shaped like wings to be applied to facial frowns and wrinkles.
  • Yardley introduces English Complexion Powder.
1938
  • Courtley Ltd. introduces the Courtley line of high-grade men’s toiletries.
  • Diadermine (the largest selling French facial cleanser) is introduced into the U.S.
  • Dura-Gloss nail polish introduced by Lorr Laboratories, Inc. New York.
  • Dorothy Gray adds vitamin A to their emollient creams.
  • The U.S. Food & Drug Administration seizes Lash Lure and Magic-Di-Stik.
  • Food, Drug and Cosmetics Act passed (U.S.).
  • Jacqueline Cochran markets her own line of cosmetics.
  • Lancôme introduces Rose de France lipstick.
  • Northam Warren releases Cutex Polish Foundation.
  • Revlon introduces Solvent, a nail polish thinner; Prolon, a cream designed to prevent nails from splitting and breaking; and Lactol, an emulsified oil treatment.
  • Rouge Baiser black lipstick introduced into the U.S.
  • Shulton introduces Old Spice for men.
  • Will Baltzer develops the sunscreen Gletscher Crème (Glacier Cream), which becomes the basis for the company Piz Buin.
1939
  • The Doraldina company introduces the Powder Blender for individual powder blending at the cosmetic counter. Later used in the Charles of the Ritz powder bars.
  • DuBarry Success Schools started by Richard Hudnut.
  • The U.S. Food & Drug Administration (FDA) tells cosmetic firms to stop using terms like ‘Skin Food’, ‘Tonic Food’, ‘Tissue tonic’, or similar which imply that the skin will be nourished.
  • Helena Rubinstein launches Waterproof Mascara and demonstrates the Polaroid Dermascope a skin analyser that uses polarised light.
  • First report of hydroquinone depigmenting the skin made by Dr Edward A. Oliver (U.S.)
  • Max Factor launches smear-proof Tru-Color ‘indellible’ lipstick.
  • Revlon starts selling lipsticks to match their nail enamels.
  • Seaforth Men’s Toiletries released by the Alfred D. McKelvey Co.

1940s

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Coppertone Suntan
Cream
1940
  • Barbara Gould introduces the Skylark line. The make-up comes in face powder, dry rouge, cream rouge, lipstick and nail polish.
  • Elizabeth Arden launches a nail line.
  • Dorothy Gray releases Color Cue which harmonises lipstick, nail polish and face powder.
  • Jacqueline Cochran introduces Chromablend.
  • Lancôme launches Discoteint, a liquid version of its compact powder.
  • Maurice Levy reintroduces Papier Poudre into the U.S.
  • Northam Warren develops a porous nail polish.
  • Peggy Sage harmonises nail polish and lipsticks in collaboration with seven lipstick houses: Schiaparelli, Lelong, Lentheric, Charles of the Ritz, DuBarry, Dorothy Gray and Coty.
  • Pond’s Extract Co. introduces Pond’s Lips lipsticks.
  • Revlon introduces Cheek Stick, a cream rouge in a stick form.
  • Richard Hudnut introduces the DuBarry Success Courses.
1941
  • Cyclax of London releases Stockingless Cream to be used instead of stockings.
  • Elizabeth Arden introduces Velva Leg Film.
  • George W. Luft adds a third lipstick shade, Red Red, to its Tangee lipsticks.
  • Helena Rubinstein launches the Gourielli line.
  • Northam Warren redesigns the Cutex packaging and releases Cutex Overcoat a quick drying finish.
  • Shulton adds face powder to its Early American Old Spice range.
  • Pond’s Extract Company introduces Pond’s Dry Skin Cream.
  • Revlon introduces Seal-Fast, a clear top-coat.
1942
  • American Army studies sunburn prevention and recommends red veterinary petrolatum with added phenyl salicylate.
  • Germaine Monteil closes her couture business and concentrates on cosmetics, including Rose Skin Cream, Super-Glow Foundation, Super-moist lipstick, and Super-sheen powder.
  • Pond’s Extract Company introduces Dreamflower powder.
1943
  • John Daize and his associates introduce the Draize eye test to establish the safety of products to be used in the eyes.
  • Revlon introduces Wind-Milled face powders; and Leg Silk leg make-up.
1944
  • Coppertone Suntan Cream containing red veterinary petrolatum launched by Benjamin Green.
  • ‘Seventeen’, a magazine for teenage girls, first published (U.S.).
  • Toni Corporation markets the home permanent.
1945
  • Benjamin Green adds Coppertone Suntan Oil to product line.
  • Helena Rubinstein releases Conceal a concealer in light and dark shades.
  • Hoffman La Roche launches Pantene.
  • L’Oréal introduces Oréol, the first cold permanent wave.
  • Northam Warren introduces Cutex Oily Quick Dry.
  • Pond’s Extract Company introduces Make-Up Pat, a cake foundation.
  • Rilling Arnao & Co. introduces Nail-Dri a nail oil to set and dry nail enamel.
  • Society of Cosmetic Chemists founded in America.
1946
  • Beauty Counselors introduces Liquid Beauty, the first liquid foundation made as an oil-in-water emulsion.
  • Comité International d’Esthétique et de Cosmétologie (CIDESCO) founded in Brussels by Georges Dumont from Belgium and Jacques Poirsons from France.
  • Daggett & Ramsdell introduce the first commercial aerosol cosmetic, Gay Manhattan, a cologne water.
  • Elizabeth Arden opens a second beauty spa/health farm in Arizona.
  • Estée Lauder markets Cleansing oil, Crème Pack, Skin lotion, and Super Rich All Purpose Crème.
  • Max Factor introduces New Lip Make-up.
  • Perma-Nail Base Coat, the first base coat, introduced by the Perma-Nail Company, California.
  • Pond’s Extract Company launches Angel Face powder.
1947
  • Aluminium chlorohydrate introduced into antiperspirants.
  • Brendan O’Regan opens the first first duty free-shop in Shannon Airport, Ireland.
  • Dior launches the New Look.
  • Eylure Cosmetics begin selling false eyelashes.
  • Jules Montenier, Inc. releases Stopette, a spray antiperspirant, the first commercial product to use a polyethylene squeeze bottle.
  • Lancôme releases Progrès touted as the first cream to ‘enhance the skin’s natural protection’.
  • Max Factor develops Pan-Stik make-up.
  • Northam Warren develops Cutex Nail Brilliance nail polish containing enamelon.
  • Peggy Sage launches Shimmer Sheen nail polishes and Shimmer lipstick to match.
  • Revlon introduces Aquamarine Lotion, a hand lotion; and Fashion Plate, a pressed-cream make-up.
  • Schwarzkopf launches their first cold permanent-wave product.
1948
  • The American Medical Association sets up a Committee on Cosmetics.
  • Armour & Company introduces Dial soap containing hexachlorophene (G11).
  • Eylure Cosmetics begin selling false fingernails.
  • Gala of London introduces Lip Line, thin refillable lipsticks.
  • Lancaster release Crème Embryonnaire made with placental extract.
  • Revlon introduces Lip Fashion, a slim lipstick.
  • Richard Hudnut introduces its Home Permanent Wave.
  • Rimmel introduces Lip Palette.
  • British section of the Society of Cosmetic Chemists holds its inaugural meeting.
  • Society of Practitioners in Electrolysis (later British Institute & Association of Electrolysis) founded (U.K.).
1949
  • Hazel Bishop launches Lasting Lipstick.
  • Hirestra Laboratories, Inc. introduces Hormone Hair Beauty, Shampoo and Scalp Conditioner.
  • Interferential Therapy developed by Dr. Hans Nemec of Vienna.
  • Oeil de biche (doe-eyed) look created by M. Fernand Aubrey.

1950s

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Mascara-matic
1950
  • Beiersdorf introduces Ph5 Eucerin cream.
  • Chesebrough-Pond’s introduces Angel Face cream powder.
  • Clairol introduced Miss Clairol Hair Color Bath a hair-colouring kit.
  • Clearasil developed by Ivan Combe and the chemist Kedzie Teller (U.S.).
  • Dorothy Gray launches Lipstick Couplet lipstick.
  • Gala debuts Lip Liner lipstick.
  • Helene Curtis introduces Spray Net hairspray.
  • Max Factor introduces the World of Beauty line.
  • Northam Warren develops Cutex Pearl Brilliance nail polish.
  • Pacquin releases Silk ’n Satin all-over body lotion.
  • Revlon introduces Touch and Glow, a liquid makeup; Nail-Fix, for mending broken nails; and Dreamy Eye Make-up.
1951
  • Beiersdorf markets 8x4 Seife, Europe’s first deodorant soap.
  • Ivan D. Combe introduces Clearasil, a medicated acne cream.
  • Estée Lauder releases Youth Dew and Estoderme Youth-Dew Cream.
  • Max Factor introduces the Signature toiletries line for men and introduces soap and talcum powder to the World of Beauty line.
  • Northam Warren develops the Spillpruf bottle for the Cutex line and releases Cutex Nail-Flex
  • Peggy Sage introduces Hand Smoother and Softener Cream, Finishing Cream and Crystallin Finish nail polish.
  • Revlon introduces Indelible-Creme Lipstick.
1952
  • Bristol-Myer launches Ban Roll-On deodorant.
  • Elmer E. Mills Corporation introduces the first plastic squeeze bottle that could be sprayed in an inverted position. First used in Bounce!, a foot deodoriser.
  • Hazel Bishop introduces Complexion Glow, a liquid-cream rouge.
  • Paul B. Elder Co. introduces Benoquin (containing a monobenzyl ether of hydroquinone) to inhibit melanin production, the first preparation of its kind.
  • Max Factor introduces Color-Fast lipstick.
  • Northam Warren develops Cutex Stay-Fast indelible lipstick.
  • Revlon’s ‘Fire and Ice’ campaign starts with model Dorian Leigh. Introduces White Sable Liquid Cleansing Cream; and Second Nature, a liquid make-up base.
1953
  • Elizabeth Arden launches Arden for Men.
  • Estée Lauder launches Youth Dew Bath Oil.
  • U.S. Federal Trade Commission (FTC) gets agreement from advertisers that lipsticks can only claim to be ‘indelible’, ‘smear proof’, or ‘non-smear’ if the word ‘type’ was used with such descriptions.
  • Max Factor introduces Creme Puff make-up.
  • Orlane releases Gelée Royale containing royal jelly.
  • Revlon introduces Moon Drops Moisture Balm; Cuticle Massage Cream; Creamy Cuticle Remover; Love-Pat, a pressed powder-cream make-up; Waking Beauty, night cream treatment for dry skin; and Silicare, a hand cream.
1954
  • Commercial television advertising commences in the U.K.
  • Gemey releases a fluid cream foundation Teint Clair Fluide.
  • Hazel Bishop introduces Long-Lasting Nail Polish.
  • Juvena release their first cosmetics.
  • Johnson & Johnson releases No More Tears baby shampoo.
  • Max Factor develops a concealer Erace and a new make-up for RCA compatible colour television.
  • Pond’s Extract Company releases Angel Lips and Angel Skin Hand Lotion.
  • Revlon introduces Lanolite Lipstick; Build-Up, an astringent skin tightener; Silken-Net, a liquid hair spray; and Quick-Dry, non-smear nail spray.
1955
  • Bristol-Myers releases Ban deodorant.
  • Coty introduces Coty 24, a long lasting lipstick, and Preferred Stock, a toilet goods line for men.
  • Danish Society of Cosmetic Chemists formed.
  • Dorothy Gray introduces Pink Mink and Elation make-up Film.
  • Lancôme releases their Ocean line.
  • Lever Brothers introduce Dove the first commercially successful synthetic detergent bar.
  • L’Oréal introduces Colorelle, the first colouring shampoo.
  • Max Factor introduces the Hi-Fi make-up range, and Sebb dandruff treatment.
  • Northam Warren releases Cutex Satin Cling Lipstick and Cutex Sheer Lanolin Lipstick.
  • Parfums Christian Dior produces its first cosmetics.
  • Proctor & Gamble launches Crest the first toothpaste to contain flouride.
  • Revlon releases Living Lipstick; Lustrous Lipstick; Superbase, a base coat; Lastron Nail Enamel; Touch and Glow Face Powder; and Clean and Clear, a liquid cleanser.
1956
  • Clairol introduced Miss Clairol a home hair-colouring kit.
  • Eylure Cosmetics introduces Lipfix, a lipstick sealant.
  • Gemey introduces a compact powder, Dernière Touche.
  • Helene Curtis Industries release Purse/Spray the first refillable aerosol.
  • Helena Rubinstein introduces Skin Dew a moisturising emulsion.
  • Pacquin releases Anti-Detergent Cream hand cream.
  • Revlon introduces Futurama lipstick cases; Medicated Baby Silicare lotion; and Sun Bath, a sun tan lotion.
1957
  • Estée Lauder introduces Re-Nutriv skin cream.
  • First CIDESCO Beauty Therapy Schools accredited in Belgium, Germany and Switzerland.
  • German Society of Cosmetic Chemists formed.
  • Helena Rubinstein launches the Mascara-matic, the first mascara tube and wand applicator.
  • Max Factor introduces Cup of Youth hormone skin cream and Hi-Fi lipsticks.
  • Maybelline introduces self-sharpening eyebrow and eyeliner pencils.
  • Revlon launches Liquid Asset, a two-phase liquid to normalise both dry and oily skins; and High and Dri, a roll on deodorant.
  • Purchase Tax on cosmetics dropped from 90 to 60% (U.K.).
1958
  • American Electrology Association founded.
  • The first CIDESCO Diploma issued.
  • Cyclax introduces Mainly for Men range.
  • Helena Rubinstein releases Tree of Life, a placental cream.
  • Maybelline introduces Magic Mascara, the first filament twisted (spiral) brush mascara.
  • Max Factor introduces Facial Bath a liquid facial cleanser and the Mascara Wand, the first refillable automatic mascara.
  • Revlon introduces the Princess Marcella Borghese line; Thin Down, tablets for weight reduction; Wonder Base, a base coat; and Living Curl, a hair spray.
  • Richard Hudnut releases DuBarry Elixir Natale and Creme Natale containing placental extract.
1959
  • Ambre Solaire goes on sale in the U.K.
  • Beauty Without Cruelty founded by Lady Muriel Dowding (U.K.).
  • International Federation of Societies of Cosmetic Chemists (IFSCC) formed with Maison G. deNavarre as President.
  • Max Factor introduces Active Moisturizer, Translucent Creme Puff and Translucent Face Powder.
  • Northam Warren develops Cutex Delicate Lipstick and Cutex Mira-base base coat.
  • Revlon releases Ultima, a face cream.
  • Richard Hudnut introduces Lip Quick a ball-point, roll-on lipstick.

1960s

image
Angel Face
1960
  • Color Additives Act passed (U.S.).
  • Estée Lauder introduced into Harrods (U.K.).
  • Helene Curtis introduces Tender Touch bath oil.
  • Helena Rubinstein launches Ultra Feminine Face Cream containing estrogens and progesterone.
  • Max Factor introduces Hand and Body Smoothing Lotion, Sheer Genius liquid make-up and Swedish Formula hand cream.
1961
  • Chesebrough-Pond’s introduces Angel Face cosmetics into the U.K.
  • Max Factor introduces Finishing Powder compact face powder, No-shine lipsticks and Nail Satin nail polish.
  • Noxzema launches Cover Girl with the product line Clean Make-up advertised as medicated face makeup.
  • Proctor & Gamble launches Head and Shoulders, an anti-dandruff shampoo.
  • Revlon introduces Contempera, a cream make-up; Eterna 27 skin cream containing pregnenolone acetate; and a men’s line called That Man.
1962
  • Chesebrough-Pond’s launches Angel Face Lipstick
  • Clarins releases Tensur Bust, the first modern bust cream.
  • Franz Greiter introduces the concept of Sun Protection Factor (SPF).
  • Helena Rubinstein introduces ‘Day of Beauty’ and Fashion Stick lipstick.
  • Max Factor releases Fine Line lipstick.
  • Revlon introduces Natural Wonder, a medicated make-up.
1963
  • Beiersdorf introduces Nivea milk, an oil-in-water emulsion for all-over body care.
  • Christian Dior releases Crème Apricot and night cream for nails.
  • Elizabeth Arden receives a Royal Warrant (U.K.).
  • Harriet Hubbard Ayer launches the Miss Ayer range for young girls.
  • Maybelline introduces Ultra-lash mascara.
  • Revlon releases Blush-on powders.
1964
  • Cutex introduces the first flavoured lipsticks.
  • Endocil Hand-care released.
  • Estée Lauder launches Aramis, a male cosmetic line.
  • Guerlain introduces lipsticks for sensitive lips.
  • Helene Curtis introduces Magic Secret, an albumin-based wrinkle smoother.
  • Helena Rubinstein introduces Long Lash Waterproof mascara, with a long stemmed applicator.
  • L’Oréal launches Kérastase to salons.
  • Monteil introduces Super Masque.
  • Revlon launches the Ultima II line.
1965
  • Arrid Extra Dry, the first suspension antiperspirant aerosol introduced.
  • Clairol launches Nice ’n Easy, the first shampoo-in hair colour.
  • Guinot introduces the Cathiodermie skin treatment.
  • Max Factor introduces the Geminesse range and the Ultralucent make-up line.
1966
  • Gala introduces cosmetics by Mary Quant including Come Clean Cleanser, Jeepers Peepers Eye shadow, and the Paint Box.
  • Max Factor introduces Positive Protection Formula antiperspirant.
  • Revlon releases Under Make-up Nutrient Crème.
  • Yardley’s Jean Shrimpton line introduced.
1967
  • Revlon releases Face Gleamer face powder; and Patina, a brush-on eyeshadow.
1968
  • Estée Lauder launches the Clinique line of cosmetics.
  • Max Factor introduces Erace White.
  • Orlane releases Crème B21, an anti-wrinkle cream with amino acids.
  • Revlon introduces Touch and Glow liquid make-up as roll-on.
1969
  • Coty introduces Bacchus line of cosmetics for men.
  • Helena Rubinstein launches the Mykonos line.
  • Lancôme develops Bienfait du Matin, advertised as the ‘first protective hydrating cream with colour’.
  • Max Factor introduces Blusher Sticks.
  • Parfums Christian Dior releases a full make-up range.
  • Revlon launches the Etherea hypoallergenic line.
  • Smith, Klein & French introduce the Love cosmetics line.

Updated: 23rd September 2014

Main Sources

Allen, M. (1981). Selling dreams: Inside the beauty business. London: J. M. Dent & Sons Ltd.

The American perfumer & essential oil review. (1906-1955). New York: Robbins Perfumer Co. [etc.].

Balsam, M. S., & Sagarin, E. (Eds.). (1972). Cosmetics: Science and technology (2nd. ed.). New York: Interscience Publishers, Inc.

Corson, R. (1972). Fashions in make-up: From ancient to modern times. London: Peter Owen.

De Castelbajac, K. (1995). The face of the century: 100 years of make-up style. London: Thames and Hudson.

The drug and cosmetic industry. (1932-1997). New York: Harcourt Brace Jovanovich [etc.].

Jones, G. (2010). Beauty imagined: A history of the global beauty industry. Oxford: Oxford University Press.

Manufacturing chemist. (1937-2012). London: Miller Freeman [etc.].

Peiss, K. (2007). Hope in a jar: The making of America’s beauty culture. New York: Henry Holt and Company.

Perfumery and essential oil record. (1910-1969). London: G. Street & Co., Ltd.

SPC. Soap, perfumery & cosmetics. (1935-1970). London: London Trade Press Ltd.