Stories from the history and science of cosmetics, skin care and early Beauty Culture.
- Swedish druggist, Dr Karl Wilhelm discovers glycerine.
- William Addis of Clerkenwell makes the first toothbrush similar to the modern form.
- Pears transparent soap first produced and sold by Andrew Pears.
- Michel Chevreul isolates cetyl alcohol (which he called ethal) from sperm whale oil.
- Thenar discovers hydrogen peroxide. He calls it oxygenated acid.
- New Hampshire artist John Goffe Rand patents the first collapsible metal tube.
- Paraphenylenediamine first made by A. W. Hoffman.
- Theron T. Pond, a pharmacist from Utica, New York, begins selling Golden Treasure, a homeopathic remedy he had developed from witch hazel.
- J. Simon, a pharmacist of Lyons, creates Crème Simon with a glycerine base.
- Bourjois develops a compact rouge by baking a powder/water mixture in a round mould.
- Henry Tetlow introduces Swan Down Face Powder the first commercial face powder to contain zinc oxide.
- Registered Trade Marks Law passed (U.S.).
- First commercial underarm deodorant marketed in the U.S.A.
- Hinds Honey and Almond Cream introduced by S. A. Hinds.
- Vaseline Pertroleum Jelly introduced by the Chesebrough Manufacturing Company.
- Ben Levy Co. of Boston begins making LaBlache face powder.
- Proctor & Gamble introduce Ivory Soap.
- Jean Baptiste Boussingault extracts Sorbitol from the fresh juice of the mountain ash berries.
- Colgate introduces Cashmere Bouquet soap.
- Marcel Grateau develops the Marcel Iron.
- Leichner introduces greasepaints into theatres.
- Colgate begins selling toothpaste in paste, powder and cake form.
- Trade Marks Registration Act enacted (U.K.).
- Weeks & Potter launches Cuticura Ointment for the care of the skin and Cuticura Soap.
- Bourjois introduces Java Rice Powder.
- Proctor & Gamble introduces Ivory soap.
- Otto Braun and Oscar Liebreich refine lanolin from wool grease (Berlin).
- Pond’s Extract develops a toilet cream, lip salve, toilet soap and other witch hazel products.
- Honey Soap, later called Sunlight, launched by William and James Lever.
- Petrole Hahn launched by Mr Hahn, a chemist.
- Recamier Cream and Recamier Cream Balm released by Recamier Manufacturing Company.
- Daggett & Ramsdell market their Perfect Cold Cream, a mineral oil cream.
- Lysol the first commercial disinfectant goes on sale in Berlin.
- First edition of Vogue published (U.S.).
- Dr. Washington Sheffield, a dentist of New London, Connecticut begins selling his tooth paste in a tube (U.S.).
- Burroughs Wellcome introduces Hazeline Snow, the first commercial stearate (vanishing) cream.
- Ivory soap introduced into England.
- Dr. Charles Browne Fleet introduces ChapStick a petroleum-based lip balm.
- Johnson & Johnson introduce Johnson’s Baby Powder.
- Lifebuoy Soap launched by Lever Brothers Ltd.
- German physicist Wilhelm Roentgen discovers X-Rays.
- Marie Valentin Le Brun establishes the Klytia Insitut Scientific de la Beauté (Paris).
- King Camp Gillette invents the first safety razor.
- Colgate launches their first collapsible toothpaste tube.
- Andrew Jergens produces Woodbury Facial Soap under agreement.
- Lehn & Fink acquire the rights to Lysol.
- B. J. Johnson starts making Palmolive soap.
- Sunlight flakes launched by Lever Brothers.
- Cream Elcaya vanishing cream launched by the Elcaya Company Ltd.
- Pebeco toothpaste packaged in tin tubes introduced by Beiersdorf.
- Gilette developes the Safety Razor.
- Pompeian Massage Cream introduced.
- Three stores agree to sell Daggett & Ramsdell’s Perfect Cold Cream.
- Daggett & Ramsdell introduce Perfect Cold Cream Soap.
- Powder shampoo developed by Hans Schwarzkopf.
- First Gilette safety razor with disposable blades goes on sale.
- R. W. Moore patents a spray dispenser for perfume.
- Charles Nessler begins selling artificial eyebrows and eyelashes in London.
- Richard Hudnut launches his DuBarry cosmetics line.
- Coty develops his first perfume, La Rose Jacqueminot.
- Pond’s Extract Company introduces Pond’s Extract Vanishing Cream and Pond’s Extract Cold Cream.
- First permanent wave introduced by Charles Nessler in London.
- Beiersdorf markets Nivea soap.
- Pure Food and Drugs Act (U.S.) passed.
- American Perfumer and Essential Oil Review established (U.S.).
- First safe synthetic hair-colour formula developed by Eugène Schueller (becomes L’Oréal).
- Coty introduces its first face powder.
- Lalique produces first bottle for Coty for the perfume L’Effleurt.
- A cellulose product called Newskin introduced – may have been the inspiration for nail enamel.
- Beiersdorf markets Lobello, a lip balm in stick form.
Armand Cold Cream
- Cellophane developed by Swiss chemist Jacques E. Brandenberger. Manufacture begins in 1913.
- Perfumery and Essential Oil Record journal established (U.K.).
- American film studios begin distributing publicity stills of actors and actresses.
- Inecto hair dye, containing paraphenylenediamine, launched by M. Gaston Bardou in Paris.
- Roger & Gallet (founded in France 1806) produced a lip salve, an early form of lipstick.
- Roger & Gallet introduce their perfumes into the U.S.
- First temporary make-up departments used on Hollywood film lots.
- Nivea cream, launched by Beiersdorf.
- Demuth introduce Frozoclone the first alcoholic, solidified toilet water (U.K.).
- Lehn & Fink manufacture Lysol under license.
- Lashbrow, an early mascara, introduced by Lashbrow Laboratories.
- Photoplay, the first American film fan magazine begins.
- Daggett & Ramsdell introduce Poudre Debutante.
- Elizabeth Arden introduces eye make-up, including eye shadow, into her salons in the U.S.
- Listerine introduced as an over-the-counter mouthwash by the by the Lambert Pharmacal Company.
- Max Factor introduces ‘flexible greasepaint’ (Supreme Greasepaint), a cream greasepaint.
- Noxzema invented by Dr. Francis J. Townsend.
- First American metal lipstick container (push-up type) launched by Maurice Levy made by the Scovill Manufacturing Company (Connecticut).
- Charles Nessler introduces his permanent wave into America.
- Bristol-Myers Co. releases Ipana toothpaste.
- Daggett & Ramsdell introduces Poudre Amourette.
- Theda Bara introduces the Vamp look.
- Max Factor coins the term ‘brownette’ for women who are between blond and brunette shades.
- Pompeian introduces Pompeian Night Cream.
- Pond’s Extract Cold Cream and Pond’s Extract Vanishing Cream introduced into Europe.
- Tom Lyle Williams begins selling Lash-Brow-Ine through mail-order.
- First indelible lipstick (containing eosin) launched by Louis Philippe of St. Louis.
- Armand introduces Cold Cream Powder.
- Elizabeth Arden starts her own product line.
- Cutex introduces a line of manicure products including nail rouge.
- Max Factor introduces eyeshadow and eyebrow pencil into his make-up line.
- Pompeian introduces Pompeian Hair Massage. Originally Hyki Tonic.
- Pond’s Extract begins its ‘Every skin needs two creams’ advertising campaign.
- Henry Tetlow introduces Pussywillow Face Powder.
- George Westmore founds the first make-up department at an American motion picture studio at Selig-Polyscope Studios in Edendale, Los Angeles.
- Cutex introduces the first commercial nail polish.
- Maybell Laboratories launches Maybelline, a cake mascara.
- Pompeian introduces Pompeian Beauty Powder, Pompeian Bloom and Pompeian Day Cream.
- Inecto releases Inecto Rapid.
- George Westmore creates false eyelashes using single lashes attached with adhesive.
- Max Factor develops his ‘Color Harmony’ principle.
- France passes Cosmetic Ingredients Quality Control Bill.
- Inecto Rapid hair dyes introduced into the U.S.
- Kimberley-Clark begins selling Kotex sanitary napkins.
- Max Factor begins selling false strip eyelashes using human hair.
- Morton Manufacturing Company begins making Chap Stick.
Rouge Baiser Lipstick
- Caron introduces perfumed powders with Peau Fines and Tabac Blond.
- Max Factor introduces the Color Harmony line.
- Chanel launches Chanel No. 5.
- Max Factor introduces his Face Powder Brush.
- George W. Luft Company introduces Tangee, a changeable lipstick (orange in the container, red on the lips).
- First swivel lipstick patented by James Bruce Mason Jr.
- First Poucher book ‘Encyclopedia of Cosmetics and Perfume’ published.
- Gemey introduces Dernière Touche, the first compact face powder.
- Gemey introduces Fluid Make-up, the first fluid foundation in a tube.
- Kurlash, a tool for curling eyelashes, invented by William Beldue.
- Cutex launches tinted nail lacquer.
- Inecto Inc. introduce NoToX hair dye in the U.S.
- Pacquin’s Dentists’ and Physicians’ Hand Cream launched.
- Pond’s Extract testimonial advertising campaign using socialites and royalty begins.
- Kleenex facial tissues introduced by Kimberly, Clark & Company to remove cold cream.
- American Beauty Culture School Association formed in New York.
- Lux soap launched by Lever Brothers.
- Max Factor releases Supreme Nail Polish.
- Helena Rubinstein releases Cupids Bow an exclusive self-shaping lipstick.
- Lifebuoy soap launched by Lever Brothers.
- Marie Barlow launches her own line.
- Mascara 612 launched by Edouard Pinaud in France. Sold in a tub and was applied with a brush.
- Proctor & Gamble launches Camay soap.
- The preservative paraben introduced by Julius Penner, A.G. into the U.S.
- Tegin, the first commercial polyol stearate, introduced.
- Moisture-proof Cellophane developed by William Hale Charch of DuPont.
- Cutex introduces Cuticle Cream and Cuticle Oil.
- The Doraldina Company sells Doraldina Leg Make-up, the first commercial leg make-up.
- Chemist Paul Baudecroux introduces Rouge Baiser indelible lipstick (France).
- Luxor Ltd. brings out a new line of cosmetics under the name Krasny.
- Max Factor begins nationwide distribution of Society Make-up.
- Jean Patou creates the first sun lotion Huile de Chaldée.
- Commercial triethanolamine (TEA) becomes available, opening additional opportunities for emulsion formulation.
- First soapless soaps introduced.
- Soap, Perfumes and Cosmetics (SPC) first published.
- Schade and Marchionini coin the term ‘acid mantle’ to describe the low pH film on the skin.
- First chemical sunscreen containing benzyl salicylate and benzyl cinnamate developed by E. Klarmann for Lehn & Fink. Used in Dorothy Gray’s Sunburn Cream.
- Chanel develops her first sun lotion.
- Charles of the Ritz launches a full line of cosmetics on the U.S. market.
- Max Factor develops Panchromatic make-up for B/W films.
- Pacquin’s Hand Cream launched.
- Pond’s Extract introduces Pond’s Skin Freshener & Tonic and Pond’s Cleansing Tissues.
- Armand introduces the Symphonie shade of cold cream face powder and the Florian line of cosmetics for men.
- Beiersdorf markets the first deodorant in salve form.
- Max Factor receives an Oscar for make-up.
- Max Factor markets the first commercial lip brush.
- Maybelline produces its first eyeliners, eyebrow pencils and eyeshadows.
- Richard Hudnut launches Poudre le Début supposedly using ingredients never used before in a face powder.
- Yardley introduces English Complexion Cream.
- Alexandra de Markoff cosmetics introduced into the U.S.
- Boncilla launches a new line of toilet preparations sold under the name of Markz.
- Max Factor develops his first lip gloss.
- Joy introduced by Jean Patou.
- Koremlu scandal (depilatory cream containing thallium acetate) (U.S.).
- Atlas Corporation develops sorbitol and mannitol (humectants).
- Almay Products (New York) introduces the Almay line.
- Lesquendieu introduces Eclador Almond Cream.
- Lydia O’Leary introduces Cover Mark, a blemish concealer cream.
- Norwich Pharmacal introduces Unguentine skin cream.
- Charles Revson starts work for Elka selling nail polish.
- Helena Rubinstein launches Hormone Twin Youthifiers containing the Day Hormone Twin and Night Hormone Twin creams (U.S.).
- Mary Garden sues Rigaud for $100,000 damages.
- Eugene Sutter, introduces the use of ammonia as the curling medium in permanent waves.
- Cutex adds a hand cream to its product line.
- First Dorothy Gray salon installed on a Grace Line ship, the Santa Rosa.
- Maybelline creates 10-cent mascara for drug and variety stores.
- Pond’s Extract launches Pond’s Face Powder.
- Richard Hudnut launches his Marvelous Line.
- Lash Lure scandal (U.S.).
- First soap-free shampoo, Dopal, released by Société Française des Teintures Inoffensives pour Cheveux (L’Oréal).
- Coty introduces perfumed nail polish into the U.S.
- Max Factor develops his first television make-up for B/W Television.
- Luxury tax applied to cosmetics (U.S.).
- A Cold Wave devised by Arnold F. Wilmatt in California using ammonium hydrosulflte.
- Karl Meyer and his laboratory assistant John Palmer announce the discovery of Hyaluronan.
- Chesebrough introduces Vaseline Lip Ice.
- Elizabeth Arden opens a beauty spa/health farm in Maine.
- Max Factor introduces Liquid Nail Enamel.
- Pond’s Extract introduces Pond’s Liquefying cream.
- Primrose House introduces Delv cream.
- Procter & Gamble introduces Drene, a soapless shampoo.
- The American Associated Manufacturers of Toilet Articles (AMTA) is renamed the Toilet Goods Association (TGA).
- First film photographed entirely in three-strip Technicolor film ‘Becky Sharp’ (Pioneer/RKO).
- Société des Teintures Inoffensives pour Cheveux (L’Oréal) releases sunscreen Ambre Solaire invented by Eugène Schueller containing benzyl salicylate.
- Elizabeth Arden introduces Stage & Screen film make-up.
- Elizabeth Arden introduces Arden Hair-Off depilatory.
- Boots introduce their No. 7 range in Great Britain.
- Colgate introduces Cashmere Bouquet Face Powder .
- Coty introduces Air-spun face powder
- Germain Monteil introduces her cosmetic line into the U.S.
- Helen Viethaler Winterstein patents the first waterproof mascara (Vienna).
- Pompeian introduces a new line and scraps the old one.
- Elizabeth Arden launches Eight Hour Cream.
- Feminine Products Inc. introduce Arrid a cream deodorant containing aluminium sulphate.
- Germaine Monteil produces her first lipstick.
- Lancôme creates Nutrix cream described by Petitjean as his Queen of Creams.
- Lydia O’Leary introduces Spot-Stick, a concealer.
- Tampons invented by Tambrands (long known as Tampax).
- Tattoo adds a cream mascara as a companion product to their lipstick.
- AMA states that no cosmetic can be ‘non-allergic’ and states that companies can no longer make that claim in its journal.
- Cleansing pads first introduced into the U.S.
- Coty adds Air Spun Rouge in shades to harmonise with Air Spun Powder.
- Dorothy Gray adds vitamin D to their emollient creams.
- Hirestra Laboratories, Inc. introduces Endocreme containing estradiol.
- Max Factor introduces Pan-Cake, the first water-soluble matte make-up, developed for Technicolor. First used in the film ‘Vogues of 1938’.
- Max Factor introduces Sun Tan Oil.
- Pond’s Extract introduces Vitamin A into its skin creams.
- Revlon adds a style department to promote style and fashion in manicure items.
- Shulton introduces Old Spice for Women and its Early American line.
- Wings Products introduce Hollywood Wings; medicated pink tabs shaped like wings to be applied to facial frowns and wrinkles.
- Yardley introduces a new face powder English Complexion.
- Food, Drug and Cosmetics Act passed (U.S.).
- The FDA seizes Lash Lure and Magic-Di-Stik.
- Courtley Ltd. introduces the Courtley of high-grade men’s toiletries.
- Diadermine (the largest selling French facial cleanser) is introduced into the U.S.
- Dorothy Gray adds vitamin A to their emollient creams.
- Jacqueline Cochran markets her own line of cosmetics.
- Lancôme introduces Rose de France lipstick.
- Rouge Baiser black lipstick introduced into the U.S.
- Shulton introduces Old Spice for men.
- Will Baltzer develops sunscreen Gletscher Crème (Glacier Cream), which becomes the basis for the company Piz Buin.
- FDA tells U.S. cosmetic firms to stop using terms like ‘Skin Food’, ‘Tonic Food’, ‘Tissue tonic’, or similar which imply that the skin will be nourished.
- First report of hydroquinone depigmenting the skin made by Dr Edward A. Oliver (U.S.)
- DuBarry Success School started by Richard Hudnut.
- Helena Rubinstein launches first commercial water-proof mascara.
- Revlon begins matching nail polish and lipstick.
- Seaforth Men’s Toiletries released by Alfred D. McKelvey Co.
- Harry’s ‘Modern Cosmetology’ book published.
- Barbara Gould introduces the Skylark line. The make-up comes in face powder, dry rouge, cream rouge, lipstick and nail polish.
- Elizabeth Arden launches a nail line.
- Dorothy Gray releases Color Cue which harmonises lipstick, nail polish and face powder.
- Jacqueline Cochran introduces Chromablend.
- Max Factor launches smear-proof Tru-Color ‘indellible’ lipstick.
- Pond’s Extract Co. introduces lipsticks called Pond’s Lips.
- Revlon starts selling lipsticks with a ‘Matching Lips and Fingertips’ campaign.
- Cyclax of London releases Stockingless Cream to be used instead of stockings.
- Elizabeth Arden introduces Velva Leg Film as a substitute for stockings.
- Helena Rubinstein launches the Gourelli line of herbal products for men and women.
- Shulton adds face powder to its Early American Old Spice range.
- Pond’s Extract company introduces Pond’s Dry Skin Cream.
- American Army studies sunburn prevention and recommends red veterinary petrolatum with added phenyl salicylate.
- Germaine Monteil closes her couture business and concentrates on cosmetics, including Rose Skin Cream, Super-Glow Foundation, Super-moist lipstick, and Super-sheen powder.
- Pond’s Extract Company introduces Dreamflower powder.
- John Daize and his associates introduce the Draize eye test to establish the safety of products to be used in the eyes.
- Helena Rubinstein launches Gourielli, her first men’s line in cosmetics.
- ‘Seventeen’ a magazine for teenage girls first published (U.S.).
- Coppertone Suntan Cream containing red veterinary petrolatum launched by Benjamin Green.
- Revlon launches Pink Lightning with a full-scale colour promotion.
- Toni Corporation markets the home permanent.
- Society of Cosmetic Chemists founded in America.
- First cold permanent wave product, Oréol introduced by L’Oréal.
- Benjamin Green adds Coppertone Suntan Oil to product line.
- Helena Rubinstein releases Conceal a concealer in light and dark shades.
- Hoffman La Roche launches Pantene.
- Pond’s Extract Company introduces Make-Up Pat, a cake foundation.
- Revlon launches ‘Fatal Apple’ campaign.
- Rilling Arnao & Co. introduces Nail-Dri a nail oil to set and dry nail enamel.
- Comité International d’Esthétique et de Cosmétologie (CIDESCO) founded in Brussels by Georges Dumont from Belgium and Jacques Poirsons from France.
- Beauty Counselors introduces the first oil-in-water liquid foundation.
- Daggett & Ramsdell introduce the first aerosol product Gay Manhattan, a cologne water.
- Elizabeth Arden opens a second beauty spa/health farm in Arizona.
- Estée Lauder markets Cleansing oil, Crème Pack, Skin lotion, and Super Rich All Purpose Crème.
- Pond’s Extract Company launches Angel Face powder.
- Aluminium chlorohydrate introduced into antiperspirants.
- Dior launches the New Look.
- Eylure begin selling false eyelashes.
- Jules Montenier, Inc. releases Stopette a spray deodorant in a squeeze bottle made of tough, war-developed thermoplastic.
- Lancôme releases Progrès the first cream to ‘enhance the skin’s natural protection’.
- Max Factor develops Pan-Stik make-up.
- Schwarzkopf launches their first cold permanent-wave product.
- Inaugural meeting of British section of the Society of Cosmetic Chemists held.
- The American Medical Association (AMA) sets up a Committee on Cosmetics.
- Armour & Company introduces Dial soap containing hexachlorophene (G11).
- Gala of London introduces Lip Line, thin refillable lipsticks.
- Richard Hudnut introduces its Home Permanent Wave.
- Rimmel introduces Lip Palette.
- Oeil de biche (doe-eyed) look created by M. Fernand Aubrey.
- Hazel Bishop launches Lasting Lipstick.
- Hirestra Laboratories, Inc. introduces Hormone Hair Beauty, Shampoo and Scalp Conditioner.
- Beiersdorf introduces ph5 Eucerin cream.
- Chesebrough-Pond’s introduces Angel Face cream powder.
- Max Factor introduces the World of Beauty line.
- Pacquin releases Silk ’n Satin all-over body lotion.
- Revlon’s ‘Where the fire?’ campaign starts.
- Roc becomes the first cosmetic company to label its products hypoallergenic.
- Beiersdorf markets 8x4 Seife, Europe’s first deodorant soap.
- Estée Lauder releases Youth Dew and Estoderme Youth-Dew Cream.
- Max Factor introduces Creme Puff, a blend of foundation and face powder.
- Max Factor introduces the Signature line for men.
- Bristol-Myer launches Mum roll-on deodorant.
- Hazel Bishop introduces Complexion Glow (liquid-cream rouge).
- Max Factor introduces Color-Fast lipstick.
- Paul B. Elder Co. introduces Benoquin (containing a monobenzyl ether of hydroquinone) to inhibit melanin production, the first preparation of its kind.
- Revlon’s ‘Fire and Ice’ campaign starts with model Dorian Leigh.
- FTA declares that lipsticks can no longer claim ‘indelible’, ‘smear proof’, or ‘non-smear’ but can use ‘longer lasting’ or ‘less likely to smear’ (U.S.).
- Elizabeth Arden launches Arden for Men.
- Estée Lauder launches Youth Dew Bath Oil with a fragrance that lasts for 24 hours.
- Max Factor introduces Creme Puff make-up.
- Revlon starts ‘Cherries in the Snow’ campaign.
- Commercial television advertising commences in the U.K.
- Gemey releases a fluid cream foundation Teint Clair Fluide.
- Hazel Bishop introduces Long-Lasting Nail Polish.
- Juvena release their first cosmetics.
- Johnson & Johnson releases No More Tears baby shampoo.
- Max Factor develops Erace, a concealer.
- Max Factor develops make-up for RCA compatible colour television.
- Pond’s Extract Company releases Angel Lips and Angel Skin Hand Lotion.
- First colouring shampoo, Colorelle, introduced by L’Oréal.
- Bristol-Myers Co. releases Ban deodorant.
- Coty introduces Coty 24, a long lasting lipstick.
- Coty introduces Preferred Stock, a toilet goods line for men.
- Dorothy Gray introduces Pink Mink and Elation make-up Film.
- Lancôme releases their Ocean line.
- Lever Brothers introduce Dove the first commercially successful synthetic detergent bar.
- Max Factor introduces Hi-Fi fluid make-up and rouge.
- Max Factor introduces Sebb a dandruff treatment.
- Proctor & Gamble launches Crest the first toothpaste to contain flouride.
- Eylure introduces Lipfix, a lipstick sealant.
- Helena Curtis Industries release Purse/Spray the first refillable aerosol.
- Helena Rubinstein introduces Skin Dew a moisturising emulsion.
- Pacquin releases Anti-Detergent Cream hand cream.
- Purchase Tax on cosmetics dropped from 90 to 60% (U.K.).
- First CIDESCO Beauty Therapy Schools accredited in Belgium, Germany and Switzerland.
- Gala of London launches Lipline pencil lipliner.
- Helena Rubinstein launches the Mascara-matic, the first mascara tube and wand applicator.
- Max Factor introduces Cup of Youth hormone skin cream.
- Max Factor introduces Hi-Fi lipsticks.
- Maybelline introduces self-sharpening eyebrow and eyeliner pencils.
- Revlon launches its first perfume Intimate.
- Revlon starts ‘Persian Melon’ campaign.
- The first CIDESCO Diploma issued.
- Cyclax introduces Mainly for Men range.
- Helena Rubinstein creates new placental cream Tree of Life.
- Max Factor introduces Facial Bath a new liquid facial cleanser.
- Max Factor introduces Mascara Wand.
- Richard Hudnut releases DuBarry Elixir Natale and Creme Natale containing placental extract.
- Ambre Solaire goes on sale in the U.K.
- Max Factor introduces Active Moisturizer.
- Max Factor introduces Translucent Creme Puff and Translucent Face Powder.
- Color Additives Act passed (U.S.).
- Estée Lauder introduced into Harrods (U.K.).
- Helena Rubinstein launches Ultra Feminine Face Cream containing estrogens and progesterone.
- Max Factor introduces Hand and Body Smoothing Lotion.
- Max Factor introduces Sheer Genius liquid make-up.
- Max Factor introduces Swedish Formula hand cream.
- Chesebrough-Pond’s introduces Angel Face cosmetics into the U.K.
- Max Factor introduces Finishing Powder compact face powder.
- Max Factor introduces no-shine lipsticks.
- Max Factor introduces Nail Satin.
- Noxzema launches Cover Girl a mass-market medicated make-up.
- Proctor & Gamble launches Head and Shoulders, an anti-dandruff shampoo.
- Revlon starts Colors Avante Guarde campaign.
- Revlon launches Eterna 27 skin cream containing pregnenolone acetate.
- Chesebrough-Pond’s launches Angel Face lipstick
- Claris releases Tensur Bust, the first modern bust cream.
- Franz Greiter introduces the concept of Sun Protection Factor (SPF).
- Helena Rubinstein introduces ‘Day of Beauty’.
- Beiersdorf introduces Nivea milk, an oil-in-water emulsion for all-over body care.
- Christian Dior releases Créme Apricot and night cream for nails.
- Elizabeth Arden receives a Royal Warrant.
- Harriet Hubbard Ayer launches Miss Ayer range for young girls.
- Maybelline introduces their Ultra-lash mascara.
- Revlon starts ‘Cleopatra’ campaign.
- Cutex introduces the first flavoured lipsticks.
- Endocil Hand-care released.
- Estée Lauder launches Aramis, a male cosmetic line.
- Guerlain introduces lipsticks for sensitive lips.
- Helena Curtis introduces Magic Secret, an albumin-based wrinkle smoother.
- Helena Rubinstein introduces Long Lash Waterproof mascara, with a long stemmed applicator.
- L’Oréal launches Kérastase to salons.
- Monteil introduces Super Masque.
- Arrid Extra Dry, the first suspension antiperspirant aerosol introduced.
- Guinot introduces Hydrathermie skin treatment.
- Max Factor introduces the Geminesse range.
- Max Factor introduces the Ultralucent make-up line.
- Gala introduces cosmetics by Mary Quant including Come Clean Cleanser, Jeepers Peepers Eye shadow, and the Paint Box.
- Max Factor introduces Positive Protection Formula antiperspirant.
- Estée Lauder launches the Clinique line of cosmetics.
- Max Factor introduces Erace White.
- Orlane releases Créme B21, an anti-wrinkle cream with amino acids.
- Coty introduces Bacchus line of cosmetics for men.
- Lancôme develops Biebfait de Matin, the first protective hydrating cream with colour.
- Max Factor introduces Blusher Sticks.
Updated: 19th April 2013
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