Pre 1870s

Pears Soap
  • Floris established in London by Juan Famenias Floris.
  • Potter & Moore founded by John Potter and James Moore in Surrey, England.
  • Chiris founded by Antoine Chiris in Grasse, France.
  • A soap and perfumery business that will become Yardley established by Samuel Cleaver.
  • French perfumer and glove maker Michel Adam opens ‘A La Reine des Fleurs’ boutique in Paris.
  • Jean-F. Houbigant opens a perfume shop in Saint-Honoré, Paris.
  • A La Reine des Fleurs business passes to Michel Adam’s son.
  • Pears Soap founded in England.
  • James Atkinson, the elder, sets up a perfume business in Gerald Street, London.
  • Abel Porter & Company (a button shop) established by Abel & Levi Porter and Henry, Silas & Samuel Grilley (will become the Scovill Manufacturing Company) (U.S.).
  • A La Reine des Fleurs business inherited by Pierre-Guillaume Dissey.
  • Roger & Gallet founded (France).
  • William Colgate starts the Colgate Company making soap, candles and starch in New York.
  • William Colgate partners with Francis Smith to form Smith & Colgate.
  • Abel Porter & Company sold to Leavenworth, Hayden & Scovill.
  • Smith & Colgate becomes William Colgate & Company.
  • Dissey et Piver formed as a partnership between Pierre-Guillaume Dissey and Louis Toussaint Piver.
  • Merck & Company established (Germany).
  • E. Pinaud founded (France).
  • William Yardley gains control of the Cleaver soap and perfumery business.
  • House of Guerlain founded by Pierre-François-Pascal Guerlain at 42 Rue de Rivoli, Paris.
  • House of Rimmel founded by Eugene Rimmel in London.
  • A. H. Wirz established (first business in the U.S. to make collapsible tubes).
  • Procter (English candle maker) & Gamble (Irish soap maker) open factory in Cincinnati, Ohio.
  • Guerlain moves to 15 Rue de la Paix, Paris.
  • Charles Yardley takes on a partner to form Yardley & Statham.
  • A. Rallet & Co. founded in Moscow by Alphonse Rallet.
  • Ed. Pinaud acquires the title to the business of M. Besançon from his successor M. LeGrand ‘A la Corbeille Fleurie’.
  • Boots, The Chemists founded by John Boot (U.K.).
  • Charles Pfizer & Company established by Charles Pfizer and Charles F. Erhart in Williamsburg, Brooklyn.
  • The T. T. Pond Company formed by Theron Pond, Alexander Hart, and Edmund Munson.
  • John Tetlow purchases a soap business from a Philadelphian who went to the California gold rush.
  • Scovill Manufacturing Company incorporates.
  • W. J. Bush & Co. founded in London by William John Bush.
  • Beecham Ltd. founded (U.K.).
  • Hudnut’s Pharmacy established by Alexander Hudnut (Richard Hudnut’s father) in New York.
  • C. B. Woodworth founded in New York by Chauncey B. Woodworth.
  • William R. Warner opens a drug store in Philadelphia, Pennsylvania.
  • Registration of trademarks added to the registration of invention patents (France).
  • William Colgate dies; William Colgate & Company becomes Colgate & Company.
  • Robert Augustus Chesebrough begins manufacturing petroleum products.
  • E. R. Squibb & Sons founded by Dr. Edward R. Squibb.
  • House of Roger & Gallet founded by Armand Roger and Charles Gallet.
  • Joseph-Albert Ponsin establishes a business in Paris to create make-up and perfumes for performers.
  • B. J. Johnson Soap Company formed in Milwaukee (will later become Palmolive).
  • Carlton & Smith advertising agency founded by William James Carlton (U.S.).
  • Meyer Brothers Drug Co. established in Fort Wayne, Indiana.
  • Florence Manufacturing Company (Florence Compound) founded in Haydenville, Massachusetts.
  • Parke-Davis founded in Detroit, Michigan by Harvey C. Parke and George S. Davis.
  • Alexandre-Napoléon Bourjois purchases the cosmetic business of Joseph-Albert Ponsin.
  • Dr. J. Parker Pray Company established in New York by the podiatrist Dr. Joseph Parker Pray.
  • Dr. Charles Browne Fleet opens pharmacy in Lynchburg, Virginia.


Manufacturing Company
  • Aurelius Stone Hinds purchases a drug store in downtown Portland.
  • John H. Woodbury Company established by John H. Woodbury in Albany, New York.
  • Ben Levy Company founded by Benjamin Levy in Boston, Massachusetts.
  • Kimberly, Clark & Company founded in Neenah, Wisconsin, by John A. Kimberly, Charles B. Clark, Frank C. Shattuck, and Havilah Babcock.
  • Yushin Fukuhara, opens the Shiseido Pharmacy (Japan).
  • Peet Brothers Manufacturing Company founded in Kansas City by Jesse, William and Robert Peet to manufacture soap.
  • Pond’s Extract Co. Ltd. established in London.
  • Leichner founded by Ludwig Leichner to manufacture greasepaint.
  • Samual Colgate & Company agrees to distribute Vaseline products.
  • C. W. Briggs & Sons Company (Marcelle Toilet Preparations) founded.
  • Chesebrough Manufacturing Company established by Robert Chesebrough.
  • Lehn & Fink founded by Louis Lehn and Frederick Fink at 160 William Street, New York.
  • A. S. Hinds Company founded by Aurelius Stone Hinds in Portland, Maine.
  • Carlton & Smith reacquired by James Walter Thompson.
  • Carlton & Smith renamed the J. Walter Thompson Company.
  • Pond’s Extract opens a branch in London.
  • Mennen Company founded.


Recamier Manufacturing Company
  • Paul C. Beiersdorf opens pharmacy in Hamburg, Germany.
  • Burroughs Wellcome & Company founded in London by American pharmacists Henry Wellcome and Silas Burroughs.
  • Chesebrough Manufacturing Company incorporates.
  • Franz Ströher-Rothenkirchen (later Wella) founded by German hairdresser Franz Ströher.
  • Richard Hudnut begins selling perfumes from the New York pharmacy owned by this father, Alexander Hudnut.
  • Western Soap Company started by Andrew Jergens.
  • Chesebrough Manufacturing Company becomes majority owned by Standard Oil.
  • Dr. Joseph Lawrence sells his formula for Listerine to Jordan Wheat Lambert.
  • Jordan Wheat Lambert founds the Lambert Pharmacal Company.
  • Andrew Jergens Soap Company founded by Andrew Jergens Sr. and Charles H. Geilfus.
  • P. Beiersdorf & Company founded by pharmacist Paul C. Beiersdorf to manufacture gutta-percha medical plasters (Germany).
  • Bronnleys, makers of fine soaps, founded (U.K.).
  • Potter Drug & Chemical Company (Cuticura) formed from the Weeks & Potter Drug Company.
  • A. J. Krank Manufacturing Company established by Alfred J. Krank in St Paul, Minnesota.
  • J. A. Pozzoni Company formed.
  • W. J. Bush & Co. relocates to larger premises at Ash Grove, Hackney.
  • Frederick F. Ingram Company established by Frederick F. Ingram.
  • Monsieur Guillaume Lenthéric opens first salon and laboratory at 245 St Honoré.
  • Lehn & Fink relocates to larger building at 128 William Street, New York.
  • Lever & Company (Lever Brothers) founded by William and James Lever (U.K.).
  • Albert Plaut becomes a partner in Lehn & Fink after the retirement of Louis Lehn.
  • W. J. Bush & Co. absorbs Potter & Moore.
  • California Perfume Company founded by David H. McConnell.
  • Johnson & Johnson founded by Robert Wood Johnson, James Wood Johnson and Edward Mead Johnson.
  • Pond’s Extract launches its first national advertising campaign in the U.S. using the services of the J. Walter Thompson Company.
  • Potter Drug & Chemical Company (Cuticura) commence first international advertising.
  • Recamier Manufacturing Company founded by Harriet Hubbard Ayer.
  • William R. Warner gives up his drug store and establishes William R. Warner & Company.
  • Eli Lilly & Company founded by Colonel Eli Lilly in Indianapolis, Indiana.
  • Clinton Pharmaceutical Company founded by John R. Myers, William M. Bristol, John Clark and Lafayette Moore (will later become Bristol-Myers).
  • Johnson & Johnson incorporates.
  • Kao Soap Co. Ltd. founded (Japan).
  • Oxzyn Company founded (N.Y.C.).
  • Recamier Manufacturing Company incorporates; introduces its skin creams into England.
  • M. Stein Cosmetic Company founded to make theatrical creams and greasepaint (U.S.).
  • Dow (Midland) Chemical Company founded (U.S.).
  • Martha M. Harper starts a business in Rochester N.Y State.
  • Eugene Rimmel incorporates as a limited liability company.
  • Potter Drug & Chemical Company (Cuticura) incorporates.
  • Richard Hudnut Pharmacy Company established at 925 Broadway, New York.


A. Bourjois & Company
  • Académie Scientifique de Beauté founded by Dr. Alexandre Lamotte in Paris.
  • P. Beiersdorf & Company sold to Oscar Troplowitz.
  • Clinton Pharmaceutical Company reorganises and becomes the Bristol-Myers Company
  • Alexandre-Napoléon Bourjois builds factory in Pantin.
  • Daggett & Ramsdell established by Volney Chaplin Daggett and Clifford Ramsdell.
  • Harriet Hubbard Ayer Company founded by Vincent Benjamin Thomas after he acquired the rights to her name.
  • Kimberly & Clark Company incorporates.
  • Lever & Company becomes a limited liability company, Lever Brothers Ltd.
  • Proctor & Gamble incorporates.
  • Yardley becomes a Joint Stock Company.
  • A. Bourjois & Cie formed by Alexander Bourjois and Emile Orosdi (France). Factory built at Pantin.
  • Dr. J. Parker Pray Company incorporates in New Jersey.
  • P. Beiersdorf & Company builds new factory in Eimsbüttel, Germany.
  • Maurice Lévy founded by Felix Lévy.
  • Peet Brothers Manufacturing Company incorporates.
  • Proctor & Gamble start national advertising campaign in magazines.
  • P. Beiersdorf & Company signs agreement with the American company Lehn & Fink.
  • German Oil & Chemical Company founded by Francis W. Jones.
  • Martha Matilda Harper founded.
  • Andrew Jergens takes over the manufacture of Woodbury products.
  • Californian Perfume Company opens its first laboratory in Suffern, New York.
  • Académie Scientifique de Beauté opens a beauty salon at 376 Rue Saint Honoré, Paris.
  • Beecham Ltd. opens an American subsidiary.
  • House of Givaudan established in Zurich by Leon Givaudan.
  • Jeanette Scalé opens a salon in Chancery Lane, London using the name Mrs. Pomeroy.
  • The Klytia Insitut Scientific de la Beauté established by Marie Valentin Le Brun in Paris.
  • Lever Brothers established in the United States.
  • Crown Chemical Company established by Augustus F. Garriott and John M. Price in indianapolis, Indiana.
  • Frances Forsythe opens a beauty business in Mayfair using the name Mrs. Frances Hemming (U.K.).
  • Hoffman-La Roche, Inc founded (Switzerland).
  • Mrs. Pomeroy Ltd. established. Moves to bigger premises at 29 Old Bond Street , London.
  • Recamier Manufacturing Company goes into receivership; assets acquired by Maria E. Rinn.
  • W. J. Bush & Co. becomes a limited liability company.
  • Cyclax founded (U.K.).
  • D. Weeks Company formed by Deyet Weeks in Iowa.
  • Denney & Denney founded in Philadelphia
  • Monsanto Chemical Company established (U.S.).
  • California Perfume Company establishes its own laboratory in Suffern, New York.
  • W. J. Bush & Co. Ltd. establish a branch in New York.
  • Emile Orsosdi (Bourjois et Cie) enters into partnership with Ernest Wertheimer.
  • B. J. Johnson formed.
  • Lehn & Fink acquired by Albert Plaut.
  • Benjamin Brooke & Company acquired by Lever Brothers Ltd.
  • National Toilet Company (Nadine) established in Paris, Tennessee.


Helena Rubinstein
  • Eleanor Adair establishes a salon in London.
  • Beiersdor branch established in London.
  • Clinton Pharmaceutical Company incorporates as the Bristol-Myers Company.
  • Charles Pfizer & Company incorporates.
  • Elcaya established by James C. Crane in New York.
  • Yardley begins trading in Canada.
  • American Safety Razor Company formed in Boston by King Camp Gillette.
  • Andrew Jergens Company acquires rights and trademarks to manufacture and sell Woodbury toilet articles, including Woodbury soap.
  • Crown Chemical Company incorporates.
  • George Westmore opens a hair dressing salon in Newport (U.S.).
  • Helena Rubinstein opens her first salon in Melbourne, Australia.
  • The Van Dyke Chemical Company founded in New York by Samuel Isermann and L. A. Van Dyke to manufacture synthetic aromatic compounds.
  • United Drug Company is established by Louis Kroh Liggett and a group of independent drug store owners in New Jersey.
  • Coty founded in Paris by François Spoturno.
  • A. S. Hinds builds new laboratory on the corner of Pine and Clark Streets, Portland.
  • Marinello Company founded by Ruth D. Maurer in La Cross, Wisconsin.
  • Alfred H. Smith Company (importers of Djer-Kiss) incorporates (U.S.).
  • Crown Chemical Company establishes Boncilla Laboratories.
  • Pompeian Manufacturing Company incorporates.
  • Richard Hudnut builds manufacturing facilities and offices at 115-117 East 29th Street, New York.
  • Theodore Welcher and Lowell M. Palmer buy E. R. Squibb & Sons after the death of Dr. Edward R. Squibb.
  • Vick Family Remedies Company established by Lunsford Richardson.
  • Yardley opens their first wholesale outlet in Australia.
  • P. Beiersdorf & Company establishes its first overseas affiliate in London.
  • Mrs. Pomeroy Ltd. goes into voluntary liquidation. Assets sold to E. H. Girling who establishes a new Mrs. Pomeroy Ltd.
  • Madame C. J. Walker establishes the Walker Manufacturing Company in Denver.
  • American Cyanamid founded by Frank Washburn.
  • Daggett & Ramsdell retire from the retail trade.
  • Elmo founded by Mary and Margaret McCann in Philadelphia.
  • Helena Rubinstein Pty. Ltd. founded.
  • Helena Rubinstein opens her second salon in Sydney, Australia.
  • Lehn & Fink acquires the A. S. Hinds Company.
  • Princess Pat Ltd. established by Max Martin Gordon and his wife Fannie Gordon.
  • Coty opens his first shop at 23 Place Vendôme, Paris; moves business centre to Suresnes.
  • Helena Rubinstein opens London and New Zealand salons.
  • William R. Warner Company acquired by Henry and Gustavus A. Pfeiffer & Company.
  • Madame C. J. Walker opens the Lelia College in Pittsburgh.
  • California Perfume Company moves headquarters to New York.
  • Charles Nessler opens a shop in London after leaving his barber-surgeon job in Switzerland.
  • Florence Graham (Elizabeth Arden) and Elizabeth Hubbard open a salon at 509 Fifth Avenue, New York.
  • Helena Rubinstein purchases a Paris salon from Madame Chambaron.
  • L’Institut Marie Earle established at 279 Rue Saint-Honoré, Paris.
  • Max Factor opens a store on South Central Avenue, Los Angeles; Max Factor & Company founded.
  • Richard Hudnut Pharmacy Company incorporates.
  • Société Française des Teintures Inoffensives pour Cheveux (L’Oréal) founded by Eugène Schueller.
  • Orosdi and Wertheimer open ‘Galleries Lafayette’ (Paris).


Elizabeth Arden
  • Bourjois, Inc. established in the United States.
  • Charles Ritz opens a hairdressing business in the Ritz-Carlton Hotel, New York.
  • Colgate moves to Jersey City, New Jersey.
  • Coty opens London and Moscow subsidiaries.
  • Florence Graham goes into business for herself at 509 Fifth Avenue, New York, under the name Elizabeth Arden.
  • Marie Earle company established by M. Earle and N. Earle (Paris).
  • Lehn & Fink incorporates.
  • L’Oréal established in Italy.
  • Madame C. J. Walker establishes a factory, hair and manicure salon, and another training school in Indianapolis.
  • P. Beiersdorf & Company patents for Eucerit skin cream.
  • Chesebrough Manufacturing Company becomes an independent entity after the breakup of Standard Oil.
  • Harold F. Ritchie & Company Ltd. founded by Harold F. Ritchie.
  • Lashbrow Laboratories started by Benjamin Ansehl (U.S.).
  • L’Oréal established in Austria.
  • Louis Philippe established by Louis Onesime Philippe in New York.
  • Northam Warren Company founded by Northam Warren in New York.
  • Roger & Gallet, New York established.
  • Seligman & Latz founded by Sidney Seligman and Edwin Latz in New York.
  • Wildroot Company established in Buffalo.
  • Antoni Cierplikowski (Antoine) opens a hairdressing salon at 5 Rue Cambon, Paris.
  • Coty opens a New York branch on Fifth Avenue.
  • Crystal Chemical Company, New York, incorporates.
  • Marie Earle opens a branch at 30 East 57th Street, New York.
  • Melba Manufacturing Company incorporates.
  • Richard Hudnut opens a branch office at 22 Rue Augustine, Paris.
  • Rights to Chapstick sold to John Morton who establishes the Morton Manufacturing Corporation to market it.
  • Andrew Jergens Company, Cincinnati incorporates.
  • A. Bourjois & Company founded in New York.
  • Harper Method founded by Martha Matilda Harper.
  • Houbigant starts business in New York.
  • Lady Esther founded by Syma Cohen.
  • L’Oréal established in the Netherlands.
  • Paris Toilet Company founded in Paris, Tennessee.
  • P. Beiersdorf & Company establishes an affiliate in Vienna, Austria.
  • Colgate opens new offices in Montreal, Canada.
  • Elizabeth Arden opens a second salon in Washington, D.C.
  • American department stores begin to stock Arden’s Venetian line.
  • German Oil & Chemical Company incorporates as the Melba Manufacturing Company.
  • Guerlain opens new premises at 68 Avenue des Champs-Elysées, Paris.
  • Helena Rubinstein begins wholesaling in the U.S.
  • Lever Bothers acquire an interest in Pears Soap.
  • Richard Hudnut closed his pharmacy at 925 Broadway, New York.
  • V. Vivaudou Company, Inc. established by Victor Vivaudou and a group of investors in New York.
  • California Perfume Company, New Jersey incorporates.
  • C. B. Woodworth & Sons acquired by the State Securities Company which then incorporates.
  • Charles Nessler leaves England and opened a shop on East 46th Street, New York; Nestle Company organised by Charles Nessler in New York.
  • Elcaya Company, New York incorporates.
  • Elizabeth Arden moves to 673 Fifth Avenue, New York.
  • Helena Rubinstein opens a New York salon at 15 East 49th Street.
  • Louis Philippe incorporates.
  • Northam Warren Company, New York incorporates; Northam Warren buys shares in Van Dyke & Co.
  • Pepsodent Company, New Mexico founded by Edward Springer & George E. Remley.
  • Maybell Laboratories (Maybelline) founded by Tom Lyle Williams.
  • Armand Company incorporates.
  • B. J. Johnson Soap Company incorporates as the Palmolive Company.
  • Elizabeth Arden opens a laboratory at 665 Fifth Avenue, New York.
  • Dorothy Gray opens her first salon on 57th Street, New York.
  • DuBarry Perfume Company (DuBarry et Cie) established (U.K.)
  • Helena Rubinstein Beauty Products Manufacturing Company, New York incorporates.
  • Max Factor moves to larger premises on South Broadway, Los Angeles.
  • Northam Warren begins advertising using the J. Walter Thompson advertising agency.
  • Peggy Sage company established by Peggy Sage in New York.
  • Perfumeria Myrurgia Ltd. established in Barcelona, Spain.
  • Potter Drug & Chemical Company (Cuticura) open laboratory in England.
  • Richard Hudnut opens a perfume Shop opens at 400 Fifth Avenue, New York.
  • V. Vivaudou acquired by the United Drug Company.
  • William R. Warner & Co. acquires the Richard Hudnut Pharmacy Company and the J. A. Pozzoni Pharmacal Company.
  • Helena Rubinstein opens salons in San Francisco, Boston, Philadelphia, Washington, Chicago, and Toronto.
  • V. Vivaudou begins manufacturing in Montreal, Canada.
  • Madam C. J. Walker hosted the first national convention of her Walker ‘beauty culturists’ in Philadelphia.
  • William R. Warner & Co. moves to new quarters at 113-127 West 18th Street, New York.
  • P. Beiersdorf & Company becomes a private limited liability company.
  • D’Orsay Perfumeries Corporation, New York incorporates.
  • Hannibal Pharmacal Company formed by Edwin Druin Frier in Hannibal, Missouri to manufacture Neet depilatory.
  • Harriet Hubbard Ayer taken over by Lillian Sefton Thomas after the death of her husband.
  • Marie Earle opens a salon in New York.
  • Morny begin to export cosmetics (U.K.).
  • American Safety Razor Corporation formed and will take over the Gem, Ever Ready, and Star companies.
  • Bourjois opens a London office.
  • Charles Jundt buys the hairdressing salon at the Ritz-Carlton and starts what will become Charles of the Ritz.
  • Inecto, Inc. founded by Neal R. Andrews (U.S.) to sell Inecto hair dyes created by M. Gaston Bardou of Paris.
  • Potter Drug & Chemical Company (Cuticura) open a laboratory in Australia.
  • V. Vivaudou sold by the United Drug Company to a New York syndicate that included Victor Vivaudou.


Dorothy Gray
Dorothy Gray
  • Aziza founded by Nina Sussman in Paris.
  • Barbasol Company founded in Indianapolis, Indiana.
  • Paul C. Beiersdorf changes its name to P. Beiersdorf & Company GmbH.
  • Boots Pure Drug Co., Ltd. acquired by the United Drug Company.
  • Cellucotton Products Company established by Kimberley-Clark.
  • Elizabeth Arden opens a salon at 2 Rue de la Paix, Paris.
  • Lever Bothers absorbs Pears Soap.
  • Noxzema Chemical Company, Baltimore opens first factory.
  • House of Tangee founded by George W. Luft.
  • Plough Chemical Company founded by Abe Plough in Memphis Tennessee.
  • Recamier Manufacturing Company sold to Anna E. Reynolds.
  • La Société des Savons Françias (Monsavon) founded on Rue Martre, Clichy (France).
  • D. Weeks Company and the D. C. Leo Company purchased by Armand Company.
  • William R. Warner & Company incorporates in Delaware.
  • Yardley converted into a public limited liability company.
  • P. Beiersdorf & Company GmbH establishes an affiliate in the U.S.A.
  • Bourjois begins manufacturing in the Britain.
  • Max Braun establishes an equipment manufacturing workshop (Firma Max Braun) in Frankfurt, Germany.
  • Maurice Lévy Company incorporates.
  • Potter Drug & Chemical Company (Cuticura) open laboratory in Canada.
  • Richard Hudnut store moves to 392 Fifth Avenue, New York.
  • Yardley opens a New York branch.
  • P. Beiersdorf & Company GmbH becomes a public company and changes its name to P. Beiersdorf & Company AG.
  • Celma Company established in Toledo, Ohio.
  • Coty, Inc. formed in New York.
  • Dorothy Gray establishes a laboratory and begins manufacturing cosmetics for wholesale.
  • Edna Wallace Hopper Company established by Otis and Fred Glidden in Waukesha, Wisconsin.
  • Elizabeth Arden opens a salon at 25 Old Bond Street, London.
  • Frostilla Company incorporates.
  • Lady Esther incorporates.
  • Lehn & Fink build new manufacturing plant and laboratories in Bloomfield, New Jersey.
  • Marie Earle, Inc., organised in New York.
  • Zonite Products Corporation founded in New York.
  • Bristol Myers (owners of Ipana toothpaste) begin radio advertising (U.S.).
  • Crown Chemical Company changes its name to Boncilla Laboratories.
  • Dorothy Gray moves to 116 East 59th Street, New York.
  • Luzier Cosmetics, Inc. founded by Thomas L. Luzier in Kansas City..
  • Maybell Laboratories renamed Maybelline.
  • Pacquin Perfumers N. Y. formed.
  • Elcaya acquired by H. C. MacBride.
  • Fabergé et Cie begun by Alexander and Eugène Carl (Paris).
  • Henry Tetlow incorporates as Henry Tetlow & Company.
  • Johnson & Johnson opens its first overseas company in the U.K.
  • Le Mur Company organised in Cleveland.
  • Parfumerie Rigaud, Inc. established (U.S.).
  • Société Anonyme Française Alfred Dunhill (S.A.F.A.D.) formed (France).
  • Société des Parfums Lucien Lelong established (Paris).
  • V. Vivaudou acquired by D. A. Schulte.
  • Yardley purchases the French perfumery Viville, which operates as Viville-Yardley until the 1930s.
  • Coty, Inc. (U.S.) becomes a publicly traded company.
  • Lehn & Fink Products created to acquire Lehn & Fink and A. S. Hinds; new company then goes public.
  • Marinello headquarters moved to 72 Fifth Avenue New York and begins manufacturing operations in NYC.
  • Richard Hudnut opens a laboratory at Suresnes, Paris.
  • V. Vivavidou acquires Alfred H. Smith Company, importers of Djer-Kiss.
  • Académie Scientifique de Beauté acquired by pharmacist Georges Gay.
  • Antoine de Paris opens a salon at Saks Fifth Avenue, New York.
  • Charles Jundt adopts Charles of the Ritz as a trademark for his cosmetics.
  • Celma purchases Marie Barlow.
  • Coty acquires Rallet.
  • I. G. Farbenindustrie founded (Germany).
  • Mary Dunhill Ltd. founded in London; opens hairdressing salon in Bayswater.
  • Marie Barlow opens new salon and product line in New York.
  • Marie Earle New York salon moves to 659 Fifth Avenue.
  • Martha Matilda Harper incorporates.
  • Northam Warren Corporation acquires the Elcaya Company, Inc.
  • Palmolive Company and the Peet Brothers Manufacturing Company merge to form the Palmolive-Peet Company.
  • V. Vivavidou acquires the Melba Manufacturing Company (name changed to Parfumerie Melba).
  • Bonnie Bell Company founded by Jesse Grover Bell in Cleveland, Ohio.
  • Campana Company founded by Ernest Morgan Oswalt (U.S.).
  • Cellucotton Products Company becomes the International Cellucotton Products Company after numerous name changes.
  • Dorothy Gray acquired by Lehn & Fink Products Corporation; incorporates in New Jersey.
  • Erno Laszlo opens the Institute of Scientific Cosmetology in Budapest.
  • Glyco Chemicals, Inc. founded.
  • George W. Luft Company founded by George W. Luft; also starts the International Cosmetic Company.
  • Inecto, Inc. acquires the Marinello Company and the National School of Cosmeticians.
  • Lenthéric acquired by E. R. Squibb & Sons.
  • Lucien Lelong, Inc. established (U.S.).
  • Luxor Ltd. appointed sole agents for Lucien Lelong of Paris.
  • Marie Earle salon opens in Los Angeles, California.
  • Maurice Lévy Company renamed as the Hygienol Company.
  • Max Factor begins nationwide distribution of Max Factor cosmetics.
  • National Mineral Company (Helene Curtis) established by Gerald Gidwitz and Louis P. Stein.
  • Pompeian Manufacturing Company acquired by Colgate & Company.
  • Pond’s Extract opens its first foreign plant in Canada.
  • Richard Hudnut opens a new shop at 20 Rue de la Paix, Paris.
  • William Waltke acquired by Procter and Gamble.
  • Académie Scientifique de Beauté opens the first French beauty school at 376, rue Saint Honoré, Paris.
  • Charles of the Ritz incorporates.
  • Coty, Inc. acquires Marie Earle.
  • Dorothy Gray salon opens in the new Dorothy Gray building.
  • Harold F. Ritchie & Company acquires J. C. Eno Ltd.
  • Helena Curtis Industries founded in Chicago.
  • Helena Rubinstein sells her American business to Lehman Brothers.
  • Kimberly, Clark & Company becomes the Kimberly-Clark Corporation.
  • L’Insitut Jeanne Piaubert established by Jeanne Piaubert (Paris).
  • L. Leichner’s London Ltd. founded.
  • Marie Barlow severs her connections with the Celma Company and forms Barbara Haynes, Inc.
  • Marie Earle salon opens in Southampton, Long Island.
  • Nestle Company and LeMur Company merge to form Nestle-LeMur.
  • Northam Warren (Cutex, Elcaya) purchases the Odorono and Glazo companies.
  • Palmolive-Peet and Colgate merge to create the Colgate-Palmolive-Peet Company.
  • Perfume Associates founded in New York (Duke Laboratories (Nivea) and Lady Esther).
  • Sales Builder, Inc. awarded the contract to advertise and distribute Max Factor products throughout the U.S.
  • La Société des Savons Françias (Monsavon) acquired by Société Française des Teintures Inoffensives pour Cheveux (L’Oréal).
  • Yardley opens a plant in New Jersey.
  • A Bourjois (Paris), Bourjois (New York) and Woodworth, Inc. merge to form the International Perfume Company, Inc.
  • Bristol-Myers acquired by Drug, Inc.
  • Coty, Inc. acquires a majority interest in the five European Coty companies.
  • Daggett & Ramsdell acquired by the Standard Oil Company.
  • Dorothy Gray begins radio advertising (U.S.).
  • Frederick F. Ingram acquired by Bristol-Myers.
  • Hannibal Pharmacal Company sold to a syndicate of New York bankers.
  • Kirkman & Sons merge with Colgate-Palmolive Peet.
  • Klytia Corporation formed (U.S.) to sell products of the Insitut de Beauté of Paris.
  • Lesquendieu (including Tussy) acquired by Lehn & Fink Products Corporation.
  • Lever Brothers and Dutch Margarine Union merge to form Unilever.
  • Lucien Lelong incorporates with Lucien Lelong as the largest shareholder.
  • Marie Earle Paris salon moves to 15 Rue de la Paix.
  • Neet, Inc. formed to acquire the assets of the Hannibal Pharmacal Company.
  • Pacquin Perfumers N. Y. changes their name to Pacquin, Inc.
  • Plough Chemical Company changed to Plough, Inc.
  • Pola founded in Shizuoka, Japan by Shinobu Suzuki.
  • Potter & Moore Ltd. established by W. J. Bush & Co. Ltd. (U.K.).
  • Sales Affiliates, Inc. established to sell the products of Marinello and Inecto Inc.


  • Andrevan, Inc. established by Neal R. Andrews and Ralph L. Evans, acquires the stock of Sales Affiliates, Inc., Inecto, Inc., and the Marinello Company.
  • Alexandra de Markoff incorporates in the United States; establishes a salon in New York.
  • Coty begins radio advertising (U.S.).
  • Dorothy Gray opens its first European salon at 34 Avenue George V, Paris.
  • J. S. Kirk acquired by Procter & Gamble.
  • Koremlu, Inc. founded by Kora M. Lubin.
  • Mary Dunhill products introduced into the U.S.
  • Northam Warren acquires a substantial interest in Peggy Sage.
  • Natone (Neutrogena) founded by Emanuel Stolaroff in Los Angeles.
  • Payot opens salon in Paris.
  • Pompeian Company and the Frostilla Company sold to a consortium comprising of Harold F. Ritchie & Company and the Shoemaker family, owners of the Frostilla Company.
  • Rudemar Products Corporation established by Ruth D. Maurer and a group of backers.
  • Almay Cosmetics founded by Alfred and Fanny May Woititz.
  • Beauty Counselors founded in Detroit.
  • Clairol founded by Lawrence and Joan Gelb (U.S.).
  • Clinique La Prairie founded in Montreux, Switzerland by Dr Paul Niehans.
  • Helena Rubinstein buys back her American business.
  • L’Oréal uses a ‘jingle’ in their radio advertising.
  • Merle Norman started in Santa Monica, California by Merle Nethercutt Norman.
  • Mum Manufacturing Company acquired by Bristol-Myers.
  • Parfumerie Ed. Pinaud Paris incorporates as Pinaud S.A.R.L.
  • Pond’s opens its first foreign plant in Canada.
  • Richard Hudnut opens a new shop and salon at 693 Fifth Avenue, New York.
  • Import Duties Act imposes 30% duty on imported cosmetics and toiletries (U.K.); a temporary 50% duty had been levied in 1931.
  • Coty Manufacturing Co. Ltd. established (U.K.).
  • Dana Perfumes Corporation founded (Spain).
  • Douglas Collins & Company Ltd. established in 1932 by Douglas Collins and Buzz Stevens.
  • International Laytex Company founded; later known as International Playtex, Inc.
  • Koremlu, Inc. files for bankruptcy.
  • Mary Chess founded by Grace Mary Chess Robinson in New York.
  • Marie Earle New York salon moves to 714 Fifth Avenue.
  • Revlon Nail Enamel Company founded by Charles Revson, Joseph Revson and Charles R. Lachman in New York.
  • P. Beiersdorf & Company AG establishes its first South American affiliate in Argentina.
  • Dorothy Gray opens salons on the ‘Santa Rosa’ ship of the Grace Line.
  • Louis Philippe Inc. sold to American Home Products Inc.
  • Mary Chess opens a store at 334 Park Avenue, New York.
  • Northam Warren begins radio advertising.
  • Pond’s Extract opens first overseas factory in Britain.
  • Revlon Nail Enamel incorporates.
  • Rudemar Products Corporation goes into liquidation.
  • Shulton founded by William Lightfoot Shultz.
  • United Drug Company sells Boots to British investors including John Boot.
  • Vita-Ray Corporation founded in Lowell, Massachusetts by the Ayer Company.
  • Elizabeth Arden opens the Maine Chance beauty spa in Maine.
  • Lalique severs ties with Coty.
  • Peggy Sage establishes a salon at 130 New Bond Street, London.
  • Shulton incorporates.
  • AR-EX Cosmetics founded by chemist Julius Kahn.
  • Lancôme founded by Armand Petitjean and Guillaume d’Ornano.
  • Max Factor opens the Max Factor Make-up Studio in Los Angeles; establishes manufacturing operations in Britain.
  • Guerlain replaces the Rue de la Paix shop with one at Place Vendôme.
  • M. Stein Cosmetic Company acquired by Anstin Alexander and Leon Kutzer.
  • Northam Warren Sales Company established.
  • The Westmore brothers, Ern, Perc, Mont and Wally, establish the House of Westmore in Los Angeles.
  • Cyclax of London established in New York.
  • Douglas R. Collins Ltd. (Goya) founded by Douglas Collins (U.K.).
  • Elizabeth Arden opens the Gymnasium Moderne in her Fifth Avenue salon; Elizabeth Arden Ltd. established (U.K.).
  • Germaine Monteil Cosmetiques Corporation established.
  • Helene Winterstein Cosmetics founded by Helene Winterstein (Austria).
  • Hirestra Laboratories, Inc. founded by Robert Rheinstrom.
  • Lancôme opens Paris salon.
  • Mary Chess opens a salon at 7 Shepherd Market, Mayfair, London.
  • Max Factor Hollywood and London (Sales), Ltd. established with factory at Park Royal (U.K.); London beauty salon opened.
  • Petalskin Toiletries formed in New York.
  • Prince Matchabelli sold to D. Lizner & Company and Parfums Weil Paris.
  • Yardley opens London beauty salon in Bond Street.
  • Constance Bennett Cosmetics established in Hollywood, California.
  • Cyclax opens a salon in New York.
  • Dorothy Gray Salons Company established in London.
  • Fabergé, Inc. founded by Samuel Rubin who purchases the brand name from Fabergé et Cie.
  • Gatineau founded in Paris by Madame Jeanne Gatineau.
  • Helena Rubinstein opens new flagship salon in New York.
  • J. C. Laboratories change their name to Jacqueline Cochran.
  • Max Factor established in France.
  • Miners Cosmetics founded (U.K.).
  • Pompeian sold to Laco Products, Inc.
  • Pond’s Extract begins sponsoring radio programs (U.S.).
  • Potter & Moore Ltd. open new London factory.
  • Revlon adds a style department to promote style and fashion in manicure items and begins to sell in stores as well as salons.
  • Schiaparelli forms a U.S. company.
  • Gala of London founded (U.K.).
  • Glazo, Inc. formed in New York from the Glazo manicure line and the Elcaya cosmetic line.
  • Gouband of Paris starts in New York.
  • McLeans acquired by Beecham.
  • Peggy Sage nail polishes, formerly only sold in department stores and specialty shops, now sold through some beauty salons.
  • Potter & Moore established in the U.S.
  • Alfred D. McKelvey Company founded by Alfred D. McKelvey.
  • Beecham acquires County Perfumery Company Ltd., manufacturers of Brylcreem.
  • California Perfume Company renamed Avon Products, Inc.
  • Charles of the Ritz acquires the Doraldina Company; forms a new English company, Charles of the Ritz Distributors Ltd., London.
  • Coty, Inc. split into a U.S. based company and Coty International based in Panama.
  • Guerlain opens a Beauty Institute at its Champs-Elysées store.
  • Erno Laszlo opens the Laszlo Institute in New York.
  • Pompeian sold to Laco Products, Inc.
  • Revlon Nail Enamel Corporation changes its name to the Revlon Products Corporation.
  • Société des Teintures Inoffensives pour Cheveux renamed as L’Oréal.


Estée Lauder
  • Aziza Eye Cosmetics Company established in New York to market eye make-up.
  • Dana Perfumes starts in the U.S.
  • F. W. Hampshire & Co. Ltd. purchases Mrs. Pomeroy Beauty Preparations.
  • Max Factor registers the Max Factor trademark and establishes operations in Manila, the Philippines and Canada.
  • Northam Warren corporate and manufacturing headquarters moves to a new manufacturing plant in Stamford, Connecticut.
  • Benson Storfer and Parfums Corday acquires Katherine Mary Quinlan, Inc. from the Pond’s Extract Company.
  • Helena Rubinstein opens the House of Gourielli in New York.
  • Max Factor established in Cuba.
  • Vick Chemical (Vicks vapor rub) acquires Prince Matchabelli and the Alfred D. McKelvy Company (Seaforth).
  • Charles Pfizer & Company, Inc. becomes a public company.
  • Germaine Monteil gives up the fashion business and concentrates on cosmetics.
  • Peggy Sage launched in France.
  • Proctor & Gamble creates a drug division to sell its toilet goods.
  • Helen Neuschaefer, Inc. (New York) and the Lacquerite Company (New Jersey) founded by Helen Neuschaefer.
  • Johnson & Johnson lists on the New York Stock Exchange.
  • Mary Dunhill Ltd. acquired by Alfred Dunhill Ltd.
  • Max Factor opens New York buying office at 730 Fifth Avenue, NYC.
  • Pepsodent Company acquired by Unilever.
  • Toni Home Permanent Company founded by Neisen Harris and Ray Lee.
  • Divapharma pharmaceutical laboratory (Juvena), founded in Zurich.
  • Cosmair becomes L’Oréal’s agent in the U.S.
  • Kryolan GmbH Chemische Fabrik, a professional make-up firm established by Arnold Langer in Berlin.
  • Lehn & Fink Products Corporation acquires Schulke & Mayr and its worldwide rights for Lysol.
  • Peggy Sage buys the building at 54 East 57th Street, New York to house the Peggy Sage Salon.
  • Revlon acquires Graef & Schmidt, Inc., New York.
  • United Drug Company becomes United-Rexall Drug, Inc.
  • Elizabeth Arden opens second Maine Chance farm in Arizona.
  • Estée Lauder founded by Estée and Joseph Lauder.
  • Gala of London incorporates.
  • Katherine Mary Quinlan, Inc. acquired by William E. Weiss, Jr; will operate under the name Natcor Industries, Inc.
  • Lancaster established in Monaco by Georges Wurz and Dr. Eugene Frezzati.
  • Mary Chess purchased by Saunders P. Jones.
  • Max Factor buys Sales Builders, Inc., the distributors of Max Factor in the U.S.
  • National Industries, Inc. becomes Helene Curtis Industries, Inc.
  • Revlon opens a Chicago office at 55 East Washington Square.
  • Richard Hudnut acquires Courtley, Inc.
  • Vicks Chemical Company purchases the Sofskin Company.
  • Wella Hairdressing Requirements GmbH founded in Berlin by Karl and Georg Ströher.
  • Charles of the Ritz buys Cosmo Chemical Laboratories.
  • Colgate-Palmolive-Peet acquires Kay Daumit, Inc. (makers of Lustre Creme shampoo).
  • Dorothy Gray takes over the American distribution of Suzy Perfumes.
  • Estée Lauder establishes its first department store account with Saks, New York City.
  • Eylure Cosmetics established by David and Eric Aylott (U.K.).
  • Guerlain opens a factory in Courbevoie to replace the one at Bécon-les-Bruyères destroyed in the war.
  • Harriet Hubbard Ayer acquired by Unilever.
  • Henry Brooks buys the Alexandra de Markoff Facial Preparations Company.
  • Lehn & Fink Products Corporation opens new plant in Lincoln, Nebraska.
  • Orlane founded by Guillaume d’Ornano and his two sons Hubert and Michel.
  • Parfums Christian Dior of Paris founded by Serge Heftler.
  • Revlon enters the market in Great Britain.
  • United-Rexall Drug, Inc. becomes Rexall Drug, Inc.
  • Armour & Company sell Luxor to Unilever.
  • Daggert & Ramsdell purchased from Standard Oil by a New York investor group.
  • Harriet Hubbard Ayer salon opens in Paris.
  • Hazel Bishop, Inc. formed (U.S.).
  • Jacqueline Cochran incorporates.
  • Lancaster opens a factory in Monaco.
  • Revlon opens first foreign factory in Mexico.
  • Rallet Corporation of America established in New York as a Coty subsidiary.
  • Richard Hudnut purchases Chen Yu, Inc.
  • Toni Home Permanent Company acquired by Gilette Safety Razor Company.
  • Delettez line of beauty products purchased from Universal Laboratories by Associated Brands, Inc.
  • Helen Neuschaefer, Inc. moves its headquarters to College Point, New York State.
  • Schieffelin & Company buys Almay, Inc.
  • St. Pierre Epilator Company set up by Arthur Hinkel and Henri E. St.Pierre in California.


Harriet Hubbard Ayer
  • Armand merged into the Weeks & Leo Company.
  • Biotherm skin care established.
  • Clearasil, Inc. founded by Ivan D. Combe in New York
  • Pond’s Extract Company stops distributing its products through Lamont, Corliss and Company and sets up its own selling organisation.
  • RoC founded by Jean-Charles Lissarange (France).
  • All the subsidiaries of Warner & Company and Richard Hudnut realigned into a new corporation, Warner-Hudnut, Inc.
  • Wella Hairdressing Requirements GmbH renamed as Well AG.
  • Carmen Cosmetics founded by Carmen Murphy in Detroit.
  • Pond’s Extract sponsors its first television show (U.S.).
  • Adams National Industries (Olay) established in South Africa by Graham Wulff and Jack Lowe.
  • Biotherm founded by a group of dermatologists from Molitg-Les-Bains.
  • Douglas R. Collins Ltd. (Goya) amalgamates with J. C. & J. Field Ltd. to form the Fields-Goya Cosmetic Group.
  • E. R. Squibb & Sons acquired by Mathieson Chemical.
  • Gillette Safety Razor Company renamed the Gillette Company.
  • Revlon opens new factories in England and France.
  • Richards & Appleby Ltd was established (U.K.).
  • The Colgate-Palmolive-Peet Company renamed as the Colgate-Palmolive Company.
  • Cosmair, Inc., New Jersey created; becomes the exclusive licensee of the L’Oréal products in the United States.
  • Coty buys a controlling interest in Lucien Lelong, Paris and Lucien Lelong, Inc. Chicago; operations will be conducted by a new corporation, the Lucien Lelong Company.
  • Lady Esther acquired by the Lansing Foundation who then on sold it to the Zonite Products Corporation.
  • Mathieson Chemical (including Squibb) acquired by Olin Industries to become Olin Mathieson Chemical.
  • Aziza Eye Cosmetics Company sold to Mauvel Ltd.
  • Institut Clarins founded by Jacques Courtin-Clarins on the Rue Tronchet, Paris.
  • Coty, Inc. organises Beauty Products, Inc. to distribute Lucien Lelong, Marie Earle and Lily Dache cosmetics in the U.S.; opens a subsidiary in Germany.
  • Harriet Hubbard Ayer, Inc. sold by Unilever to Nestle-LeMur Company; Unilever kept the European operations which were put under the control of French Unilever.
  • Lady Esther, Inc. acquired by Zonite Products Corporation from the Lansing Foundation.
  • Mary Chess takes over distribution of Peggy Sage in the United States.
  • Max Factor starts manufacturing in India.
  • Chesebrough Manufacturing Company merges with the Pond’s Extract Company to form Chesebrough-Pond’s.
  • Daggett & Ramsdell take over the manufacture, sale and distribution of Primrose House cosmetics.
  • Fabergé, Inc. buys Julliette Marglen, Inc., manufacturer of nail care preparations.
  • Lakmé Cosmetics launched in India with talcum powder and lipsticks.
  • Max Factor establishes a Pharmaceutical division.
  • Milkmaid, Inc. acquired by Harriet Hubbard Ayer, Inc.
  • Revlon sponsors the television program ‘The $64,000 Question’; Revlon Products Corporation renamed as Revlon, Inc. and goes public; also establishes a Pharmaceutical Division.
  • Warner-Hudnut merges with Lambert Pharmacal to form the Warner-Lambert Pharmaceutical Company; sells the Courtley line of men’s toiletries to Lee Ltd; salon at 693 Fifth Avenue closes.
  • Zonite Products Corporation changes its name to Chemway Corporation.
  • Colgate-Palmolive-Peet moves headquarters to New York.
  • Helene Curtis becomes a public company.
  • Lehn & Fink Products Corporation acquires Ogilvie Sisters.
  • Lenthéric and King’s Men Toiletries acquired by Helen Curtis Industries.
  • Max Factor establishes the Project Development Division for the creation of new products, and acquires Sales Builders, Inc.
  • Peggy Sage assumes distribution of their products previously distributed by Mary Chess.
  • Warner-Lambert opens a new Du Barry showroom on the corner of Fifth Avenue and 60th Street, New York.
  • Guerlain opens a third Paris store on Rue de Passy.
  • Plough, Inc. buys the Coppertone Sales Company of Miami.
  • Revlon acquires Princess Marcella Borghese.
  • Shiseido begins international operations.
  • Campana Corporation acquired by Allied Laboratories.
  • Chesebrough-Pond’s, Inc. acquires Prince Matchabelli and Simonette perfumes and cosmetics, Seaforth and Black Watch men’s toiletries and Sofskin hand creams from Vicks Chemical.
  • Ingram Menthol Company established by James Field; acquires the Ingram name and goodwill from Bristol-Myers.
  • International Flavors & Fragrances, Inc. (IFF) formed from the merger between Polak & Schwarz and van Ameringen-Haebler.
  • Jules Montenier, Inc. sold to Helene Curtis.
  • Mary Chess buys Parfums Schiaparelli.
  • Max Factor merges Pharmaceutical Specialties Division and the U.S. Cosmetics Division.
  • Parfums Christian Dior acquired by the Möet-Hennessy group.
  • Plough, Inc. acquires Lanotan, Inc.
  • Revlon, Inc acquires an interest in Schick, Inc.
  • Rexall Drug, Inc. becomes the Rexall Drug & Chemical Company.
  • Adrien Arpel founded by Adrien Arpel.
  • Amway Corporation founded.
  • Avon enters the British market.
  • Bristol-Myers acquires Clairol.
  • Chesebrough-Pond’s, Inc. acquires Aziza Eye Cosmetics Division of Mauvel Ltd.
  • Colgate-Palmolive purchases the Wildroot Company.
  • Gala of London starts manufacturing in India.
  • L’Oréal opens its first international subsidiary in Brazil.
  • Revlon acquires Bressard Hair Products Corporation and Bressard Distributors, Inc.; and opens the House of Revlon salon in New York.


  • Bourjois, Inc. acquires Helene Pessl, Inc.
  • Dow Chemical Company acquires Allied Laboratories including Campana.
  • Estée Lauder commences international operations with an account at Harrods.
  • Fields-Goya bought by Reckitt & Sons, a division of Reckitt & Colman Ltd.
  • Kanebo acquires Kanegafuchi Chemical Industries.
  • Lehn & Fink Products Corporation acquires Noreen, Inc.
  • Mary Chess, Inc., acquires Parfums Lucien LeLong, Inc.; moves to 597 Fifth Avenue, New York.
  • National Toilet Company of Paris, Tennessee, acquired by the Chattem Drug and Chemical Company.
  • Noxzema Chemical Company announces they are going to make cosmetics.
  • Revlon acquires Les Parfums Pierre Balmain SA Paris and Realistic Company of Cincinnati; establishes Revlon Professional aimed at the professional salon industry.
  • Studio Girl Hollywood and Studio Girl California acquired by Helene Curtis Industries, Inc.
  • Vicks Chemical Company buys Clearasil, Inc. and changes its name to Richardon-Merrell, Inc.
  • W. J. Bush & Co Ltd. (including Potter & Moore) acquired by Albright & Wilson.
  • Charles of the Ritz becomes a public company.
  • Charles Pfizer purchases the Thomas Leeming & Company Ltd. and Pacquin, Inc.
  • Chesebrough-Pond’s acquires Northam Warren (Peggy Sage, Cutex, Odorono, Glazo, Keen Edge Cutlery).
  • Germaine Monteil becomes available in the U.K.
  • Helena Curtis enters U.K. market.
  • Lanolin Plus acquires Lilly Daché Cosmetics, Inc.
  • Max Factor acquires Parfums Corday, Inc. and its subsidiaries, becomes a public company and lists on the New York Stock Exchange.
  • Monsavon acquired by Procter & Gamble.
  • Northam Warren bought by Chesebrough-Pond’s.
  • Redken Laboratories, Inc. launched by Paula Kent Meeham.
  • Braun becomes Braun AG, a publicly traded company.
  • Charles Pfizer acquires the Barbasol Company.
  • Chesebrough-Pond’s acquires Q-Tips, Inc. and all its subsidiaries.
  • Daggett & Ramsdell, Inc. sold to Exquisite Form Industries, Inc.
  • Helene Curtis Industries Ltd. creates Studio Girl division to sell door-to-door.
  • Innoxa opens first beauty salon abroad in Cyprus.
  • Kryolan GmbH acquires the make-up firm Brandel GmbH.
  • Natone renamed Neutrogena Corporation.
  • Mary Chess, Inc. acquires Seaforth from Chesebrough-Pond’s.
  • Revlon begins selling in Japan.
  • Hazel Bishop, Inc. and Lanolin Plus merge to form Bishop Industries.
  • Purex Corporation Ltd. buys Campana Corporation from Dow Chemical Company.
  • American Cyanamid acquires Breck.
  • ChapStick rights sold to A. H. Robbins Company.
  • Coty and Coty International acquired by Charles Pfizer, Inc.
  • Estée Lauder begins national advertising.
  • Lanvin Parfums Ltd. acquires Jean Naté.
  • L’Oréal lists on the Paris stock exchange.
  • Marinello Schools purchased by Scope Industries with headquarters located in Los Angeles.
  • Mary Dunhill Ltd. becomes Dunhill Toiletries Ltd.
  • Mary Kay founded by Mary Kay Ash in Dallas, Texas.
  • René Guinot establishes René Guinot Company (France).
  • Revlon establishes Revlon Research Centre, Inc.
  • William Warner & Co. Ltd. of England acquired The DuBarry Perfumery Co. Ltd. of Hove, Sussex, England.
  • Charles of the Ritz merges with Lanvin to form Lanvin-Charles of the Ritz, Inc.
  • Fabergé, Inc sold to Rayette, Inc. which changed its name to Rayette-Fabergé, Inc
  • International Flavors & Fragrances (I.F.F.) becomes a public company.
  • L’Oréal acquires Lancôme.
  • Nestle-LeMur buys Lucien Lelong, Marie Earle and Seaforth from Mary Chess, Inc.
  • Revlon acquires Belvedere Products, makers of salon equipment and Belmont Laboratories (Mazon dermatologicals).
  • Beecham acquires Margaret Astor.
  • Clairol announces they are entering the cosmetics business.
  • Hazel Bishop acquires Raymond Research Corporation.
  • L’Oréal acquires Garnier.
  • The Polly Bergen Company established by Polly Bergen.
  • Richards & Appleby Ltd. appointed as distributors of Maybelline.
  • House of Westmore Hollywood beauty salon closes.
  • Shulton acquires Jacqueline Cochran.
  • Albright & Wilson form Bush Boake Allen Ltd. from the merger of W. J. Bush & Co Ltd. (including Potter & Moore), A. Boake Roberts & Co Ltd. and Stafford Allen & Sons Ltd.
  • Rexall Drug & Chemical Company acquires Vanda Cosmetics.
  • Erno Laszlo acquired by Chesebrough-Pond’s.
  • Lehn & Fink Products Corporation (including Dorothy Gray, Tussy) acquired by Sterling Drug, Inc.
  • Noxzema Chemical Company changes its name to Noxell Corporation.
  • Orlane opens its first Beauty Institute in Paris.
  • Revlon acquires the U.S. Vitamin & Pharmaceutical Corporation and Raphael Parfums SA France.
  • Shulton buys J. Warren Kane, Inc.
  • Warner-Lambert sells the Gemey line to the Societe de Fabrication et de Distribution de Parfumerie et Cosmetique Diparco S.A.
  • Beecham Group acquires Lancaster, Monte Carlo.
  • Bristol Myers and the Mead Johnson Company merge.
  • P. Beiersdorf & Company AG changes its name to Beiersdorf AG.
  • Gillette acquires Braun AG.
  • Hazel Bishop acquires Veri-Tone of Newark N.J. and Beadmore, Inc.
  • Lavin-Charles of the Ritz acquires Dureen Soap Corporation.
  • Maybelline acquired by Plough, Inc.
  • Revlon acquires the U.S. Vitamin and Pharmaceutical Corporation.
  • Shiseido cosmetics established in America.
  • Yardley bought by British-American Tobacco (BAT).
  • Albright & Wilson (who own Potter & Moore Ltd) sold to E. C. de Witt & Co.
  • Beech-Nut Life Savers merges with Squibb (part of the Olin Corporation) to form the Squibb Beech-Nut Corporation.
  • Rexall Drug & Chemical Company acquires Beauty Counselors and Cort-Romney Cosmetics Company.
  • Dell Laboratories (formerly Maradel Products) acquires Mary Chess, Inc. and Schiaparelli, Inc.
  • Eve of Roma acquired by American Gillette.
  • Goya sold back to Douglas Collins by Reckitt & Colman Ltd.
  • Jovan, Inc. formed in Chicago, Illinois.
  • Max Factor acquires the Denver Chemical Manufacturing Company of Stamford, Connecticut.
  • Orlane acquired by Morton-Norwich.
  • Revlon’s Professional Products division moves to New York; adds Cosmetics and Fragrances and Revlon Development Corporation divisions.
  • S.A.F.A.D. (French subsidiary of Dunhill) acquires Les Parfums de Molyneux SA.
  • Sterling Drug Inc. (including Lehn &Fink) acquired by Eastman Kodak.
  • Carmen Cosmetics buys the American interests of the Rose Laird Cosmetic Company.
  • Germain Monteil acquired by British-American Tobacco (BAT).
  • Mary Kay acquires Goodier, Inc. and Rachel York Pty. Ltd.
  • Minnetonka Laboratories buys Milkmaid cosmetics of New York.
  • Rayette-Fabergé, Inc. renamed as Fabergé, Inc.
  • Rexall Drug & Chemical becomes Dart Industries; Beauty Counselors, Vanda Cosmetics and Cort-Romney Cosmetics merge to form Vanda Beauty Counselors.


Max Factor
Max Factor
  • Adams National Industries acquired by Richardson-Vicks, Inc.
  • Andrew Jergens acquired by American Brands.
  • British-American Tobacco (BAT) creates a cosmetic division, British-American Cosmetics (BAC).
  • Charles Pfizer & Company is renamed Pfizer, Inc.
  • Cyclax acquired by Lehman Brothers on behalf of private investors.
  • Elizabeth Arden acquired by Eli Lilly.
  • Les Parfums de Molyneux SA sold by S.A.F.A.D.
  • L’Oréal acquires Biotherm.
  • Marie Earle acquired by the Hichens Chemical Company.
  • Revlon acquires Mitchum Company of Tennessee, makers of antiperspirants and other toiletries.
  • Shulton acquired by American Cyanamid.
  • Smith & Nephew acquires the Myram Picker Group (Gala, Outdoor Girl, Miners, Mary Quant).
  • Warner-Lambert buys the Schick wet-shave product line from Eversharp; acquires Parke-Davis.
  • Goya sold to International Chemical Industries (I.C.I.).
  • Lanvin-Charles of the Ritz acquired by Squibb-Beechnut which then changes its name to Squibb Corporation.
  • Plough merges with Schering to become the Schering-Plough Corporation.
  • Polly Bergen acquired by Gulf & Western Industries.
  • Revlon closes the House of Revlon salon in New york.
  • Rimmel acquired by I.T.T. from Carlton Industries.
  • Guinot acquired by Jean-Daniel Mondin.
  • Mary Chess Ltd. acquired by Robert Patterson; becomes Mary Chess London.
  • Coty and Coty International unite.
  • Dunhill acquires controlling interest in Richards & Appleby Ltd.
  • Guerlain opens a new factory in Chartes.
  • Helena Rubinstein, Inc. acquired by Colgate-Palmolive.
  • Jafra Cosmetics acquired by Gillette.
  • Max Factor merges with Norton Simon, Inc.
  • Neutrogena becomes a public company.
  • Polly Bergen sold to Fabergé.
  • L’Oréal signs agreement with Nestlé and introduces the Lancôme brand into the United States.
  • Hazel Bishop becomes a division of Toiletry Products of America.
  • Anita Roddick opens the first Body Shop in Brighton, England.
  • Clinique La Prairie acquired by Armin Mattli.
  • Dunhill opens new cosmetics and toiletries factory in Lancashire.
  • Kryolan opens its first subsidiary in California.
  • Sea & Ski sold to Smith Klein and French.
  • Revlon acquires Carlos Colomer, a Spanish professional beauty supply distributor.
  • Shulton (American Cyanamid) sells their CornSilk line to the Chattem Drug and Chemical Company.
  • Avon acquires Tiffany.
  • Chattem Drug and Chemical Company changes its name to Chattem, Inc.
  • Frances Denney acquired by William Fine and a group of investors.
  • House of Westmore, Inc. acquired by Syntex, Inc.
  • Rimmel U.K. acquired by Schering-Plough.
  • Beecham acquires Jovan, Inc.


  • Colgate-Palmolive sells Helena Rubinstein to Albi Enterprises, Inc.
  • Frances Denney acquired by Delalande SA, a French pharmaceutical company.
  • L’Oréal purchases Vicky.
  • Max Factor (Norton Simon) acquires Gala Cosmetics, Mary Quant, Outdoor Girl and Miners from Myram Picker (Smith & Nephew).
  • Neutrogena expands into hair care products.
  • Warner-Lambert acquires the Schick dry shave products and trademarks from Schick Inc.
  • Shiseido begins marketing cosmetics in China.
  • Laboratories La Prairie SA established.
  • Sterex Electrolysis International Ltd. founded (U.K.).
  • Wella AG acquires Rene Garraud SA a French cosmetic manufacturing firm.
  • Zotos purchased by Conair Corporation from R. L. Evans, Jr.
  • Almay Cosmetics acquired by Playtex International.
  • Diane Von Furstenberg cosmetics acquired by Beecham.
  • Norton Simon (includes Max Factor) acquired by Esmark.
  • Wella AG becomes a public company; acquires the remaining stock in Wella U.S.A., Wella Canada and Wella Puerto Rico.
  • British-American Cosmetics (BAC) (Yardley, Lentheric, Cyclax and Germaine Monteil) acquired by Beecham from British-American Tobacco (BAT).
  • Esmark merges with Beatrice Foods. Max Factor put into the Playtex beauty division.
  • Fabergé, Inc. sold to the McGregor Corporation.
  • Kao enters the cosmetics market (Sofina cosmetics).
  • L’Oréal acquires Ralph Lauren Fragrances.
  • Make-up Art Cosmetics Ltd. (M.A.C.) founded in Toronto, Canada by Frank Toskan and Frank Angelo.
  • Jurlique founded by Jurgen and Ulrike Klein in South Australia.
  • Revlon acquired by Pantry Pride, a subsidiary of MacAndrews & Forbes Holdings and becomes a private company.
  • Richardson-Vicks (includes Pantene, Olay, Clearasil and Vicks) sold to Procter & Gamble.
  • Unilever sells its Harriet Hubbard Ayer business to Imperial Kosmetic GmbH.
  • Dermalogica founded by Jane Wurwand (Los Angeles).
  • Lanvin-Charles of the Ritz, Inc. acquired by Yves Saint Laurent.
  • Pantry Pride changes its name to Revlon Group, Inc. and acquires the Playtex beauty division (includes Max Factor, Almay and Halston Fragrances).
  • Chesebrough-Pond’s acquired by Unilever.
  • Elizabeth Arden Company acquired by Fabergé, Inc.
  • Germaine Monteil Cosmetiques acquired by Revlon Group, Inc from Beecham.
  • Lanvin-Charles of the Ritz, Inc. (including including Alexandra de Markoff and Bain de Soleil tanning products but excluding Yves Saint Laurent Beaute and Charles of the Ritz perfumes) sold to Revlon.
  • Laboratories La Prairie SA acquired by Georgette Mosbacher.
  • Revlon Group, Inc. goes public.
  • Wella AG acquires Parfum Rochas SA.
  • Andrew Jergens acquired by Kao.
  • Braun acquires French hair remover manufacturer Silk-Epil.
  • Procter & Gamble acquires Noxell Corporation, makers of Noxema products and Cover Girl.
  • Rigaud acquired by Perigot Ltd.
  • Sterling Drug, Inc (includes Lehn & Fink) acquired by Eastman Kodak.
  • Zotos International purchased by Shiseido Co. Ltd. from Conair Corporation.
  • Beechman merges with SmithKline to form SmithKline Beecham.
  • Bristol-Myers merged with Squibb to create the Bristol-Myers Squibb Company.
  • Betrix, a German make-up and fragrance maker acquired by Revlon.
  • Helena Rubinstein (U.S.) acquired by L’Oréal.
  • Kao gains controlling interest in Goldwell GmbH.
  • L’Oréal acquires La Roche-Posay.
  • Revlon Group, Inc. acquires Betrix Cosmetics GmbH.
  • Unlever acquires Calvin Klein Cosmetics, Fabergé, Rimmel and Elizabeth Arden.


  • Beiersdorf AG acquires Juvena.
  • Frances Denney acquired by Colonia, Inc., the U.S. subsidiary of Mulhens Parfumerie-Fabrik, Cologne, West Germany.
  • Lancaster acquired by Joh. A. Benckiser GmbH.
  • Lehn & Fink Products Corporation (includes Dorothy Grap, Tussy) renamed L&F Products.
  • Maybelline, Yardley, Cyclax, Monteil and Lenthéric acquired by the investor group Wasserstein Perella & Company from Schering-Plough and SmithKline Beecham to be operated through the Old Bond Street Corporation.
  • Shulton (American Cyanamid) sells their Old Spice line to Procter & Gamble.
  • Beiersdorf AG acquires Laboratories La Prairie SA.
  • Bobbi Brown established by Bobbi Brown in New York.
  • Make-up Art Cosmetics Ltd. (MAC) opens first store in the United States.
  • Mary Chess bought by the Fine Fragrances and Cosmetic Group, London.
  • Max Factor and Betrix acquired by Procter & Gamble from Revlon. Max Factor products will be removed from the U.S. due to poor sales.
  • Revlon Group, Inc. sells the U.S. rights to Germaine Monteil and Lancaster to John A. Benckiser GmbH (West Germany); sells its Clean and Clear skin care range to Johnson & Johnson Products, Inc.
  • Sassaby Inc. founded by Leonie Mateer and Kevin Jasper in California.
  • Colgate-Palmolive acquires the Mennen Company.
  • Coty and Quintessence acquired by Joh. A. Benckiser GmbH (German household-products giant) from Pfizer.
  • Revlon sells Princess Marcella Borghese and Halston Enterprises to a Saudi investment group.
  • Unilever establishes the Prestige Personal Products Group, which included Elizabeth Arden and Calvin Klein.
  • Benckiser GmbH merges Coty with Quintessence, Inc.
  • Estée Lauder signs a global licensing agreement with designer Tommy Hilfiger.
  • Frances Denney acquired by The Stephan Company from Mulhens Parfumerie-Fabrik.
  • L’Oréal acquires Redken 5th Avenue.
  • Revlon announces the formation of Revlon Professional Worldwide.
  • RoC Skincare sold by LVMH to Johnson & Johnson.
  • Warner-Lambert acquires Wilkinson Sword.
  • Wella AG acquires Sebastien International.
  • Guerlain acquired by Louis Vuitton Moët Hennessy (L.V.M.H.).
  • Estée Lauder acquires majority equity interest in Make-up Art Cosmetics Ltd. (M.A.C.).
  • International Classic Brands established by David Reiner.
  • Jane Cosmetics founded by Sassaby Inc.
  • L’Oréal acquires Cosmair.
  • Neutrogena Corporation acquired by Johnson & Johnson.
  • Quintessence (owners of Jovan and Aspen) acquired by Coty U.S.
  • L&F Products (includes Dorothy Gray, Tussy) acquired by Reckitt & Colman, Pty. Ltd. from Eastman Kodak.
  • Wella AG acquires Müelhens K.G.
  • Colgate-Palmolive-Peet Company acquire Kolynos Oral Care.
  • Erno Laszlo sold by Elizabeth Arden (Unilever) to Mana Products, New York. Unilever had acquired it when they bought Chesebrough-Pond’s.
  • Estée Lauder acquires Bobbi Brown, luxury skin care brand La Mer, and signs a global licensing agreement with Kiton, an Italian fashion house, for beauty products.
  • L’Oréal acquires Jade (Germany).
  • Peggy Sage purchased by Collomb family.
  • Revlon Holdings, Inc. sells Alexandra de Markoff cosmetics and fragrances to Parlux Fragrances.
  • Coty renamed Coty Beauty (Benckiser) and acquires Unilever’s European make-up brands including Rimmel and a license to make Cutex products in Europe and elsewhere.
  • Helene Curtis acquired by Unilever; Unilever sells the North American Helene Curtis professional haircare line to Shiseido.
  • L’Oréal acquires Maybelline, Unisa (Chile).
  • Revlon becomes a public company again.
  • Beiersdorf AG acquires the Polish company Pollena-Lechia; completes repurchases of the Nivea trademarks it lost after the Second World War.
  • Cutex (American and Puerto-Rican) acquired by Carson, Inc. from Unilever.
  • Estée Lauder signs a licensing agreement with American fashion designer Donna Karan; acquires Aveda Corporation; buys Sassaby Inc.
  • Perricone M.D. founded by Dr. Nicholas Perricone.
  • Proctor & Gamble acquire Tambrands (Tampax).
  • Revlon sells Princess Marcella Borghese and Halston to Halston Borghese International Ltd., a Saudi investment firm.
  • Unilever sells the Japanese Helene Curtis professional haircare line to Shiseido.
  • Wella consolidates in the holding company, Cosmopolitan Cosmetics GmbH.
  • Braun AG is transformed into a private company.
  • Estée Lauder completes its acquisition of Make-up Art Cosmetics Ltd. (MAC).
  • L’Oréal acquires Soft Sheen Products (makes products for ethnic hair-types).
  • The first M.A.C. Pro Store opens in SoHo, New York.
  • Perricone M.D. renamed N.V. Perricone M.D.
  • Playtex Products, Inc. acquires the Personal Products Division of Reckitt & Colman, Pty. Ltd. (including Dorothy Gray, Tussy).
  • Estée Lauder acquires Stila Cosmetics, Inc.
  • Coty introduces Rimmel make-up line into the U.S.
  • Cutex nail polish remover business in the U.S. acquired by the investment firm, The Shansby Group.
  • Cyclax acquired by Richards & Appleby Ltd.
  • Reckitt & Colman, Pty. Ltd. and Benckiser N.V. merge to form Reckitt Benckiser.

Updated: 1st July 2015

Main Sources

Allen, M. (1981). Selling dreams: Inside the beauty business. London: J. M. Dent & Sons Ltd.

The American perfumer & essential oil review. (1906-1955). New York: Robbins Perfumer Co. [etc.].

Balsam, M. S., & Sagarin, E. (Eds.). (1972). Cosmetics: Science and technology (2nd. ed.). New York: Interscience Publishers, Inc.

Corson, R. (1972). Fashions in make-up: From ancient to modern times. London: Peter Owen.

De Castelbajac, K. (1995). The face of the century: 100 years of make-up style. London: Thames and Hudson.

The drug and cosmetic industry. (1932-1997). New York: Harcourt Brace Jovanovich [etc.].

Jones, G. (2010). Beauty imagined: A history of the global beauty industry. Oxford: Oxford University Press.

Manufacturing chemist. (1937-2012). London: Miller Freeman [etc.].

Peiss, K. (2007). Hope in a jar: The making of America’s beauty culture. New York: Henry Holt and Company.

Perfumery and essential oil record. (1910-1969). London: G. Street & Co. Ltd.

SPC. Soap, perfumery & cosmetics. (1935-1970). London: London Trade Press Ltd.