Pre 1870s

Pears
Pears Soap
1730
  • Floris established in London by Juan Famenias Floris.
1749
  • Potter & Moore founded by John Potter (a physic gardener) and James Moore.
1768
  • Chiris founded by Antoine Chiris in Grasse, France.
1770
  • Soap and perfumery business that will become Yardley established by Samuel Cleaver.
1774
  • L. T. Piver Company founded by Pierre-Guillaume Dissey in Paris.
1775
  • Jean F. Houbigant opens a perfume shop in Saint-Honoré, Paris.
1779
  • Swedish druggist, Dr Karl Wilhelm discovers glycerine.
1789
  • Pears Soap founded in England.
1799
  • James Atkinson, the elder, sets up a perfume business in Gerald Street, London.
1802
  • Abel Porter & Company (a button shop) established by Abel Porter that will become the Scovill Manufacturing Company (U.S.).
1806
  • Roger & Gallet founded (France).
  • William Colgate starts the Colgate company in New York making soap, candles and starch (U.S.).
1808
  • William Colgate partners with Francis Smith to form Colgate & Smith.
1811
  • Abel Porter & Company sold to Leavenworth, Hatden & Scovill.
1812
  • Colgate & Smith becomes William Colgate & Company.
1818
  • Merck & Company established (Germany).
1820
  • E. Pinaud founded (France).
1823
  • William Yardley gains control of the Cleaver soap and perfumery business.
1828
  • House of Guerlain founded by Pierre-François-Pascal Guerlain at 42 Rue de Rivoli, Paris.
1834
  • House of Rimmel founded by Eugene Rimmel in London.
1837
  • Procter (English candle maker) & Gamble (Irish soap maker) open factory in Cincinatti.
1839
  • Guerlain moves to 15 Rue de la Paix, Paris.
1841
  • Charles Yardley takes on a partner to form Yardley & Statham.
1848
  • Ed. Pinaud acquires the title to the business of Mr. Besançon from his successor M. LeGrand ‘A la Corbeille Fleurie’.
1849
  • Boots, The Chemists founded by John Boot (U.K.).
  • Charles Pfizer & Company established by Charles Pfizer and Charles F. Erhart in Williamsburg, Brooklyn.
  • The T. T. Pond Company formed by Theron Pond, Alexander Hart, and Edmund Munson.
  • John Tetlow purchases a soap business from a Philadelphian who went to the gold rush.
1850
  • Scovill Manufacturing Company incorporates.
1852
  • Beecham Ltd. founded (U.K.).
1855
  • Hudnut’s Pharmacy established by Alexander Hudnut in New York.
  • C. B. Woodworth founded in New York by Chauncey B. Woodworth.
1856
  • William R. Warner forms William R. Warner Pharmaceuticals..
1857
  • William Colgate & Company becomes Colgate & Company.
1858
  • Robert Augustus Chesebrough begins manufacturing petroleum products.
  • E. R. Squibb & Sons founded by Dr Edward R. Squibb.
1862
  • House of Roger & Gallet founded by Armand Roger and Charles Gallet.
1863
  • Joseph-Albert Ponsin establishes a business to create make-up and perfumes for performers (Paris).
  • A. H. Wirz established (first business in the U.S. to make collapsible tubes).
1864
  • B. J. Johnson Soap Company formed in Milwaukee (will later become Palmolive).
  • J. Walter Thompson Company founded by William James Carlton (U.S.).
1865
  • Meyer Brothers Drug Co. established in Fort Wayne, Indiana.
1866
  • Florence Manufacturing Company founded.
  • Parke-Davis founded in Detroit by Harvey C. Parke and George S. Davis.
1868
  • Alexandre-Napoléon Bourjois purchases Joseph Ponsin’s cosmetic business.
1869
  • Dr. Charles Browne Fleet opens pharmacy in Lynchburg (U.S.)

1870s

Chesebrough
Chesebrough
Manufacturing Company
1870
  • John H. Woodbury Company established by John H. Woodbury in Albany, New York
1871
  • Benjamin Levy founds Ben Levy Company of Boston to make LaBlache face powder.
1872
  • Kimberly, Clark & Company founded in Neenah, Wisconsin, by John A. Kimberly, Charles B. Clark, Frank C. Shattuck, and Havilah Babcock.
  • Yushin Fukuhara, opens the Shiseido Pharmacy (Japan).
  • Peet Brothers Manufacturing Company founded in Kansas City by Jesse, William and Robert Peet to manufacture soap.
  • Pond’s Extract Company Limited established in London.
1873
  • Leichner founded by Ludwig Leichner to manufacture greasepaint.
  • Samual Colgate & Company agrees to distribute Vaseline products.
1874
  • C. W. Briggs & Sons Company (Marcelle Toilet Preparations) founded.
  • Chesebrough Manufacturing Company established by Robert Chesebrough.
  • Lehn & Fink founded in New York by Louis Lehn and Frederick Fink.
1875
  • A. S. Hinds Company founded in Portland Maine.
1876
  • J. Walter Thompson Company renamed as the James Walter Thompson Company.
1877
1878
  • Pond’s Extract opens a branch in London.
  • Mennen Company founded.
1879

1880s

Recamier
Recamier Manufacturing Company
1880
  • Paul C. Beiersdorf opens pharmacy in Hamburg, Germany.
  • Burroughs Wellcome & Company founded in London by American pharmacists Henry Wellcome and Silas Burroughs.
  • Chesebrough Manufacturing Company incorporates.
  • Franz Ströher-Rothenkirchen (later Wella) founded by German hairdresser Franz Ströher.
  • Richard Hudnut begins selling perfumes from the New York pharmacy owned by this father, Alexander Hudnut.
  • Western Soap Company started by Andrew Jergens.
1881
  • Chesebrough Manufacturing Company becomes majority owned by Standard Oil.
  • Dr. Joseph Lawrence sells his formula for Listerine to Jordan Wheat Lambert.
  • Jordan Wheat Lambert founds the Lambert Pharmacal Company.
1882
  • Andrew Jergens Soap Company founded by Andrew Jergens Sr. and Charles H. Geilfus.
  • P. Beiersdorf & Company founded to manufacture to produce gutta-percha medical plasters.
  • Bronnleys, makers of fine soaps, founded (U.K.).
1883
  • Potter Drug & Chemical Company formed from the Weeks & Potter Drug Company.
1884
  • J. A. Pozzoni Company formed.
1885
  • Frederick F. Ingram Company established by Frederick F. Ingram.
  • Monsieur Guillaume Lenthéric opens first salon and laboratory at 245 St Honoré.
  • Lever & Company (Lever Brothers) founded by William and James Lever (U.K.).
1886
  • Recamier Manufacturing Company founded by Harriet Hubbard Ayer.
  • California Perfume Company founded by David H. McConnell.
  • Albert Plaut becomes a partner in Lehn & Fink after the retirement of Louis Lehn.
  • Johnson & Johnson founded by Robert Wood Johnson, James Wood Johnson and Edward Mead Johnson.
  • Pond’s Extract launches its first national advertising campaign in the U.S. using the services of the J. Walter Thompson Company.
  • Potter Drug & Chemical Company (Cuticura) commence first international advertising.
  • William R. Warner & Company founded by William R. Warner.
  • Eli Lilly & Company founded by Colonel Eli Lilly in Indianapolis, Indiana (U.S.).
1887
  • Clinton Pharmaceutical Company founded by John R. Myers, William M. Bristol, John Clark and Lafayette Moore (will later become Bristol-Myers).
  • Johnson & Johnson incorporates.
  • Kao Soap Company Ltd. founded (Japan).
  • Oxzyn Company founded (N.Y.C.).
  • Recamier Manufacturing Company incorporates; introduces its skin creams into England.
  • M. Stein Cosmetic Company founded to make theatrical creams and greasepaint (U.S.).
1888
  • Dow (Midland) Chemical Company founded (U.S.).
  • Martha M. Harper starts a business in Rochester N.Y State.
  • Richard Hudnut Pharmacy established (N.Y.C.).
1889
  • Potter Drug & Chemical Company incorporates.
  • Eugene Rimmel incorporates as a limited liability company.

1890s

Bourjois
A. Bourjois & Company
1890
  • Beiersdorf sold to Oscar Troplowitz.
  • Clinton Pharmaceutical Company reorganises and becomes the Bristol-Myers Company
  • Alexandre-Napoléon Bourjois builds factory in Pantin.
  • Daggett & Ramsdell established by Volney Chaplin Daggett and Clifford Ramsdell.
  • Harriet Hubbard Ayer founded by Mrs Lillian Dodge, widow of B. P. Thomas.
  • Kimberly & Clark Company incorporates.
  • Lehn & Fink begin importing the disinfectant Lysol from Schulke & Mayr of Hamburg, Germany.
  • Lever & Company becomes a limited liability company, Lever Brothers Ltd.
  • Proctor & Gamble incorporates.
  • Yardley becomes a Joint Stock Company.
1891
  • A. Bourjois & Cie formed by Alexander Bourjois and Emile Orosdi (France). Factory built at Pantin.
1892
  • Maurice Lévy founded by Felix Lévy.
  • Peet Brothers Manufacturing Company incorporates.
  • Proctor & Gamble start national advertising campaign in magazines.
1893
  • Beiersdorf signs agreement with the American company Lehn & Fink.
  • German Oil & Chemical Company founded by Francis W. Jones.
  • Martha Matilda Harper founded.
1894
  • Andrew Jergens takes over the manufacture of Woodbury products.
  • Californian Perfume Company opens its first laboratory in Suffern, New York.
1895
  • Beecham Ltd. opens an American subsidiary.
  • House of Givaudan established in Zurich by Leon Givaudan.
  • Jeanette Scalé opens a salon in Chancery Lane, London using the name Mrs. Pomeroy.
  • Klytia Institute founded in Paris by Marie Valentin Le Brun.
  • Lever Brothers established in the United States.
1896
  • Frances Forsythe opens a beauty business in Mayfair using the name Mrs. Frances Hemming (U.K.).
  • Hoffman-La Roche, Inc founded (Switzerland).
  • Mrs. Pomeroy Ltd. established. Moves to bigger premises at 29 Old Bond Street , London.
  • Recamier Manufacturing Company goes into receivership.
1897
  • Cyclax founded (U.K.).
  • D. Weeks Company formed by Deyet Weeks in Iowa.
  • Denney & Denney founded in Philadelphia
  • Monsanto Chemical Company established (U.S.).
  • California Perfume Company establishes its own laboratory in Suffern, New York.
1898
  • Emile Orsosdi (Bourjois et Cie) enters into partnership with Ernest Wertheimer.
  • B. J. Johnson formed.
  • Lehn & Fink acquired by the Albert Plaut.
1899
  • Benjamin Brooke & Company acquired by Lever Brothers Ltd.
  • National Toilet Company (Nadine) established in Paris, Tennessee.

1900s

Rubinstein
Helena Rubinstein
1900
  • Eleanor Adair establishes salon in London.
  • Beiersdor branch established in London.
  • Californian Perfume Company opens its first laboratories in Suffern, N. Y.
  • Clinton Pharmaceutical Company incorporates as the Bristol-Myers Company.
  • Charles Pfizer & Company incorporates.
  • Yardley begins trading in Canada.
1901
  • Andrew Jergens Company acquires rights and trademarks to sell manufacture and sell Woodbury toilet articles, including Woodbury soap.
  • George Westmore opens a hair dressing salon in Newport (U.S.).
  • The American Safety Razor Company formed in Boston by King Camp Gillette.
1902
  • Helena Rubinstein opens her first salon in Melbourne, Australia.
1903
  • Rexall Drug Company established in Boston.
1904
  • Coty founded in Paris by François Spoturno.
  • Alfred H. Smith Company (importers of Djer-Kiss) incorporates.
  • Marinello Company founded by Ruth D. Maurer in La Cross, Wisconsin.
1905
  • Pompeian Manufacturing Company incorporates.
  • Theodore Welcher and Lowell M. Palmer buy E. R. Squibb & Sons after the death of Dr Edward R. Squibb.
  • Vick Family Remedies Company established by Lunsford Richardson.
  • Yardley opens their first wholesale outlet in Australia.
1906
  • Beiersdorf establishes its first overseas affiliate in London.
  • Mrs. Pomeroy Ltd. goes into voluntary liquidation. Assets sold to E. H. Girling who establishes a new Mrs. Pomeroy Ltd.
1907
  • American Cyanamid founded by Frank Washburn.
  • Daggett & Ramsdell retire from the retail trade.
  • Elmo founded by Mary and Margaret Elmo (Philadelphia).
  • Harriet Hubbard Ayer Company established by Vincent Benjamin Thomas.
  • Helena Rubinstein Pty. Ltd. founded.
  • Helena Rubinstein opens her second salon in Sydney, Australia.
  • Lehn & Fink acquires the A. S. Hinds Company, makers of Hinds’ Honey and Almond Cream.
  • Princess Pat Ltd. established by Max Martin Gordon and his wife Fannie Gordon.
1908
  • Coty opens his first shop at 23 Place Vendôme, Paris; moves business centre to Suresnes.
  • Helena Rubinstein opens London and New Zealand salons.
  • William R. Warner Company acquired by Henry and Gustavus A. Pfeiffer & Company.
1909
  • California Perfume Company moves headquarters to New York.
  • Charles Nessler opens a shop in London after leaving his barber-surgeon job in Switzerland.
  • Florence Graham and Elizabeth Hubbard open a salon in New York.
  • Helena Rubinstein purchases Paris salon from Madame Chambaron.
  • Max Factor opens a store on South Central Avenue, Los Angeles; Max Factor & Company founded.
  • Société Française des Teintures Inoffensives pour Cheveux (L’Oréal) founded by Eugène Schueller.
  • Orosdi and Wertheimer open ‘Galleries Lafayette’ (Paris).
  • Madame Walker starts business selling hair treatments (U.S.).

1910s

Arden
Elizabeth Arden
1910
  • Bourjois, Inc. established in the United States.
  • Charles Ritz opens a hairdressing business in the Ritz-Carlton Hotel, New York.
  • Colgate moves to Jersey City, New Jersey.
  • Coty opens London and Moscow subsidiaries.
  • Elizabeth Arden opens her first salon in New York.
  • Institute Marie Earle established in Paris by Marie Earle.
  • Lehn & Fink incorporates.
  • L’Oréal established in Italy.
1911
  • Beiersdorf patents for Eucerit skin cream.
  • Chesebrough Manufacturing Company becomes an independent entity after the breakup of Standard Oil.
  • Harold F. Ritchie & Company Ltd. founded by Harold F. Ritchie.
  • Lashbrow Laboratories started by Benjamin Ansehl (U.S.).
  • L’Oréal established in Austria.
  • Louis Philippe established by Louis Onesime Philippe in New York.
  • Northam Warren Company founded by Northam Warren (U.S.).
  • Roger & Gallet, New York established.
  • Seligman & Latz founded in New York by Sidney Seligman and Edwin Latz.
  • Wildroot Company established in Buffalo.
1912
  • Coty opens a New York branch on Fifth Avenue.
  • Melba Manufacturing Company incorporates.
  • Rights to Chapstick sold to John Morton who establishes the Morton Manufacturing Corporation to market it.
1913
  • Andrew Jergens Company, Cincinnati incorporates.
  • A. Bourjois & Company founded in New York.
  • Harper Method founded by Martha Matilda Harper.
  • Houbigant starts business in New York.
  • Lady Esther founded by Syma Cohen.
  • L’Oréal established in the Netherlands.
  • Paris Toilet Company founded in Paris, Tennessee.
1914
  • Beiersdorf establishes an affiliate in Vienna, Austria.
  • Colgate opens new offices in Montreal, Canada.
  • Elizabeth Arden opens a second salon in Washington, D.C.
  • Department stores begin to stock Arden’s Venetian line.
  • German Oil & Chemical Company incorporates as Melba Manufacturing Company.
  • Guerlain opens new premises at 68 Avenue des Champs-Elysées, Paris.
  • Helena Rubinstein begins wholesaling in the U.S.
  • Lever Bothers acquires interest in Pears Soap.
  • V. Vivaudou Company, Inc. established by Victor Vivaudou and a group of investors in New York.
1915
  • California Perfume Company, New Jersey incorporates.
  • C. B. Woodworth & Sons acquired by the State Securities Company which then incorporates.
  • Charles Nessler leaves England and opened a shop on East 46th Street, New York; Nestle Company organised by Charles Nessler in New York.
  • Elcaya Company, New York incorporates.
  • Helena Rubinstein opens New York salon.
  • Louis Philippe incorporates.
  • Northam Warren Company, New York incorporates.
  • Pepsodent Company, New Mexico founded by Edward Springer & George E. Remley.
  • Maybell Laboratories (Maybelline) founded by Tom Lyle Williams.
1916
  • Armand Company incorporates.
  • B. J. Johnson Soap Company incorporates as the Palmolive Company.
  • Elizabeth Arden opens laboratory.
  • Dorothy Gray opens her first salon in New York.
  • Helena Rubinstein Beauty Products Manufacturing Company, New York incorporates.
  • Max Factor moves to larger premises on South Broadway, Los Angeles.
  • Peggy Sage established by Peggy Sage in New York.
  • Perfumeria Myrurgia Ltd. established in Barcelona, Spain.
  • Potter Drug & Chemical Company (Cuticura) open laboratory in England.
  • J. A. Pozzoni Pharmacal Company and Richard Hudnut acquired by William R. Warner & Company
  • V. Vivaudou acquired by the United Drug Company.
1917
  • Helena Rubinstein opens salons in San Francisco, Boston, Philadelphia, Washington, Chicago, and Toronto.
  • V. Vivaudou begins manufacturing in Montreal, Canada.
1918
  • D’Orsay Perfumeries Corporation, New York incorporates.
  • Hannibal Pharmacal Company formed by Edwin Druin Frier in Hannibal, Missouri to manufacture Neet depilatory.
  • Marie Earle opens her first U.S. salon in New York.
  • Morny begin to export cosmetics (U.K.).
1919
  • American Safety Razor Corporation formed and will take over the Gem, Ever Ready, and Star companies.
  • Bourjois opens London office.
  • Charles Jundt buys the hairdressing salon at the Ritz-Carlton and starts what will become Charles of the Ritz.
  • Inecto, Inc. founded by Neal R. Andrews (U.S.) to sell Inecto hair dyes created by M. Gaston Bardou of Paris.
  • Potter Drug & Chemical Company (Cuticura) open a laboratory in Australia.
  • V. Vivaudou sold by the United Drug Company to a New York syndicate that included Victor Vivaudou.

1920s

Dorothy Gray
Dorothy Gray
1920
  • Aziza founded by Nina Sussman in Paris.
  • Barbarsol Company established.
  • Paul C. Beiersdorf changes its name to P. Beiersdorf & Company GmbH.
  • Boots acquired by the United Drug Company (U.S.).
  • Cellucotton Products Company established by Kimberley-Clark.
  • Elizabeth Arden opens Paris salon.
  • Lever Bothers absorbs Pears Soap.
  • Noxzema Chemical Company, Baltimore opens first factory.
  • House of Tangee founded by George W. Luft.
  • Plough Chemical Company founded by Abe Plough in Memphis Tennessee.
  • La Société des Savons Françias (Monsavon) founded on Rue Martre, Clichy (France).
  • D. Weeks Company and the D. C. Leo Company purchased by Armand Company.
  • William R. Warner & Company incorporates.
  • Yardley converted into a Public Limited Liability Company.
  • Barbasol Company founded (Indianapolis).
1921
  • Beiersdorf establishes an affiliate in the U.S.A.
  • Bourjois begins manufacturing in the Britain.
  • Max Braun establishes an equipment manufacturing workshop (Firma Max Braun) in Frankfurt, Germany.
  • Maurice Lévy Company incorporates.
  • Potter Drug & Chemical Company (Cuticura) open laboratory in Canada.
  • Yardley opens a New York branch.
1922
  • P. Beiersdorf & Company GmbH becomes a public company and changes its name to P. Beiersdorf & Company AG.
  • Celma Company established in Toledo, Ohio.
  • Coty, Inc. formed in New York.
  • Elizabeth Arden opens a London salon.
  • Frostilla Company incorporates.
  • Lady Esther incorporates.
  • Zonite Products Corporation founded in New York.
1923
  • Bristol Myers (owners of Ipana toothpaste) begin radio advertising (U.S.).
  • Gemey founded in France.
  • Maybell Laboratories renamed Maybelline.
  • Pacquin Perfumers N. Y. formed.
1924
  • Fabergé et Cie begun by Alexander and Eugène Carl (Paris).
  • Johnson & Johnson opens first overseas company in the U.K.
  • Le Mur Company organised in Cleveland.
  • Société Anonyme Française Alfred Dunhill (S.A.F.A.D.) formed (France).
  • Parfumerie Rigaud, Inc. established (U.S.).
  • Henry Tetlow incorporates as Henry Tetlow & Company.
  • Société des Parfums Lucien Lelong established (Paris).
  • V. Vivaudou acquired by D. A. Schulte.
  • Yardley purchases the French perfumery Viville, which operates as Viville-Yardley until the 1930s.
1925
  • Coty, Inc. (U.S.) becomes a publicly traded company.
  • Elizabeth Arden opens a Paris salon.
  • Lehn & Fink and A. S. Hinds acquired by Lehn & Fink Products Corporation.
  • Marinello headquarters moved to 72 Fifth Avenue New York and begins manufacturing operations in NYC.
  • Richard Hudnut opens factory and laboratory at Suresnes, Paris.
  • V. Vivavidou acquires Alfred H. Smith Company, importers of Djer-Kiss.
1926
  • Académie Scientifique de Beauté founded by pharmacist Georges Gay (Paris).
  • Charles Jundt adopts Charles of the Ritz as a trademark for his cosmetics.
  • Celma purchases Marie Barlow.
  • Coty acquires Rallet.
  • Dorothy Gray acquired by Lehn & Fink Products Corporation.
  • I. G. Farbenindustrie founded (Germany).
  • Mary Dunhill Ltd. founded in London; opens hairdressing salon in Bayswater.
  • Marie Barlow opens new salon and product line in New York.
  • Martha Matilda Harper incorporates.
  • Northam Warren Corporation acquires the Elcaya Company, Inc.
  • Palmolive Company and the Peet Brothers Manufacturing Company merge to form the Palmolive-Peet Company.
  • V. Vivavidou acquires the Melba Manufacturing Company (name changed to Parfumerie Melba).
1927
  • Bonnie Bell founded by Jesse Grover Bell in Cleveland, Ohio.
  • Campana Company founded by Ernest Morgan Oswalt (U.S.).
  • Cellucotton Products Company becomes the International Cellucotton Products Company after numerous name changes.
  • Erno Laszlo opens the Institute of Scientific Cosmetology in Budapest.
  • Glyco Chemicals, Inc. founded.
  • George W. Luft Company founded by George W. Luft. He also started the International Cosmetic Company in the same year.
  • Inecto, Inc. acquires the Marinello Company and the National School of Cosmeticians.
  • Lenthéric acquired by E. R. Squibb & Sons.
  • Lucien Lelong, Inc. established (U.S.).
  • Luxor Ltd. appointed sole agents for Lucien Lelong of Paris.
  • Marinello Company acquired by Inecto, Inc.
  • Maurice Lévy Company renamed as the Hygienol Company.
  • Max Factor begins nationwide distribution of Max Factor cosmetics.
  • National Mineral Company (Helene Curtis) established by Gerald Gidwitz and Louis P. Stein.
  • Pompeian Manufacturing Company acquired by Colgate & Company.
  • Pond’s Extract opens its first foreign plant in Canada.
  • Richard Hudnut opens new shop in Paris.
  • William Waltke acquired by Procter and Gamble.
1928
  • Académie Scientifique de Beauté opens Paris salon.
  • Charles of the Ritz incorporates.
  • Coty, Inc. acquires a substantial interest in Marie Earle.
  • Dorothy Gray salon opens in the new Dorothy Gray building.
  • Harold F. Ritchie & Company acquires J. C. Eno Ltd.
  • Helena Curtis Industries founded in Chicago.
  • Helena Rubinstein sells her American business to Lehman Brothers.
  • Kimberly, Clark & Company becomes the Kimberly-Clark Corporation.
  • L’Insitut Jeanne Piaubert established by Jeanne Piaubert (Paris).
  • L. Leichner’s London Ltd. founded.
  • Marie Barlow severs her connections with the Celma Company and forms a new company Barbara Haynes, Inc.
  • C. Nestle Company and the Le Mur Company merge to form Nestle-Le Mur.
  • Northam Warren (Cutex, Elcaya) purchases the Odorono and Glazo Companies.
  • Palmolive-Peet and Colgate merge to create the Colgate-Palmolive-Peet Company.
  • Perfume Associates founded in New York (Duke Laboratories (Nivea) and Lady Esther).
  • Potter & Moore becomes a limited liability company.
  • Sales Builder, Inc. awarded the contract to advertise and distribute Max Factor products throughout the U.S.
  • La Société des Savons Françias (Monsavon) acquired by Société Française des Teintures Inoffensives pour Cheveux (L’Oréal).
  • Yardley opens a plant in New Jersey.
1929
  • A Bourjois (Paris), Bourjois (New York) and Woodworth, Inc. merge to form the International Perfume Company, Inc.
  • Bristol-Myers acquired by Drug, Inc.
  • Coty, Inc. acquires a majority interest in the five European Coty companies.
  • Daggett & Ramsdell acquired by the Standard Oil Company.
  • Dorothy Gray opens a new Paris salon; begins radio advertising (U.S.).
  • Frederick F. Ingram acquired by Bristol-Myers.
  • Hannibal Pharmacal Company sold to a syndicate of New York bankers.
  • Kirkman & Sons merge with Colgate-Palmolive Peet.
  • Klytia Corporation formed (U.S.) to sell products of the Insitut de Beauté of Paris.
  • Lesquendieu (including Tussy) acquired by Lehn & Fink Products Corporation.
  • Lever Brothers and Dutch Margarine Union merge to form Unilever.
  • Lucien Lelong incorporates with Lucien Lelong as the largest shareholder.
  • Marinello Company discontinues selling their products through Harold F. Ritchie & Company and establishes their own sales force.
  • Neet, Inc. formed to acquire the assets of the Hannibal Pharmacal Company.
  • Pacquin Perfumers N. Y. changes their name to Pacquin, Inc.
  • Plough Chemical Company changed to Plough, Inc.
  • Pola founded in Shizuoka, Japan by Shinobu Suzuki.
  • Sales Affiliates, Inc. established to sell the products of Marinello and Inecto Inc.

1930s

Revlon
Revlon
1930
  • Andrevan, Inc. established by Neal R. Andrews and Ralph L. Evans, acquires the stock of Sales Affiliates, Inc., Inecto, Inc., and the Marinello Company.
  • Alexandra de Markoff incorporates in the United States; establishes a salon in New York.
  • Coty begins radio advertising (U.S.).
  • Dorothy Gray opens first European salon in Paris.
  • J. S. Kirk acquired by Procter & Gamble.
  • Koremlu, Inc. founded by Kora M. Lubin.
  • Mary Dunhill products introduced into the U.S.
  • Northam Warren acquires a substantial interest in Peggy Sage.
  • Natone (Neutrogena) founded by Emanuel Stolaroff in Los Angeles.
  • Payot opens salon in Paris.
  • Pompeian Company and the Frostilla Company sold to a consortium comprising of Harold F. Ritchie & Company and the Shoemaker family, owners of the Frostilla Company.
  • Rudemar Products Corporation established by Ruth D. Maurer and a group of backers.
1931
  • Almay Cosmetics founded by Alfred and Fanny May Woititz.
  • Beauty Counselors founded in Detroit.
  • Clairol founded by Lawrence and Joan Gelb (U.S.).
  • Clinique La Prairie founded in Montreux, Switzerland by Dr Paul Niehans.
  • Helena Rubinstein buys back her American business.
  • L’Oréal uses a ‘jingle’ in their radio advertising.
  • Merle Norman started in Santa Monica, California by Merle Nethercutt Norman.
  • Mum Manufacturing Company acquired by Bristol-Myers.
  • Parfumerie Ed. Pinaud Paris incorporates as Pinaud S.A.R.L.
  • Pond’s opens its first foreign plant in Canada.
1932
  • Dana Perfumes Corporation founded (Spain).
  • Douglas Collins & Company Ltd. established in 1932 by Douglas Collins and Buzz Stevens.
  • International Laytex Company founded; later known as International Playtex, Inc.
  • Koremlu, Inc. files for bankruptcy.
  • Mary Chess founded by Grace Mary Chess Robinson.
  • Revlon Nail Enamel Company founded by Charles Revson, Joseph Revson and Charles R. Lachman.
1933
  • P. Beiersdorf & Company AG establishes its first South American affiliate in Argentina.
  • Dorothy Gray opens salons on the ‘Santa Rosa’ ship of the Grace Line.
  • Louis Philippe Inc. sold to American Home Products Inc.
  • Pond’s Extract opens first overseas factory in Britain.
  • Revlon Nail Enamel incorporates.
  • Rudemar Products Corporation goes into liquidation.
  • Shulton founded by William Lightfoot Shultz.
  • United Drug Company sells Boots to British investors including John Boot.
  • Vita-Ray Corporation founded in Lowell, Massachusetts by the Ayer Company.
1934
  • Elizabeth Arden opens Maine Chance beauty spa in Maine.
  • Lalique severs ties with Coty.
  • Peggy Sage establishes a salon at 130 New Bond Street, London.
  • Shulton incorporates.
1935
  • AR-EX Cosmetics founded by chemist Julius Kahn.
  • Lancôme founded by Armand Petitjean and Guillaume d’Ornano.
  • Max Factor opens the Max Factor Make-up Studio in Los Angeles; establishes manufacturing operations in Britain.
  • Guerlain replaces the Rue de la Paix shop with one at Place Vendôme.
  • M. Stein Cosmetic Company acquired by Anstin Alexander and Leon Kutzer.
  • Ern, Perc, Mont and Wally Westmore establish the House of Westmore in Los Angeles.
1936
  • Cyclax of London established in New York.
  • Douglas R. Collins Ltd. (Goya) founded by Douglas Collins (U.K.).
  • Germaine Monteil Cosmetiques Corporation established.
  • Helene Winterstein Cosmetics founded by Helene Winterstein Kambersky to market La Bella Nussy waterproof mascara (Austria).
  • Hirestra Laboratories, Inc. founded by Robert Rheinstrom.
  • Lancôme opens Paris salon.
  • Mary Chess opens a London branch.
  • Max Factor opens London beauty salon.
  • Petalskin Toiletries formed in N. Y.
  • Prince Matchabelli sold to D. Lizner & Company and Parfums Weil Paris.
  • Yardley opens London beauty salon in Bond Street.
1937
  • Cyclax opens a salon in New York.
  • Fabergé, Inc. founded by Samuel Rubin who purchases the brand name from Fabergé et Cie.
  • Gatineau founded in Paris by Madame Jeanne Gatineau.
  • Helena Rubinstein opens new flagship salon in New York.
  • J. C. Laboratories change their name to Jacqueline Cochran.
  • Max Factor established in France.
  • Miners Cosmetics founded (U.K.).
  • Pompeian sold to Laco Products, Inc.
  • Pond’s Extract begins sponsoring radio programs (U.S.).
  • Potter & Moore Ltd. open new London factory.
  • Revlon adds a style department to promote style and fashion in manicure items and begins to sell in stores as well as salons.
  • Schiaparelli forms a U.S. company.
1938
  • Gala of London founded (U.K.).
  • Gouband of Paris starts in New York.
  • McLeans acquired by Beecham.
  • Peggy Sage nail polishes, formerly only sold in department stores and specialty shops, now sold through some beauty salons.
  • Potter & Moore established in the U.S.
1939
  • Alfred D. McKelvey Company founded by Alfred D. McKelvey.
  • Beecham acquires County Perfumery Company Ltd., manufacturers of Brylcreem.
  • California Perfume Company renamed Avon Products, Inc.
  • Charles of the Ritz acquires the Doraldina Company; forms a new English company, Charles of the Ritz Distributors Ltd., London.
  • Coty, Inc. split into a U.S. based company and Coty International based in Panama.
  • Guerlain opens a Beauty Institute at its Champs-Elysées store.
  • Erno Laszlo opens the Laszlo Institute in New York.
  • Pompeian sold to Laco Products, Inc.
  • Revlon Nail Enamel Corporation changes its name to the Revlon Products Corporation.
  • Société des Teintures Inoffensives pour Cheveux renamed as L’Oréal.

1940s

Lauder
Estée Lauder
1940
  • Aziza Eye Cosmetics Company established in New York to market eye make-up.
  • Dana Perfumes starts in the U.S.
  • F. W. Hampshire & Co. Ltd. purchases Mrs. Pomeroy Beauty Preparations.
  • Max Factor registers the Max Factor trademark and establishes operations in Canada.
1941
  • Benson Storfer and Parfums Corday acquires Katherine Mary Quinlan, Inc. from the Pond’s Extract Company.
  • Helena Rubinstein opens the House of Gourielli in New York.
  • Vick Chemical (Vicks vapor rub) acquires Prince Matchabelli and the Alfred D. McKelvy Company (Seaforth).
1942
  • Charles Pfizer & Company, Inc. becomes a public company.
  • Germaine Monteil gives up the fashion business and concentrates on cosmetics.
  • Peggy Sage launched in France.
1943
  • Proctor & Gamble creates a drug division to sell its toilet goods.
1944
  • Johnson & Johnson lists on the New York Stock Exchange.
  • Mary Dunhill Ltd. acquired by Alfred Dunhill Ltd.
  • Max Factor opens New York buying office at 730 Fifth Avenue, NYC.
  • Pepsodent Company acquired by the Lever Brothers Company.
  • Toni Corporation founded by R. N. W. Harris.
1945
  • Divapharma pharmaceutical laboratory (Juvena), founded in Zurich.
  • Cosmair becomes L’Oréal’s agent in the U.S.
  • Lehn & Fink Products Corporation acquires Schulke & Mayr and its worldwide rights for Lysol.
  • Peggy Sage buys the building at 54 East 57th Street, New York to house the Peggy Sage Salon.
  • Revlon acquires Graef & Schmidt, Inc., New York.
1946
  • Courtley, Inc. purchased by Hudnut Sales Company, Inc.
  • Elizabeth Arden opens second spa in Arizona.
  • Estée Lauder founded by Estée and Joseph Lauder.
  • Gala of London incorporates.
  • Katherine Mary Quinlan, Inc. acquired by William E. Weiss, Jr, will operate under the name Natcor Industries, Inc.
  • Lancaster established in Monaco by Georges Wurz and Dr. Eugene Frezzati.
  • Mary Chess purchased by Saunders P. Jones.
  • Max Factor buys Sales Builders, Inc., the distributors of Max Factor in the U.S.
  • National Industries, Inc. becomes Helene Curtis Industries, Inc.
  • Revlon opens a Chicago office at 55 East Washington Square.
  • Vicks Chemical Company purchases Sofskin Company.
  • Wella Hairdressing Requirements GmbH founded in Berlin by Karl and Georg Ströher.
1947
  • Charles of the Ritz buys Cosmo Chemical Laboratories.
  • Colgate-Palmolive-Peet acquires Kay Daumit, Inc. (makers of Lustre Creme shampoo).
  • Elizabeth Arden opens second Maine Chance farm in Arizona.
  • Estée Lauder establishes its first department store account with Saks, New York City.
  • Eylure Cosmetics established by David and Eric Aylott (U.K.).
  • Guerlain opens a factory in Courbevoie to replace the one at Bécon-les-Bruyères destroyed in the war.
  • Harriet Hubbard Ayer acquired by Lever Brothers.
  • Henry Brooks buys the Alexandra de Markoff Facial Preparations Company.
  • Orlane founded by Guillaume d’Ornano and his two sons Hubert and Michel.
  • Parfums Christian Dior of Paris founded by Serge Heftler.
  • Revlon enters the market in Great Britain.
1948
  • Daggert & Ramsdell purchased from Standard Oil by a New York investor group.
  • Hazel Bishop, Inc. formed (U.S.).
  • Jacqueline Cochran incorporates.
  • Lancaster opens a factory in Monaco.
  • Lever Brothers buy Luxor from Armour & Company.
  • Revlon opens first foreign factory in Mexico.
  • Richard Hudnut purchases Chen Yu, Inc.
  • Toni acquired by the Gilette Safety Razor Company.
1949
  • Delettez line of beauty products purchased from Universal Laboratories by Associated Brands, Inc.
  • Schieffelin & Company buys Almay, Inc.

1950s

Ayer
Harriet Hubbard Ayer
1950
  • Armand merged into the Weeks & Leo Company.
  • Biotherm skin care established.
  • Wella Hairdressing Requirements GmbH renamed as Well AG.
  • Pond’s Extract Company stops distributing its products through Lamont, Corliss and Company and sets up its own selling organisation.
  • RoC founded by Jean-Charles Lissarange (France).
  • All the subsidiaries of Warner & Company and Richard Hudnut realigned into newly formed corporation, Warner-Hudnut, Inc.
1951
  • Pond’s Extract sponsors its first television show (U.S.).
1952
  • Adams National Industries (Olay) established in South Africa by Graham Wulff and Jack Lowe.
  • Biotherm founded by a group of dermatologists from Molitg-Les-Bains.
  • Douglas R. Collins Ltd. (Goya) amalgamates with J. C. & J. Field Ltd. to form the Fields-Goya Cosmetic Group.
  • E. R. Squibb & Sons acquired by Mathieson Chemical.
  • Gillette Safety Razor Company renamed the Gillette Company.
  • Revlon opens new factories in England and France.
  • Richards & Appleby Ltd was established (U.K.).
1953
  • The Colgate-Palmolive-Peet Company renamed as the Colgate-Palmolive Company.
  • Cosmair, Inc., New Jersey created; becomes the exclusive licensee of the L’Oréal products in the United States.
  • Coty buys a controlling interest in Lucien Lelong, Paris and Lucien Lelong, Inc. Chicago; operations will be conducted by a new corporation, the Lucien Lelong Company.
  • Lady Esther acquired by the Lansing Foundation who then on sold it to the Zonite Products Corporation.
  • Mathieson Chemical (including Squibb) acquired by Olin Industries to become Olin Mathieson Chemical.
1954
  • Aziza Eye Cosmetics Company sold to Mauvel Ltd.
  • Institut Clarins founded by Jacques Courtin-Clarins on the Rue Tronchet, Paris.
  • Coty, Inc. organises Beauty Products, Inc. to distribute Lucien Lelong, Marie Earle and Lily Dache cosmetics in the U.S; opens a subsidiary in Germany.
  • Harriet Hubbard Ayer, Inc. sold by Lever Brothers to Nestle-LeMur Company; Lever Brothers kept some European parts of the company.
  • Lady Esther, Inc. acquired by Zonite Products Corporation from the Lansing Foundation.
  • Mary Chess takes over distribution of Peggy Sage in the United States.
  • Max Factor starts manufacturing in India.
1955
  • Chesebrough Manufacturing Company merges with the Pond’s Extract Company to form Chesebrough-Pond’s.
  • Daggett & Ramsdell take over the manufacture, sale and distribution of Primrose House cosmetics.
  • Fabergé, Inc. buys Julliette Marglen, Inc., manufacturer of nail care preparations.
  • Lakmé Cosmetics launched in India with talcum powder and lipsticks.
  • Lee Ltd. buys the Courtley line of men’s toiletries from the Warner Lambert Pharmaceutical Company, Inc.
  • Max Factor establishes a Pharmaceutical division.
  • Milkmaid, Inc. acquired by Harriet Hubbard Ayer, Inc.
  • Revlon sponsors the television program ‘The $64,000 Question’; Revlon Products Corporation renamed as Revlon, Inc. and goes public; also establishes a Pharmaceutical Division.
  • Warner-Hudnut merges with Lambert Pharmacal to form the Warner-Lambert Pharmaceutical Company.
  • Zonite Products Corporation changes its name to Chemway Corporation.
1956
  • Colgate-Palmolive-Peet moves headquarters to New York.
  • Helene Curtis becomes a public company.
  • Lehn & Fink Products Corporation acquires Ogilvie Sisters.
  • Lenthéric and King’s Men Toiletries acquired by Helen Curtis Industries.
  • Max Factor establishes the Project Development Division for the creation of new products, and acquires Sales Builders, Inc.
  • Peggy Sage assumes distribution of their products previously distributed by Mary Chess.
1957
  • Guerlain opens a third Paris store on Rue de Passy.
  • Plough, Inc. buys the Coppertone Sales Company of Miami.
  • Revlon acquires Princess Marcella Borghese.
  • Shiseido begins international operations.
1958
  • Campana Corporation acquired by Allied Laboratories.
  • Chesebrough-Pond’s, Inc. acquires Prince Matchabelli and Simonette perfumes and cosmetics, Seaforth and Black Watch men’s toiletries and Sofskin hand creams from Vicks Chemical.
  • Ingram Menthol Company established by James Field; acquires the Ingram name and goodwill from Bristol-Myers.
  • International Flavors & Fragrances, Inc. (IFF) formed from the merger between Polak & Schwarz and van Ameringen-Haebler.
  • Mary Chess buys Parfums Schiaparelli.
  • Max Factor merges Pharmaceutical Specialties Division and the U.S. Cosmetics Division.
  • Parfums Christian Dior acquired by the Möet-Hennessy group.
  • Plough, Inc. acquires Lanotan, Inc.
  • Revlon, Inc acquires an interest in Schick, Inc.
1959
  • Adrien Arpel founded by Adrien Arpel.
  • Amway Corporation founded.
  • Avon enters the British market.
  • Bristol-Myers acquires Clairol.
  • Chesebrough-Pond’s, Inc. acquires Aziza Eye Cosmetics Division of Mauvel Ltd.
  • Colgate-Palmolive purchases the Wildroot Company.
  • Gala of London starts manufacturing in India.
  • L’Oréal opens its first international subsidiary in Brazil.
  • Revlon acquires Bressard Hair Products Corporation and Bressard Distributors, Inc.; and opens the House of Revlon salon in New York.

1960s

Coty
Coty
1960
  • Bourjois, Inc. acquires Helene Pessl, Inc.
  • Chesebrough-Pond’s acquires Northam Warren (Peggy Sage, Cutex, Odorono, Glazo, Keen Edge Cutlery).
  • Dow Chemical Company acquires Allied Laboratories including Campana.
  • Estée Lauder commences international operations with an account at Harrods.
  • Fields-Goya bought by Reckitt & Sons, a division of Reckitt & Colman Ltd.
  • Kanebo acquires Kanegafuchi Chemical Industries.
  • Lehn & Fink Products Corporation acquires Noreen, Inc.
  • National Toilet Company of Paris, Tennessee, acquired by the Chattem Drug and Chemical Company.
  • Noxzema Chemical Company announces they are going to make cosmetics.
  • Revlon acquires Les Parfums Pierre Balmain S.A. Paris and Realistic Company of Cincinnati; establishes Revlon Professional aimed at the professional salon industry.
  • Studio Girl Hollywood and Studio Girl California acquired by Helene Curtis Industries, Inc.
  • Vicks Chemical Company buys Clearasil, Inc. and changes its name to Richardon-Merrell, Inc.
1961
  • Charles of the Ritz becomes a public company.
  • Charles Pfizer purchases the Thomas Leeming & Company Ltd. and Pacquin, Inc.
  • Germaine Monteil becomes available in the U.K.
  • Hazel Bishop, Inc. and Lanolin Plus merge to form Bishop Industries.
  • Helena Curtis enters U.K. market.
  • Max Factor acquires Parfums Corday, Inc. and its subsidiaries, becomes a public company and lists on the New York Stock Exchange.
  • Monsavon acquired by Procter & Gamble.
  • Redken Laboratories, Inc. launched by Paula Kent Meeham.
1962
  • Braun becomes Braun AG, a publicly traded company.
  • Charles Pfizer acquires the Barbasol Company.
  • Chesebrough-Pond’s acquires Q-Tips, Inc. and all its subsidiaries.
  • Daggett & Ramsdell, Inc. sold to Exquisite Form Industries, Inc.
  • Helene Curtis Industries Ltd. creates Studio Girl division to sell door-to-door.
  • Innoxa opens first beauty salon abroad in Cyprus.
  • Natone renamed Neutrogena Corporation.
  • Mary Chess, Inc. acquires Seaforth from Chesebrough-Pond’s
  • Revlon begins selling in Japan.
  • Hazel Bishop, Inc. and Lanolin Plus merge to form Bishop Industries.
  • Purex Corporation Ltd. buys Campana Corporation from Dow Chemical Company.
1963
  • American Cyanamid acquires Breck.
  • ChapStick rights sold to A. H. Robbins Company.
  • Coty and Coty International acquired by Charles Pfizer, Inc.
  • Estée Lauder begins national advertising.
  • Lanvin Parfums Ltd. acquires Jean Naté.
  • L’Oréal lists on the Paris stock exchange.
  • Marinello Schools purchased by Scope Industries with headquarters located in Los Angeles.
  • Mary Dunhill Ltd. becomes Dunhill Toiletries Ltd.
  • Mary Kay founded by Mary Kay Ash in Dallas, Texas.
  • René Guinot establishes René Guinot Company (France).
  • Revlon establishes Revlon Research Centre, Inc.
1964
  • Charles of the Ritz merges with Lanvin to form Lanvin-Charles of the Ritz, Inc.
  • Fabergé, Inc sold to Rayette, Inc. which changed its name to Rayette-Fabergé, Inc
  • International Flavors & Fragrances (I.F.F.) becomes a public company.
  • L’Oréal acquires Lancôme.
  • Nestle-LeMur buys Lucien Lelong, Marie Earle and Seaforth from Mary Chess, Inc.
  • Revlon acquires Belvedere Products, makers of salon equipment and Belmont Laboratories (Mazon dermatologicals).
1965
  • Beecham acquires Margaret Astor.
  • Clairol announces they are entering the cosmetics business.
  • Hazel Bishop acquires Raymond Research Corporation.
  • L’Oréal acquires Garnier.
  • The Polly Bergen Company established by Polly Bergen.
  • Richards & Appleby Ltd. appointed as distributors of Maybelline.
  • House of Westmore Hollywood beauty salon closes.
  • Shulton acquires Jacqueline Cochran.
1966
  • Dart Industries acquires Vanda Products.
  • Erno Laszlo acquired by Chesebrough-Pond’s.
  • Noxzema Chemical Company changes its name to Noxell Corporation.
  • Orlane opens its first Beauty Institute in Paris.
  • Revlon acquires the U.S. Vitamin & Pharmaceutical Corporation and Raphael Parfums SA France.
  • Shulton buys J. Warren Kane, Inc.
  • Sterling acquires Lehn & Fink Products Corporation.
1967
  • Beecham Group acquires Lancaster, Monte Carlo.
  • Bristol Myers and the Mead Johnson Company merge.
  • P. Beiersdorf & Company AG changes its name to Beiersdorf AG.
  • Gillette acquires Braun A. G.
  • Hazel Bishop acquires Veri-Tone of Newark N.J. and Beadmore, Inc.
  • Lavin-Charles of the Ritz acquires Dureen Soap Corporation.
  • Maybelline acquired by Plough, Inc.
  • Revlon acquires the U.S. Vitamin and Pharmaceutical Corporation.
  • Shiseido cosmetics established in America.
  • Yardley bought by British-American Tobacco.
1968
  • Beech-Nut Life Savers merges with Squibb (part of the Olin Corporation) to form the Squibb Beech-Nut Corporation.
  • Dart Industries acquires Beauty Counselors and House of Romney.
  • Dell Laboratories (formerly Maradel Products) acquires Mary Chess, Inc. and Schiaparelli, Inc.
  • E. C. De Witt & Company Ltd. Acquires Potter & Moore Ltd.
  • Eve of Roma acquired by American Gillette.
  • Goya sold back to Douglas Collins by Reckitt & Colman Ltd.
  • Jovan, Inc. formed, Chicago
  • Max Factor acquires the Denver Chemical Manufacturing Company, Stamford, Connecticut.
  • Orlane acquired by Morton-Norwich.
  • Revlon’s Professional Products division moves to New York; adds Cosmetics and Fragrances and Revlon Development Corporation divisions.
  • Rexall Drug and Chemical acquires Beauty Counselors, Inc.
  • S.A.F.A.D. (French subsidiary of Dunhill) acquires Les Parfums de Molyneux S.A.
1969
  • Carmen Cosmetics buys Rose Laird Cosmetic Company.
  • Germain Monteil acquired by British-American Tobacco.
  • Harriet Hubbard Ayer, Inc. acquired by Unilever.
  • Mary Kay acquires Goodier, Inc. and Rachel York Pty. Ltd.
  • Rayette-Fabergé, Inc renamed as Fabergé, Inc.
  • Minnetonka Laboratories buys Milkmaid cosmetics of New York.

1970s

Max Factor
Max Factor
1970
  • Adams National Industries acquired by Richardson-Vicks, Inc.
  • Andrew Jergens acquired by American Brands.
  • British-American Tobacco (B.A.T.) creates cosmetic division, British-American Cosmetics (BAC).
  • Charles Pfizer & Company is renamed Pfizer, Inc.
  • Cyclax acquired by Lehman Brothers on behalf of private investors.
  • Elizabeth Arden acquired by Eli Lilly.
  • Les Parfums de Molyneux S.A. sold by S.A.F.A.D.
  • L’Oréal acquires Biotherm.
  • Revlon acquires Mitchum Company of Tennessee, makers of antiperspirants and other toiletries.
  • Shulton acquired by American Cyanamid.
  • Smith & Nephew acquires the Myram Picker Group (Gala, Outdoor Girl, Miners, Mary Quant).
  • Warner-Lambert acquires Schick and Parke, Davis.
1971
  • Dart Industries amalgamates Vanda Products, Beauty Councillors and House of Romney.
  • Goya sold to International Chemical Industries (I.C.I.).
  • Lanvin-Charles of the Ritz acquired by Squibb-Beechnut which then changes its name to Squibb Corporation.
  • Plough merges with Schering to become the Schering-Plough Corporation.
  • Polly Bergen acquired by Gulf & Western Industries.
  • Revlon closes the House of Revlon salon in New york.
  • Rimmel acquired by I.T.T. from Carlton Industries.
1972
  • Guinot acquired by Jean-Daniel Mondin.
1973
  • Coty and Coty International unite.
  • Gemey acquired by L’Oréal.
  • Dunhill acquires controlling interest in Richards & Appleby Ltd.
  • Guerlain opens a new factory in Chartes.
  • Helena Rubinstein, Inc. acquired by Colgate-Palmolive.
  • Jafra Cosmetics acquired by Gillette.
  • Max Factor merges with Norton Simon, Inc.
  • Neutrogena becomes a public company.
  • Polly Bergen sold to Fabergé.
1974
  • L’Oréal signs agreement with Nestlé and introduces the Lancôme brand into the United States.
1975
  • Hazel Bishop becomes a division of Toiletry Products of America.
1976
  • Anita Roddick opens the first Body Shop in Brighton (U.K.).
  • Clinique La Prairie acquired by Armin Mattli.
  • Dunhill opens new cosmetics and toiletries factory in Lancashire.
  • Ricils acquired by L’Oréal who attaches it to Gemey.
  • Sea & Ski sold to Smith Klein and French.
1977
  • Revlon acquires Carlos Colomer, a Spanish professional beauty supply distributor.
  • Shulton (American Cyanamid) sells their CornSilk line to the Chattem Drug and Chemical Company.
1978
  • Avon acquires Tiffany.
  • Chattem Drug and Chemical Company changes its name to Chattem, Inc.
  • Frances Denney acquired by William Fine and a group of investors.
  • House of Westmore, Inc. acquired by Syntex, Inc.
  • Rimmel U.K. acquired by Schering-Plough.
1979
  • Beecham acquires Jovan, Inc.

1980s

Shiseido
Shiseido
1980
  • Colgate-Palmolive sells Helena Rubinstein to Albi Enterprises, Inc.
  • Frances Denney was acquired by Delalande S.A., a French pharmaceutical company.
  • L’Oréal acquires Vicky.
  • Max Factor (Norton Simon) acquires Gala Cosmetics, Mary Quant, Outdoor Girl and Miners from Myram Picker (Smith & Nephew).
  • Neutrogena expands into hair care products.
1981
  • Shiseido begins marketing cosmetics in China.
1982
  • Laboratories La Prairie SA established.
  • Sterex Electrolysis International Ltd. founded (U.K.).
  • Wella AG acquires Rene Garraud S.A. a French cosmetic manufacturing firm.
  • Zotos purchased by Conair Corporation from R. L. Evans, Jr.
1983
  • Almay Cosmetics acquired by Playtex International.
  • Norton Simon (includes Max Factor) acquired by Esmark.
  • Wella AG becomes a public company. Acquires the remaining stock in Wella USA, Wella Canada and Wella Puerto Rico.
1984
  • British-American Cosmetics acquired by Beecham.
  • Esmark merges with Beatrice Foods. Max Factor put into the Playtex beauty division.
  • Fabergé, Inc. sold to the McGregor Corporation.
  • Kao enters the cosmetics market (Sofina cosmetics).
  • L’Oréal acquires Ralph Lauren Fragrances.
  • Make-up Art Cosmetics Ltd. (M.A.C.) founded in Toronto, Canada by Frank Toskan and Frank Angelo.
1985
  • Jurlique founded by Jurgen and Ulrike Klein in South Australia.
  • Revlon acquired by Pantry Pride, a subsidiary of MacAndrews & Forbes Holdings and becomes a private company.
  • Richardson-Vicks (includes Pantene, Olay, Clearasil and Vicks) sold to Procter & Gamble.
  • Unilever sells the German business of Harriet Hubbard Ayer to Imperial GmbH.
1986
  • Dermalogica founded by Jane Wurwand.
  • Lanvin-Charles of the Ritz, Inc. acquired by Yves Saint Laurent.
  • Pantry Pride changes its name to Revlon Group, Inc. Revlon acquires the Playtex beauty division (includes Max Factor and Almay).
1987
  • Chesebrough-Pond’s acquired by Unilever.
  • Elizabeth Arden Company acquired by Fabergé, Inc.
  • Lanvin-Charles of the Ritz, Inc. (excluding Yves Saint Laurent Beaute) sold to Revlon.
  • Laboratories La Prairie SA acquired by Georgette Mosbacher.
  • Revlon Group, Inc. goes public; and acquires Halston Enterprises.
  • Wella AG acquires Parfum Rochas S.A.
1988
  • Andrew Jergens acquired by Kao.
  • Braun acquires French hair remover manufacturer Silk-Epil.
  • Procter & Gamble acquires Noxell Corporation, makers of Noxema products and Cover Girl.
  • Rigaud acquired by Perigot Limited.
  • Sterling Drug acquired by Eastman Kodak.
  • Yves Saint Laurent fragrances and cosmetics, Charles of the Ritz, Germaine Monteil, and Alexandre de Markoff acquired by Revlon.
  • Zotos International purchased by Shiseido Co. Ltd from Conair Corporation.
1989
  • Beechman merges with SmithKline to form SmithKline Beecham.
  • Bristol-Myers merged with Squibb to create the Bristol-Myers Squibb Company.
  • Betrix, a German make-up and fragrance maker acquired by Revlon.
  • Helena Rubinstein (U.S.) acquired by L’Oréal.
  • Kao gains controlling interest in Goldwell GmbH.
  • L’Oréal acquires La Roche-Posay.
  • Revlon Group, Inc. acquires Betrix Cosmetics GMBH.
  • Unlever acquires Calvin Klein Cosmetics, Fabergé, Rimmel and Elizabeth Arden.

1990s

Cutex
Cutex
1990
  • Beiersdorf AG acquires Juvena.
  • Frances Denney acquired by Colonia, Inc., the U.S. subsidiary of Mulhens Parfumerie-Fabrik, Cologne, West Germany.
  • Lancaster acquired by Joh. A. Benckiser GmbH.
  • Maybelline, Yardley, Cyclax, Monteil and Lenthéric acquired by the investor group Wasserstein Perella & Company from Schering-Plough and SmithKline Beecham to be operated through the Old Bond Street Corporation.
  • Shulton (American Cyanamid) sells their Old Spice line to Procter & Gamble.
1991
  • Beiersdorf AG acquires Laboratories La Prairie SA.
  • Bobbi Brown established by Bobbi Brown in New York.
  • Make-up Art Cosmetics Ltd. (MAC) opens first store in the United States.
  • Max Factor and Betrix acquired by Procter & Gamble from Revlon. Max Factor products will be removed from the U.S. due to poor sales.
  • Revlon Group, Inc. sells the U.S. rights to Germaine Monteil to John A. Benckiser GMBH (West Germany); sells its Clean and Clear skin care range to Johnson & Johnson Products, Inc.
1992
  • Colgate-Palmolive acquires the Mennen Company.
  • Coty and Quintessence acquired by Joh. A. Benckiser GmbH (German household-products giant) from Pfizer.
  • Revlon sells Princess Marcella Borghese and Halston Enterprises to a Saudi investment group.
  • Unilever establishes the Prestige Personal Products Group, which included Elizabeth Arden and Calvin Klein.
1993
  • Benckiser GmbH merges Coty with Quintessence, Inc.
  • Estée Lauder signs a global licensing agreement with designer Tommy Hilfiger.
  • Frances Denney acquired by The Stephan Company from Mulhens Parfumerie-Fabrik.
  • L’Oréal acquires Redken 5th Avenue.
  • Revlon announces the formation of Revlon Professional Worldwide.
  • RoC Skincare sold by LVMH to Johnson & Johnson.
  • Warner-Lambert acquires Wilkinson Sword.
  • Wella AG acquires Sebastien International.
1994
  • Guerlain acquired by Möet Hennessy Louis Vuitton (L.V.M.H.).
  • Estée Lauder acquires majority equity interest in Make-up Art Cosmetics Ltd. (M.A.C.).
  • International Classic Brands established by David Reiner.
  • Jane Cosmetics was founded.
  • L’Oréal acquires Cosmair.
  • Neutrogena Corporation acquired by Johnson & Johnson.
  • Quintessence (owners of Jovan and Aspen) acquired by Coty U.S.
  • Reckitt & Colman acquires Lehn & Fink Products
  • Wella AG acquires Müelhens KG.
1995
  • Colgate-Palmolive-Peet Company acquire Kolynos Oral Care.
  • Erno Laszlo sold by Elizabeth Arden (Unilever) to Mana Products, New York. Unilever had acquired it when they bought Chesebrough-Pond’s.
  • Estée Lauder acquires Bobbi Brown, luxury skin care brand La Mer, and signs a global licensing agreement with Kiton, an Italian fashion house, for beauty products.
  • Lehn & Fink Products Corporation acquired by Reckitt & Colman from Eastman Kodak.
  • L’Oréal acquires Jade (Germany).
  • Peggy Sage purchased by Collomb family.
  • Revlon becomes a public company again.
1996
  • Coty renamed Coty Beauty (Benckiser) and acquires Unilever’s European make-up brands including Rimmel.
  • Helene Curtis acquired by Unilever.
  • L’Oréal acquires Maybelline, Unisa (Chile).
  • Revlon becomes a public company again.
  • Unilever sells the North American Helene Curtis professional haircare line to Shiseido.
1997
  • Beiersdorf AG acquires the Polish company Pollena-Lechia; completes repurchases of the Nivea trademarks it lost after the Second World War.
  • Cutex acquired by Carson, Inc. from Unilever.
  • Estée Lauder signs a licensing agreement with American fashion designer Donna Karan, acquires Aveda Corporation and jane, a make-up brand.
  • Perricone M.D. founded by Dr. Nicholas Perricone.
  • Proctor & Gamble acquire Tambrands (Tampax).
  • Revlon sells Princess Marcella Borghese and Halston to Halston Borghese International Limited, a Saudi investment firm.
  • Unilever sells the Japanese Helene Curtis professional haircare line to Shiseido.
  • Wella consolidates in the holding company, Cosmopolitan Cosmetics GmbH.
1998
  • Braun AG is transformed into a private company.
  • Estée Lauder completes acquisition of Make-up Art Cosmetics Ltd. (MAC).
  • Gemey and Maybelline enter into a business agreement.
  • L’Oréal acquires Soft Sheen Products (makes products for ethnic hair-types).
  • The first M.A.C. Pro Store opens in SoHo, New York.
  • Perricone M.D. renamed N.V. Perricone M.D.
  • Playtex acquires Personal Care Holdings which includes Dorothy Gray and Tussy.
1999
  • Estée Lauder acquires Stila Cosmetics, Inc.
  • Coty introduces Rimmel make-up line into the U.S.
  • Cutex nail polish remover business acquired by the investment firm, The Shansby Group.
  • Cyclax acquired by Richards & Appleby Ltd.

Updated: 27th June 2014

Main Sources

Allen, M. (1981). Selling dreams: Inside the beauty business. London: J. M. Dent & Sons Ltd.

The American perfumer & essential oil review. (1906-1955). New York: Robbins Perfumer Co. [etc.].

Balsam, M. S., & Sagarin, E. (Eds.). (1972). Cosmetics: Science and technology (2nd. ed.). New York: Interscience Publishers, Inc.

Corson, R. (1972). Fashions in make-up: From ancient to modern times. London: Peter Owen.

De Castelbajac, K. (1995). The face of the century: 100 years of make-up style. London: Thames and Hudson.

The drug and cosmetic industry. (1932-1997). New York: Harcourt Brace Jovanovich [etc.].

Jones, G. (2010). Beauty imagined: A history of the global beauty industry. Oxford: Oxford University Press.

Manufacturing chemist. (1937-2012). London: Miller Freeman [etc.].

Peiss, K. (2007). Hope in a jar: The making of America’s beauty culture. New York: Henry Holt and Company.

Perfumery and essential oil record. (1910-1969). London: G. Street & Co. Ltd.

SPC. Soap, perfumery & cosmetics. (1935-1970). London: London Trade Press Ltd.