Pre 1870s

Pears
Pears Soap
1730
  • Floris established in London by Juan Famenias Floris.
1749
  • Potter & Moore founded by John Potter and James Moore in Surrey, England.
1768
  • Chiris founded by Antoine Chiris in Grasse, France.
1770
  • A soap and perfumery business that will become Yardley established by Samuel Cleaver.
1774
  • Michel Adam opens ‘A La Reine des Fleurs’ boutique in Paris.
1775
  • Jean-F. Houbigant opens a perfume shop in Saint-Honoré, Paris.
1779
  • A La Reine des Fleurs business passes to Michel Adam’s son.
1789
  • Pears Soap founded in England.
1799
  • James Atkinson, the elder, sets up a perfume business at 44 Gerald Street, London.
1802
  • Abel Porter & Company (a button shop) established by Abel & Levi Porter and Henry, Silas & Samuel Grilley (will become the Scovill Manufacturing Company) (U.S.).
1805
  • A La Reine des Fleurs business inherited by Pierre-Guillaume Dissey.
1806
  • Roger & Gallet founded (France).
  • William Colgate starts the Colgate Company making soap, candles and starch in New York.
1808
  • William Colgate partners with Francis Smith to form Smith & Colgate.
1811
  • Abel Porter & Company sold to Leavenworth, Hayden & Scovill.
1812
  • Smith & Colgate becomes William Colgate & Company.
1812
  • Dissey et Piver formed as a partnership between Pierre-Guillaume Dissey and Louis Toussaint Piver.
1818
  • Merck & Company established (Germany).
1823
  • William Yardley gains control of the Cleaver soap and perfumery business.
1828
  • House of Guerlain founded by Pierre-François-Pascal Guerlain at 42 Rue de Rivoli, Paris.
1829
  • Atkinsons moves to 39 Bond Street, London.
1830
  • Edouard Pinaud acquires the perfume shop ‘A la Corbeille Fleurie’ in Paris.
1831
  • Atkinson’s renamed as J. & E. Atkinson after James Atkinson’s brother, Edward, becomes a partner in the firm.
1832
  • J. & E. Atkinson moves to 24 Old Bond Street, London.
1834
  • House of Rimmel founded by Eugene Rimmel in London.
1836
  • A.H. Wirz Company was founded by August Herman Wirz in Philadelphia (first business in the U.S. to make collapsible tubes).
1837
  • Procter (English candle maker) & Gamble (Irish soap maker) open factory in Cincinnati, Ohio.
1839
  • Guerlain moves to 15 Rue de la Paix, Paris.
1841
  • Charles Yardley takes on a partner to form Yardley & Statham.
1842
  • A. Rallet & Co. founded in Moscow by Alphonse Rallet.
1848
  • Ed. Pinaud acquires the title to the business of M. Besançon from his successor M. LeGrand ‘A la Corbeille Fleurie’.
1849
  • Boots, The Chemists founded by John Boot (U.K.).
  • Chas. Pfizer & Company established by Charles Pfizer and Charles F. Erhart in Williamsburg, Brooklyn.
  • The T. T. Pond Company formed by Theron Pond, Alexander Hart, and Edmund Munson.
  • John Tetlow purchases a soap business from a Philadelphian who went to the California gold rush.
1850
  • Scovill Manufacturing Company incorporates.
1851
  • W. J. Bush & Co. founded in London by William John Bush.
1852
  • Beecham Ltd. founded (U.K.).
  • Le Bon Marché, the first modern department store established in Paris by Aristide Boucicaut.
1855
  • Hudnut’s Pharmacy established by Alexander Hudnut (Richard Hudnut’s father) in New York.
  • C. B. Woodworth founded in New York by Chauncey B. Woodworth.
1856
  • William R. Warner opens a drug store in Philadelphia, Pennsylvania.
1857
  • Registration of trademarks added to the registration of invention patents (France).
  • William Colgate dies; William Colgate & Company becomes Colgate & Company.
1858
  • Robert Augustus Chesebrough begins manufacturing petroleum products.
  • E. R. Squibb & Sons founded by Dr. Edward R. Squibb.
1862
  • House of Roger & Gallet founded by Armand Roger and Charles Gallet.
1863
  • Joseph-Albert Ponsin establishes a business in Paris to create make-up and perfumes for performers.
1864
  • B. J. Johnson Soap Company formed in Milwaukee (will later become Palmolive).
  • Carlton & Smith advertising agency founded by William James Carlton (U.S.).
1865
  • Meyer Brothers Drug Co. established in Fort Wayne, Indiana.
1866
  • Florence Manufacturing Company (Florence Compound) founded in Haydenville, Massachusetts.
  • Parke-Davis founded in Detroit, Michigan by Harvey C. Parke and George S. Davis.
1868
  • Alexandre-Napoléon Bourjois purchases the cosmetic business of Joseph-Albert Ponsin.
  • Dr. J. Parker Pray Company established in New York by the podiatrist Dr. Joseph Parker Pray.
1869
  • Dr. Charles Browne Fleet opens pharmacy in Lynchburg, Virginia.

1870s

Chesebrough
Chesebrough
Manufacturing Company
1870
  • Aurelius Stone Hinds purchases a drug store in downtown Portland.
  • John H. Woodbury Company established by John H. Woodbury in Albany, New York.
1871
  • Ben Levy Company founded by Benjamin Levy in Boston, Massachusetts.
1872
  • Crown Perfumery Company established in London.
  • Kimberly, Clark & Company founded in Neenah, Wisconsin, by John A. Kimberly, Charles B. Clark, Frank C. Shattuck, and Havilah Babcock.
  • Yushin Fukuhara, opens the Shiseido Pharmacy (Japan).
  • Peet Brothers Manufacturing Company founded in Kansas City by Jesse, William and Robert Peet to manufacture soap.
1873
  • Leichner founded by Ludwig Leichner to manufacture greasepaint.
  • Samual Colgate & Company agrees to distribute Vaseline products.
1874
  • C. W. Briggs & Sons Company (Marcelle Toilet Preparations) founded.
  • Chesebrough Manufacturing Company established by Robert Chesebrough.
  • Lehn & Fink founded by Louis Lehn and Frederick Fink at 160 William Street, New York.
1875
  • A. S. Hinds Company founded by Aurelius Stone Hinds in Portland, Maine.
1876
1877
  • Carlton & Smith reacquired by James Walter Thompson.
1878
  • Carlton & Smith renamed the J. Walter Thompson Company.
1879
  • Mennen Company founded by Gerhard Mennen.

1880s

Recamier
Recamier Manufacturing Company
1880
  • Paul C. Beiersdorf opens pharmacy in Hamburg, Germany.
  • Burroughs Wellcome & Company founded in London by American pharmacists Henry Wellcome and Silas Burroughs.
  • Carter Medicine Company founded by Dr. John Samuel Carter in Erie, Pennsylvania.
  • Chesebrough foreign companies amalgamate with the United States to form Chesebrough Manufacturing Company, Consolidated.
  • Franz Ströher-Rothenkirchen (later Wella) founded by German hairdresser Franz Ströher.
  • Richard Hudnut begins selling perfumes from the New York pharmacy owned by this father, Alexander Hudnut.
  • Lunsford Richardson acquires a retail drug business in Selma, North Carolina.
  • Western Soap Company started by Andrew Jergens.
1881
  • Chesebrough Manufacturing Company becomes majority owned by Standard Oil.
  • Dr. Joseph Lawrence sells his formula for Listerine to Jordan Wheat Lambert.
  • Jordan Wheat Lambert founds the Lambert Pharmacal Company.
1882
  • Andrew Jergens Soap Company founded by Andrew Jergens Sr. and Charles H. Geilfus.
  • P. Beiersdorf & Company founded by pharmacist Paul C. Beiersdorf to manufacture gutta-percha medical plasters (Germany).
  • Bronnleys, makers of fine soaps, founded (U.K.).
1883
  • Potter Drug & Chemical Company (Cuticura) formed from the Weeks & Potter Drug Company.
1884
  • A. J. Krank Manufacturing Company established by Alfred J. Krank in St Paul, Minnesota.
  • J. A. Pozzoni Company formed.
  • Lehn & Fink relocates to larger building at 128 William Street, New York.
1885
  • Blondeau et Cie founded by Dr. Eggleston Burrows and James Hill Hartridge in New Bond Street, London.
  • W. J. Bush & Co. relocates to larger premises at Ash Grove, Hackney.
  • Frederick F. Ingram Company established by Frederick F. Ingram.
  • Monsieur Guillaume Lenthéric opens first salon and laboratory at 245 St. Honoré, Paris.
  • Lever & Company (Lever Brothers) founded by William and James Lever (U.K.).
1886
  • Albert Plaut becomes a partner in Lehn & Fink after the retirement of Louis Lehn.
  • W. J. Bush & Co. absorbs Potter & Moore.
  • California Perfume Company founded by David H. McConnell.
  • Johnson & Johnson founded by Robert Wood Johnson, James Wood Johnson and Edward Mead Johnson.
  • Pond’s Extract launches its first national advertising campaign in the U.S. using the services of the J. Walter Thompson Company.
  • Potter Drug & Chemical Company (Cuticura) commence first international advertising.
  • Recamier Manufacturing Company founded by Harriet Hubbard Ayer.
  • William R. Warner gives up his drug store and establishes William R. Warner & Company.
  • Eli Lilly & Company founded by Colonel Eli Lilly in Indianapolis, Indiana.
1887
  • Clinton Pharmaceutical Company founded by John R. Myers, William M. Bristol, John Clark and Lafayette Moore (will later become Bristol-Myers).
  • Johnson & Johnson incorporates.
  • Kao Soap Co. Ltd. founded (Japan).
  • Oxzyn Company founded (N.Y.C.).
  • Recamier Manufacturing Company incorporates; introduces its skin creams into England.
  • M. Stein Cosmetic Company founded to make theatrical creams and greasepaint (U.S.).
1888
  • Dow (Midland) Chemical Company founded (U.S.).
  • Martha M. Harper starts a business in Rochester N.Y. State.
1889
  • Eugene Rimmel incorporates as a limited liability company.
  • Potter Drug & Chemical Company (Cuticura) incorporates.
  • Richard Hudnut Pharmacy Company established at 925 Broadway, New York.

1890s

Bourjois
A. Bourjois & Company
1890
  • Académie Scientifique de Beauté founded by Dr. Alexandre Lamotte in Paris.
  • P. Beiersdorf & Company sold to Oscar Troplowitz.
  • Chambre Syndicale de la Parfumerie Française established by Aimé Guerlain and Charles Gallet.
  • Clinton Pharmaceutical Company reorganises and becomes the Bristol-Myers Company
  • Alexandre-Napoléon Bourjois builds factory in Pantin.
  • Daggett & Ramsdell established by Volney Chaplin Daggett and Clifford Ramsdell.
  • Kimberly & Clark Company incorporates.
  • Lever & Company becomes a limited liability company, Lever Brothers Ltd.
  • Lunsford Richardson buys a share in a larger drug store in Greensboro, North Carolina.
  • Proctor & Gamble incorporates.
  • Yardley becomes a Joint Stock Company.
1891
  • A. Bourjois & Cie formed by Alexander Bourjois and Emile Orosdi (France). Factory built at Pantin.
  • Dr. J. Parker Pray Company incorporates in New Jersey.
1892
  • P. Beiersdorf & Company builds new factory in Eimsbüttel, Germany.
  • Maurice Lévy founded by Felix Lévy.
  • Peet Brothers Manufacturing Company incorporates.
  • Proctor & Gamble start national advertising campaigns in magazines.
1893
  • German Oil & Chemical Company founded by Francis W. Jones.
  • Martha Matilda Harper founded.
1894
  • Andrew Jergens takes over the manufacture of Woodbury products.
  • Californian Perfume Company opens its first laboratory in Suffern, New York.
1895
  • Académie Scientifique de Beauté opens a beauty salon at 376 Rue Saint Honoré, Paris.
  • Beecham Ltd. opens an American subsidiary.
  • Givaudan established in Zurich by Leon and Xavier Givaudan.
  • Jeanette Scalé opens a salon in Chancery Lane, London using the name Mrs. Pomeroy.
  • The Klytia Insitut Scientific de la Beauté established by Marie Valentin Le Brun in Paris.
  • Lever Brothers established in the New York.
1896
  • Crown Chemical Company established by Augustus F. Garriott and John M. Price in indianapolis, Indiana.
  • Frances Forsythe opens a beauty business in Mayfair using the name Mrs. Frances Hemming (U.K.).
  • Hoffman-La Roche, Inc. founded (Switzerland).
  • J. & E. Atkinson Ltd. incorporates.
  • Mrs. Pomeroy Ltd. established. Moves to bigger premises at 29 Old Bond Street, London.
  • Recamier Manufacturing Company goes into receivership; assets acquired by Maria E. Rinn.
1897
  • W. J. Bush & Co. becomes a limited liability company.
  • Cyclax founded by Frances Forsythe at 58 South Molton Street, London.
  • D. Weeks Company formed by Deyet Weeks in Iowa.
  • Denney & Denney founded in Philadelphia.
  • Monsanto Chemical Company established (U.S.).
  • California Perfume Company establishes its own laboratory in Suffern, New York.
1898
  • W. J. Bush & Co. Ltd. establish a branch in New York.
  • Emile Orsosdi (Bourjois et Cie) enters into partnership with Ernest Wertheimer.
  • Givaudan moves to Geneva; constructs a factory in Vernier.
  • Icilma Company Ltd. founded by Stephen Armitage in London.
  • B. J. Johnson formed.
  • Lehn & Fink acquired by Albert and Joseph Plaut.
  • Lever Brothers begin manufacturing in Cambridge, Massachusetts.
  • Rallet acquired by a group of French perfumers and reorganised as a stock company.
  • Vinolia Company Ltd. formed to take over the business of Blondeau et Cie.
1899
  • Benjamin Brooke & Company acquired by Lever Brothers Ltd.
  • National Toilet Company (Nadine) established in Paris, Tennessee.
  • Vinolia Company Ltd. goes public.

1900s

Rubinstein
Helena Rubinstein
1900
  • Eleanor Adair establishes a salon in London.
  • Clinton Pharmaceutical Company incorporates as the Bristol-Myers Company.
  • Chas. Pfizer & Company incorporates.
  • Elcaya established by James C. Crane in New York.
1901
  • American Safety Razor Company formed in Boston by King Camp Gillette.
  • Andrew Jergens Company acquires rights and trademarks to manufacture and sell Woodbury toilet articles, including Woodbury soap.
  • Crown Chemical Company incorporates.
  • George Westmore opens a hair dressing salon in Newport (U.S.).
  • Lehn & Fink moves to 120 William Street, New York.
1902
  • American Safety Razor Company renamed as the Gillette Safety Razor Company.
  • Helena Rubinstein opens her first salon in Melbourne, Australia.
  • Joseph Lesquendieu acquires Bossard-Lemaire (France).
  • The Van Dyke Chemical Company founded in New York by Samuel Isermann and L. A. Van Dyke to manufacture synthetic aromatic compounds.
  • United Drug Company is established by Louis Kroh Liggett and a group of independent drug store owners in New Jersey.
1903
  • Bonetti Frères (Bonetti Brothers) established by the brothers Giovanni Battista Bonetti and Cornelio Bonetti (Paris).
  • Rose Laird begins practicing at 20 West 31st Street, New York.
1904
  • Chesebrough moves manufacturing from Brooklyn to a larger plant in Perth Amboy, New Jersey.
  • Coty SA founded in Paris by François Joseph de Spoturno.
  • A. S. Hinds builds new laboratory on the corner of Pine and Clark Streets, Portland.
  • Marinello Company founded by Ruth D. Maurer in La Cross, Wisconsin.
  • Alfred H. Smith Company (importers of Djer-Kiss) incorporates (U.S.).
1905
  • Crown Chemical Company establishes Boncilla Laboratories.
  • Pompeian Manufacturing Company incorporates.
  • Richard Hudnut builds manufacturing facilities and offices at 115-117 East 29th Street, New York.
  • Theodore Welcher and Lowell M. Palmer buy E. R. Squibb & Sons after the death of Dr. Edward R. Squibb.
  • Vick Family Remedies Company established by Lunsford Richardson.
1906
  • P. Beiersdorf & Company establishes its first overseas affiliate in London.
  • Mrs. Pomeroy Ltd. goes into voluntary liquidation; assets sold to E. H. Girling who establishes a new Mrs. Pomeroy Ltd.
  • Madame C. J. Walker establishes the Walker Manufacturing Company in Denver.
  • Vinola company acquired by Lever Brothers.
1907
  • American Cyanamid founded by Frank Washburn.
  • Daggett & Ramsdell closes its retail business.
  • Elmo founded by Mary and Margaret McCann in Philadelphia.
  • Harriet Hubbard Ayer Company founded by Vincent Benjamin Thomas after he acquired the rights to her name.
  • Helena Rubinstein Pty. Ltd. founded.; and opens her second salon in Sydney, Australia.
  • Princess Pat Ltd. established by Max Martin Gordon and his wife Fannie Gordon.
  • Vick Chemical Company formed by Lunsford Richardson.
1908
  • Coty opens a shop at 23 Place Vendôme, Paris; moves business centre to Suresnes-sur-Seine.
  • Helena Rubinstein opens salons in London and New Zealand.
  • William R. Warner Company acquired by Henry and Gustavus A. Pfeiffer & Company.
  • Madame C. J. Walker opens the Lelia College in Pittsburgh.
1909
  • California Perfume Company moves its headquarters to New York.
  • Charles Nessler opens a shop in London after leaving his barber-surgeon job in Switzerland.
  • Florence Graham (Elizabeth Arden) and Elizabeth Hubbard open a salon at 509 Fifth Avenue, New York.
  • Helena Rubinstein purchases a Paris salon from Madame Chambaron.
  • L’Institut Marie Earle established at 279 Rue Saint-Honoré, Paris.
  • Max Factor opens a store on South Central Avenue, Los Angeles; Max Factor & Company founded.
  • Richard Hudnut Pharmacy Company incorporates.
  • Société Française des Teintures Inoffensives pour Cheveux (L’Oréal) founded by Eugène Schueller.

1910s

Arden
Elizabeth Arden
1910
  • Bourjois, Inc. established in the United States.
  • Charles Ritz opens a hairdressing business in the Ritz-Carlton Hotel, New York.
  • Colgate moves to Jersey City, New Jersey.
  • Coty opens London and Moscow subsidiaries.
  • Florence Graham goes into business for herself at 509 Fifth Avenue, New York, under the name Elizabeth Arden.
  • Lightfoot Schultz Company organised in New York by Charles Schultz.
  • Marie Earle company established by M. Earle and N. Earle (Paris).
  • Lehn & Fink becomes a company.
  • Madame C. J. Walker establishes a factory, hair and manicure salon; opens another training school in Indianapolis.
1911
  • Chesebrough Manufacturing Company becomes an independent entity after the breakup of Standard Oil.
  • Harold F. Ritchie & Company Ltd. founded by Harold F. Ritchie.
  • Lashbrow Laboratories started by Benjamin Ansehl (U.S.).
  • L’Oréal established in Austria.
  • Louis Philippe established by Louis Onesime Philippe in New York.
  • Northam Warren Company founded by Northam Warren in New York.
  • Roger & Gallet, New York established.
  • Rose Laird Company established in New York.
  • Seligman & Latz founded by Sidney Seligman and Edwin Latz in New York.
  • Wildroot Company established in Buffalo.
1912
  • Antoni Cierplikowski (Antoine) opens a hairdressing salon at 5 Rue Cambon, Paris.
  • Calmon & Neate appointed sole agents for Lesquendieu products in the U.K.
  • Coty opens an American branch at 714 Fifth Avenue, New York.
  • Crystal Chemical Company, New York, incorporates.
  • Marie Earle opens a branch at 30 East 57th Street, New York.
  • Melba Manufacturing Company incorporates.
  • Richard Hudnut opens a branch office at 22 Rue Augustine, Paris.
  • Rights to Chapstick sold to John Morton who establishes the Morton Manufacturing Corporation to market it.
1913
  • Andrew Jergens Company, Cincinnati incorporates.
  • A. Bourjois & Company founded in New York.
  • Harper Method founded by Martha Matilda Harper.
  • Houbigant starts business in New York.
  • Lady Esther founded by Syma Cohen.
  • L’Oréal established in the Netherlands.
  • Paris Toilet Company founded in Paris, Tennessee.
1914
  • P. Beiersdorf & Company establishes an affiliate in Vienna, Austria.
  • Elizabeth Arden opens a second salon in Washington, D.C.
  • American department stores begin to stock Arden’s Venetian line.
  • German Oil & Chemical Company incorporates as the Melba Manufacturing Company.
  • Guerlain opens new premises at 68 Avenue des Champs-Elysées, Paris.
  • Helena Rubinstein begins wholesaling in the U.S.
  • Lever Bothers acquire an interest in Pears Soap.
  • Richard Hudnut closed his pharmacy at 925 Broadway, New York.
  • V. Vivaudou Company, Inc. established by Victor Vivaudou and a group of investors in New York.
1915
  • California Perfume Company, New Jersey incorporates.
  • C. B. Woodworth & Sons acquired by the State Securities Company which then incorporates.
  • Charles Nessler leaves England and opened a shop on East 46th Street, New York; Nestle Company organised by Charles Nessler in New York.
  • Elcaya Company, New York incorporates.
  • Elizabeth Arden moves to 673 Fifth Avenue, New York.
  • Helena Rubinstein opens a New York salon at 15 East 49th Street.
  • Louis Philippe incorporates.
  • Northam Warren Company, New York incorporates; Northam Warren buys shares in Van Dyke & Co.
  • Pepsodent Company, New Mexico founded by Edward Springer & George E. Remley.
  • Maybell Laboratories (Maybelline) founded by Tom Lyle Williams.
1916
  • Armand Company incorporates.
  • B. J. Johnson Soap Company incorporates as the Palmolive Company.
  • Elizabeth Arden opens a laboratory at 665 Fifth Avenue, New York.
  • Dorothy Gray opens her first salon on 57th Street, New York.
  • DuBarry Perfume Company established (U.K.).
  • Helena Rubinstein Beauty Products Manufacturing Company, New York incorporates.
  • Lehn & Fink incorporates.
  • Max Factor moves to larger premises on South Broadway, Los Angeles.
  • Northam Warren begins advertising using the J. Walter Thompson advertising agency.
  • Peggy Sage company established by Peggy Sage in New York.
  • Perfumeria Myrurgia Ltd. established in Barcelona, Spain.
  • Potter Drug & Chemical Company (Cuticura) open laboratory in England.
  • Richard Hudnut opens a perfume Shop opens at 400 Fifth Avenue, New York.
  • V. Vivaudou acquired by the United Drug Company.
  • William R. Warner & Co. acquires the Richard Hudnut Pharmacy Company and the J. A. Pozzoni Pharmacal Company.
1917
  • Helena Rubinstein opens salons in San Francisco, Boston, Philadelphia, Washington, Chicago, and Toronto.
  • Madam C. J. Walker hosted the first national convention of her Walker ‘beauty culturists’ in Philadelphia.
  • Noxzema Chemical Company founded by Dr. George A. Bunting in Baltimore, Maryland.
  • William R. Warner & Co. moves to new quarters at 113-127 West 18th Street, New York.
1918
  • P. Beiersdorf & Company becomes a private limited liability company.
  • D’Orsay Perfumeries Corporation, New York incorporates.
  • Hannibal Pharmacal Company formed by Edwin Druin Frier in Hannibal, Missouri to manufacture Neet depilatory.
  • Harriet Hubbard Ayer taken over by Lillian Sefton Thomas after the death of her husband.
  • Marie Earle opens a salon in New York.
  • Morny begin to export cosmetics (U.K.).
1919
  • American Safety Razor Corporation formed from the merger of the Gem, Ever-Ready, and Star companies.
  • Charles Jundt buys the hairdressing salon at the Ritz-Carlton and starts what will become Charles of the Ritz.
  • Inecto, Inc. founded by Neal R. Andrews (U.S.) to sell Inecto hair dyes created by M. Gaston Bardou of Paris.
  • International Icilma Trading Company Ltd. incorporates.
  • Max Factor’s ‘House of Make-up’ opens in the theatre district at 326 South Hill Street, Los Angeles.
  • V. Vivaudou sold by the United Drug Company to a New York syndicate that included Victor Vivaudou.

1920s

Dorothy Gray
Dorothy Gray
1920
  • Aziza founded by Nina Sussman in Paris.
  • Barbasol Company founded in Indianapolis, Indiana.
  • Crosfield, a subsidiary of Lever Brothers acquires a substantial share of J. & E. Atkinson Ltd.
  • Paul C. Beiersdorf changes its name to P. Beiersdorf & Company GmbH.
  • Boots Pure Drug Co., Ltd. acquired by the United Drug Company.
  • Cellucotton Products Company established by Kimberley-Clark.
  • Elizabeth Arden opens a salon at 255 Rue St. -Honoré, Paris.
  • Lehn & Fink build new manufacturing plant and laboratories in Bloomfield, New Jersey.
  • Lever Bothers absorbs Pears Soap.
  • Lowell Company (Primrose House) established in Lowell, Massachusetts by a group of investors; Primrose House salon opens at 3 East 52nd Street, New York.
  • Noxzema Chemical Company, Baltimore opens first factory.
  • House of Tangee founded by George W. Luft.
  • Plough Chemical Company founded by Abe Plough in Memphis Tennessee.
  • Recamier Manufacturing Company sold to Anna E. Reynolds.
  • La Société des Savons Françias (Monsavon) founded on Rue Martre, Clichy (France).
  • D. Weeks Company and the D. C. Leo Company purchased by Armand Company.
  • William R. Warner & Company incorporates in Delaware.
  • Yardley converted into a public limited liability company.
1921
  • P. Beiersdorf & Company GmbH establishes an affiliate in the U.S.A.
  • Bourjois begins manufacturing in the Britain.
  • Max Braun establishes an equipment manufacturing workshop (Firma Max Braun) in Frankfurt, Germany.
  • Maurice Lévy Company incorporates.
  • Potter Drug & Chemical Company (Cuticura) open laboratory in Canada.
  • Richard Hudnut store moves to 392 Fifth Avenue, New York.
  • Yardley opens an American branch in New York.
1922
  • A. S. Hinds was incorporated as a Delaware company.
  • P. Beiersdorf & Company GmbH becomes a public company and changes its name to P. Beiersdorf & Company AG.
  • Celma Company established in Toledo, Ohio.
  • Coty, Inc. formed in New York; laboratories and assembling plant established at 423 West 55th Street, New York.
  • Dorothy Gray establishes a laboratory and begins manufacturing cosmetics for wholesale.
  • Edna Wallace Hopper Company established by Otis and Fred Glidden in Waukesha, Wisconsin.
  • Elizabeth Arden opens a salon at 25 Old Bond Street, London.
  • Frostilla Company incorporates.
  • International Icilma Trading Company Ltd. bought by Lever Brothers.
  • Lady Esther incorporates.
  • Marie Earle, Inc., organised in New York.
  • Zonite Products Corporation founded in New York.
1923
  • Bristol Myers (owners of Ipana toothpaste) begin radio advertising (U.S.).
  • Coty (England) Ltd. created.
  • Crown Chemical Company changes its name to Boncilla Laboratories.
  • Dorothy Gray moves to 116 East 59th Street, New York.
  • Elizabeth Arden Paris salon moves to 2 Rue de la Paix.
  • Luzier Cosmetics, Inc. founded by Thomas L. Luzier in Kansas City.
  • Maybell Laboratories renamed Maybelline.
  • Pacquin Perfumers N. Y. formed.
1924
  • Alfred Dunhill SA formed in France.
  • Coty opens London showrooms in Walmar House at 298 Regent Street.
  • Elcaya acquired by H. C. MacBride.
  • Fabergé et Cie begun by Alexander and Eugène Carl (Paris).
  • Henry Tetlow incorporates as Henry Tetlow & Company.
  • Johnson & Johnson opens its first overseas company in the U.K.
  • Le Mur Company organised in Cleveland.
  • Parfumerie Rigaud, Inc. established (U.S.).
  • Parfums Corday established by Blanche Arvoy in Paris, France.
  • Société des Parfums Lucien Lelong established in Paris, France.
  • V. Vivaudou acquired by D. A. Schulte.
  • Yardley purchases the French perfumery Viville, which operates as Viville-Yardley until the 1930s.
1925
  • Coty, Inc. (U.S.) becomes a publicly traded company; and Les Cultures Florales Méditerranéennes established.
  • Lehn & Fink Products, Inc. created as a holding company; acquires Lehn & Fink, Inc. and the A. S. Hinds Company.
  • Marinello headquarters moved to 72 Fifth Avenue, New York and begins manufacturing operations in New York city.
  • Parfumerie J. Lesquendieu SA and La Reine des Cremes SA established in France.
  • Richard Hudnut opens a laboratory at Suresnes, Paris.
  • Vick Chemical Company organised to acquire all of the assets of the old Vick Chemical Company to enable national distribution.
  • V. Vivavidou acquires Alfred H. Smith Company, importers of Djer-Kiss.
1926
  • Académie Scientifique de Beauté acquired by pharmacist Georges Gay.
  • Antoine de Paris opens a salon at Saks Fifth Avenue, New York.
  • Charles Jundt adopts Charles of the Ritz as a trademark for his cosmetics.
  • Celma purchases Marie Barlow.
  • Coty buys an interest in Marie Earle; and acquires Société Française des Parfums Rallet.
  • Elizabeth Arden opens salon at 70 East Walton Place, Chicago.
  • I. G. Farbenindustrie founded (Germany).
  • J. Lesquendieu Ltd. established in London, England.
  • Mary Dunhill Ltd. founded in London; opens hairdressing salon in Bayswater.
  • Marie Barlow opens new salon and product line at 358 Fifth Avenue, New York.
  • Marie Earle New York salon moves to 659 Fifth Avenue.
  • Martha Matilda Harper incorporates.
  • Northam Warren Corporation acquires the Elcaya Company, Inc.
  • Palmolive Company and the Peet Brothers Manufacturing Company merge to form the Palmolive-Peet Company.
  • Primrose House reorganised under new management.
  • Prince Matchabelli Perfumery Company founded by Prince Georges V. Matchabelli in New York.
  • V. Vivavidou acquires the Melba Manufacturing Company (name changed to Parfumerie Melba).
  • Vick Chemical Company incorporates.
1927
  • Bonnie Bell Company founded by Jesse Grover Bell in Cleveland, Ohio.
  • Campana Company founded by Ernest Morgan Oswalt (U.S.).
  • Cellucotton Products Company becomes the International Cellucotton Products Company after numerous name changes.
  • Dorothy Gray acquired by Lehn & Fink Products Corporation; incorporates in New Jersey.
  • London showrooms of Coty moved to 3 Stratford Place; and Coty SAR. (Rumania) created.
  • Erno Laszlo opens the Institute of Scientific Cosmetology in Budapest.
  • Glyco Chemicals, Inc. founded.
  • George W. Luft Company founded by George W. Luft; also starts the International Cosmetic Company.
  • Inecto, Inc. acquires the Marinello Company and the National School of Cosmeticians.
  • Lenthéric acquired by E. R. Squibb & Sons.
  • Lucien Lelong establishes an American branch in Chicago, Illinois.
  • Luxor Ltd. appointed sole agents for Lucien Lelong of Paris.
  • Marie Earle salon opens in Los Angeles, California.
  • Maurice Lévy Company renamed as the Hygienol Company.
  • Max Factor begins nationwide distribution of Max Factor cosmetics; opens a branch office at 444 West Grand Avenue, Chicago.
  • National Mineral Company (Helene Curtis) established by Gerald Gidwitz and Louis P. Stein.
  • Pompeian Manufacturing Company acquired by Colgate & Company.
  • Pond’s Extract opens its first foreign plant in Canada.
  • Primrose House opens a branch at 127 Grant Avenue, San Francisco.
  • Rallet Corporation of America organised by Coty.
  • Richard Hudnut opens a new shop at 20 Rue de la Paix, Paris.
  • William Waltke acquired by Procter and Gamble.
  • Yardley headquarters and showrooms moved to 8 New Bond Street, London.
1928
  • Académie Scientifique de Beauté opens the first French beauty school at 376, rue Saint Honoré, Paris.
  • Charles of the Ritz incorporates.
  • Coty, Inc. acquires Marie Earle.
  • Dorothy Gray salon opens in the new Dorothy Gray building.
  • Harold F. Ritchie & Company acquires J. C. Eno Ltd.
  • Helena Rubinstein sells her American business to Lehman Brothers.
  • Kimberly, Clark & Company becomes the Kimberly-Clark Corporation.
  • L’Insitut Jeanne Piaubert established by Jeanne Piaubert (Paris).
  • Lehn & Fink moves to the Dorothy Gray building at 683 Fifth Avenue, New York.
  • L. Leichner’s London Ltd. founded.
  • Marie Earle salon opens in Southampton, Long Island.
  • Max Factor Make-up Studio opened at 1666 North Highland Avenue, Hollywood; Sales Builder, Inc. awarded the contract to advertise and distribute Max Factor products throughout the U.S.
  • Nestle Company and LeMur Company merge to form Nestle-LeMur.
  • Northam Warren (Cutex, Elcaya) purchases the Odor-O-No and Glazo companies.
  • Palmolive-Peet and Colgate merge to create Colgate-Palmolive-Peet.
  • Perfume Associates founded in New York (Duke Laboratories (Nivea) and Lady Esther).
  • Primrose House moves to 49 West 45th Street, New York.
  • Rose Laird Ltd. established in England.
  • Sales Builder, Inc. awarded the contract to advertise and distribute Max Factor products throughout the U.S.
  • Sefton-Dodge Ltd. established at 150 Regent Street, London.
  • La Société des Savons Françias (Monsavon) acquired by Société Française des Teintures Inoffensives pour Cheveux (L’Oréal).
  • Yardley opens an American factory in New Jersey.
1929
  • A. Bourjois (Paris), Bourjois (New York) and Woodworth, Inc. merge to form the International Perfume Company, Inc.
  • Bristol-Myers acquired by Drug, Inc.
  • Coty, Inc. (U.S.) acquires Coty SA (France), Coty (England) Ltd., Coty SAI (Italy), Coty SAR (Romania), Coty SAB (Brazil), Coty SAM (Mexico), Les Cultures Florales Mediterranéennes and Société Française des Parfums Rallet.
  • Daggett & Ramsdell acquired by the Standard Oil Company; products sold through the subsidiary, Stanco Distributors, Inc.
  • Dorothy Gray begins radio advertising (U.S.).
  • Frederick F. Ingram acquired by Bristol-Myers.
  • Hannibal Pharmacal Company sold to a syndicate of New York bankers.
  • International Icilma Trading Company Ltd. becomes the Icilma Company Ltd.
  • Kirkman & Sons merge with Colgate-Palmolive-Peet.
  • Klytia Corporation formed (U.S.) to sell products of the Insitut de Beauté of Paris.
  • Lesquendieu, Inc. (New York) acquired by Lehn & Fink Products Corporation.
  • Lever Brothers and Dutch Margarine Union merge to form Unilever. Lever Brothers of America operated as a subsidiary.
  • Lucien Lelong incorporates with Lucien Lelong as the largest shareholder.
  • Marie Earle Paris salon moves to 15 Rue de la Paix.
  • Max Factor & Company becomes a Delaware corporation.
  • Neet, Inc. formed to acquire the assets of the Hannibal Pharmacal Company.
  • Pacquin Perfumers N. Y. changes their name to Pacquin, Inc.
  • Plough Chemical Company changed to Plough, Inc.
  • Pola founded in Shizuoka, Japan by Shinobu Suzuki.
  • Potter & Moore Ltd. established by W. J. Bush & Co. Ltd. (U.K.).
  • Primrose House salon moves to 595 Fifth Avenue, New York.
  • Sales Affiliates, Inc. established to sell the products of Marinello and Inecto, Inc.

1930s

Revlon
Revlon
1930
  • Andrevan, Inc. established by Neal R. Andrews and Ralph L. Evans, acquires the stock of Sales Affiliates, Inc., Inecto, Inc. and the Marinello Company.
  • Alexandra de Markoff incorporates in the United States; establishes a salon in New York.
  • Coty begins radio advertising (U.S.).
  • Dorothy Gray opens its first European salon at 34 Avenue George V, Paris.
  • Elizabeth Arden moves her New York salon to 691 Fifth Avenue.
  • J. S. Kirk acquired by Procter & Gamble.
  • Koremlu, Inc. founded by Kora M. Lubin.
  • Mary Dunhill products introduced into the U.S.
  • Max Factor establishes and International Division.
  • Northam Warren acquires Peggy Sage.
  • Natone (Neutrogena) founded by Emanuel Stolaroff in Los Angeles.
  • Payot opens salon in Paris.
  • Pompeian Company and the Frostilla Company sold to a consortium comprising of Harold F. Ritchie & Company and the Shoemaker family, owners of the Frostilla Company.
  • Rudemar Products Corporation established by Ruth D. Maurer and a group of backers.
  • Sefton-Dodge Ltd (U.K.) renamed Harriet Hubbard Ayer Ltd; and London operations moved to 130 Regent Street.
1931
  • Almay Cosmetics founded by Alfred and Fanny May Woititz.
  • Beauty Counselors founded in Detroit.
  • Clairol founded by Lawrence and Joan Gelb (U.S.).
  • Clinique La Prairie founded in Montreux, Switzerland by Dr Paul Niehans.
  • Helena Rubinstein regains control of her American business.
  • L’Oréal uses a ‘jingle’ in their radio advertising.
  • Merle Norman started in Santa Monica, California by Merle Nethercutt Norman.
  • Mum Manufacturing Company acquired by Bristol-Myers.
  • Parfumerie Ed. Pinaud Paris incorporates as Pinaud SARL.
  • Pond’s opens its first foreign plant in Canada.
  • Richard Hudnut opens a new shop and salon at 693 Fifth Avenue, New York.
  • Yardley retail showrooms moved to Yardley House at 33 Old Bond Street, London.
1932
  • Coty Manufacturing Co. Ltd. established (U.K.).
  • Dana Perfumes Corporation founded (Spain).
  • Dorothy Gray installs her first salon on a Grace Line ship, the Santa Rosa.
  • Douglas Collins & Company Ltd. established by Douglas Collins and Buzz Stevens.
  • Harriet Hubbard Ayer begins direct selling to retailers.
  • International Laytex Company founded; later known as International Playtex, Inc.
  • Koremlu, Inc. files for bankruptcy.
  • Mary Chess founded by Grace Mary Chess Robinson in New York.
  • Marie Earle New York salon moves to 714 Fifth Avenue.
  • Parfums Corday, Inc. established in New York by Benson Storfer after he acquired the assets of the Lionel Trading Company which had become bankrupt.
  • Pond’s Extract opens first overseas factory in Perivale, London.
  • Revlon Nail Enamel Company founded by Charles Revson, Joseph Revson and Charles R. Lachman in New York.
1933
  • P. Beiersdorf & Company AG establishes its first South American affiliate in Argentina.
  • Dorothy Gray opens salons on the ‘Santa Rosa’ ship of the Grace Line.
  • Lightfoot Schultz Company sold to the American Safety Razor Corporation.
  • Louis Philippe Inc. sold to American Home Products Inc.
  • Mary Chess opens a store at 334 Park Avenue, New York.
  • Northam Warren begins radio advertising.
  • Revlon Nail Enamel incorporates.
  • Rudemar Products Corporation goes into liquidation.
  • United Drug Company sells Boots to British investors including John Boot.
  • Vita-Ray Corporation founded in Lowell, Massachusetts by the Ayer Company.
  • Yardley New York sales office and showrooms moved to the Rockefeller Center; London headquarters moved to Sackville house, Piccadilly.
1934
  • Elizabeth Arden opens the Maine Chance beauty spa/health farm in Maine.
  • Lalique severs ties with Coty.
  • Peggy Sage establishes a salon at 130 New Bond Street, London.
  • Shulton, Inc. founded by William Lightfoot Shultz in New York.
1935
  • Ar-Ex Cosmetics founded by chemist Julius Kahn.
  • Lancôme founded by Armand Petitjean and Guillaume d’Ornano.
  • Max Factor opens the renovated Max Factor Make-up Studio in Los Angeles.
  • Guerlain replaces the Rue de la Paix shop with one at Place Vendôme.
  • M. Stein Cosmetic Company acquired by Anstin Alexander and Leon Kutzer.
  • Northam Warren Sales Company established.
  • Parfumerie J. Lesquendieu SA incorporates.
  • The Westmore brothers, Ern, Perc, Mont and Wally, establish the House of Westmore in Los Angeles.
  • Wasey Products, Inc. founded by Louis R. Wasey in New York.
1936
  • Coty Manufacturing Co. Ltd. amalgamates with Coty (England), Ltd.
  • Cyclax of London established in New York.
  • Douglas R. Collins Ltd. (Goya) founded by Douglas Collins (U.K.).
  • Elizabeth Arden opens the Gymnasium Moderne in her Fifth Avenue salon; Elizabeth Arden Ltd. established (U.K.).
  • Germaine Monteil Cosmetiques Corporation established in New York.
  • Helene Winterstein Cosmetics founded by Helene Winterstein (Austria).
  • Hirestra Laboratories, Inc. founded by Robert Rheinstrom.
  • Lancôme opens a Paris salon.
  • Lehn & Fink Products Corporation established in New York.
  • Mary Chess opens a salon at 7 Shepherd Market, Mayfair, London.
  • Max Factor Hollywood and London (Sales), Ltd. established with factory at Park Royal (U.K.); London beauty salon opened at 49 Old Bond Street, London.
  • Petalskin Toiletries formed in New York.
  • Prince Matchabelli sold to D. Lizner & Co.
  • Yardley opens a London beauty salon in Bond Street.
1937
  • Carter Medicine Company becomes Carter Products, Inc.
  • Constance Bennett Cosmetics established in Hollywood, California.
  • Cyclax opens a salon in New York.
  • Dorothy Gray Salons Company established in London.
  • Fabergé, Inc. founded by Samuel Rubin who purchases the brand name from Fabergé et Cie.
  • Gatineau founded in Paris by Madame Jeanne Gatineau.
  • Harriet Hubbard Ayer Salon de Massage opens at 33 Boulevard Haussmann, Paris.
  • Helena Rubinstein opens a new flagship salon in New York.
  • J. C. Laboratories change their name to Jacqueline Cochran.
  • Max Factor opens a branch in France.
  • Miners Cosmetics founded (U.K.).
  • Pompeian sold to Laco Products, Inc.
  • Pond’s Extract begins sponsoring radio programs (U.S.).
  • Potter & Moore Ltd. open new London factory.
  • Primrose House creates Delv Ltd. to sell Delv all-purpose cream.
  • Revlon adds a style department to promote style and fashion in manicure items and begins to sell in stores as well as salons.
  • Elsa Schiaparelli forms a U.S. company.
1938
  • Alfred D. McKelvy Company (Seaforth) founded by Alfred D. McKelvy.
  • Gala of London founded (U.K.).
  • Glazo, Inc. formed in New York from the Glazo manicure line and the Elcaya cosmetic line.
  • Gouband of Paris starts in New York.
  • McLeans acquired by Beecham.
  • Peggy Sage nail polishes, formerly only sold in department stores and specialty shops, now sold through some beauty salons.
  • Potter & Moore established in the U.S.
1939
  • Beecham acquires County Perfumery Company Ltd., manufacturers of Brylcreem.
  • California Perfume Company renamed Avon Products, Inc.
  • Charles of the Ritz acquires the Doraldina Company; forms a new English company, Charles of the Ritz Distributors Ltd., London.
  • Coty split into a U.S. based company and Coty International based in Panama.
  • Guerlain opens a Beauty Institute at its Champs-Elysées store.
  • Erno Laszlo opens the Laszlo Institute in New York.
  • Pompeian sold to Laco Products, Inc.
  • Revlon Nail Enamel Corporation changes its name to Revlon Products Corporation.
  • Shulton opens new showrooms and offices in the Rockefeller Centre, New York; new assembly facilities opened in Hoboken, New Jersey.
  • Société des Teintures Inoffensives pour Cheveux renamed as L’Oréal.

1940s

Lauder
Estée Lauder
1940
  • Aziza Eye Cosmetics Company established in New York.
  • Chesebrough establishes a subsidiary in Great Britain.
  • Coty creates Omnium de Participations Industries de Luxe SA (Panama) and Bema Corporation SA (Panama).
  • Dana Perfumes starts in the U.S.
  • F. W. Hampshire & Co. Ltd. purchases Mrs. Pomeroy Beauty Preparations.
  • Harriet Hubbard Ayer withdrawn from sale in Britain.
  • Max Factor opens branches in The Philippines and Canada.
  • Milkmaid, Inc. established in New York.
  • Northam Warren corporate and manufacturing headquarters moves to a new manufacturing plant in Stamford, Connecticut.
1941
  • Helena Rubinstein opens the House of Gourielli in New York.
  • Katherine Mary Quinlan, Inc. acquired by Parfums Corday, Inc. from the Pond’s Extract Company.
  • Max Factor established in Cuba.
  • Milkmaid, Inc. opens showrooms at 647 Fifth Avenue, New York.
  • Primrose House salon moves to 379 Park Avenue, New York.
  • Vick Chemical Company acquires Prince Matchabelli, Inc.; and the Alfred D. McKelvy Company (Seaforth).
1942
  • Alfred D. McKelvy Company (Seaforth) headquarters moved to 10 Rockefeller Plaza, New York; and factory moved to Greenwich, Connecticut.
  • Chas. Pfizer & Company, Inc. becomes a public company.
  • Germaine Monteil gives up the fashion business and concentrates on cosmetics.
  • Peggy Sage launched in France.
1943
  • Proctor & Gamble creates a drug division to sell its toilet goods.
  • Helen Neuschaefer, Inc. (New York) and the Lacquerite Company (New Jersey) founded by Helen Neuschaefer.
1944
  • Johnson & Johnson lists on the New York Stock Exchange.
  • Mary Dunhill Ltd. acquired by Alfred Dunhill Ltd.
  • Max Factor opens New York buying office at 730 Fifth Avenue; opens a branch in Mexico.
  • Pepsodent Company acquired by Unilever.
  • Toni Home Permanent Company founded by Richard Neisen Harris and Irving B. Harris.
1945
  • Divapharma pharmaceutical laboratory (Juvena), founded in Zurich.
  • Cosmair becomes L’Oréal’s agent in the U.S.
  • Coty sales and executive offices in New York moved to 730 Fifth Avenue.
  • Kryolan GmbH Chemische Fabrik, a professional make-up firm established by Arnold Langer in Berlin.
  • Lehn & Fink Products Corporation acquires Schülke & Mayr and its worldwide rights for Lysol.
  • Peggy Sage buys the building at 54 East 57th Street, New York to house the Peggy Sage Salon.
  • Revlon acquires Graef & Schmidt, Inc., New York.
  • United Drug Company becomes United-Rexall Drug, Inc.
1946
  • Elizabeth Arden opens second Maine Chance farm in Arizona.
  • Estée Lauder founded by Estée and Joseph Lauder.
  • Coty England salon opens a salon at 3 New Bond Street, London.
  • Gala of London incorporates.
  • Katherine Mary Quinlan, Inc. acquired by William E. Weiss, Jr. and operates under the name Natcor Industries, Inc.
  • Lancaster established in Monaco by Georges Wurz and Dr. Eugene Frezzati.
  • Mary Chess purchased by Saunders P. Jones.
  • Max Factor buys Sales Builders, Inc., the distributors of Max Factor in the U.S.; opens branches in Australia, South Africa, Argentina and Brazil.
  • National Industries, Inc. becomes Helene Curtis Industries, Inc.
  • Revlon opens a Chicago office at 55 East Washington Square.
  • Richard Hudnut acquires Courtley, Inc.
  • Shulton factory opens in Clifton, New Jersey; and establishes a subsidiary in Mexico.
  • Stendhal founded by Roger Thirion at 25 Rue Royal, Paris.
  • Vick Chemical Company purchases the Sofskin Company.
  • Wella Hairdressing Requirements GmbH founded in Berlin by Karl and Georg Ströher.
  • Yardley head office, perfume laboratory, art department and salon moved to Yardley House, London.
1947
  • Charles of the Ritz buys Cosmo Chemical Laboratories.
  • Colgate-Palmolive-Peet acquires Kay Daumit, Inc. (makers of Lustre Creme shampoo).
  • Coty Manufacturing Co. Ltd. (U.K.) established.
  • Dorothy Gray takes over the American distribution of Suzy Perfumes.
  • Estée Lauder establishes its first department store account with Saks, New York City.
  • Eylure Cosmetics established by David and Eric Aylott (U.K.).
  • Guerlain opens a factory in Courbevoie to replace the one at Bécon-les-Bruyères destroyed in the war.
  • Harriet Hubbard Ayer acquired by Lever Brothers, the American arm of Unilever.
  • Henry Brooks buys the Alexandra de Markoff Facial Preparations Company.
  • Lehn & Fink Products Corporation leases a new plant in Lincoln, Nebraska.
  • Max Factor opens a branch in Ireland.
  • Orlane founded by Guillaume d’Ornano and his two sons Hubert and Michel.
  • Parfums Christian Dior of Paris founded by Serge Heftler.
  • United-Rexall Drug, Inc. becomes Rexall Drug, Inc.
1948
  • Armour & Company sells Luxor to Unilever.
  • Daggett & Ramsdell purchased from Standard Oil by a New York investor group.
  • Givaudan acquires Ersolko SA and enters the flavor industry.
  • Harriet Hubbard Ayer Salon de Coiffure opens at 89 Rue de Faubourg, Paris.
  • Hazel Bishop, Inc. formed (U.S.).
  • Jacqueline Cochran incorporates.
  • Max Factor opens a branch in Italy.
  • Revlon opens its first foreign factory in Mexico.
  • Rallet Corporation of America established in New York as a Coty subsidiary.
  • Richard Hudnut purchases Chen Yu, Inc.
  • Shulton subsidiary established in Canada.
  • Toni Home Permanent Company acquired by Gillette Safety Razor Company.
1949
  • Delettez line of beauty products purchased from Universal Laboratories by Associated Brands, Inc.
  • Helen Neuschaefer, Inc. moves its headquarters to College Point, New York State.
  • Nestle-LeMur merges with the Joubert group of companies (Pinaud, Irresistible, Blue Waltz); acquires Mavis brand of toiletries; and buys Djer-Kiss brand.
  • Schieffelin & Company buys Almay, Inc.
  • St. Pierre Epilator Company set up by Arthur Hinkel and Henri E. St.Pierre in California.

1950s

Ayer
Harriet Hubbard Ayer
1950
  • Armand merged into the Weeks & Leo Company.
  • Biotherm skin-care established.
  • Clearasil, Inc. founded by Ivan D. Combe in New York.
  • Pond’s Extract Company stops distributing its products through Lamont, Corliss and Company and sets up its own selling organisation.
  • RoC founded by Jean-Charles Lissarange (France).
  • Shulton establishes a Fine Chemicals Division.
  • Warner & Company and Richard Hudnut realigned into a new corporation, Warner-Hudnut, Inc.
  • Wella Hairdressing Requirements GmbH renamed as Well AG.
1951
  • Carmen Cosmetics founded by Carmen Murphy in Detroit.
  • Pond’s Extract sponsors its first television show (U.S.).
1952
  • Adams National Industries (Olay) established in South Africa by Graham Wulff and Jack Lowe.
  • Biotherm founded by a group of dermatologists from Molitg-Les-Bains.
  • Douglas R. Collins Ltd. (Goya) amalgamates with J. C. & J. Field Ltd. to form the Fields-Goya Cosmetic Group.
  • E. R. Squibb & Sons (including Lenthéric) acquired by Mathieson Chemical.
  • Gillette Safety Razor Company renamed the Gillette Company.
  • Harriet Hubbard Ayer relocated to Lever House at 390 Park Avenue, New York; entire line of Harriet Hubbard Ayer creams and lotions repackaged.
  • Richards & Appleby Ltd. established (U.K.).
1953
  • The Colgate-Palmolive-Peet Company renamed as the Colgate-Palmolive Company.
  • Cosmair, Inc., New Jersey created; becomes the exclusive licensee of the L’Oréal products in the United States.
  • Coty buys a controlling interest in Société des Parfums Lucien Lelong (Paris) and Lucien LeLong, Inc. (Chicago); operations conducted by a new corporation, Lucien Lelong Co. (New York).
  • Harriet Hubbard Ayer begins door-to-door selling.
  • Lady Esther acquired by the Lansing Foundation.
  • Mathieson Chemical (including E. R. Squibb and Lenthéric) acquired by Olin Industries to become Olin Mathieson Chemical.
  • Max Factor opens a branch in Japan.
1954
  • Aziza Eye Cosmetics Company sold to Mauvel Ltd.
  • Institut Clarins founded by Jacques Courtin on the Rue Tronchet, Paris. He changed his name to Jacques Courtin-Clarins in 1978.
  • Coty, Inc. organises General Beauty Products, Inc. to distribute Lucien Lelong, Marie Earle and Lily Daché Hair Cosmetics in the U.S.
  • Juvena established by Edmund Georg Locher in Zürich, Switzerland.
  • Lady Esther, Inc. acquired by Zonite Products Corporation from the Lansing Foundation.
  • Lily Daché Beauty Salon opened at 78 East 56th Street, New York.
  • Mary Chess takes over distribution of Peggy Sage in the United States.
  • Max Factor starts manufacturing in India.
  • Nestle-LeMur buys the American branch of Harriet Hubbard Ayer from Lever Brothers (European operations of Harriet Hubbard Ayer kept by French Unilever; Nestle-LeMur acquires the Nestle brand in England; Harriet Hubbard Ayer stops door-to-door selling.
1955
  • Chesebrough Manufacturing Company, Consolidated merges with the Pond’s Extract Company to form Chesebrough-Pond’s.
  • Daggett & Ramsdell take over the manufacture, sale and distribution of Primrose House.
  • Fabergé, Inc. buys Julliette Marglen, Inc., manufacturer of nail-care preparations.
  • Lakmé Cosmetics launched in India with talcum powder and lipsticks.
  • Max Factor establishes a Pharmaceutical Division.
  • Nestle-LeMur buys the Canadian branch of Harriet Hubbard Ayer from Lever Brother; and Milkmaid, Inc.which is integrated with the Harriet Hubbard Ayer division.
  • Revlon sponsors the television program ‘The $64,000 Question’; Revlon Products Corporation renamed as Revlon, Inc. and goes public; also establishes a Pharmaceutical Division.
  • Shulton buys A. Maschmeijer Jr. Ltd., New York.
  • Vick creates Matchabelli-Seaforth division based at 415 Madison Avenue, New York.
  • Warner-Hudnut merges with Lambert Pharmacal to form the Warner-Lambert Pharmaceutical Company; sells the Courtley line of men’s toiletries to Lee Ltd.; Hudnut salon at 693 Fifth Avenue closes.
  • Zonite Products Corporation changes its name to Chemway Corporation.
1956
  • Colgate-Palmolive moves its headquarters to New York.
  • Helene Curtis Industries becomes a public company; acquires Lenthéric, King’s Men (toiletries), and Jules Montenier, Inc. (Stopette).
  • Lehn & Fink Products Corporation acquires The Ogilvie Sisters.
  • Max Factor acquires Sales Builders, Inc; buys Lee Limited; establishes the Project Development Division for the creation of new products; and opens a new office/laboratory at 1655 North McCadden Place, Hollywood.
  • Nestle-LaMer establishes Nestle-LaMer International, Inc. to handle exports.
  • Peggy Sage assumes distribution of their products previously distributed by Mary Chess.
  • Revlon establishes Thayer Laboratories, a drug division.
  • Shulton establishes a Pharmaceutical Division; International Division set up; and becomes a public company.
  • Unlever acquires the french company Thibaud Gibbs.
  • Warner-Lambert opens a new Du Barry showroom in New York.
1957
  • Coty GmbH established in Mainz, Germany; and Coty SAM (Mexico) liquidated.
  • Guerlain opens a third Paris store on Rue de Passy.
  • Plough, Inc. buys the Coppertone Sales Company of Miami.
  • Shiseido begins international operations.
1958
  • Campana Corporation acquired by Allied Laboratories.
  • Chesebrough-Pond’s, Inc. acquires Prince Matchabelli, Seaforth and Sofskin from Vick Chemical Company; Sofskin resold.
  • Daggett & Ramsdell merges with the Barcley Corset Company.
  • Ingram Menthol Company established by James Field; acquires the Ingram name and goodwill from Bristol-Myers.
  • International Flavors & Fragrances, Inc. (IFF) formed from the merger between Polak & Schwarz and van Ameringen-Haebler.
  • Marcelle Cosmetics, Inc. acquired by The Borden Company.
  • Mary Chess buys Parfums Schiaparelli.
  • Max Factor merges Pharmaceutical Specialties Division and the U.S. Cosmetics Division; and opens new manufacturing plant and warehouse in Hawthorne, California.
  • Parfums Christian Dior acquired by the Möet-Hennessy group.
  • Plough, Inc. acquires Lanotan, Inc.
  • Revlon, Inc. acquires an interest in Schick, Inc.
  • Rexall Drug, Inc. becomes the Rexall Drug & Chemical Company.
  • Shulton moves its headquarters to larger offices in the Rockefeller Center; and establishes a subsidiary in Venezuela.
1959
  • Adrien Arpel founded by Adrien Arpel.
  • Amway Corporation founded.
  • Avon enters the British market.
  • Bristol-Myers acquires Clairol.
  • Chesebrough-Pond’s, Inc. acquires Aziza Eye Cosmetics Division of Mauvel Ltd.
  • Colgate-Palmolive purchases the Wildroot Company.
  • L’Oréal opens its first international subsidiary in Brazil.
  • Revlon acquires Bressard Hair Products Corporation and Bressard Distributors, Inc.; and opens the House of Revlon salon in New York.

1960s

Coty
Coty
1960
  • Bourjois, Inc. acquires Helene Pessl, Inc.
  • Chesebrough-Pond’s acquires Northam Warren (Peggy Sage, Cutex, Odor-O-No, Glazo, Keen Edge Cutlery).
  • Coty sells Marie Earle, Lucien LeLong, and Lilly Daché to Mary Chess.
  • Dow Chemical Company acquires Allied Laboratories including Campana.
  • Estée Lauder commences international operations with an account at Harrods.
  • Fields-Goya bought by Reckitt & Sons, a division of Reckitt & Colman Ltd.
  • Kanebo acquires Kanegafuchi Chemical Industries.
  • Mary Chess, Inc. acquires Parfums Lucien LeLong, Inc.; moves to 597 Fifth Avenue, New York.
  • National Toilet Company of Paris, Tennessee, acquired by the Chattem Drug and Chemical Company.
  • Revlon acquires Les Parfums Pierre Balmain SA Paris and Realistic Company of Cincinnati; establishes Revlon Professional aimed at the professional salon industry.
  • Shulton acquires Tecnique, Inc.
  • Studio Girl acquired by Helene Curtis Industries, Inc.
  • Vick Chemical Company buys Clearasil, Inc. and changes its name to Richardson-Merrell, Inc.
1961
  • W. J. Bush & Co Ltd. (including Potter & Moore) acquired by Albright & Wilson.
  • Charles of the Ritz becomes a public company.
  • Chas. Pfizer purchases the Thomas Leeming & Company Ltd.; and Pacquin, Inc.
  • Germaine Monteil becomes available in the U.K.
  • Helene Curtis enters U.K. market.
  • Lanolin Plus acquires Lilly Daché Cosmetics, Inc.
  • Max Factor becomes a public company listed on the New York Stock Exchange; acquires Parfums Corday, Inc. and its subsidiaries; and opens a new distribution centre in Des Plaines, Illinois.
  • Monsavon acquired by Procter & Gamble.
  • Redken Laboratories, Inc. launched by Paula Kent Meeham.
  • Revlon opens the House of Revlon salon at 698 Fifth Avenue, New York.
  • Shulton buys the Aerosol Corporation of America; establishes a Home Products Division and Colfax Laboratories.
1962
  • Barbasol Company bought by Chas. Pfizer.
  • Braun becomes Braun AG, a publicly traded company.
  • Chesebrough-Pond’s acquires Q-Tips, Inc. and Vasenol Werke (West Germany); sells Seaforth to Mary Chess.
  • Coty International Corporation (Delaware) and Omnium de Participations Industries de Luxe SA (Panama) dissolved.
  • Daggett & Ramsdell sold to Exquisite Form Industries, Inc.
  • Helene Curtis Industries creates Studio Girl division to sell door-to-door.
  • Innoxa opens its first beauty salon abroad in Cyprus.
  • Kryolan GmbH acquires the make-up firm Brandel GmbH.
  • Natone renamed Neutrogena Corporation.
  • Hazel Bishop, Inc. and Lanolin Plus merge to form Bishop Industries.
  • Purex Corporation Ltd. buys Campana Corporation from the Dow Chemical Company.
  • Revlon Research Centre, Inc. established in New York.
1963
  • American Cyanamid acquires Breck.
  • Bunting Chemical Company merges with the Noxzema Chemical Company.
  • ChapStick rights sold to A. H. Robbins Company.
  • Coty, Inc. and Coty International acquired by Chas. Pfizer & Co., Inc.
  • Estée Lauder begins national advertising.
  • Givaudan acquired by Roche.
  • Lanvin Parfums Ltd. acquires Jean Naté.
  • L’Oréal lists on the Paris stock exchange.
  • Marinello Schools purchased by Scope Industries with headquarters located in Los Angeles.
  • Mary Dunhill Ltd. becomes Dunhill Toiletries Ltd.
  • Mary Kay founded by Mary Kay Ash in Dallas, Texas.
  • René Guinot establishes René Guinot Company (France).
  • Revlon manufacturing and sales established in Japan.
  • Shulton acquires the E. Wright Company, Decatur, Illinois.
  • William Warner & Co. Ltd. of England acquires the DuBarry Perfumery Co. Ltd. of Hove, Sussex, England.
1964
  • Charles of the Ritz merges with Lanvin to form Lanvin-Charles of the Ritz, Inc.
  • Fabergé, Inc. sold to Rayette, Inc. which changed its name to Rayette-Fabergé, Inc
  • International Flavors & Fragrances (I.F.F.) becomes a public company.
  • L’Oréal acquires Lancôme.
  • John Robert Powers Products Co., Inc. bought by The Borden Company.
  • Max Factor opens a new regional office in the Bankers Trust Building at 280 Park Avenue, New York.
  • Nestle-LeMur buys Lucien Lelong, Marie Earle and Seaforth from Mary Chess, Inc.
  • Revlon acquires Belvedere Products, makers of salon equipment and Belmont Laboratories (Mazon dermatologicals).
1965
  • Beecham acquires Margaret Astor.
  • Carter Products, Inc. is renamed Carter-Wallace, Inc.
  • Clairol announces they are entering the cosmetics business.
  • Coty begins sales in Japan.
  • Hazel Bishop acquires Raymond Research Corporation.
  • L’Oréal acquires Garnier.
  • Max Factor opens a new distribution centre n Gardena, California.
  • The Polly Bergen Company established by Polly Bergen.
  • Richards & Appleby Ltd. appointed as distributors of Maybelline.
  • House of Westmore Hollywood beauty salon closes.
  • Revlon sells Schick Electric, Inc.
  • Shulton acquires Jacqueline Cochran; and establishes a Franchise Cosmetics Division.
1966
  • Albright & Wilson form Bush Boake Allen Ltd. from the merger of W. J. Bush & Co. Ltd. (including Potter & Moore), A. Boake Roberts & Co. Ltd. and Stafford Allen & Sons Ltd.
  • Chesebrough-Pond’s acquires Erno Laszlo Institute.
  • Jean Patou, Inc., the U.S. affiliate of Jean Patou, Paris, bought by The Borden Company.
  • Lehn & Fink Products Corporation (including Dorothy Gray, Tussy, Hinds) acquired by Sterling Drug, Inc.
  • Noxzema Chemical Company changes its name to Noxell Corporation.
  • Orlane opens the Institut Orlane in Avenue George V, Paris.
  • Revlon acquires the U.S. Vitamin & Pharmaceutical Corporation and Raphael Parfums SA France.
  • Rexall Drug & Chemical Company acquires Vanda Cosmetics.
  • Shulton buys J. Warren Kane, Inc. which becomes Carven Distributors, Inc. after a name change.
1967
  • Beecham Group acquires Lancaster, Monte Carlo.
  • Bristol Myers and the Mead Johnson Company merge.
  • Chesebrough-Pond’s acquires Royall Lyme Ltd., makers of men’s toiletries.
  • P. Beiersdorf & Company AG changes its name to Beiersdorf AG.
  • Gillette acquires Braun AG.
  • Harriet Hubbard Ayer sold to the Standard Metals Corporation.
  • Hazel Bishop acquires Veri-Tone of Newark, N.J. and Beadmore, Inc.
  • Icilma products withdrawn from sale.
  • Lavin-Charles of the Ritz acquires Dureen Soap Corporation.
  • Lenthéric acquired by British American Tobacco (BAT) after an initial stake bought in 1964.
  • Maybelline acquired by Plough, Inc.
  • Revlon acquires the U.S. Vitamin and Pharmaceutical Corporation.
  • Shiseido cosmetics established in America.
  • Shulton merges Colfax Laboratories into its Cosmetics & Toiletries Division and Carven perfumes into Jacqueline Cochran; also acquires world-wide distribution rights of Pierre Cardin perfumes and toiletries.
  • Standard Metals Corporation acquires Michel Cosmetics, Inc., Harriet Hubbard Ayer, Inc. and the Herb Farm Shops Ltd.
  • Yardley bought by British American Tobacco (BAT).
1968
  • Albright & Wilson (who own Potter & Moore Ltd.) sold to E. C. de Witt & Co.
  • Beech-Nut Life Savers merges with Squibb (part of the Olin Corporation) to form the Squibb Beech-Nut Corporation.
  • Chesebrough-Pond’s buys Societe Francaise de Distribution, SA (SFD) and Consortium Mediterranee de Parfumerie SA (CMP).
  • Coty manufacturing ceases in Canada.
  • Dell Laboratories (formerly Maradel Products) acquires Mary Chess, Inc. and Schiaparelli, Inc.
  • Dunhill SA acquires Les Parfums de Molyneux SA.
  • Eve of Roma acquired by American Gillette.
  • Goya sold to Christopher Collins, son of the company founder, by Reckitt & Colman Ltd.
  • Jovan, Inc. formed by Bernard A. Mitchell and Barry Shipp in Chicago, Illinois.
  • Max Factor acquires the Denver Chemical Manufacturing Company of Stamford, Connecticut.
  • Nestle-LeMur sells the Milkmaid line to Minnetonka Laboratories.
  • Orlane acquired by Morton-Norwich.
  • Revlon’s Professional Products division moves to New York; adds Cosmetics and Fragrances Division and Revlon Development Corporation.
  • Rexall Drug & Chemical Company acquires Beauty Counselors and Cort-Romney Cosmetics Company.
1969
  • Germaine Monteil acquired by British American Tobacco (BAT).
  • Mary Kay acquires Goodier, Inc.; and Rachel York Pty. Ltd.
  • Rayette-Fabergé, Inc. renamed as Fabergé, Inc.
  • Rexall Drug & Chemical becomes Dart Industries; Beauty Counselors, Vanda Cosmetics and Cort-Romney Cosmetics merge to form Vanda Beauty Counselors.
  • Rose H. Laird Company (USA) sold to Carmen Cosmetics.

1970s

Max Factor
Max Factor
1970
  • Andrew Jergens acquired by American Brands.
  • British American Tobacco (BAT) creates a cosmetic division, British American Cosmetics (BAC) from its cosmetic acquisitions (Lenthéric, Germaine Monteil, Morny and Yardley).
  • Chas. Pfizer & Co., Inc. renamed as Pfizer, Inc.
  • Cyclax acquired by Lehman Brothers on behalf of private investors.
  • Elizabeth Arden acquired by Eli Lilly.
  • Harriet Hubbard Ayer withdraws from the British market.
  • Les Parfums de Molyneux SA sold by Dunhill SA.
  • L’Oréal acquires Biotherm.
  • Marie Earle acquired by the Hichens Chemical Company.
  • Revlon acquires Mitchum Company of Tennessee, makers of antiperspirants and other toiletries; merged with Thayer Laboratories to form the Mitchum-Thayer Division.
  • Smith & Nephew acquires the Myram Picker Group (Gala, Outdoor Girl, Miners, Mary Quant).
  • Warner-Lambert buys the Schick wet-shave product line from Eversharp; merges with Parke-Davis.
1971
  • Goya sold to International Chemical Industries (I.C.I.).
  • Lanvin-Charles of the Ritz sold to Squibb-Beechnut which becomes the Squibb Corporation.
  • Plough merges with Schering to become the Schering-Plough Corporation.
  • Polly Bergen acquired by Gulf & Western Industries.
  • Rimmel acquired by I.T.T. from Carlton Industries.
  • Shulton acquired by American Cyanamid.
1972
  • Guinot acquired by Jean-Daniel Mondin.
  • Mary Chess Ltd. acquired by Robert Patterson; becomes Mary Chess London.
  • Revlon closes the House of Revlon salon in New York.
1973
  • Coty and Coty International unite.
  • Cyclax bought by Cooper Laboratories International.
  • Gemey acquired by L’Oréal.
  • Dunhill acquires controlling interest in Richards & Appleby Ltd.
  • Helena Rubinstein, Inc. acquired by Colgate-Palmolive.
  • Jafra Cosmetics acquired by Gillette.
  • Max Factor bought by Norton Simon, Inc.
  • Neutrogena becomes a public company.
  • Polly Bergen sold to Fabergé.
  • Rose Laird Ltd. (UK) sold to International Laboratories Ltd.
1974
  • Cyclax acquired by British American Cosmetics (BAC).
  • L’Oréal signs agreement with Nestlé and introduces the Lancôme brand into the U.S.
1975
  • Hazel Bishop becomes a division of Toiletry Products of America.
1976
  • Anita Roddick opens the first Body Shop in Brighton, England.
  • Clinique La Prairie acquired by Armin Mattli.
  • Dunhill opens new cosmetics and toiletries factory in Lancashire.
  • Kryolan opens its first subsidiary in California.
  • Ricils acquired by L’Oréal and attached to Gemey.
  • Sea & Ski sold to Smith, Klein and French.
1977
  • Juvena acquired by British American Cosmetics (BAC).
  • L’Oreal acquires Societe de Fabrication et de Distribution de Parfumerie et Cosmetique Diparco SA.
  • Revlon acquires Carlos Colomer, a Spanish professional beauty supply distributor.
  • Rose Laird Ltd. (UK) sold to Purex Industries, Inc.
  • Shulton (American Cyanamid) sells their CornSilk line to the Chattem Drug and Chemical Company.
1978
  • Avon acquires Tiffany.
  • Chattem Drug and Chemical Company changes its name to Chattem, Inc.
  • Frances Denney acquired by William Fine and a group of investors.
  • House of Westmore, Inc. acquired by Syntex, Inc.
  • La Prairie Cosmetics established by Armin Mattli in Switzerland.
  • Rimmel U.K. acquired by Schering-Plough.
  • Unilever creates Parfums Roberre Ltd. from Pierre Robert, Harriet Hubbard Ayer and Atkinsons .
1979
  • Beecham acquires Jovan, Inc.

1980s

Shiseido
Shiseido
1980
  • Colgate-Palmolive sells Helena Rubinstein to Albi Enterprises, Inc.
  • Diadermine sold to Henkel Kosmetik GmbH.
  • Frances Denney acquired by Delalande SA, a French pharmaceutical company.
  • L’Oréal purchases Vicky.
  • Max Factor (Norton Simon) acquires Gala Cosmetics, Mary Quant, Outdoor Girl and Miners from Myram Picker (Smith & Nephew).
  • Neutrogena expands into hair-care products.
  • Richardson-Merrell, Inc. acquired by Dow Chemical Company; name changed to Richardson-Vicks, Inc.
  • Warner-Lambert acquires the Schick dry shave products and trademarks from Schick, Inc.
1981
  • Rose Laird Ltd. (UK) sold to Innoxa (England) Ltd.
  • Shiseido begins marketing cosmetics in China.
1982
  • Armin Mattli sells Laboratories La Prairie to American Cyanamid.
  • Sterex Electrolysis International Ltd. founded (U.K.).
  • Wella AG acquires Rene Garraud SA a French cosmetic manufacturing firm.
  • Zotos purchased by Conair Corporation from R. L. Evans Jr.
1983
  • Almay Cosmetics acquired by Playtex International.
  • Diane Von Furstenberg cosmetics acquired by Beecham.
  • Norton Simon (includes Max Factor) acquired by Esmark.
  • Wella AG becomes a public company; acquires the remaining stock in Wella U.S.A., Wella Canada and Wella Puerto Rico.
1984
  • British American Cosmetics (BAC) acquired by Beecham from British American Tobacco (BAT).
  • Esmark merges with Beatrice Foods. Max Factor put into the Playtex beauty division.
  • Fabergé, Inc. sold to the McGregor Corporation (a public apparel company) which goes private and later changes its name to Fabergé.
  • Kao enters the cosmetics market (Sofina cosmetics).
  • L’Oréal acquires Ralph Lauren Fragrances.
  • Make-up Art Cosmetics Ltd. (M.A.C.) founded in Toronto, Canada by Frank Toskan and Frank Angelo.
1985
  • Jurlique founded by Jurgen and Ulrike Klein in South Australia.
  • Juvena bought by Beecham.
  • Revlon acquired by Pantry Pride, a subsidiary of MacAndrews & Forbes Holdings and becomes a private company.
  • Richardson-Vicks, Inc. (Pantene, Olay, Clearasil and Vicks) sold to Procter & Gamble.
  • Unilever sells Harriet Hubbard Ayer to Imperial Kosmetic GmbH.
1986
  • Chesebrough-Pond’s acquired by Unilever.
  • Dermalogica founded by Jane Wurwand (Los Angeles).
  • Lanvin-Charles of the Ritz, Inc. acquired by Yves Saint Laurent.
  • Pantry Pride changes its name to Revlon Group, Inc. and acquires the Playtex beauty division (includes Max Factor, Almay and Halston Fragrances).
  • Rose Laird Ltd. (UK) sold to Silhouette International Ltd.
1987
  • American Cyanamid sells Jacqueline Cochran, Inc. and Laboratories La Prairie to Sanofi SA, who then on-sold La Prairie to Georgette Mosbacher.
  • Elizabeth Arden Company acquired by Fabergé, Inc. from Eli Lilly.
  • Germaine Monteil U.S. rights acquired by Revlon Group, Inc. from Beecham.
  • Lanvin-Charles of the Ritz, Inc. (including Alexandra de Markoff and Bain de Soleil tanning products but excluding Yves Saint Laurent Beauté and Charles of the Ritz perfumes) sold to Revlon.
  • Revlon Group, Inc. goes public.
  • Wella AG acquires Parfum Rochas SA.
1988
  • Andrew Jergens acquired by Kao.
  • Braun acquires French hair remover manufacturer Silk-Epil.
  • Juvena management buys Juvena from Beecham.
  • Procter & Gamble acquires Noxell Corporation, makers of Noxzema products and Cover Girl.
  • Rigaud acquired by Perigot Ltd.
  • Sterling Drug, Inc. (includes Lehn & Fink) acquired by Eastman Kodak.
  • Zotos International purchased by Shiseido Co. Ltd. from Conair Corporation.
1989
  • Beecham merges with SmithKline to form SmithKline Beecham.
  • Bristol-Myers merged with Squibb to create Bristol-Myers Squibb.
  • Kao gains controlling interest in Goldwell GmbH.
  • L’Oréal acquires Helena Rubinstein (U.S.) and Laboratories la Roche-Posay.
  • Revlon Group, Inc. acquires Betrix Cosmetics GmbH, a German make-up and fragrance maker.
  • Unilever acquires Calvin Klein Cosmetics, Fabergé, Rimmel and Elizabeth Arden.

1990s

Cutex
Cutex
1990
  • Frances Denney acquired by Colonia, Inc., the U.S. subsidiary of Mulhens Parfumerie-Fabrik, Cologne, West Germany.
  • Juvena sold to Beiersdorf AG.
  • Maybelline, Yardley, Cyclax, Germaine Monteil and Lenthéric acquired by the investor group Wasserstein Perella & Company from Schering-Plough and SmithKline Beecham to be operated through the Old Bond Street Corporation.
  • SmithKline Beecham’s cosmetics business (Lancaster, Mary Astor and others) acquired by Joh. A. Benckiser GmbH.
  • Shulton (American Cyanamid) sells their Old Spice line to Procter & Gamble.
1991
  • Beiersdorf AG acquires Laboratories La Prairie SA.
  • Bobbi Brown established by Bobbi Brown in New York.
  • Make-up Art Cosmetics Ltd. (MAC) opens first store in the United States.
  • Mary Chess bought by the Fine Fragrances and Cosmetic Group, London.
  • Quintessence Holdings, Inc. sold to Joh. A. Benckiser GmbH .
  • Revlon Group, Inc. sells Max Factor and Betrix to Procter & Gamble; the U.S. rights of Germaine Monteil and Lancaster to Joh. A. Benckiser GmbH (West Germany); and its Clean and Clear skin-care range to Johnson & Johnson Products, Inc.
  • Sassaby Inc. founded by Leonie Mateer and Kevin Jasper in California.
1992
  • Clarins invests in Thierry Mugler Couture.
  • Colgate-Palmolive acquires the Mennen Company.
  • Coty acquired by Joh. A. Benckiser GmbH from Pfizer.
  • Diparco (L’Oréal) re-named Gemey Paris.
  • Revlon sells Princess Marcella Borghese and Halston Enterprises to a Saudi investment group who establish Halston Borghese International Limited.
  • Unilever establishes the Prestige Personal Products Group, which includes Elizabeth Arden and Calvin Klein.
1993
  • Estée Lauder signs a global licensing agreement with designer Tommy Hilfiger.
  • Frances Denney acquired by The Stephan Company from Mulhens Parfumerie-Fabrik.
  • Joh. A. Benckiser GmbH merges Coty with Quintessence, Inc.
  • L’Oréal acquires Redken 5th Avenue.
  • Prince Matchabelli brands sold by Unilever to Parfums de Coeur.
  • Revlon announces the formation of Revlon Professional Worldwide.
  • RoC Skincare sold by LVMH to Johnson & Johnson.
  • Warner-Lambert acquires Wilkinson Sword.
  • Wella AG acquires Sebastien International.
1994
  • Deborah Group acquires Rouge Baiser.
  • Estée Lauder acquires majority equity interest in Make-up Art Cosmetics Ltd. (M.A.C.).
  • Guerlain acquired by Louis Vuitton Moët Hennessy (L.V.M.H.).
  • International Classic Brands established by David Reiner after acquiring Cyclax and Morny.
  • Jane Cosmetics founded by Sassaby, Inc.
  • L’Oréal acquires Cosmair.
  • L&F Products (includes Dorothy Gray, Tussy, Hinds) acquired by Reckitt & Colman, Pty. Ltd. from Eastman Kodak.
  • Neutrogena Corporation acquired by Johnson & Johnson.
  • Stendhal bought by the Bogart Group.
  • Wella AG acquires Müelhens K.G.
1995
  • American Cyanamid bought by American Home Products Corporation.
  • Clarins acquires Azzaro Parfums.
  • Colgate-Palmolive Company acquire Kolynos Oral Care.
  • Erno Laszlo sold by Elizabeth Arden (Unilever) to Mana Products, New York.
  • Estée Lauder acquires Bobbi Brown; luxury skin-care brand La Mer; and signs a global licensing agreement with Kiton, an Italian fashion house, for beauty products.
  • L’Oréal acquires Jade (Germany).
  • Peggy Sage purchased by the Collomb family.
  • Revlon Holdings, Inc. sells Alexandra de Markoff cosmetics and fragrances to Parlux Fragrances.
1996
  • Coty, Inc. created as a separate company to contain the worldwide cosmetics and fragrances operations of Joh. A. Benckiser GmbH (Coty, Lancaster, Mary Astor, Jovan, Germaine Monteil and others); acquires Unilever’s European make-up brands including Rimmel and a license to make Cutex products in Europe and elsewhere.
  • Helene Curtis acquired by Unilever; North American Helene Curtis professional hair-care line then sold to Shiseido.
  • L’Oréal acquires Maybelline and the Chilean company Unisa.
  • Revlon becomes a public company again.
1997
  • Beiersdorf AG acquires the Polish company Pollena-Lechia; completes the repurchase of the Nivea trademarks it lost after the Second World War.
  • Cutex (American and Puerto-Rican) acquired by Carson, Inc. from Unilever.
  • Estée Lauder signs a licensing agreement with American fashion designer Donna Karan; acquires Aveda Corporation; buys Sassaby Inc.
  • Perricone M.D. founded by Dr. Nicholas Perricone.
  • Proctor & Gamble acquire Tambrands (Tampax).
  • Unilever sells the Japanese Helene Curtis professional hair-care line to Shiseido.
  • Wella consolidates in the holding company, Cosmopolitan Cosmetics GmbH.
1998
  • Braun AG is transformed into a private company.
  • Estée Lauder completes its acquisition of Make-up Art Cosmetics Ltd. (MAC); first MAC Pro Store opens in SoHo, New York.
  • L’Oréal merges Gemey and Maybelline; acquires Soft Sheen Products (makes products for ethnic hair-types).
  • Perricone M.D. renamed N.V. Perricone M.D.
  • Playtex Products, Inc. acquires the Personal Products Division of Reckitt & Colman, Pty. Ltd. (including Dorothy Gray, Tussy).
1999
  • Estée Lauder acquires Stila Cosmetics, Inc.
  • Coty introduces the Rimmel make-up line into the U.S.
  • Cutex nail polish remover business in the U.S. acquired by the investment firm, the Shansby Group.
  • Cyclax acquired by Richards & Appleby Ltd.

Updated: 5th December 2016

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Balsam, M. S., & Sagarin, E. (Eds.). (1972). Cosmetics: Science and technology (2nd. ed.). New York: Interscience Publishers.

Corson, R. (1972). Fashions in make-up: From ancient to modern times. London: Peter Owen.

De Castelbajac, K. (1995). The face of the century: 100 years of make-up style. London: Thames and Hudson.

The drug and cosmetic industry. (1932-1997). New York: Harcourt Brace Jovanovich [etc.].

Jones, G. (2010). Beauty imagined: A history of the global beauty industry. Oxford: Oxford University Press.

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Peiss, K. (2007). Hope in a jar: The making of America’s beauty culture. New York: Henry Holt and Company.

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