Booklets

Booklets Project

To help researchers in this area, scans of booklets put out by cosmetic companies in the first half or so of the twentieth century are being put online. If you have booklets you could scan to contribute to this project please email me for further details.

Note: DATE: published date included with the booklet; EST: estimated date of publication; PAGES: does not include the inside or outside of the front or back cover; SIZE: in centimetres to the nearest whole number.

4711

Date	Est	Title	Pages	Size	Origin	Comments
	1936	Blue and gold toiletries			USA
	1936	Be beautiful	8	8x12	UK

Académie

Date	Est	Title	Pages	Size	Origin	Comments
	1929	Du culte de beauté			FRA
	1934	Guide de beauté	48	12x16	FRA

Agnes Sorel

Date	Est	Title	Pages	Size	Origin	Comments
	1930	Beauty notes	12	10x13	USA

Almay

Date	Est	Title	Pages	Size	Origin	Comments
1959		Carefree beauty			USA

Andrew Jergens

Date	Est	Title	Pages	Size	Origin	Comments
	1927	Your skin and its care	8	9x13	USA	Mentioned in Photoplay.

Angela Verona

Date	Est	Title	Pages	Size	Origin	Comments
	1928	Aids to beauty			USA

Ann Delafield ➜

Date	Est	Title	Pages	Size	Origin	Comments
	1953	Appetite reducing plan			USA
	1953	For men only			USA	Four-panel fold out.

Antoine ➜

Date	Est	Title	Pages	Size	Origin	Comments
1932		Antoine de Paris his method	36	13x10	USA
	1933	La Beauté			FRA
	1934	Conseils d’Antoine			FRA	Mentioned in Antoine Document.
	1934	La beauté par Antoine			FRA	Training booklet.
	1940	Brunir			USA	Mentioned in American Vogue.
	1949	Conseils d’Antoine	64	9x13	FRA

Armand ➜

Date	Est	Title	Pages	Size	Origin	Comments
	1922	Creed of beauty			USA
	1923	Savoly K Y X			USA	Fold out.
	1923	Looking your best			USA
	1926	The pleasure of new experience			USA
1927		How do I look	24	8x13	USA
	1928	The ten-minute-a-day beauty treatment			USA
1929		Find yourself	36	14x22	USA
1932		Really lovely but she did not know	12	11x13	USA
1935		Cosmetics: Their purpose and proper use	24	14x21	USA	With supplement and inserts.
1936		Give your face cream the cold water test		10x17	USA	Fold out for Armand Blended Cream.
	1941	On the face powder and face cream question			USA

Atkinsons ➜

Date	Est	Title	Pages	Size	Origin	Comments
	1932	An anthology of perfumes			UK	Mentioned in Chemist & Druggist.
	1953	Beauty is fashion	20	13x20	UK	With undated price list.
	1953	Your skin must have moisture to stay young & lovely		13x20	UK	Fold out.
	1953	Beauty salon price list		11x20	UK	Three-panel fold out.
	1955	Spectacle beauty	4	14x21	UK	Subtitled ‘Make-up for the woman who wears glasses’.
	1964	Basis for beauty			UK

Barbara Gould ➜

Date	Est	Title	Pages	Size	Origin	Comments
1928		The art of creative beauty			USA
1930		Any woman can look lovelier	36	11x14	UK	Also USA.
1931		Any woman can look lovelier	36	11x14	USA
	1931	Hands that express beauty			USA
1935		Any woman can look lovelier	32	11x14	USA	Different cover and text to earlier editions. New editions yearly to at least 1940.
1936		Any woman can look lovelier	52	10x14	USA	Different cover and content.
	1938	The way to loveliness			USA	Also 1939.
1940		Any woman can look lovelier	48	10x14	USA
1944		Enjoy your beauty			USA
1946		Your appearance counts			USA

Bienamé

Date	Est	Title	Pages	Size	Origin	Comments
1947		Parfums Bienaime	52	24x31	FRA	Commercial catalogue. Available at the Forney Library.

Bellini

Date	Est	Title	Pages	Size	Origin	Comments
	1936	Wonderstoen. Dry method		12x18	USA	Came with product.

Boncilla

Date	Est	Title	Pages	Size	Origin	Comments
	1924	Boncilla	14	7x11	USA
	1925	The way to beauty	46	7x11	USA

Bonnie Bell

Date	Est	Title	Pages	Size	Origin	Comments
	1960	Bonne Bell’s Beauty Basics	12	15x24	USA

Boots

Date	Est	Title	Pages	Size	Origin	Comments
	1936	Beauty	20	11x16	UK	Also 1939.
	1950	The number seven way to loveliness	36	11x16	UK
	1952	Beauty – morning noon and night			UK
	1957	Now is the time to look lovely			UK
1963		Number seven price list			UK
	1963	Number seven – your guide to beauty	20	9x16	UK

Bourjois ➜

Date	Est	Title	Pages	Size	Origin	Comments
	1921	Why did they love her?			USA
	1924	Les secrets de Babette		19x25	FRA
	1924	What every woman does not know			USA
	1929	L’art de la toilette	16	9x13	UK	Mentioned in Chemist & Druggist. Original from the Te Awamutu Museum, New Zealand.
	1932	Le charme de Babette			FRA	Mentioned in Comoedia.
	1933	Toilet soaps	10	13x23	UK	Trade/Retail Prices. Three-panel fold out.
	1934	Toilet soaps	10	13x20	UK	Trade/Retail Prices.

Boyer

Date	Est	Title	Pages	Size	Origin	Comments
1927		Boyer beauty booklet	24	10x15	USA

Cara Nome

Date	Est	Title	Pages	Size	Origin	Comments
1927		Cara Nome: A master perfumer	12	11x13	USA
1930		Twenty-four hours	24	12x17	USA
	1930	Cara Nome – the secret of real beauty	12	7x8	USA
	1935	Magic minutes with Cara Nome	16	7x8	USA
1937		Yourself, your mirror and Cara Nome	20	12x17	USA
1950		Sales manual	62	14x19	USA

Champlin

Date	Est	Title	Pages	Size	Origin	Comments
1886		Beauty’s boudoir: Useful toilet hints	12	11x14	USA

Chanel

Date	Est	Title	Pages	Size	Origin	Comments
	1930	Les Parfums Chanel	16	12x14	FRA	Commercial catalogue. Available at the Forney Library.
	1936	Do you know Chanel?			USA
	1950	No title			USA	No. 5 Perfume on Cover. Three-panel fold out.

Charles Antell

Date	Est	Title	Pages	Size	Origin	Comments
	1956	Charles Antell presents your glamour-graph by Ern Westmore	16	18x13	USA	Included with the Charles Antell Hollywood Make-up Kit.

Charles of the Ritz ➜

Date	Est	Title	Pages	Size	Origin	Comments
	1929	The four secrets of youthful beauty			USA	Mentioned in US Vogue.
1932		Beauty in the modern mode	48	12x15	USA
	1939	Beauty in the modern mode	24	10x15	UK	Includes separate price list.
	1940	Beauty	28	11x16	USA
	1941	Personalized beauty care		9x15	USA	Folder made up of six three-fold pamphlets plus insert.
	1961	Sales Manual	99	16x23	USA	In six sections. Only printed on the front side of each page. Used by sales staff.
	1972	Creative colour system	10	12x12	UK

Cheramy ➜

Date	Est	Title	Pages	Size	Origin	Comments
	1926	The real youthful you			USA	Mentioned in American Vogue.
	1928	Precious beauty secrets			USA	Mentioned in Photoplay.

Cinematique ➜

Date	Est	Title	Pages	Size	Origin	Comments
1965		Cinematique	12	14x19	USA	Also order mail-order form.

Clark-Millner

Date	Est	Title	Pages	Size	Origin	Comments
1937		“Marked girl” The story of Elinor Holt			USA

Colgate ➜

Date	Est	Title	Pages	Size	Origin	Comments
	1904	Comfort and luxury for the modern home			USA
1917		Revised price list	4		USA
	1919	The story of fragrance			USA	Mentioned in Vogue.
	1926	The way to loveliness	12	7x7	USA
	1926	Nature’s way to lovely skin			USA	Mentioned in Photoplay.

Contouré Laboratories

Date	Est	Title	Pages	Size	Origin	Comments
	1929	Science speaks to youth			USA	Mentioned in Photoplay.
	1940	Beauty care by Contouré			USA

Coty ➜

Date	Est	Title	Pages	Size	Origin	Comments
	1922	A guide to the expression of personality in perfume			USA	Mentioned in Harper’s Bazaar.
	1923	The art of perfume			USA
	1924	The art of using powder			USA
	1926	The finesse of perfume			USA
1927		Revealing beauty	16	6x8	USA
	1927	Coty gift creations			UK
	1928	Colcreme Coty			USA
	1928	Finesse of beauty			USA
	1928	Types and shades			UK
	1929	The subtle art of make-up	8	11x14	USA
	1929	“Rouge”			USA	Illustrated by Charles Dana Gibson. Mentioned in The New Yorker.
	1929	Culturiste creations	36	13x17	USA
	1930	Diversity in beauty			USA	Mentioned in The New Yorker.
	1930	Suggestions (gift ideas)			USA
	1930	Flower perfumes	20	5x8	UK
	1930	Coty gifts of value and taste			UK
	1931	Lip secrets			USA	Mentioned in US Vogue.
	1934	The Coty way to greater charm			UK
	1935	Les Creations Coty			FRA	Mentioned in Hairdresser and Beauty Trade.
	1936	Winning ways with perfume			USA	Mentioned in US Vogue. Also 1939.
	1936	De nieuwe weg naar schoonheid	12	14x18	NL
	1936	Le chemin de la beauté	14	14x19	FRA	Mentioned in Paris Vogue.
	1937	Is your skin really clean?	4	8x16	UK
	1937	The secret of Coty avocado preparations	2	7x16	UK
	1937	Sooner or later	2	8x13	UK	Fold out leaflet about Wrinkle Cream, includes price list.
	1940	The psychological significance of perfume			UK
	1949	How to live a fragrant life			USA	Mentioned in LIFE.
	1950	The art of being simply beautiful
	1954	How to choose fine perfume			USA
	1955	Let us teach you to be beautiful			UK
	1956	She’s dreaming of a Coty christmas		13x17	UK	Three-panel fold out.
	1959	Coty for fragrant beauty	20	16x20	UK
	1960	Talk about teen-troubled skin			USA
1960		Coty dermacare	12	8x11	USA
	1962	Festival of colour			UK
	1962	Your passport to beauty			USA
	1963	The Coty way to a prettier you			USA

Cover Girl ➜

Date	Est	Title	Pages	Size	Origin	Comments
1969		Your winning look by Cover Girl	4	16x17	USA

Covermark ➜

Date	Est	Title	Pages	Size	Origin	Comments
	1932	The amazing story of Covermark	12	13x19	USA
1936		The modern miracle	32	10x13	USA	Last page and back cover blank.

Cutex ➜

Date	Est	Title	Pages	Size	Origin	Comments
1918		The care of the nails nails	12	6x8	USA
	1922	How to have lovely nails			USA
1926		Cutex			USA
1927		The correct way to manicure	12	8x6	USA	Came in a box of Cutex Cake Polish.
/td>	1929	Flatter your hands			USA

Cyclax ➜

Date	Est	Title	Pages	Size	Origin	Comments
1908		The cultivation and preservation of natural beauty	60	12x18	UK
1912		The cultivation and preservation of natural beauty	54	12x18	UK	Some additional blank pages.
	1919	The cultivation and preservation of natural beauty			UK	De lux Edition. Mentioned in The Tatler.
1923		The cultivation and preservation of natural beauty	60		UK	Also 1925.
	1924	The art of using powder			USA
	1927	The Cyclax way to loveliness			UK	Mentioned in The Sketch.
	1928	The art of being lovely			UK	Mentioned in The Sketch.
	1934	Guide to Cyclax			UK
	1935	The art of being lovely				2nd Edition.
1935		Towards beauty: Four informal talks	48	14x19	UK
	1936	Six lessons in loveliness			UK
	1937	The art of being lovely	32	11x15	AUS	3rd Edition.
	1938	The art of being lovely	36	11x15	UK	4th Edition. Also printed in Australia.
	1942	The art of being lovely	30		UK	5th Edition.
	1943	The art of being lovely	24	11x15	USA	Cover reads Cyclax of London.
	1956	Skin care and loveliness	16	12x15	UK
	1963	Cyclax gifts make Christmas dreams come true			AUS
	1963	Emolia		9x13	UK	Fold out.
	1963	Eternal spring		9x11	UK	Fold out.
	1963	Special lotion		9x13	UK	Fold out.

Daggett & Ramsdell ➜

Date	Est	Title	Pages	Size	Origin	Comments
1908		The touch of time	16	13x5	USA
1911		Daggett & Ramsdell’s perfect cold cream	16	9x16	USA
	1912	An aid to personal beauty			USA
	1912	The care of the skin			USA	Mentioned in The Cosmopolitan.
	1914	Beware the finger of time			USA
	1926	Beauty interviews with famous skin specialists			USA
1934		Beauty at the fair	16	12x9	USA	1934 Chicago Century of Progress Exposition.
1934		Tuning in with beauty	32	11x15	USA
	1936	New beauty preparations			USA
	1937	Beauty aids			USA
1939		Golden gate to beauty	16	14x9	USA	Produced for the Golden Gate International Exposition, San Francisco.

Dearborn

Date	Est	Title	Pages	Size	Origin	Comments
	1938	Lessons in loveliness by Dearborn	20	10x13	UK

Delettrez

Date	Est	Title	Pages	Size	Origin	Comments
	1890	Les Parfumerie du monde élégant, Delettrez	98	12x14	FRA	Commercial catalogue. Available at the Forney Library.
	1900	Delettrez Parfumeur	238	17x25	FRA	Commercial catalogue. Available at the Forney Library.

Dermic Laboratories

Date	Est	Title	Pages	Size	Origin	Comments
	1933	Beauty: Woman’s most precious gift	16	11x13	USA

Dona-Ray

Date	Est	Title	Pages	Size	Origin	Comments
	1937	The moon is made of green cheese			USA	Mentioned in Hollywood.

Doraldina

Date	Est	Title	Pages	Size	Origin	Comments
	1927	Doraldina’s Allura originates the ensemble fashion requiring harmony of complexion and clothing	10	8x13	USA
	1933	Doraldina presents fashions in cosmetics	10	12x14	USA

Dorin

Date	Est	Title	Pages	Size	Origin	Comments
1893		Fards rouges & blancs de Dorin	92	20x26	FRA	Commercial catalogue.. Available at the Forney Library.
1919		What is your coloring?	12	7x10	USA

Dorothy Gray ➜

Date	Est	Title	Pages	Size	Origin	Comments
1926		The story of Dorothy Gray	32		USA	A number of editions produced between 1923 and 1927.
	1927	The treatment for lines and wrinkles			USA	Mentioned in Vogue
	1927	The treatment for double chins			USA	Mentioned in Vogue
	1927	The treatment for relaxed muscles and crêpy throat			USA	Mentioned in Vogue
1929		Your dowry of beauty	48	11x15	USA
	1930	The ABC of Dorothy Gray			USA
1930		Your dowry of beauty	40		USA	A digital photocopy available at the Hagley Library. Also 1931, 1932, 1933.
	1934	How to use the new make-up		12x16	USA	Three-panel fold out. Mentioned in Vogue. Also 1935.
	1935	Your lovely skin			USA	Mentioned in Vogue. With leaflet: How to use the new make-up. Also 1936, 1940.
	1936	Which is your skin tone?			USA	Mentioned in Vogue.
	1937	Dorothy Gray make-up folder			USA
1939		Your lovely skin	36	11x14	UK	Most likely the same as the US version but with UK prices. Also 1934, 1935.
	1940	Help yourself			USA	Mentioned in AP&EOR.
	1945	Design for the right look
	1952	Rule of three			UK
	1954	Trust Dorothy Gray	16	8x15	UK	Includes 1954 price list.
	1954	Salon cold cream cleanses 2½ times faster	4	9x14	USA	Included with Sales Training Course.
	1954	Basic treatment sales help	13	21x26	UK	Training manual. Single sided plus insert.
	1955	Sales training course	18	22x28	USA	Training manual. Single sided.
	1958	Blueprint for beauty	8	9x11	UK	Includes 1958 price list.
	1963	How to make the most of your natural beauty	20	9x15	AUS
	1965	Clear skin program			AUS	Mentioned in the Australian Women’s Weekly.
	1966	How to help your client make the most of her natural beauty	24		UK	Includes shade guide.
	1969	The Dorothy Gray how-to make-up book	8	10x16	USA

Dubarry et Cie ➜

Date	Est	Title	Pages	Size	Origin	Comments
	1918	Dubarry fine perfumes and toilet luxuries			UK	Hole punched?
	1919	Parfumerie Dubarry			UK	Mentioned in The Tatler. There were later editions through the 1920s.
	1921	Holiday and toilet requisites			UK	Mentioned in Country Life.
	1922	Christmas gifts			UK	These were issued annually.
	1934	Rapture a new perfume by Dubarry	2	21x14	UK	Fold out

Du Barry

See Richard Hudnut

Edna Wallace Hopper ➜

Date	Est	Title	Pages	Size	Origin	Comments
	1923	How I keep young at my grand old age	12	9x14	USA	New version in 1925.
	1925	How I keep young at my grand old age			USA	Updated version.
	1926	My beauty	12	9x15	USA
	1934	How to regain youth			USA	Mentioned in Motion Picture Herald.

Eleanor Adair ➜

Date	Est	Title	Pages	Size	Origin	Comments
	1904	How to Retain and Restore Youthful Beauty of Face and Form			UK	Mentioned in The Bystander.
	1907	Conférences sur la culture scientifique de la beauté physique			FRA
	1923	Beauty lore of East and West			USA
	1923	How to retail and retore the youthful beauty of face and form			UK	Mentioned in The Tatler.
	1924	For Ganesh health and beauty			UK	Mentioned in The Tatler.
	1925	Book of sketches for home treatments			UK	Mentioned in The Bystander.
	1934	Facial and eye home exercises			UK	Mentioned in The Bystander.
	1936	Aids to beauty culture			UK	Mentioned in The Bystander.

Elcaya ➜

Date	Est	Title	Pages	Size	Origin	Comments
	1928	Who wants a beautiful complexion?			USA

Elizabeth Arden ➜

Date	Est	Title	Pages	Size	Origin	Comments
	1911	The quest of the beautiful			USA	Mentioned in The Smart Set.
1920		The quest of the beautiful	32	10x15	USA
	1920	Your masterpiece – yourself			USA	Mentioned in Vogue.
	1920	Beauty for the busy woman			USA	Available at the Hagley Library.
1923		The quest of the beautiful	48	10x15	USA
1923		Elizabeth Arden’s beauty boxes	12	10x15	USA	No title on front cover.
	1924	The quest of the beautiful			UK
	1924	Exercises for health and beauty	18	12x17	UK	Booklet suggests doing the exercises to 3 records available from the salon.
	1925	How to reduce fat in spots			UK	Mentioned in The Tatler.
1925		The quest of the beautiful	48		USA
1926		The quest of the beautiful	52	10x15	USA	Last page blank.
1927		The quest of the beautiful			USA
1927		Beauty for the busy woman			USA	Fold out.
1927		A naturally clear fine skin is lovelier than cosmetics or art can make it	12	10x15	USA
1928		A naturally clear fine skin is lovelier than cosmetics or art can make it	12	10x15	USA
	1928	General care of the hair			USA
	1928	General care of the hands			USA
	1928	My Venetian toilet preparations		8x15	USA	Two-panel fold out.
1928		The quest of the beautiful	52	10x15	USA	Available at archive.org.
	1928	Your masterpiece – yourself: How to cultivate beauty and charm as taught by the Elizabeth Arden home course			USA
1929		The quest of the beautiful	48	10x15	USA
1930		The quest of the beautiful	52	10x15	USA
	1930	The Elizabeth Arden exercises for health and beauty			USA
1931		Steps in loveliness			USA	Four small brochures.
	1931	Color harmony book			USA
	1932	Elizabeth Arden’s little book of instructions	20	9x13	UK
	1933	Cleansing the skin			USA
	1933	Economy questionnaire			UK
	1934	Sweeping the year away			UK
	1934	Untitled			USA	Features perfumes.
	1934	Braun warden over nicht	4	10x13	GER	Summer and tanning products.
	1934	Key to loveliness			UK
	1935	Beauty for the busy woman		9x15	USA	Four-panel fold out.
	1935	The art of make-up			UK
	1935	Hand in hand with fashion			UK
	1935	Professional information about screen stage make-up			USA	Screen • Stage Make-up Laboratories.
	1936	See for yourself			UK
	1936	Macquillages harmonites			USA	50¢ or free if spent $5.00.
	1936	Gifts			UK
	1936	Farewell to age			UK	Book.
	1936	To tan or not to tan?		10x15	UK	Fold out.
	1936	Art in cosmetics		11x14	UK	Fold out. Mentioned in The Tatler.
1936		The beginning of beauty: Lectures on loveliness No. 1	8	11x15	USA
	1937	The quest of the beautiful	96	10x15	UK	Text pages 1-83. Last 13 pages for personal notes.
	1937	Elizabeth Arden face moulding home treatment			USA	Came with the Face Molding Kit.
	1937	Elizabeth Arden presents “Stage and screen make-up”			USA
	1937	Professional information			USA	Stage and screen make-up.
	1938	55 minutes to beauty
	1938	Sun and Shadow			UK
	1939	Maine Chance in town			USA	Mentioned in The New Yorker.
	1939	Foundations of beauty: A little book of instructions	30	8x14	UK
1941		Never is a woman so supreme as when she is at her loveliest		9x15	USA	Fold out.
	1941	Magenta		9x14	USA	Fold out with prices of Magenta range on back page.
	1941	Victory Red		8x14	USA	Fold out.
	1942	Patriot’s Walk			USA	Mentioned in The New Yorker.
1943		On the double	12		USA	Available at the Hagley Library.
	1944	Why two powders are better than one		42x6	USA	Seven-panel fold out.
1944		Cleanse refresh smooth		45x16	USA	Five-panel fold out.
1947		Elizabeth Arden essentials		9x15	USA	Fold out.
	1949	Every age can be beautiful			UK
	1949	Key your make-up to your lipstick			UK
1950		1950 Christmas gifts of beauty		10x16	UK	Fold out.
	1952	How I sell my preparations	48	12x18	UK	Used by sales staff.
	1953	The way to beauty	32	10x15	UK
	1955	The way to beauty	36	10x15	UK
	1957	Take care to be lovely		9x15	UK	Three-panel fold out.
1958		Retail price list (June)			UK
	1958	Libretto Istruzioni	44	10x15	ITA	Cover similar to c.1955 Way to Beauty, but products/text different.
	1958	The way to beauty	32	12x16	AUS
	1958	Arden for men		20x27	FRA	Two-panel fold out on card.
	1959	Salon treatments	4	10x15	UK
	1961	Pulire, tonificare, nutrire	20	10x15	ITA
	1963	Beauty for the bride
	1965	Colour harmony make-up		12x17	UK	Two-panel fold out and shade chart.
	1965	The way to beauty	44	10x15	UK	Text pages 1-42 plus 2 pages headed ‘Notes’.
	1967	The way to beauty	44	10x15	UK
	1968	The way to beauty	42	12x16	AUS
	1968	Introduction to loveliness		11x15	UK	Four-panel fold out.
	1975	The art of pencil make-up		10x10	UK	Six-panel vertical fold out.

Elizabeth Bock

Date	Est	Title	Pages	Size	Origin	Comments
	1936	The path to beauty			UK

Elmo ➜

Date	Est	Title	Pages	Size	Origin	Comments
	1931	The way to loveliness by Elmo	8	8x16	USA
1936		Beauty – today and tomorrow	16	11x15	USA

Estée Lauder ➜

Date	Est	Title	Pages	Size	Origin	Comments
	1963	The daylight look		13x18	UK	Fold out
	1963	How Estée Lauder can help you look younger	20	12x15	USA
	1968	Five fresh-water treatment essentials from Estée Lauder	12	12x15	USA

Eylure ➜

Date	Est	Title	Pages	Size	Origin	Comments
	1963	Fixing your eyelashes		9x14	UK	Three-panel fold out. Eylure as distributed by Natone in the USA.

Fifth Avenue

Date	Est	Title	Pages	Size	Origin	Comments
	1939	Natural beauty			UK

Floros

Date	Est	Title	Pages	Size	Origin	Comments
	1959	Floros		21x30	UK	Product inclusion.

Frances Denney ➜

Date	Est	Title	Pages	Size	Origin	Comments
1930		Frances Denney presents her herbal preparations	16	13x11	USA
1933		The affairs of beauty	32	13x11	USA	Mentioned in Vogue. Also 1928, 1929, 1930.
	1939	Dramatic colors demand dramatic make-up!			USA	Mentioned in American Perfumer.
	1944	New guide book to beauty			USA
	1946	More beauty for you. Guide book to beauty			USA
	1950	Vexing beauty problem			USA	Mentioned in LIFE.
	1953	You can be more beautiful			USA
	1962	The lovely American			USA
	1968	The lovely American	16	12x17	USA
	1969	Frances Denney	16	12x17	USA

Frances Ingram

Date	Est	Title	Pages	Size	Origin	Comments
	1929	Only health skin can stay young			USA	Also 1930, 1931.
	1931	Tells how to keep your skin healthy, clear and young			USA	Four-panel fold out.

F. W. Hampshire ➜

Date	Est	Title	Pages	Size	Origin	Comments
	1950	A Bride’s Beauty Secrets	12	12x14	UK
	1954	Snowfire Wave Set will do this for you			UK	Mentioned in Picturegoer.

Germaine Monteil ➜

Date	Est	Title	Pages	Size	Origin	Comments
	1935	Germaine Monteil couture cosmetiques			USA
	1937	Germaine Monteil cosmetiques	44	12x15	USA
	1939	Beauty is not a gift . . . it’s a habit			USA
	1953	Anatome fluid make-up		5x10	USA
	1958	Simple steps to beauty	20	13x17	USA
	1961	Treatment for troubled skin		15x22	UK
	1964	The creative make-up of Germaine Monteil	32	14x18	USA

Glazo ➜

Date	Est	Title	Pages	Size	Origin	Comments
	1920	The Magic of Beautiful Hands			USA	Mentioned in Vogue.
	1930	Lovely Eloquent Hands			USA	Mentioned in Motion Picture.

Golden Peacock

Date	Est	Title	Pages	Size	Origin	Comments
	1928	Marie Davant’s famous 5-minute beauty treatments	20	11x18	USA
	1938	Golden Peacock bleach creme		27x13	USA	Two-panel fold out. Included with a box of face powder.

Guerlain

Date	Est	Title	Pages	Size	Origin	Comments
	1934	Guerlain present their new beauty products			USA	Mentioned in Vogue.
	1936	Beauty de luxe			USA

Hampden

Date	Est	Title	Pages	Size	Origin	Comments
	1942	How to make up for all black & white photography with Powd’r-Base	12	8x11	USA	Insert with a make-up kit.

Harriet Hubbard Ayer ➜

Date	Est	Title	Pages	Size	Origin	Comments
	1910	Perpetual youth and how to keep it			USA
	1928	A woman’s secrets	36	13x13	UK	Also 1929.
1928		All for beauty	40	11x16	USA
1931		Retail price list (Jan)			UK
1932		All for beauty			USA	Mentioned in Vogue. Also 1930, 1931.
1933		All for beauty	48	11x16	USA	Also 1934.
1933		Be your own beauty specialist	2	11x20	UK	Pamphlet. Subtitled Home care of the normal skin and normal scalp.
1933		Retail price list (Oct)			UK
1934		All for beauty	48	11x16	CAN	Contains 1939 Price list.
1934		Beauty is as beauty does	24	10x14	USA
1933		Beauty under twenty	28	12x15	USA	Mentioned in US Vogue 1934. Also 1935.
1934		All for beauty	48	11x16	USA
1936		Retail price list (Apr)			UK
	1936	Beauty preparations and perfumes	1	10x18	UK	Measurements are in folded up single sheet. Facial exercises on one side, products on other. Printed in Canada.
1937		The Ayer way to beauty	4	11x13	UK
1937		Retail price list (Sept)			UK
1938		The Ayer way to beauty			UK
	1938	The Ayer way to beauty	8	10x16	USA	Mentioned in Vogue.
1938		Accent on you	8	15x12	USA
	1938	Make-up patterns		40x16	USA
1939		Ten beauty lessons			USA
1939		Make-up patterns			USA	Same as c.1938 brochure but dated and with prices.
1940		Care + color + fragrance = beauty	24	12x15	USA
	1952	Lessons in beauty	16	10x16
	1954	Natürliche schönheit	28	11x15	GER	Contains Schönheits-pass (Beauty matching) card dated 1954.
	1956	Simple guides to beauty		48x12	UK	Eight-panel brochure. Selfridges banner on front. Printed in France.
	1962	Peux sensibles/Delicate skin		8x14	FRA	Five-panel fold out in French and English.

Hattie Carnegie

Date	Est	Title	Pages	Size	Origin	Comments
	1945	Cosmetics, perfumes	20	14x14	USA	Includes a separate list of stockists.

Helena Rubinstein ➜

Date	Est	Title	Pages	Size	Origin	Comments
	1903	The guide to beauty			AUS	Mentioned in The Argus.
	1908	Beauty in the making	68	14x21	UK
	1915	Beauty in the making	40	14x22	USA	Revised American Edition.
	1921	Secrets of beauty	52	13x11	UK	At least 5 editions.
	1923	Beauty for everywoman			USA	Mentioned in Motion Picture.
	1923	Beauty touches			UK	Mentioned in Elmira Star Gazette.
	1923	Secrets of beauty			UK	Mentioned in The Tatler.
	1925	The secrets of the perfect make-up			USA	Mentioned in Photoplay.
	1926	The fine art of making-up			USA	Mentioned in Photoplay.
	1926	Secrets of beauty			USA	Mentioned in Motion Picture Magazine.
	1926	Beauty for everywoman			UK	Mentioned in The Play Pictorial.
	1928	Personality make-up	12	8x12	USA
	1928	Eyes forever young	12	8x10	USA
	1929	Three steps to beauty			USA	Mentioned in Screenland
	1929	The secret of beautiful hair	18	10x13	USA	Valaze Products.
1930		Beauty in the making	48	10x13	USA	2 versions with slightly different text; also one has a photo of HR on the inside front cover, one does not.
	1930	Beauty masks	4	10x13	USA
1931		Beauty in the making	48	10x13	USA	Also 1934, 1935, 1936, 1937, 1938. Mentioned in Vogue.
	1931	Beauty for you	24	8x14	USA
	1931	Summer beauty guide		25x12	USA	Three-panel fold out.
	1931	Make-up magic			USA	Mentioned in Vogue.
1932		The hormone twins	8	8x12	USA
	1932	Fall & winter beauty for you		9x14	USA	Three-panel fold out.
1932		Your autumn beauty guide		8x14	USA	Three-panel fold out.
1933		Spring beauty guide		9x14	USA	Three-panel fold out.
1933		How I use my pasteurized face cream		7x14	USA	Three-panel fold out.
	1934	Sunproof your beauty			USA	Mentioned in The New Yorker
	1934	Body beautiful treatment				Mentioned in Vogue.
	1935	Secrets of beauty
1935		Three steps to beauty	20	6x12	USA
	1935	Eyes forever young			UK
	1935	Make-up magic			UK
1935		Your cosmetic portrait	24	9x12	USA
	1937	Recipe for winter beauty			USA
1937		Beauty in the making	52	10x13	UK
	1937	New youth for tired, tired eyes			UK
	1937	Three print make-up chart			USA
	1937	Three ways to choose make-up			USA
	1938	Bisque tan			USA
	1938	Town and country face powder			USA	No title.
	1938	Apple blossom fragrance		14x23	UK	Vertical three-fold.
	1939	Beauty for you			USA	Mentioned in Vogue. Also 1940.
	1939	Beauty for you	56	10x13	AUS
	1939	Masks			UK
1939		Beauty in the making	16	8x10	USA
	1939	Backgrounds to beauty—Making the most of them!			USA	Mentioned in Bride’s House.
	1940	Beauty for you	80	10x13	USA
	1940	A glamorous makeup for you			USA
	1942	Apple red		8x14	USA	Three-panel fold out.
	1943	Grow lovelier with the years			USA
1945		Medium-brown?		8x14	USA	Color-Spectrograph. Five-panel fold out. One of a series.
1946		It’s heaven sent		8x15	USA	Two-panel fold out packasged with powder.
	1946	Beauty for you	64	9x12	AUS
1947		Lipstick four-cast		5x8	USA
1947		A new and lovelier you	64	11x14	USA
	1947	Clues & cues to a lovelier young skin		20x28	USA	Fold out.
	1949	Wonder course: Diet calendar	4	25x20	USA	Part of the Wonder Course.
	1949	Wonder course: ABC’s of skin care	12	20x25	USA	Part of the Wonder Course.
	1949	Wonder course: Make-up palette	12	20x25	USA	Part of the Wonder Course.
	1949	You can be more beautiful			AUS	Mentioned in Women’s Weekly.
	1949	Tone-on-tone technique		15x15	USA	Eight-panel fold out.
1950		7-day beauty plan	32	20x26	USA	Price $1.00
	1951	A magic 3 steps to beauty by Helena Rubinstein		12x18	US	Brochure
	1951	Headlines for your hair	8	12x10	AUS	Mentioned in Sydney Morning Herald.
1951		How to wow the stagline	8	12x17	USA	Beauty advice to teens.
1951		A new focus on eye beauty	14	13x18	USA	Fifth Avenue spectacles.
	1951	Beauty takes silk			UK
1952		How to solve your beauty problems		12x16	USA
	1952	Beauty for you: Every woman’s ABC of skin care, hair care and make-up	50	10x16	AUS
	1952	Simple beauty by Helena Rubinstein	18	7x14	UK
	1953	Five coolest heads of summer	20	13x17	USA
	1953	Secrets of a Blonde			USA
1954		How to solve your beauty problems	24	12x16	CAN	Differs from earlier USA version.
	1956	Beauty for you: Every woman’s ABC of skin care, hair care and make-up	60	12x16	AUS
	1957	The 24 hour Skin Dew treatment			USA
1958		Price list (June)
	1958	How to be beautiful always by Helena Rubinstein			UK
	1958	Heavenly gifts	24	11x14	UK
	1959	Helena Rubinstein shows you how to shape a beautiful mouth			USA
	1960	The hormones that make you every inch a woman			USA
	1960	Make-up à la hair color			USA
	1961	Your “Make-up to your hair color guide”		18x21	USA	Three-panel fold out. 3/61 on back.
	1967	Beauty preparations	24	22x28	USA
	1969	Your guide to the beautiful life with Herbessence preparations	12	13x20	USA
	1970	Your guide to the beautiful life with Herbessence preparations	12	11x20	AUS

Hi-Ja

Date	Est	Title	Pages	Size	Origin	Comments
	1929	Hi-Ja beauty aids	16	5x8	USA	Included in a box of cold cream face powder.

Hinds ➜

Date	Est	Title	Pages	Size	Origin	Comments
	1919	Hinds honey and almond cream and other toilet requisites		23x8	USA	Four-panel fold out.
	1921	The girl who loved the beautiful			USA
	1921	Hinds honey and almond cream and other toilet requisites		23x8	USA	Four-panel fold out.
	1922	In beauty land	8	14x19	USA

Hirestra Laboratories (Endocreme) ➜

Date	Est	Title	Pages	Size	Origin	Comments
	1937	Lady be young			USA	Mentioned in Vogue.
1937		Answers to questions your customers will ask about Endocreme	4	14x22	USA	Sales Manual.
	1941	What users think of Endocreme			USA	Mentioned in Vogue.

Hollywood Lipstick Applicator

Date	Est	Title	Pages	Size	Origin	Comments
	1949	Glamour lips		12x20	USA	Fold out. Came with a lipstick applicator.

Houbigant ➜

Date	Est	Title	Pages	Size	Origin	Comments
1925		Things perfumes whisper	24	10x14	USA
	1933	Dull finish make-up		8x14	USA	Three-panel fold-out
1958		Conway’s television flower arrangements			USA

Icilma ➜

Date	Est	Title	Pages	Size	Origin	Comments
	1908	How to tell a good cream			UK	Mentioned in the Sphere.
	1912	Art guide to beauty			UK	Mentioned in the Sketch.
	1915	The Icilma way to beauty			UK	Mentioned in the Sketch.
	1916	Toilet hints and beauty treatments			UK	Mentioned in the Sketch.
	1924	Preparations for the toilet	40	7x13	UK
	1928	Beauty treatment			UK
	1933	The art of make-up and the care of beauty			UK	Mentioned in Britannia & Eve.
	1947	Three point plan for a loverly complexion			UK
	1950	Poem personal colour guide			UK

Innoxa ➜

Date	Est	Title	Pages	Size	Origin	Comments
	1918	Vers la beauté			FRA
	1930	The secret of a perfect complexion			UK	Also 1928.
	1930	The cult of healthful beauty				Mentioned in The Tatler.
	1932	Innoxa guide to beauty			UK
	1933	Beauty by culture	32	11x14	UK	Also 1932, 1934 & 1936.
	1933	Innoxa beauty guide colourscope and home treatment chart			UK
	1935	Grow lovelier			UK	Mentioned in Britannia & Eve. Includes make-up colourscope. Also 1938.
	1936	Innoxa generic beauty treatment			UK
	1937	Gift creations			UK
	1937	Beauty guide No. 12			UK
	1937	Gifts of loveliness			UK
	1938	Natural loveliness			UK
	1940	Can your face keep a secret?			UK	Mentioned in The Tatler.
	1948	Innoxa personal beauty plan and make-up chart	8	11x16	UK
	1952	51 & 71 barrier creams		8x13	UK	Fold out.
	1952	Christmas gifts by Innoxa	4	8x13	UK
	1953	The Innoxa approach			UK	Mentioned in Chemist & Druggist. Went through numerous editions.

Jaciel

Date	Est	Title	Pages	Size	Origin	Comments
1928		Toilet requisites	24	8x11	USA	J. C. Penny.

Jacqueline Cochran ➜

Date	Est	Title	Pages	Size	Origin	Comments
	1939	Wings to beauty			USA	Mentioned in The New Yorker. Also 1941 edition.

Jane Seymour ➜

Date	Est	Title	Pages	Size	Origin	Comments
	1933	The science and art of loveliness			UK	Mentioned in The Sketch.
	1935	Speaking frankly			UK	Mentioned in Britannia & Eve

Jergens

See Andrew Jergens

John Robert Powers

Date	Est	Title	Pages	Size	Origin	Comments
	1952	Secrets of the Power girls			USA

Kathleen Mary Quinlan ➜

Date	Est	Title	Pages	Size	Origin	Comments
	1917	The secret of beauty			USA	Mentioned in Vogue.
	1921	Lest beauty pass you by			USA	Mentioned in Vogue.
	1924	Your beauty time and how to use it			USA	Mentioned in Vogue.
	1925	How I make my creams and lotions			USA	Mentioned in Vogue.
	1926	Youth for tired eyes			USA	Mentioned in Vogue.
	1930	Your eyes—Guard their youth and beauty. Eye exercises			USA
1930		Dry and sensitive skin—requires special care		14x10	USA	Two-panel fold out with prices on reverse.
	1930	Oily skin—a beauty fault—it can be overcome.			USA
	1930	Double chin and sagging muscles—do not have them.			USA
	1930	Blackheads and enlarged pores—you need not have them.			USA
	1930	Sallowness! Freckles and faded tan—how to banish them.			USA
	1930	Acne! How to soothe and relieve it			USA
	1930	The art of make-up			USA	Mentioned in the Evening Star.
	1930	A complexion like lily petals in sunlight			USA
	1930	Tired beauty awakes			USA
	1934	Youth for tired eyes			USA	Mentions Quinlan Eye Kit.
1935		Kathleen Mary Quinlan advises	30	13x17	USA
1935		Kathleen Mary Quinlan’s treatment for dry and sensitive skin		14x10	USA	Similar to 1930 but with routine updated.
1938		Your eyes		6x10	USA	Three-panel vertical fold out.
	1939	Guard your daughter’s natural beauty			USA	Mentioned in American Perfumer.

Kathryn Murray

Date	Est	Title	Pages	Size	Origin	Comments
	1917	Facial beauty culture			USA

Kemolite

Date	Est	Title	Pages	Size	Origin	Comments
	1938	La boue au service de la beauté			FRA

Kissproof

Date	Est	Title	Pages	Size	Origin	Comments
	1928	Clever make-up—nine-tenths of beauty			USA	Mentioned in Motion Picture.

Klytia ➜

Date	Est	Title	Pages	Size	Origin	Comments
	1927	La beauté c’est toute la femme	74	15x22	FRA
	1930	Eternal beauty			USA	Mentioned in Photoplay.
	1930	Guide de la beauté	14	14x20	FRA
	1939	La beauté c’est toute la femme	42	15x22	FRA

Koremlu

Date	Est	Title	Pages	Size	Origin	Comments
1931		The Koremlu cream method	16	10x13	USA

Kranks

Date	Est	Title	Pages	Size	Origin	Comments
1927		Beauty and health	32	16x23	USA
1934		Captivating loveliness	32	13x20	USA	Also 1931.

Kurlash ➜

Date	Est	Title	Pages	Size	Origin	Comments
1930		Fascinating eyes and how to have them			USA	Three-panel fold out. Went through a number of iterations.
1936		Make-up color guide		8x16	USA	Double sided card.

Lancôme

Date	Est	Title	Pages	Size	Origin	Comments
	1959	Beauté	24	14x21	FRA	Accompanied by letter dated October, 1959.

Lazell

Date	Est	Title	Pages	Size	Origin	Comments
	1916	The beauty box	12	7x13	USA

Lady Esther ➜

Date	Est	Title	Pages	Size	Origin	Comments
1935		Make-up revolutionized	20	15x23	USA	Included samples of six shades of rouge.
	1937	Rouge guide			USA

Lancaster ➜

Date	Est	Title	Pages	Size	Origin	Comments
	1950	Le traitement de beauté
	1963	A beauty treatment which stops the march of time		7x14	UK	Five-panel fold out.
	1963	A few facts about Lancaster tissue serums		27x11	UK	Probably included with a product.

Larola

Date	Est	Title	Pages	Size	Origin	Comments
	1939	The cult of beauty			UK	Mentioned in British Vogue.

Lehn & Fink ➜

Date	Est	Title	Pages	Size	Origin	Comments
	1959	Introducing young look	4	20x25	USA
1965		Face facts or How to be a honey	12	12x17	USA	Tussy.
	1967	The Tussy real girl workbook	16	11x14	USA	Tussy.

L. Leichner ➜

Date	Est	Title	Pages	Size	Origin	Comments
	1891	Parfumerie Leichner			GER
	1903	Leichner album			GER
	1913	Nature’s Beauty Helper			USA	Mentioned in Vogue.
	1926	Leichner artists catalogue	32		UK
	1928	Bade Dich schlank	8	10x14	GER
	1928	Every woman beautiful			UK	1st Edition. Mentioned in The Tatler.
	1931	Every woman beautiful	24	13x18	UK	2nd Edition.
	1932	The Leichner cosmetic system		13x18	UK	Two-panel fold out.
	1934	Every woman beautiful	24	13x18	UK	3rd Edition.
	1935	Beauty: Leichner guide for perfect make-up		10x18	UK	Five-panel fold-out. Mentioned in the Daily Mirror.
	1937	Beauty: Leichner guide for perfect make-up	10	10x19	UK	Different text and some shade variations to c.1935 version.
1938		Handbook on make-up for stage and screen.	16	14x22	UK
	1949	Fine cosmetics for discerning women	10	19x10	UK	Pamphlet, booklet and two 1949 price lists.
	1957	Easy steps to flawless beauty	12	12x18	UK	Includes undated price list.
	1960	The art of make-up	4	13x22	UK	Includes 1960 price list.
	1961	A new approach to beauty	8	11x18	UK	Mentioned in the Sunday Mirror.
	1963	Price list			UK
	1963	Make-up for cine & still photography	4	13x22	UK
	1967	Leichner studio notes			UK
	1979	Leichner stage make up	56	15x21	AUS	6th Edition.

Lentheric

Date	Est	Title	Pages	Size	Origin	Comments
	1935	The silent messenger			USA
	1936	Legends of Lentheric			USA
	1962	For christmas	8	10x20	USA	Fold out showing gift sets.

Lesquendieu ➜

Date	Est	Title	Pages	Size	Origin	Comments
	1928	A French facial in a home treatment			USA	Translated from French.
	1929	Cosmetique Lesquendieu			USA	Translated from French.
	1937	Code de beauté	38	10x15	FRA
	1945	Lesquendieu Parfumerie			FRA

L T. Piver

Date	Est	Title	Pages	Size	Origin	Comments
	1900	Parfumerie L. T. Piver	60	50x39	FRA	Commercial catalogue. Available at the Forney Library.
	1926	Three centuries of beauty secrets			USA	Also 1924.
	1935	The new way to immaculate make-up		8x10	UK	Three-panel fold out.

Lucille Young

Date	Est	Title	Pages	Size	Origin	Comments
	1920	Stepping stones to beauty			USA	Mentioned in Motion Picture.
	1923	Making beauty yours			USA	Mentioned in Motion Picture.
	1928	How to fascinate men			USA	Mentioned in Motion Picture.

Lucretia Vanderbilt

Date	Est	Title	Pages	Size	Origin	Comments
	1929	The way of loveliness	20	10x13	USA
	1929	The aristocrats of toiletries	8	5x7	USA

Luxor

Date	Est	Title	Pages	Size	Origin	Comments
	1930	Beauty is native but must be enhanced			USA
	1930	Now you can blend face powder to match your individual complexion		33x14	USA	Enclosed with the Luxor Powder Blending Kit.

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Last Update: 27th January 2025