The ‘Lipstick Wars’ of the 1950s were started when Hazel Bishop began a national campaign to sell its Long Lasting Lipstick in the United States.
Released in 1939, the movie contains extended sequences showing a number of salon beauty treatments.
First used by the medical profession in a range of skin treatments, glycerine soon found its way into cosmetics for dry or chapped skin.
Richard Hudnut regarded himself as a high-class perfumer rather than a pharmacist or cosmetic chemist and looked to France for inspiration.
By the late 1930s, Richard Hudnut’s Du Barry line was in the doldrums so the company tried a new approach to help improve sales.
Muscle oils were used to build up facial muscles, firm the skin, improve facial contours and reduce wrinkles.
In 1928, Elizabeth Arden introduced a diathermic facial treatment into her salons, advertising it as the Vienna Youth Mask.
The story of diathermy began in 1892 when Doctor Jacques d’Arsonval passed a high frequency current through a person’s body without electrocuting them.
A list of booklets published by cosmetic companies in the first half or so of the twentieth century with scans of some items.
Innoxa list added 24th April 2015.
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