Stories from the history and science of cosmetics, skin-care and early Beauty Culture.

Recent Stories

Rubinstein Day of Beauty


In 1936, Helena Rubinstein opened a new salon in a seven-storey building at 715 Fifth Avenue, New York where clients could come for a complete day of beauty.

Rubinstein and the Rejuvenationists


The rejuvenation therapies of Steinach and Voronoff convinced Rubinstein to develop skin-care cosmetics containing sex hormones.

Helena Rubinstein (1915-1930)


After escaping the war in Europe, Helena Rubinstein opened her first salon in the United States in 1915.

Carbonic Gas Sprays


In the 1930s, a number of French beauty salons began introducing carbonated water sprays into their facial treatments.

Helena Rubinstein


In 1902, Helena Rubinstein went from working as a waitress to operating her own beauty salon, a remarkable transformation.

Clay Masks


Clay masks have gone in and out of favour over the years following an initial craze in the 1920s.

Hand Balms, Creams & Lotions


Hands are one of the most exposed parts of the body, subject to environmental insults such as sun, temperature extremes and industrial chemicals.

Princess Pat


In 1907, Max Martin Gordon and Fannie Berezniak got married and started a cosmetic company based in Chicago.

New Booklets

Coty: Revealing Beauty (1927)

Added: 21st November 2017

Rubinstein: Summer Beauty Guide (c.1931)

Added: 21st November 2017

Rubinstein: How I use my Pasteurized Face Cream (1933)

Added: 21st November 2017

Story Updates

‘The Women’ 1939

Updated: 20th November 2017

Hormone Creams, Oils and Serums

Updated: 15th November 2017

Helena Rubinstein [Major]

Updated: 24th October 2017

Cosmetics Timeline

Updated: 24th October 2017

Company Timeline

Updated: 24th October 2017

Lipsticks [Major]

Updated: 28th September 2017

Lehn & Fink

Updated: 28th September 2017

Pompeian Manufacturing Company

Updated: 20th September 2017


Updated: 4th September 2017


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Books, journals, websites and other sources.


I am based in Perth, Western Australia. You can contact me by Email or use Twitter to receive information about new stories and updates to the Booklet Project.

I am always keen to hear from others interested in this area. Thanks to everyone who has already been in touch.