Face creams coloured with powdered pigments could help even out a complexion while holding face powder in place.
Vincent Benjamin Thomas founded Harriet Hubbard Ayer in 1907 after he purchased the name from Harriet’s daughter Margaret.
One year after being made the new president of Lever Brothers, Charles Luckman acquired Harriet Hubbard Ayer. This decision, combined with others, would lead to conflict with Lever Brothers’ parent company, Unilever.
Concealers developed from camouflage make-up, both of which had their origins in the 1930s.
In 1961, the Noxzema Chemical Company started its Cover Girl line with just two products, a liquid foundation and a pressed powder.
Revlon had bested its two main rivals in the lipstick wars of the 1950s but the 1960s introduced new competitors for Charles Revson to worry about.
In the years that followed the Second World War the Max Factor company expanded its global reach.
In 1926, Prince Georges Matchabelli borrowed four thousand dollars and together with Princess Norina established the Prince Matchabelli Perfumery Company.
Books, journals, websites and other sources.
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